Archive for June, 2009

  • My keywords are hurting my business!

    Date: 2009.06.27 | Category: keyword discovery, keyword tips, seo expert | Response: 1

    Hey, you say, aren’t keywords supposed to be good for me?

    We know that keywords are the foundation on which any SEO strategy is build. The pages you will create are optimized around the keywords, the content you will create will be focused around those keywords, the links you build will be to those keyword pages, and you will syndicate and promote those same keyword pages across relevant user, web and social communities.

    So this brings us to the conclusion that choosing the right keywords can make or break your SEO campaign ahead.

    Some examples of wrong keywords:

    1. The keyword has very little or no traffic
    2. The keyword has not been searched for in the past 2 years
    3. The keyword shows a downward trend over the years
    4. The keyword has nothing to do with your business, or the services/products you offer
    5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a
    keyword)
    6. The keyword cannot translate into a conversion for your business

    How to choose the right keywords?

    Choosing keywords has nothing to do with your understanding of your business. While this is a bold statement to make, choosing the right keywords is more about studying statistical, analytical and factual data of the keywords performance and user behavior over years.

    So let’s see how we can overcome the wrong keyword traps.

    1. The keyword has very little or no traffic

    There are many tools that let can help you understand the traffic potential of the keyword you plan to choose. Google Adword gives a free tool (https://adwords.google.com/select/KeywordToolExternal) that can be very useful in understanding the traffic potential (volumes in last month, local volume, and global volume) for your keyword. In addition you can check out the competition you will probably face in targeting that keyword. You will also find various permutations and combinations of your keyword and their traffic potential, and decide to choose a better keyword that is a traffic puller as well as has minimum competition. If the keyword does not show up with traffic numbers (as in case of keyword with very low volume), then it’s time to analyze your keyword again.
    There are a variety of paid tools as well, but I am mostly an advocate for the free stuff.

    2. The keyword has not been searched for in the past 2 years

    If your keyword has not been search for in the past, it’s unlikely that the keyword will suddenly start attracting traffic, unless you have some inside information into a new trend.
    Using Google Adword tool in point above, and using another tool like Google Insights (http://www.google.com/insights/search/) you will get an idea into the history and performance of those keywords. Google Insights gives you keyword volume percentage, and a graph which shows the trend of keyword usage from 2004 till date. It can also tell you which countries show maximum usage of the keyword, and permutation and combinations of the keyword with traffic volume. I have found many right keywords using this tool.

    3. The keyword shows a downward trend over the years

    If the keyword you plan to choose is showing a downward spiraling trend, its best to avoid that keyword. Targeting a keyword takes a long time, effort and patience (not to forget money), and in that time the keyword could become worthless.
    Using Google Trends (http://www.google.co.in/trends) you can predict rising or falling interest in your keyword, industry, geography, business etc. Used in combination with Google Adword and Google Insights you will be more capable of predicting the traffic potential of a keyword.

    Another great place for checking the trends is on a site like Twitter (http://www.twitter.com/). There are millions of people talking about everything under the sun. Search for your keyword and see if people are talking about it, and what they are saying. Some very useful keyword hints can come out this effort, not to mention some good contacts.

    Enter your keyword in the search box. Check if there are any Blogs, Lenses, and Forums etc about the topic. Spending some time on these sites can give you insightful information into keyword usage, variations and possible trends. Even better, invest some time and participate in these sites.

    4. The keyword has nothing to do with your business, or the services/products you offer
    This seems silly, but you will be surprised with the number of keywords that lead to a page that has nothing to do with the information you are searching for. Before we blame the search engines, look deep into your own list of keywords. Do all of them relate to your business, products and services? Or are some just attractive as they pull lots of traffic?

    5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a keyword)

    Personally I stay away from very competitive keywords unless your business depends on it or your pride. In my case I want to rank #1 for the keyword “seo expert”. It’s very competitive, but very relevant so I don’t mind spending a year or so chasing it. But would I spend my time trying to rank for the keyword “seo”? You get it.

    6. The keyword cannot translate into a conversion for your business

    There is a lot of time that needs to be invested in choosing the right keywords, analyzing their traffic potential, studying their competition, following their trends and usage. Now what if you manage to rank well for those keywords, only to realize the traffic from certain keywords just does not convert into business. Check to see if the keywords you are targeting will attract buyers or window shoppers.

    Avoiding these pit falls will help you target the right keywords, and then the next step is to build a SEO strategy around those winning keywords.

  • The Right SEO Strategy Ahead (V2)

    Date: 2009.06.01 | Category: expert seo india, right seo strategy ahead, seo expert india | Response: 6

    Why do you need to have an SEO Strategy?

    What comes to your mind when you think of SEO; Is it link building, Meta tagging, keywords discovery, higher traffic & conversions, social bookmarking, making money online, social media, article submissions, Twitter, reputation management, web directory submissions, Google, optimization of pages, blogging …

    While the SEO process includes all the elements mentioned above, what’s missing in this puzzle is how they all come together as a “focused strategy” to ensure the success of your online business.

