Archive for January, 2009

  • SEO/SEM is more Marketing less Technology by Vijay Dalwani

    Date: 2009.01.14 | Category: nevil darukhanawala, sem in india, seo expert, seo in india, vijay dalwani | Response: 2

    SEO / SEM is not really about technology. Of course there is a bit of programming and technology involved because you are creating a website which needs computers, but this is a very small part of the actual SEO / SEM exercise.

    If you look at it from the technology perspective, the person is just selecting a few keywords and putting them in the title, description, meta-tags, starting of the paragraph and in the content. This is because somebody has taught you that this is where the keywords must be present.

    SEO / SEM activity however is a fine art which covers marketing and in-depth understanding of the business, product, services and the target customer. First of all, know the product you are marketing. The next step is to ask yourself why you have created the product and for whom. Set the vision for your business or organization. Now you are ready to look for the right market and the right customer.

    You can now ask your SEO expert whether you have the right keywords. Will it get more people on your website? Can you effectively combine a few keywords to create a more powerful keyword? Keep asking yourself and your SEO / SEM expert team how can you make people come to your website while searching for a keyword? Linking the interest of the customer with the interest of the business and making it a common interest is the heart of any SEO / SEM activity.

    Whether you have in-house SEO / SEM experts or you hire a seo consultant, see if the person is able to understand your business and your customer properly. A proper SEO / SEM expert can tell you accurately what your business is all about, and who your target customer really is. They may even suggest new customer segments that you have missed or never thought of. All that remains is to use the right technology to increase the traffic and reach. This is inevitable if you have already pinpointed what your business product and target customer is all about.

    About the Author:

    Vijay Dalwani is the Director (Operations) of a UK based healthcare and wellness organization.
    In his previous assignments he has been working as:
    - VP Operations with TVC Sky Shop Ltd
    - Head of Operations with (US Based
    Internet company)
    - Director Operations with Cyberdyne Solutions India
    Limited (A software company with a US tie up).
    Vijay has been working on SEO / SEM for the last 7 years. He is a people’s person who likes to develop people as they are the assets of today and tomorrow. Vijay conducts training programs in SEO / SEM and other topics for budding profesionals. Vijay has a passion for learning new things and can go to any extent to get even 5 minutes of new learning.
  • Paradox of SEO / SEM in India by Deepak Chauhan (CIO)

    Date: 2009.01.13 | Category: deepak chauhan cio, nevil darukhanawala, sem expert india, sem in india, seo expert india, seo experts india, seo in india | Response: 2

    The Indian SEO /SEM story can be divided into 2 streams. On one end, we have a very mature and talented pool of SEO /SEM experts who have cutting edge expertise but it benefits MNCs and other foreign websites rather than Indian websites. Thanks to the outsourcing boom and then due to recession, Indian SEO / SEM experts are often called upon to device better ways to make foreign websites and business models more efficient and cost effective.

    On the other hand, we have the nascent Indian online industry .We have few E-commerce sites which can be counted on the fingertips. This is mainly because of low internet penetration in India. This is due to lack of proper infrastructure, bandwidth constraints, as well as immature legal system. The people do not have faith in the legal system because there is no way to address issues that can happen if something goes wrong with online purchase or transactions.

    The behavior of Indian customer too is not suited to online business. Even today, a majority of Indian customers buy a product, not a brand. This leads to credibility and quality issue and it is difficult for the customer to know whether the product is genuine and available in correct measured quantity. India needs to transit from product purchase to a brand purchase mentality before its online business and E-commerce matures.

    However, the future of SEO /SEM is bright in India because thanks to maturing retail industry, Indian e-commerce websites, too, are slowly making their presence felt on the global internet scene and thanks to a large pool of IT as well as SEO / SEM experts, people are slowly realizing the benefits of online business and online transactions.

    Thanks to recession, SEO / SEM is becoming a necessity rather than a luxury. Indian businesses are realizing that there is no way to skip or ignore it. SEO / SEM can even help new upcoming sites or players to feature prominently in search engines and establish global presence and generate more business.

    About the Author
    Deepak Chauhan is the CIO of DMCL, an Essel Group of Company which focuses on Internet and Mobile Entertainment solutions. He has more than 14 years experience in Internet domain, especially related to Entertainment. eCommerce and Online Brand consulting.
    He has worked with B4U Television before joining Essel Group. He is better known for motivating his peers and his team and taking them to productive heights. Deepak is instrumental in the successful implementation of DMCL’s flagship entertainment portal and prestigious
  • The year of the SEO Expert

    Date: 2009.01.07 | Category: free seo training india, free seo training mumbai, seo expert | Response: 0

    Did you get a chance to have a look at the free seo training guide? If not, do so, as there is valuable information in there based on my personal experiences working with seo strategies for my websites, my blog, and for other clients, and will help you in understanding what factors influence your online business. Best of all it’s for free!

