Archive for October, 2008

  • The Link Building Matrix (Reloaded)

    Date: 2008.10.31 | Category: link building india, link building services, seo expert | Response: 3

    The blue pill or the red pill? If given the choice which one would you take? If you take the blue pill you will return to your online website and everything will be the same as before (including your rankings), or take the red pill and let’s see how deep the rabbit hole goes…

    So what is the Matrix? The Matrix is a simulated world where nothing is real, and yet we use it to communicate, share and do business on a daily business. When the Matrix began it was a simple experiment, but as the Matrix grew, it became more and more complex to find whatever it was you were searching for. Along came the search spiders moving one link at a time, scanning across the virtual world, and searching for information became easy.

    But the Matrix has a fundamental flaw. The Matrix was available to only those who were linked-in to it.

    What is the link building Matrix?

    In my previous blog post, I mentioned it’s important to have a healthy mix of high page rank websites and communities (like web directories, vertical engines, article submissions, social bookmarking, PR sites, blog reviews etc) to link back to your website or blog.

    The link building Matrix is the strategy to build the “right kind (Matrix) of quality links” for the purpose of creation of multiple doorways to your site from diverse sources, all leading to you (or your website). The more related credible websites and popular user communities pointing to your website, the better will be your link reputation. Building a strong link reputation will ensure higher search rankings.

    So let’s explore the various sources for building quality links that can enhance your link building campaign and build link reputation.

    Please note that the points below are not listed in any particular order or prominence or importance.

    1. Directory submissions: Submitting your website to high page ranked and relevant web directories will get you links and access to the community of web users. Web directories are like the yellow pages, and who amongst us have not opened a yellow page to find a service, product or person.

    2. Article Submissions: Submitting your articles to high page ranked and relevant article submissions sites will get you links, access to the reader’s community, and add to your credibility as an expert in your domain.

    3. Social Bookmarking: Submitting your stories/ articles/ blog posts to high page ranked and relevant social bookmarking sites will get you links, access to the user communities, and add to your link reputation (once the vote’s start coming in). User generated content and user communities are gaining more importance with search engines by the day.

    4. Blogger Reviews: Submitting your website to high page ranked and relevant blogs will get you high value links, access to the community of readers of those bloggers, and build link reputation. A recommendation or review from prominent bloggers with a good reader’s base is a very credible link, and readers generally trust the recommendations of the blogger so they may visit your website. If you finding it hard to get bloggers to do a review, start your own blog and build links from there to your own website.

    5. Announce PR: Submitting your news releases to high page ranked PR release sites will get you the links, access to the PR community, and often journalists looking for a good story.

    6. Social Networking: Creating your business profiles on various high page ranked and relevant social networking sites (Facebook, Linkedin) will get you links, access to the community, and often new friends.

    7. Video Submissions: Submitting your videos (how to, interviews, tips and advice, promos etc) to relevant video sites will get you links, access to the community (YouTube), and increase your view ship base with users who loves to watch rather than read.

    8. Vertical Engines: Submitting your website to relevant vertical search engines (catering to your industry/ type of service) will get you links (at times), access to their community of seekers, and targeted traffic.

    9. Industry Portals: Requesting for link from your industry specific portal can be very helpful for getting a quality link, access to their community of users, and add to your credibility in the business.

    10. Discussion Forums: Also participate in Industry specific discussion forums and add value by giving your inputs and comments. All comments are linked back to your website. Though these links (with comments) don’t hold much value with search engines, it can hurt to get them, and if your comments are interesting enough you may get a reader who clicks to your website.

    11. Go Local: Get your address on Google Maps, Yahoo Local etc. Not only will it be a quality link, you will also get listed in the local listings on search results page. Local listings are always displayed before the global listings. E.g. A user from Mumbai searching for the services of a SEO expert in Mumbai would prefer to check the local listings first to find vendor in close vicinity.

    12. Wikipedia: Getting a page/s on Wikipedia with a link to your website will add to your link reputation. Keep in mind though that you cannot promote a person, product or company on Wikipedia. All content on Wikipedia must be verifiable, written as if for an encyclopedia.

    13. Blog Commenting: By leaving wise and meaningful comments on relevant blogger’s sites will get you a link but ensure that your comments are adding value to the bloggers community of users.

