Archive for March, 2009

• Seo Expert Guide to Search Engine Optimization

  Date: 2009.03.16 | Category: nevil darukhanawala, Seo Expert Guide to Search Engine Optimization | Response: 1

  Welcome to the Zen of SEO, a unique meeting place where the Search for who we are, where we are at, and to where we want to go, is an unending passion. It’s the Search of the human spirit that ‘motivates us’, and what relevance the Search has in our lives that ‘drives us’.

  The Seo Expert Guide to Search Engine Optimization is a culmination of my personal experiences with Internet Marketing Strategies and SEO techniques to get my website and blog ranked no #1 in Google (No 1 position for the last 3 months) for the keyword ‘seo expert mumbai’.

  These seo strategies helped me create a sucessful SEO consultancy with clients in India, US, Canada and Gulf, and it will assist you in getting higher rankings for your online business.

  Chapter 1 – Keywords Basics & Advanced

  Mumbai SEO Expert Series – Keywords Part 1
  Mumbai SEO Expert Series – Keywords Part 2
  Mumbai SEO Expert Series – Keywords Part 3
  Mumbai SEO Expert Series – Keywords Part 4
  Mumbai SEO Expert Series – Keywords Part 5
  Keyword Placement Strategy
  Are your keywords attracting window shoppers or prospective buyers?
  SEO Expert Secrets: Going Beyond Keywords
  Seo Expert Secret: The Long Tail of Keywords

  Chapter 2 – Content Matters

  Are you leveraging your content?
  Create new Gateways to Targetted Traffic
  Is Content the King?
  SEO Guide to Article Writing
  What’s in a Title?

  Chapter 3 – Link Building

  Link Me Up Scotty!
  The Link Building Matrix (Reloaded)
  SEO bad links, good links and great links
  How to win at SEO amidst strong competition
  Revisit your Content for Link Building

  Chapter 4 – Reputation Management

  Your online brand reputation matter! And how to tackle negative publicity

  Chapter 5 – SEO Path to Success
  
  SEO Expert – The Success Path (Part 1)
  SEO Expert – The Success Path (Part 2)
  Is your competition beating you with SEO?
  Fine Tuning SEO for Recession
  Obsessive Ranking Disorder (My Wakeup Call)
  Optimizing your Video Content
  Tag Newsworthy Events for Traffic
  The Soul of the SEO Specilaist
  A SEO Expert thats right for you!
  Journey of SEO

  Chapter 6 – Blogging for Success
  
  Why Search Engines love Blogs? And so should you!
  My Love and Hate relationship with Blogging
  Why Blogging for Business is here to Stay!
  The Bloggers Guide to Survival
  Get your New Blog Noticed (Part 1)
  Get your New Blog Noticed (Part 2)
  Get your website reviewed by prominent Bloggers
  Leverage by Commenting on Relevant Blogs (Part 1)
  Leverage by Commenting on Relevant Blogs (Part 2)
  Last Blogger Standing

  Still have questions:Ask the Seo Expert(Ask me any questions related to seo techniques and Internet marketing strategies)

• Your online brand reputation matter! And how to tackle negative publicity

  Date: 2009.03.07 | Category: brand reputation management, seo expert india | Response: 0

  We work hard to run an honest business and build a good brand, but there will be times when even the most sincere brands will face a disgrunted and unsatisfied customer.

  In the olden days this customer would write angry letters to the CEO, and spread the bad word about your brand and services through his network of friends and peers. The damage they could do as an individual was relatively low.

  Today, this customer can easily start a negative blog about your company (e.g. yourbrand.blogspot.com), or initiate a new topic on a public forum to trash your brand, and even use the services of online customer complaint websites like http://www.ripoffreport.com/, http://www.complaintsboard.com/ to hit you where it hurts most.

  Now, not all negative publicity starts with the customer, your brand could easily be a victim of a brand-hijacking or spam attack orchestrated by your competitor to drag your goodwill down the drain.

  Either way, your brand image and reputation online is at stake here.

  How does this affect my brand?
  
  Today online buyers of products, services or information, often search for your brand name to check for negative reports and previous complaints before deciding to do business with you. So when a potential customer is searching for your brand, other than finding your website, he will find the negative branding and complaints as well listed on the search results page.

  Search engines give a lot of ranking prominence to complaints, and to sites like ripoffreport.com etc to protect their users from the many fraudulent brands and ill-managed companies online. Since these complaint sites have a high page rank and reputation, they are often misused and can cause damage to your brand reputation.

  An easy way to check if your brand is under “attack” is to type your brand name, or brand name.com in the search box and see the results. You can also track your brand reputation by setting up a Google Alert for your brand name/s, so when there is any news about your brand, you get the information immediately, and can take corrective action.

  What to do when facing negative publicity? Is preparation is better than cure

  1. Assuming you are a sincere company, first always try to talk to the customer and see if you can sort out the problem, even if the customer has already been taking extra effort to spoil your brand reputation. Something it’s as simple as listening to your customer’s complaints and trying to resolve them can make the bad publicity go away like a bad dream. Plus you have a happy customer now, who will be more than eager to retract their negative comments from their personal blog, public forum or complaints sites.

  2. If the customer is not responding to your requests to make peace, then try and reduce the affect of the negative comments by telling your side of the story, with a little peace offering (discount coupon, gift certificate etc) for the irritate customer. Other users will see this as a positive thing – that your brand is willing to take an extra step to resolve issues with unhappy customers.

  3. Sometimes you can’t please everyone no matter how hard you try, and it’s time to take corrective measures immediately. “The best way to beat negative publicity is to increase the positive publicity”.

  4. Get your happy customers to give you a testimonial, and display the testimonials on your website and blog. People always say good things and bad things about any brand; the idea is to get more of the good stuff visible for other potential customers to see.

  5. Creating great content that can rank highly will surely push the negative stuff further down the search listings.

  6. Participate by writing on prominent article submissions sites like ezinearticles, articlesbase, goarticles etc. Create an account with your company name, and give your company profile in the space for author, and a neat link back to your website.

  7. Build your social reputation by promoting your content across social bookmarking sites like dig, delicious, propeller, reddit, folkd, furl it, blink list etc.

  8. Release some good PR using prominent PR submissions sites like PrWeb, and get your brand name in the title of the press releases. In addition if a journalist picks up your press release for his publication, that’s a ton of positive publicity right there.

  9. Create mini-brands for your brand by creating your company profiles on websites like hubpages, squidoo, aboutus, wiki, facebook, twitter etc and participating actively in these communities.

  10. Start a corporate blog. Other than search engines loving you for your content, you can use the blog to spread the good word about your company, while offering other useful information. Ask you existing customers to take a satisfaction poll on the blog?

  11. Create innovative videos of your promos, how to resources, training videos etc and submit to sites like YouTube. If you videos become popular, then your brand becomes popular.

  12. Hire an Expert SEO, or a SEO company thats has the experience and understanding to manage your brand reputataion online.

  13. Preparation is better than Cure. Even if your brand is safe right now from negative attacks, don’t wait till it happens. Use the ideas listed above to build a better brand and a stronger brand online. Start today!