Archive for September, 2009
We know that each keyword we rank high in search engine listings means additional potential customers and business for the website. So let’s explore the strategies and processes to achieve higher ranking for any of your selected keywords.
I am assuming that you already have a list of winning keywords in hand, and that you have optimized each page of your website around these selected keywords. A good thumb rule to follow is to optimize each page around one or max two keywords, and focus the page name, title, description, other relevant Meta tags, and the body content around that specific keyword.
The next step is to make your well optimized keyword centric page visible to the search engines by building links from various relevant social, web and user communities. I have broken the strategy into tasks to be accomplished each week for the next one month.
Create unique, compelling and entertaining content. This could be in the form of articles, blog posts, How To’s, FAQ’s, case studies and videos etc. The content is focused around a keyword you want to target, and will act as a supporting page to the primary keyword page.
Eg If the keyword you are targeting is “seo expert”, then you can create a blog post “How to hire a SEO expert”, or “10 Top Ranking Strategies from SEO expert”. Notice that the title contains the keyword we want to target.
Create a link from the supporting content page to the primary keyword page with relevant anchor text (the text that links to another page). Eg. If your primary keyword page is focused around a keyword “seo expert india”, then you can create a link from the supporting content page with anchor text “seo expert india” or “expert seo india” pointing to the primary content page. Variation in the anchor text is advised.
Syndicate your content page to 15 article submissions sites. Build links from the article sites to your home page, primary keyword page and content page. Generally article sites allow one or two links in the body content, and two out links in the author resource box.
Promote your content page across 15 Social Bookmarking (SB) sites. Create innovative title and description and link back from SB sites to your content page.
Get 2 to 3 thumbs up/votes/reviews/comments for the content posted across the 15 Social Bookmarking sites. Each thumbs-up from another user is a quality link back to your content page.
Identify two relevant external blogs that are related to the business/industry you are in and make intelligent comments on posts where you feel you can add some value to the readers. If the comment is accepted by the blogger, it’s a quality link back to your website. You can also post comments in industry forums that are related to your business.
Repeat the efforts of Week 1 by creating another page of content around the same keyword you are targeting. This will be supporting content page two. Continue as directed above in Week 1 to syndicate and promote the new content page.
Repeat the efforts of Week 1 by creating another page of content around the same keyword you are targeting. This will be supporting content page three. Continue as directed in Week 1 to syndicate and promote the content page.
Note: To make the syndication diverse you can create a “how to” article around your primary keyword. How to articles can be syndicated across specific sites that promote “how to” articles.
In addition, in Week 3 you will start your first SB (Social Bookmarking) campaign. In the campaign based strategy, you will select one content page and try and build maximum visibility and links back in “one” of the top social bookmarking sites (you can select one site from sites like digg, mixxx, reddit, stumble upon etc) each month.
To build maximum visibility and links, you will try and achieve 10 to 15 thumbs up/votes/reviews/comments for the content page you selected. The more the number of thumbs up, the more link reputation is passed on to your keyword page. The campaign runs for a week.
Repeat the efforts of Week 1 by creating another page of content around the same keyword you are targeting. This will be supporting content page four. Continue as directed in Week 1 to syndicate and promote the content page.
Note: Again for diversity you can create a video that’s focused around the primary keyword and syndicate to video submissions sites like YouTube.
In addition, in Week 4 you will build 40 to 50 relevant links to your home page and primary keyword page using web directory submissions, Press release submissions, and build links from relevant industry related sites. Industry related sites are business community sites, edu and org sites, and any other authoritative sources/websites around your business/industry.
After the end of Week 4, you can continue building content each week, and syndicating and promoting that content to target the keyword you want to rank well for. It takes upto 4 to 6 months to start ranking for your keywords depending on the competition for that keyword, so this process needs to be repeated each week, each month for the next 4 to 6 months.
By repeating Week 1 to Week 4 for all your selected keywords, you will have built natural links from various article, social and web communities, enhancing your link reputation, author reputation and web reputation. All these in turn will improve your web ranking for that keyword.
So what are you waiting for? Go ahead, become the seo expert, start ranking well for your keywords and see the traffic and business grow.
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