    14. Answering Questions: There are many sites where users ask questions and other users answer those questions. Sites like Yahoo Answers are a great way to get links, access to the community of users, and be the helpful person that you are.

    15. Make Friends: In the linking world, building a link is like making a friendship. So make friends with someone who has a lot of friends… you get me. But beware, like in between friends there can be misunderstandings, in building good links there can be misunderstandings. Make sure there is a win-win for all parties involved.

    16. Building Content: At the end of the day if you have great content, other websites will want to link back to your content so that their user’s community benefits from your content. Many times they may do so directly (depending on the copyrights), or even request you if they can link to your website. This is by far the best link building strategy.

    BEWARE: In the link Matrix there are many Agents who give out sweet promises of seemingly impossible feats of building thousands of quality links to your website overnight. I guess the truth is out. Some of us dumb SEO’s actually spend months and months working hard to implement a link building campaign. If there was some shortcuts believe me I would have been the first one to jump at it, but in the link building world there are no shortcuts just good ol’ passion, know how, contacts and persistence.

    Reload your Link Matrix?

    With a healthy mix of Directory Submissions, Vertical Engines, Discussion Forums, Article Submissions, Social Bookmarking, PR Announce, Deep Linking, Special Contacts, Blogger Reviews, Commenting on Blog, Social Networking, Video Submissions, Google Maps, Yahoo Local and more…

  • Link Me Up Scotty!

    Date: 2008.10.29 | Category: link building india, link building services | Response: 0

    I am guessing you must be an avid Star Trek fan to have clicked on this title. Now while this article is not about reaching out and exploring the far frontiers of space, reading it will enable you to build a link building strategy to leverage your content and website so it reaches the farthest corners of the Internet.

    Statistics: comScore MediaMetrix (August 2008)

    Total internet audience 188.9 million
    • Blogs: 77.7 million unique visitors in the US alone
    • Facebook: 41.0 million
    • MySpace 75.1 million

    Now with numbers so high (and rising at alarming pace), can you honesty tell me that you can reach your target audiences by setting up a great website or starting a blog? In advertising we are taught to reach out to the audiences (via television, radio, print, outdoor hoardings, online banners etc), but on the Internet one forgets it’s as important to reach out through various sources and channels so that your target audiences can find you.

    The search engines play a great part in assisting your target audiences to reach your website, but they have laid certain guidelines to follow. The two most important criteria for search rankings is valuable and unique content and number of quality inbound links to your website or blog.

    So you have seo optimized all your web pages, have been spending late nights over coffee writing fresh and useful content (focused around your keywords) that pleases the users as well as the search engines, and yet, your rankings are not going any higher.

    Well if the above scenario sounds familiar, you my friend are not leveraging your content and letting others know that your content exists. If your content is good, and you let people know of its location, they may give a link back to your site/ page so that their community can benefit from your valuable content.

    However, this article is not about creating content or optimizing your content, but about getting others to be so bloody impressed with you and your content that they are willing (and may even request you) to link to your website or blog.

    Why do search engines value these links?

    Search engines assume that if another website (especially ones that are popular), or a bunch of users (like in social bookmarking communities) deem a site or page to be important, it must be!

    So the number of quality inbound links to your website will affect your rankings, but the word “quality” is of more importance that the “number” of links.

    So how do search engines define quality links?

    Search algorithms as constantly changing, so one can only guess all the parameters and prominence given by search engines while defining link quality. But a few logical parameters can be adhered to.

    1. If the source giving you the link is a trusted one, with high page rank and is popular, that’s obviously counted as a quality link. But it does not help if you have a link from a site that has content and audiences that is not related remotely to the content you are providing. So it’s important to get links from sources that are related to your content as well.

    2. Another point is the link text (and description) that points to your website. The search engines check to see if the text used to describe your website speaks well of it. If the link text contains the keyword that you have used on your website/ webpage as well, you will get better rankings.

    3. Diversity is other important criteria the search engines may be adopting of recent. Getting links from 1000 directories or 1000 article sites may not hold (and this is just my assumption) as much value as getting 500 relevant links from a mix of techniques like article submissions on sites like Ezines and ISnare, blogger reviews, video submissions sites like YouTube, social bookmarking submissions like Digg and Delicious, PR sites, web directories, discussion forums, blog commenting etc.