    Now there are many paths to SEO success, and all may work and show results (some temporarily), so how does one decide what’s the “right strategy” for their business?

    The Right SEO Strategy for Your Business:

    - Does your SEO strategy make common sense?
    - Is it consistent?
    - Is it immediate? Syndicate and Promote your Content
    - Is it delivering “constant value” for the users?
    - Can your SEO strategy be sustained over the lifetime of your business?
    - Does it reflect the values and ethics of your organization?

    Winning keyword strategy

    • Identify winning keywords which users are using to reach your website. Check traffic potential and competition of those keywords.
    • Finalize on 15 primary keywords with maximum traffic potential.
    • Finalize on 12 to 15 secondary keywords and write articles to target those keywords as well as support the primary keywords pages on the website. These are long tail versions of the keywords.
    • Start with targeting city centric keywords (seo expert mumbai), and after some success, move to the country centric keywords (seo expert india), and finally global keywords (seo expert).

    On page optimization strategy

    • Focus your pages i.e. page name, title, description, other relevant Meta tags, and the body content around a specific keyword. What this means is that you create ONE PAGE of content themed AROUND one KEYWORD you want to target, and include the keyword in your page name, title, description, and other relevant Meta tags on that page.
    • Identify current site structure, and keyword mapping possibilities.
    • Optimize each page of the website. Create better titles, description and tweak other relevant Meta tags for the existing pages.
    • Set up Google Local account/ Google maps.
    • Set up Google Analytics/ Google Webmaster (if not already done so)

    I. Consistent Link Building Strategy

    Weekly strategy (this is the heart of the activity)

    Natural Link Building, Social Media & Reputation Management

    • Be consistent in creating unique, compelling and resourceful content in the form of articles/ blog posts – 1 to 2 a WEEK. The article topics will be focused around keywords we want to target.
    • Be consistent in building internal links and external links on the article pages. Internal links will be used from within the content to point to (with combinations of anchor text) another page of related information or the primary keyword pages on the website, and external links point out of your domain to other useful sites and resources. In moderation both are useful in determining the PR (Page Rank) of that page.
    • Be consistent in syndication of the articles to 15 relevant and popular article submissions sites each WEEK. (Build Author Reputation, Traffic, Natural Links)
    • Be consistent in promotion of the same content links across 15 relevant and popular social bookmarking sites each WEEK. (enhance Social Reputation, Traffic, Natural Links)
    • Be consistent in attracting 3 to 5 user thumbs up/ reviews for same content each WEEK. (Enhance Social Reputation, Traffic, Natural Links)
    • Be consistent in submitting content links to Twitter each WEEK
    • Be consistent in participating in 2 to 4 relevant blogs, by blog commenting and forum postings each WEEK. (Natural Links, Website reputation/Page Rank)
    • Be consistent in ALL OF THE ABOVE each WEEK

    BENEFITS: Enhance Social reputation, Web reputation (Page Rank) and Link reputation (Natural and Diverse links) by participating in relevant social, user and web communities. Increase Traffic. Higher Ranking for your Keywords.

    II. Campaign Based Link Building Strategy

    • Be consistent in submitting one blog post/ article/ video to ONE selected social bookmarking sites and get 12 to 15 votes, reviews or thumbs up for your content.
    • This should be a “week-long” campaign and ideally done ONCE a MONTH.

    III. Progressive Link Building Strategy

    Note: The links should be a combination of relevant web directory, social links, PR submissions, industry related links, blog links, comments etc.

    • Be consistent in building 50 quality links for Month 1
    • Be consistent in building 75 quality links for Month 2
    • Be consistent in building 100 quality links for Month 3
    • Be consistent in building 150 quality links for Month 4
    • Be consistent in building 200 quality links for Month 5
    • Be consistent in building 300 quality links for Month 6
    • Month 7 Onwards we can continue to build 300 quality links each month
    • Focus moves to consistent link building and campaign link building strategies
    • Be consistent in monitoring site traffic, keywords performance and competition
    • Be consistent in sending Report on link submissions (with PR) & traffic analysis report each MONTH
    • Be consistent in “adding user value” for the users in way of innovative and entertaining content ideas, quizzes, tools, podcasts and videos.

    BENEFITS: Build quality links from diverse web, user and social communities.

    EXPECTED DELIVERABLES FROM YOUR SEO STRATEGY

    • Page #1 results for 70 % of the selected city centric keywords in 4 months
    • Page #1 results for 70 % of the selected county centric keywords within 6 months
    • Increase Traffic sources from Stumble Upon, Twitter, Article Sites, Social media sites
    • Increase traffic from Search engines (Google & Yahoo primarily, MSN)
    • Increase conversions to the website & increase ROI