Archive for September, 2008
I got involved with blogging a bit late down my SEO journey, and I regret it till date. I remember when I finally got down to writing my first blog entry it was purely with a purpose of experimentation, nothing else.
Little had I imagined on that fateful day, that few months later, I would be sitting up in the middle of night on a Monday night to Blog my way to Tuesday. Trust me, it’s a lazy mans nightmare, all that thinking, planning and writing that goes into finishing your next blog entry.
Then why do I do it?
I would like to lie and say that it possessed me, took me over, and made me into an addict of sorts seeking his next fix. But the truth is I am a selfish man when it comes to ensuring my keywords get higher ranking.
My first blog entry made it to a higher rank than my website and that too within minutes (yes! Google immediately picked up the keywords I had placed in my blog and ranked it higher than my website which was personally optimized by me for that same keyword).
That’s great I thought, I have found the golden goose to rankings! But no sooner than two days later, I witnessed its sad decline back two pages in the search results page. Had I failed, I was hurt and confused. I could not figure out why my golden goose had stopped laying golden eggs?
With view of turning my downer, into a high again, I sat down to write my next blog entry with additional conviction, and I had just 5 visitors to my last blog entry (my direct family, and one friend who owes me money). Before you laugh this one out, you should know that no self respecting SEO expert wants to see his keywords falling back into the search abyss.
As I posted my next blog entry, my ranking for the keywords I was targeting was up once more. Also I linked my website to my blog entries, and my blog linked to my web pages.
Soon I was building quality links for my website with each blog post, indexing more of my pages with the search engines, appeasing the search engines with fresh content, sending traffic from my blog to my website and vice versa, and surely and steadily my keywords rankings for my blog and the website were on the rise.
At that moment as I looked back at the other shore that I had left behind so hesitatingly, I knew I would write again.
And a blogger was born.
In addition my blog was attracting more traffic than my seo website, I was building credibility, and new enquiries began to trickle into my website.
So I wrote, and then I wrote some more, and today I sit before you writing this article with a ray of hope that it will see the light of the day (I will have to cover ideas for promoting your blog in another post).
Well anyways, whether someone else like you is reading my blog post or not, atleast I sleep well knowing that it’s getting me higher rankings for my keywords, and with that my friends I bid you farewell and adios till the next time we meet.
In life, it’s said, you can only hate the person you really love, so I must truly love blogging…
Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is my favorite as no one can argue with that.
Search engines like fresh content as its valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.
A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.
Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.
Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.
Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.
Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.
We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.
Getting started with blogging is relatively easy. You can sign up with www.blogger.com or other such blogging platforms.
If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger. Eg. www.thisbemyjourney.blogspot.com or map it to your company’s domain name Eg. www.seo-optimization-experts.com/seoblog.html.
Statistics on Blogging
The numbers vary but agree that blogs are here to stay!
comScore MediaMetrix (August 2008)
• Blogs: 77.7 million unique visitors in the US
• Facebook: 41.0 million MySpace 75.1 million
• Total internet audience 188.9 million
eMarketer (May 2008)
• 94.1 million US blog readers in 2007 (50% of Internet users)
• 22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008)
• 184 million WW have started a blog 26.4 US
• 346 million WW read blogs 60.3 US
• 77% of active Internet users read blogs
Technorati’s State of the Blogosphere 2008 report is now available. For a detailed report go to http://www.technorati.com/blogging/state-of-the-blogosphere/
The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates.
Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.
Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information. (ref Technorati 2008 Report)
But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)
Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.
While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.
Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.
What would make your blog special to your audience?
Why would they want to bookmark your blog?
Why would they want to link to it and tell others?
What is my ultimate goal for this blog?
While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?
Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains – search engines love blogs, and so should you!
Welcome to the last installment of the Mumbai SEO Expert Series – Success with Keywords. I hope you have had a great journey so far, and as I had promised we will continue our keyword discovery process and try and find additional keywords that could drive business to my website.
In this article we are going to explore some of the tools and resources available that will assist you in your journey to finding winning keywords.
Each keyword you target becomes a funnel of traffic to your website, each keyword will have competition, and each keyword targeted is potential business.
So the KEY to SUCCESS is in the KEYWORDS you select!
Till so far we have managed to create a list of around 50 great keywords that are focused around my business, my products/services, my target audiences, and my competition.
A quick recap of keywords identified so far…
Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india,
seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consulting india,
seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india,
Seo specialist mumbai, seo specialist india, seo firm mumbai, seo firm india, seo mumbai, seo india, web marketing mumbai, web marketing india, mumbai seo, seo in mumbai.
In the end of Part 4, I had left you with some food for thought …
From the keywords list I have created so far:
1.How many users are actually searching for my keywords?
2.What is the search trend and search volume for my keyword over the past 4 years across top search engines?
3.What competition am I up against for my keywords?
How important do you think it is to know the above metrics? How will the above data assist in planning a seo strategy for my website? How will the above data affect my rankings?
If you are still reading further, you have obviously understood the importance on knowing the metrics of success. So here goes…
The key to successful search engine optimization begins with a simple keyword phrase. Everything depends on that keyword phrase. You’ll be including those keyword phrases in your META tags, your title and other important tags, as well as in the body content of the page itself.
I have listed a few tools and links below that I have found very useful in my research:
(This list is dedicated to my partner in the SEO Company, Rajesh, who will smile when he reads this ——> Enjoy)
Google’s recently launched Google Insights offers search marketers and online businessman a chance to look at the vast amount of user search volumes in Google universe over the past 4 years. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames for a keyword, and even compare it against other keywords.
Search by Categories: Narrow data to specific categories, like finance, health, and sports.