    4. Stay away from reciprocal linking, in which two websites exchange links. There are many legitimate cases where two websites would need to link to each other, but search engines are generally strict when it comes to reciprocal linking and may treat that link as not valid.

    5. Stay away from link farms and link exchange programs. Search engines deem links that are exchanged for no other purpose that to exchange a link as SPAM.

    6. It’s the content that will attract the links. So build the content, promote it well, and the links will soon follow.

    Benefits of quality linking are many

    1. Boost your website rankings
    2. Increase the number of quality links pointing to your website or blog
    3. Get increased targeted traffic from diverse websites and communities
    4. Increase your online presence by reaching to various web and user communities
    5. Its free advertising! So what are you waiting for?

    In conclusion I will repeat an important point. Building quality links from a healthy mix of high page rank websites and communities (directories, vertical engines, article submissions, social bookmarking, PR sites, blog reviews etc) is as vital for search engine rankings, as is having a well optimized site with quality content that’s updated consistently.

    So what is your link building strategy and link building matrix?

  • Last Blogger Standing

    Date: 2008.10.26 | Category: blogger, last blogger standing | Response: 2

    It had finally happened! I am the last blogger alive and this is my story.

    The year was 2012 when the final holocaust hit the world one fateful weekend morning, destroying every living thing on this planet except my notebook, my only other possession left, and me.

    Why was I saved? Maybe to write my last blog post as the final witness to the destruction of the planet, a planet we call Earth. As I sat down to write my last blog, I wondered who would read my blog? There was no other life left on this planet. Did I hope that a future generation would resurrect from the ashes of the past or an intelligent new race would inhabit this planet? Did I hope to pass on a message to this future?

    Or was there no hope, and no future…

    I had witnessed pain, and suffering, death and destruction, wars and desolation. I had seen hungry eyes, tired souls, the young shivering and the old dying. I had seen family and friends wither away like leaves in the autumn.

    I had seen “that day” when judgment was passed against mankind. My tears had all dried up. I was carrying the graves of a million on my sagging shoulders, of people once living, now just bones scattered on ancient grounds. All that was left…was a story to be told…my last blog entry before I would end my life.

    Yes, today was the day I would see my last sunset, eat my last meal, and write my last blog. No more could I bear the loneliness or seek the truth. What had gone so wrong? I was not really sure. Had we not heard the footsteps of deaths angels as they crept upon us, in the silence of the nights, their fiery caress on our souls?

    Were we so busy in out petty preoccupations that we ignored life’s imploring cry for its survival.When had man turned so hostile towards man? Oh why had we not shed tears when life was crying for our help, when fellow species were slaughtered for food and game, when man sold his soul for power and riches? I shed a tear for forgiveness for mankind’s final sin – his own destruction.

    I sat down in silent prayer, my eyelids closed…visions of children playing, laughing, the sun shining in a clear blue sky, and my last breath escaped. No more pain, no more sorrow, my last wish – Hope for a new beginning.

    And my dear friends, a new begining did come, a vision and an idea that is changing my life even as I write.

    Ever hopefully yours,
    Nevil Darukhanawala

  • Why Blogging for Business is here to Stay!

    Date: 2008.10.25 | Category: blogging for business, business blogs | Response: 0

    You have a website that has a good presence online with lots of targeted traffic. So why would you want to spend time and resources on managing and promoting a business blog?

    In these times of global recession many companies feel that starting a business blog would be too much trouble, and it will not be worth their time and effort. In fact this is partly true since starting, managing and promoting a blog can be a time consuming activity and you need to find a blogger who can write well on the subject, understands SEO and is consistent and dedicated.

    And yet there are so many home businesses, small corporate to Fortune 500 companies that have been successfully using business blogs to create a loyal community of readers (customers and potential customers) by creating articles of interest, introducing new services and products, offering special discounts and promotions, running opinion polls, inviting customer testimonials and feedback, and lots more.

    From a SEO’s perspective, blogs satisfy two main criteria set by the search engines i.e. fresh content and building links. Fresh content on blogs can include business updates and industry news, expert articles and interviews, or simply to introduce new team members, take a survey, or announce special discounts and offers.

    I have already written in detail about link building techniques for your blog that you can apply e.g. cross linking, deep linking, submitting to article submission sites (syndicate your content and get links) and to social bookmarking sites. So Blogging is a very effective SEO tool to get higher rankings as well. You can also read My Love and Hate Relationship with Blogging post to understand how blogs influence search rankings for your corporate website.