    After a long break (As I was holidaying in Thailand), I was wondering what to write about in 2009. It seems the recession has taken the wind out of many ambitious business plans, but I believe that it’s a good time to invest in your online business. For one, it’s one of the cheapest forms of advertising that’s available. My inspiration to write however, like the recession, is on the low at the moment.

    Life has a habit of throwing curve balls at us so that we can learn from the mistakes we make and grow. In search we are taught there are no curve balls, but rather an application of strong seo principles for on-page optimization, writing unique and keyword driven content, and building quality links from popular web and user communities to your content and website.

    So what’s missing from the learning curve? And are we learning?

    Sometimes we SEO’s get so involved in the technicalities, rankings and the changing search algorithms, that we forget that there are real people sitting out there? For sure they are interested in our brilliant optimization strategies, and killer link building capabilities, but they are also at the end of the day looking for something more – that we SEO’s have not been able to understand.

    In light of this revelation, I have decided to organize interviews with senior management across few big companies, a few home businesses, and some online entrepreneurs over the next few weeks. I will in the process hope to begin to understand what the people want VS what I think I they need.

    Life has a habit of throwing curve balls at us so that we can learn from the mistakes we make and grow. Well, maybe it’s time for us to grow up and learn.

    So watch out for personal one-to-one interviews coming soon! And hope to see you there…

  • Blog Reviews January

    Date: 2009.01.05 | Category: blog reviews, seo expert | Response: 0

    My recent testimonials. A BIG THANKS to all of them for taking the time.


  • Free Seo Training by Seo Expert Nevil Darukhanawala

    Date: 2009.01.04 | Category: ask the seo expert, free seo training india, free seo training mumbai, nevil darukhanawala | Response: 4

    Welcome back to the Zen of SEO, a unique meeting place where the Search for who we are, where we are at, and to where we want to go, is an unending passion. It’s the Search of the human spirit that ‘motivates us’, and what relevance the Search has in our lives that ‘drives us’.

    As we stumble from one bubble to another, one recession to another, what lessons have we learned from the past? Please read my blog posts below written over the past year (2008). It shares all my experiences while doing hands-on seo optimization of my website ranking #1 and my Zen of SEO blog which is ranking #1 on Google for the keyword “seo expert mumbai”. The site has a Google page rank of 2 which has been accomplished in 6 months.The secrets shared helped me start my own SEO consultancy, and it will assist you in getting higher rankings for your online business.

    Free SEO Training (My gift to all Seo and Internet Marketing enthusiasts)

    Chapter 1 – Keywords Basics & Advanced

    Mumbai SEO Expert Series – Keywords Part 1
    Mumbai SEO Expert Series – Keywords Part 2
    Mumbai SEO Expert Series – Keywords Part 3
    Mumbai SEO Expert Series – Keywords Part 4
    Mumbai SEO Expert Series –
    Keywords Part 5
    Keyword Placement Strategy

    Chapter 2 – The Content Matters

    Are you leveraging your content?
    Is Content the King?
    SEO Guide to Article Writing
    What’s in a Title?

    Chapter 3 – Link Building Basics

    Link Me Up Scotty!
    The Link Building Matrix (Reloaded)

    Chapter 4 – Secret Tips

    SEO Expert Secrets: Going Beyond Keywords
    Seo Expert Secret: The Long Tail of Keywords

    Chapter 5 – SEO Path to Success

    SEO Expert – The Success Path (Part 1)
    SEO Expert – The Success Path (Part 2)
    Is your competition beating you with SEO?
    Fine Tuning SEO for Recession

    Chapter 6

    Tag Newsworthy Events for Traffic
    The Soul of the SEO Specilaist
    A SEO Expert thats right for you!
    Journey of SEO
    Create new Gateways to Targetted Traffic
    Obsessive Ranking Disorder (My Wakeup Call)

    Chapter 7 – Blogging for Success

    The Bloggers Guide to Survival
    Why Search Engines love Blogs? And so should you!
    My Love and Hate relationship with Blogging
    Get your New Blog Noticed (Part 1)
    Get your New Blog Noticed (Part 2)
    Get your website reviewed by prominent Bloggers
    Leverage by Commenting on Relevant Blogs (Part 1)
    Leverage by Commenting on Relevant Blogs (Part 2)
    Last Blogger Standing
    Why Blogging for Business is here to Stay!

    Still have questions:Ask the Seo Expert
    (Ask me any questions related to seo techniques and Internet marketing strategies)