Examples: Entertainment category in India (last 30 days) Seo in India in 2008, 2007… The top vehicle brands in France (last 30 days)
Search by Seasonality: Anticipate demand for your business so you can budget and plan accordingly.
Examples: soccer in 2006 vs. 2007 basketball in 2008, 2007,… hotel in 2008, 2007,…
Search by Geographic distribution: Know where to find your customers. See how search volume is distributed across regions and cities.
Examples: pizza in Italy vs. the USA ski in Australia vs. Switzerland soccer in Brazil, Italy, Germany, UK
Wordtracker is a Web-based service is a great tool for anyone who is serious about identifying the right keywords. Be sure to check out WordTracker’s KEI, Keyword Effectiveness Index, which is an index factor built into WordTracker that compares the 24-hour results (the *potential* for traffic) with the number of competing Web pages to help identify which keywords are most effective. The higher the KEI factor, the more effective the phrase will be, based on the phrase being both popular but having low competition.
Use a thesaurus to discover keywords and phrases you’ve never considered.
Yahoo! Search Marketing (Overture):
Offers a Search Term Suggestion Tool, which is available through the advertisers’ area. Simply enter your keyword phrase, and you’ll learn how many people actually searched for that term during the previous month. This tool won’t tell you how many people are searching for your keyword phrase at other engines, but give you an idea of how popular the keyword phrase is.
There are many more tools out there; all you have to do is “ask for it”. The above tools will help you get started.
In the beginning, there was a word, and that word was KEYWORD.
For those who have taken the time to journey with me over the last one week, thank you and hope to you again soon.
As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website. The next question we ask is very important in today’s competitive world – What is my competition doing?
While I firmly advocate analyzing the competition for the purpose of finding new keywords that could drive traffic to my website, I feel competition in life is rather unnecessary and a futile attempt “one” makes to feel better that the “other”.
You need someone to lose, to feel you have won! Have you ever considered why? Somewhere within there is someone who feels rather small, and to feel bigger, it needs to become better at something, and to become better at something, someone needs to be smaller than you. So we compete in the workplace, in our homes, with friends, in love and in life. If that seems lame, it is, look within and you find that someone small inside you, trying to make itself feel bigger, by making someone else look smaller.
A quick recap… As you can see my keywords list had gone up quite a bit, Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india, seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consulting india, seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india.
So we are up to 36 keywords that revolve around my business, products, services, location, the target audience, and the Industry.
Now let’s see what the competition is up to:
1. Study the keywords your competition has used and are ranking well, and why?
2. Check to see if you have those keywords in your list of winning keywords. If the competition has used a keywords and you have not, analyze why you did not come up with the keyword. Is your competition using services of a seo expert, keyword analysis tools and insights that you are unaware off?
3. Study the top 5 to 10 sites for each of your keywords (what seo strategies have they used, is the keyword placed in the meta tags and body content, is their title and description inviting you to click the link)
4. Check your optimized pages, are they missing something – then ask why is the competition ranking higher than you? Have they done something different? What page optimization strategies have they used? Have they used link building strategies?
There will always be keywords you would have missed out, so why not steal a few from the competition. It’s the easiest thing to do. Right click to view the source for the page and check for the keyword tag on that page.
A few keywords that I had missed out (potential traffic churners):
Seo specialist mumbai, seo specialist india, seo firm mumbai, seo firm india, seo mumbai, seo india, web marketing mumbai, web marketing india, mumbai seo.
Till so far we have managed to create a list of around 50 great keywords that are focused around my business, my products/services, my target audiences, and my competition. Good job, but the story has not ended, in fact it’s just the beginning.
Some food for thought for you till the next time we meet…
From the keywords list I have created so far:
1. How many users are actually searching for my keywords?
2. What is the search trend and search volume for my keywords over the past 4 years across top search engines?
3. What competition am I up against for my keywords?
That should be enough to keep your brain racking… now I will try and get myself to switch off my notebook and catch some sleep…
In my next post in this series I will show you tools that can assist you further in finding the right keywords and keyword combinations to drive traffic to your website…. (Continued in Part 5)
It all started with a promise of an adventure, a journey to keyword discovery to find additional keywords that could drive business to my website.
A quick recap… As you can see my new keywords list is focused around my business, expertise and the services that I can offer.
These include Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india, seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting services mumbai, seo consulting india.
The next step is to create new keywords focused around the users I expect to visit my site and use the services I offer. I always ask my questions like why will the target segment come to my site, what do they expect when they reach the website, and do I have the content/ tools required to satisfy their needs and questions.
Each target segment may belong to different age groups, different vocations, different mindsets, and have different requirements and needs to feel satisfied. This will be better understood with the list below.
Let me list out some of the TG I hope to attract:
1. Marketing professionals
2. Website developers
3. Seo students
4. SEM professionals
5. Outsourcing seo (from other countries)
A marketing professional wants to increase his business, and wants a good ROI. He (or she) wants to understand the process and how it will impact the brand, brand loyalty, and the bottom line.
A website developer is looking for a partner for help in optimizing the pages, link building, directory submissions, and article submissions for his clients. He (or she) wants to know about time, cost and quality of the work.
A Seo student is looking to learn, find tips and tricks, new tools, search for a job, and keep up-to-date with the seo industry.
A company looking to outsource their seo needs to a seo company or seo expert, to countries where the costs are still reasonable, with services with a promise of quality and speed.
This above is by no means a comprehensive analysis of the target audience, or a complete list of the target audience I expect to visit my website, but just an indication on the importance of knowing your customers, and the keywords that can follow.
A new list of keywords based on the TG, seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india.
Eventually, you may want to create separate pages targeting each of those different audiences, because each of those audiences represents a window or entry into your site.
In my next post in this series I will analyze the competition and see what kind of keywords and keyword combinations come up…. (Continued in Part 4)
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