    So what is it about blogging that has these companies going that extra mile?

    In the new marketplace it’s become crucial to build long and lasting relationships with your customers. And we all know that any relationship needs healthy communication and trust to succeed.

    There are many ways a company or a brand can communicate with its customers like advertising on television, print, radio and outdoor hoardings, other than on websites, newsletters, banner ads etc but most of these mediums are impersonal and focus on selling something to the viewers and readers.

    Now most customers don’t mind getting news and information about companies and brands they are associated with, but they don’t like having their privacy (and wallets) invaded by smart marketing gimmicks.

    A business blog is a non-intrusive way for building a healthy two-way communication with your customers over a period of time. You do this by creating lots of useful and resourceful content (how to advise, expert views, interviews, trends, statistics, tips, tools and guides) that will keep the customers/ readers coming back for more.

    Customers can go through the blog at their own time and convenience, can subscribe to the RSS of your blog, leave comments and invaluable feedback (that one never finds on websites) and becoming active participants in the growth of your company and brand.

    Companies can use their business blogs to build a community of loyal readers who can then be targeted when introducing a new product or service (done in form of tasteful product/ service reviews, often non- intrusive and with some gratification for the readers). Many large corporations have realized that having a business blog gives them a human face, and gives their customers a comfort factor while interacting with the brand.

    A business blog can help build one-to-one relationships with your customers, something not possible by other mediums of brand communication. A business blog is more about giving and being helpful, rather than selling, and customers find this fact comforting.

    At the end of the day your business blog has to generate buzz and spread awareness about your core business, and yet at the same time being interactive, informative, educational and helpful.

    Can you name another medium that can offer such benefits to your business and customers?

    If not, what are you waiting for, start your business blog today.

    Also Read:

    Get your Blog Noticed (Part 1)
    Get your Blog Noticed (Part 2)

  • Is Content the King?

    Date: 2008.10.23 | Category: seo content services, seo expert mumbai | Response: 0

    From a SEO’s perceptive I would like to start by saying that content is not the King. Its original and compelling content that’s worthy of an in-bound link that’s King. For those who are not getting the difference, one has just to look at all the badly written, unreadable, rehashed and duplicate content that’s available online.

    In the quest to create lots of content and related keywords to rank, online marketers somewhere forgot that content writing is an art to excite, educate, entertain and enable the readers, and not a marketing function.

    Even search engines say that eventually search rankings will be mostly about the quality of the original content on your websites and blogs.

    We all know that having well written content on your website or blog is a must if you are to attract and induce the user to read further, to try out a new service, or buy a product. If the users do not find the content engaging they will not return to your website or blog. So why is there so much bad content being created online?

    Some companies and individuals assume that they will create multiple pages of similar, rehashed or quickly written content to get top ranking for multiple keywords and then somehow convert that traffic into business by giving marketing links, banners, affiliates etc.

    In short their objective is to deceive the search engines and the users into believing that they have valuable content for those keywords and get the clicks.

    Creating content solely for the purposes of making multiple entry pages for keyword ranking may seemingly serve its purpose in the short run (much to my irritation), but search engines are getting better at understanding content and its perceived value, so those pages offering no value other that for the purpose of linking and advertising will be debarred.

    Eventually we will live in a world where instead of finding ways of fooling users and search engines, companies and individuals will be focus on creating real value and content for their users, where each click will lead to informative, well written and resourceful content, but till that day comes (ever hopeful) we will have to make do with some of the crappy pages of content online.

    Is well written content the same as optimized content or seo content?

    No, SEO content or optimized content is written and focused around a specific keyword that you want to rank. You follow all the rules you would normally follow while writing interesting and engaging content for your users, and in addition you also ensure that your keyword (maintaining ideal keyword weight) is evenly spaced across the content, nicely blending into your writing.

    One word of advice, before hiring the services of a writer who claims to have an understanding of SEO, or the services of a SEO content services company, evaluate whether the people who you will be working with are original content creators or online marketers.

  • Keyword Placement Strategy

    Date: 2008.10.20 | Category: keyword placement, seo expert mumbai | Response: 0

    For those who have not read Success with Keywords Part 1, Part 2, Part 3, Part 4 and Part 5, I suggest you do so now. It will assist you in creating a list of winning keywords for your website focused around your business, products/services, target audiences, and competition.

    For those who have read and implemented the strategies mentioned in the Seo Expert Keyword Series would have created a list of winning keywords by now.

    All your hard work has paid off and your list of winning keywords is finally ready. This post covers all the possible places (on-page optimization) where you will need to place the keywords on the page you want to optimize.

    There are many conflicting views on this one but logically I have always felt that you should focus ONE KEYWORD PER PAGE only.

    Imagine a highly focused page where the keyword is strategically placed in a well written and captivating title , in the beginning of the description tag, in the keyword tag, and other meta tags like H1, H2, link text, and in the body content keyword weight, every 100 words place keyword appropriately into the content) of that page.

    Now is that not better than confusing the search engines with a page that contains six to seven keywords with some keywords placed in the Meta tags and body content. No there are sites with multiple keywords on the homepage that are ranked high, but keep in mind off-page factors like link building that influence rankings as well.

    As a SEO expert, I have learnt that there are always exceptions to the rule (eventually the search engines will become better at removing pages that are not up to mark or using spam), but we are not discussing exceptions cases here but rather those who are serious about their online business.

    It’s a healthy combination of on-page and off-page factors that will eventually determine your search rankings so it’s best to maintain best practices with long term view.

    Let’s get started to find relevant places to place your keyword to boost your rankings.

    1. Use the keyword in the domain name if possible. Now that may not be possible for many who have existing domains that don’t contain the keyword. You can also set up sub-domains with the keywords. Eg. my website does not contain the keyword Mumbai (which is location), so if I wanted to boost my ranking for the keyword seo expert mumbai, I could set up a sub domain like

    2. Use keyword in the page name. Eg if your page is About us, rather than having a page, name the page (where seo company in India is the keyword for that page). Use hyphens (-) rather than underscores (_) while naming your pages.

    3. Make sure your keyword phrase appears in the beginning of the title and description tag. There are times where placing the keyword somewhere in the middle of the description tag is better, or even placing keyword twice, so don’t hesitate and try some combinations. Make sure the title and description reads well and is captivating enough.

    4. Use keywords in Meta tags like keyword, H1, H2 (heading tags) etc.

    5. Use keyword in the Link text (internal and external links that describe the link to your website).

    6. Use keywords in the body content. The first 25 words of your content should be keyword rich and then use the keyword phrase across the remaining content maintaining ideal keyword weight (I generally use the keyword once every 100 words).

    7. Check to see where your competition is placing those keywords, in which Meta tags, at what position etc.

    The key to success with rankings is to FOCUS and FINE TUNE your pages so that the content of the page revolves around the keyword.

    Note: Be careful not to overstuff your page with keywords as the search engines will label pages that have keyword stuffing as spam. Be moderate!

  • Google 2001 Index Offers Search Insights to the Future

    Date: 2008.10.17 | Category: google 2001 index, seo expert mumbai | Response: 2

    In honor of Google’s 10th birthday, they have brought back their oldest available index. Let’s take a look back at Google in January 2001 on

    This index offers great insights into the world of search, its growth and possibly a look into the future of search, and your online business.

    Here are some interesting personal observations:

    Figure 1
    Google 2001 index
    Keyword – seo expert mumbai

    Figure 2
    Google 2008 Index
    Keyword – seo expert mumbai

    1. The number of results

    The first thing that came to my immediate notice was the number of results displayed. While searching for seo expert mumbai (which is a regional search) the number of results displayed is a mere 47 results that took 0.10 sec. (See Figure 1)

    Now compare that with search results for the same keyword in the Google 2008 index displayed 121000 results that took 0.10 seconds. (See Figure 2).

    What this means: There is a vast difference of 120953 results, but the time taken to display the results was still 0.10 seconds. That’s good! Google success philosophy to keep things simple and fast is demonstrated in the example above.

    The rise in the number of results is also a positive sign. It means more websites are optimizing their pages with region in mind, and that Google has gotten much better at what they do.

    2. Relevancy of Search results

    The next thing that’s more significant than the results is the quality of search results.

    If you look at the results for the search seo expert mumbai in Google 2001 index, it shows up a guestbook entry in the position #1. I visited the site and there was no mention of seo expert on the page. On opening the source code I found this:

    TITLE CodeGuru

    META Name=”description” Content=”Codeguru is where developers can come to share ideas, articles, questions, answers, tips, tricks, comments, downloads, and so much more related to programming in areas including C++, Visual C++, C#, Visual Basic, ASP, ASP.NET, Java, and more.

    META Name=”keywords” Content=”Visual C++, MFC, string programming,ATL programming, WTL programming,activeX programming,COM+,shell programming,Listbox,.NET, C#, ASP, ASP.NET, ASP.NET AJAX,VC++, VB.NET, VB, Visual Basic Code, Programming, Developers, Architects, Studio CSharp, Microsoft, Coding, download, downloads, community source code, software development, Windows developers”

    If you notice, the keyword does not appear in the title, description or the keyword tags that have become so important in the 2008 algorithm. In the remaining search results in the 2001 index shows a job listing which has nothing to do with seo, a table of content and then results that have nothing to do with the keyword seo expert mumbai.

    In the 2001 Google results the following points are noted:

    1. Lots of irrelevant search results

    2. Badly written titles and descriptions

    3. No regional search

    4. The keyword is not present in page name, title, description meta tags or in the body content

    5. Lack of SEO companies in Mumbai

    In the 2008 Google results the following points are noted:

    1. Prominence is given to local searches (geography has become very important)

    2. The titles and descriptions contain the keyword being searched

    3. The body content has the keywords

    4. Relevant Blogs, Videos, Social Networking and Bookmarking sites are fast gaining top positions

    5. The quality of sites listed are much better

    6. The search is much tighter and the results lead to sites with relevant content most of the time

    7. The number of SEO companies in Mumbai has increased drastically

    3. Additional Search Tools

    In the 2001 Google index, you can view the older version of the site in the internet archives. The date of the last index was not mentioned so the user did not know when was the last time the site was indexed was.

    In the 2008 Google index one can check for cache pages (about 6 days ago) as well as similar pages.

    This was just one example I used for my experiment.

    You can go ahead and go crazy, try using your keywords in both the 2001 and 2008 indexes and see the differences in the search results and quality of sites that got top listing.

    And maybe… just maybe it will show you an insight into the future.

  • Leverage by Commenting on Relevant Blogs (Part 2)

    Date: 2008.10.16 | Category: blog comments, blog marketing, commenting on blogs, seo expert mumbai | Response: 0

    You have an opinion, like participating in discussions, and debating seems a way of life for you then you can use the power of leveraging by commenting on various relevant blogs.

    These powerful words will get your website or blog noticed in a crowded blogosphere, get you noticed as an active participant (nobody likes a dull boy), add to your credibility as an expert in your domain, and get you additional links that will point back to your domain.

    For those who have not read Part 1 of this series please do so NOW! This blog post is a continuation to the Leverage by Commenting series.

    We have already covered in Part 1:

    1. Choose relevant blogs
    2. Choose relevant bloggers
    3. Choose prominent blogs

    For those of you who have read Part 1, let’s continue our journey to find out which blogs to track, which ones to leave comments on, and which ones will form part of your overall SEO strategy.
    4. Check for Comments

    Another thing you could check is the number of comments which are being left on the blog. Are the comments useful and informative, or are the comments useless like “great work”, “thanks for the info” or worse “check my link so and so for more info”.

    Useless comments that don’t add any value to the article or blog post but just for the purpose of creating a link won’t work. Most bloggers are intelligent enough to figure out link building ploys like this and will delete your link and comments.

    Bloggers like it when their readers leave comments that are meaningful, praise their hard work, and even when they leave a negative comment but with justification. If you are pointing out a correction make sure you give credible reasons and references to your comment.

    Good bloggers don’t mind being wrong, or being corrected, in fact they may appreciate being corrected and will carry a correction blog highlighting the mistake they made and the person who pointed it out.

    An important note here! Check to see if the blogger is replying back to all the comments in a positive and fair way. Stay away from highly opinionated bloggers who think they know it all will probably not let you leave you valuable inputs anyways.

    Does the blogger leave external links in the comments field? If so that’s good. Follow those links to see how the commenter has added value to the topic. Understanding the mind of the blogger is important and so are the rules he sets. After all he is the master of his blog.

    5. Ask other bloggers

    The good ol’ word of mouth works best. Check to see how many other prominent bloggers have linked to the blog. You can do this by checking the blog’s authority on Technorati.

    Blog authority tells you how many other blogs have linked to the blog you are researching. So if you see a blog authority of 5, that’s means, 5 other blogs have linked to this blog. It would be a good thing if at this time you check to see why the other bloggers have linked to this blog.

    Check to see if the blogger is promoting his blog. Read Get your Blog Noticed Part 1 and Part 2 to know more about ways in which blogs are promoted.

    6. Make Friends (Most Important)

    The profile page will also list the bloggers other interests and passions so check if there is some synergy there with your interests. Having similar interests is the best way to grow a friendship. Please don’t fake your interests for the sole reason of pursuing your SEO objectives, it’s a waste of everyone’s time.

    Does the blogger have a good sense of humor? Everyone likes someone who can add dash of humor and fun to their writing while being informative. Even though it may not be an important point to consider, personally I like anyone who can bring a smile to my face.

    Make friends and grow your network. A blogger offers you his community of readers built after much hard work. Treat the blogger and his community of readers with respect, and they will give you a vault of information, ideas, assistance and traffic. Join in and have fun with your new online friends.

    7. Make a Commitment

    Once you have chosen the blogs you plan to read, track and to leave comments on, the next step for you is to be regular and committed. Read all the blog posts from your chosen blogs and leave comments when you have something valuable and positive to say.

    An easy way to catch up on your favorite blogs is to subscribe to their RSS feeds. You can set up an iGoogle account to scan through your blogs for new stories, or use other feed services like FeedBurner.

    I repeat don’t leave useless comments like “good work”, or “thank you for the post”. The blogger is working with certain objectives in mind and loves to blog; he does not need your thanks to continue.

    Also don’t leave useless comments purely for the purpose of link building. Having hundreds of useless comments on various blog sites won’t add real value to your SEO link campaign and you will piss of bloggers and their readers in no time (Bloggers will delete your comments eventually making it waste of your time at the end of the day).

    The key to leveraging on comments is to make each one count. Add further value to what’s being written, or to the discussion, that should be your mantra.

  • Leverage by Commenting on Relevant Blogs (Part 1)

    Date: 2008.10.16 | Category: blog comments, commenting on blogs, seo expert mumbai | Response: 1

    You have an opinion, like participating in discussions, and debating seems a way of life for you then you can use the power of leveraging by commenting on various relevant blogs.

    These powerful words will get your website or blog noticed in a crowded blogosphere, get you noticed as an active participant (nobody likes a dull boy), add to your credibility as an expert in your domain, and get you additional links that will point back to your domain.

    But be wary, leveraging by leaving comments is hard work, time consuming and frustrating at times. So homework is your best option (this is coming from someone who hates the word homework).

    Let’s have a look at the numbers:

    Statistics on Blogging – comScore MediaMetrix (August 2008)

    • Total internet audience 188.9 million
    Blogs: 77.7 million unique visitors in the US alone
    • Facebook: 41.0 million

    With these big numbers, it’s very important to know which blogs to select and track, which ones to leave comments on, and which ones will form part of your SEO strategy.

    1. Choose relevant blogs

    You can start by choosing relevant blogs. Don’t leave comments on a blog where you don’t know anything about the subject, and have no interest in the topics being posted. Instead choose blogs that are relevant to your knowledge, experience and where you can offer a meaningful link back in case any other readers want to know more about you, or your work.

    Ask yourself honest questions. Will the readers of this blog be interested in what I have to say (and no, everyone does not think you are an expert)? Will my comments add value to the topics being discussed?

    Choosing relevant blogs and intelligently commenting on the topic being discussed will add to your credibility as someone who is passionate and interested in that domain.

    2. Choose relevant bloggers

    Who are relevant bloggers? You can start by checking the date when the blogger started the blog. You can do this by checking the bloggers profile page. Blogging is hard work and only the committed can survive, so if the person been blogging for more than a year he is serious.

    Check for the frequency of the posts. Has the blogger been consistent in his posts? The best bloggers are committed to writing a blog atleast 4 to 5 times a week. Readers look forward to knowing that if they go to the blog today they will get some new information. Bloggers that stick to their deadline commitments are often those who have a good reader base.

    Also take time and read the posts. Is the blogger passionate about the topics he speaks about? Is the blogger knowledgeable in his domain? Does the blogger write well? The best way to find that out is to read 5 to 10 recent posts and dig in to read 5 to 10 older posts. In this way you will have some idea on how the blogger writes and the growth in writing style and knowledge over time.

    3. Choose prominent blogs

    How does one decide whether a blog is prominent or not? You can check the page rank of the blog on Google toolbar, or check their ranking on blog search engines like Technorati. Sites like Technorati also give the blog rank and authority as well, so since you are going to spend your valuable time commenting on blogs, ensure its ranked well.

    It’s ok to be picky here, you won’t have the time to read, track and make interesting comments on 50 blogs and more. Pick 5 to 10 blogs that interest you, and are ranked well.

    To make this article more reader friendly I am breaking up this post into two parts. In Part 2 we will be exploring others points to consider like checking comments, asking other bloggers, and making new friends.

  • Obsessive Ranking Disorder (My Wakeup Call)

    Date: 2008.10.15 | Category: seo expert mumbai | Response: 0

    I got a rather unusual wakeup call this morning.

    It started like any normal day; I checked the rankings for my keywords eager to see how they were faring after getting some prominent bloggers to review my blog. Like a little boy in anticipation of opening his presents on Christmas morning, I typed in the keyword seo expert mumbai I have been targeting for the past few weeks.

    Before I reveal the search results and my ranking, allow me to share a small story.

    A while ago when I was doing my advanced SEO expert course with Search Engine Workshops , my instructor and guide Robin Nobles told me that many SEO’s over obsess about their rankings. At that time her comment seemed strange to me. How could someone obsess over rankings?

    We are taught that search rankings don’t magically change by themselves. You have to be consistent in creating quality content and building quality links. With each strategy you apply, you have to wait and see the results to find out what’s working and what’s not. Of course unlike before, the search engine spiders are more frequent in their updates and the search engines reflect changes much quicker.

    I used to tease friends whose highs and lows fluctuated with the rise and fall in the stock market prices and indexes, but today is the day I will find out that somehow I had become one of them.

    “Hi my name is Nevil and I have obsessive ranking disorder” – as said at the Obsessive Ranking Anonymous (ORA) Meeting.

    Now back to my wakeup call…

    My well trained eyes had just started the ranking scan. My site was listed in No #1 position for the keyword seo expert mumbai. I felt a Kundalini rush up my seven Chakras, as just yesterday my keyword was ranked at No #12 position in Google search results.

    I was not sure how this could have happened (maybe the Gods are finally looking kindly on me), but against my intuition, knowledge and experience working on SEO for many websites, I somehow kept faith that this was indeed possible, after all miracles have known to happen.

    To confirm the faith I called up my partner in crime Rajesh who checked for the keyword. Incidentally I am to blame for pushing him into my obsessive habit to search rankings for my keywords every few hours even though I know I have not done anything from my side to affect the same.

    A few minutes later he told me it was still in the same position No #12, much to my dismay. I double checked my results again, it still stood proudly at No #1 position.

    How could this be possible, I know that Google does not give different search listings across different computers?

    I backtracked like a detective solving a big crime (the loss of my ranking). I logged off my iGoogle page, and then searched again.

    This time it showed me No # 12 on Results 11 – 20 of about 121,000 for seo expert mumbai. (0.17 seconds)

    And No # 11 on (Local) Results 11 – 20 of about 120,000 for seo expert mumbai. (0.04 seconds)

    Then I logged into my iGoogle account again

    Again I was in the No #1 Spot on Results 1 – 10 of about 121,000 for seo expert mumbai. (0.06 seconds)

    So can anyone answer this?

    iGoogle is a personalized page but are the search results supposed to be different when handled by the same engine and algorithm? Or is it the perfect kind of personalization where Google has managed to deliver the No #1 listing which was exactly what I was looking for…. my website?

    But then I thought who cares, for at the end of the day the search results were giving me exactly what I, as a user wanted to see, and that’s a good thing isn’t it.

    As I slowly reached understanding and still recovering from the morning incident, a much deep rooted behavior of mine came to surface. Somewhere in my journey the passion to see my keywords high up in search rankings had become obsessive behavior.

    “Hi my name is Nevil and I am successfully recovering from obsessive ranking disorder” – as said at the Obsessive Ranking Anonymous Meeting.

    What’s amazing is that now I have so much free time to do more productive things like write this blog post.