Archive for May, 2010

  • Wink and Grow Rich Online | a SEO perspective

    Date: 2010.05.30 | Category: india, seo experts, wink and grow rich | Response: 2

    There are thousands of online businesses making money, and even fewer online businesses creating wealth. The “difference” could be the reason why wealth seems to elude you no matter how hard you are working on making money.

    The irony is that if you are running after money, you may make some, and lose some. However, if you are focused on creating wealth, you will find that money will find its way to you, and what you build will keep growing in “value” with each passing day.

    Which way looks easier? You decide.

    If you are still reading, it means that you are interested in knowing about creating real lasting wealth, and are ready to explore the steps to creating wealth online.

    This post is inspired by, Roger Hamilton, Asia’s leading wealth consultant, founder of World Wide Wealth.

    So here goes…

    1. Think it, Do it, Review it

    This is a fundamental rule. If you are going to sit besides the lake, you will never learn to swim. If you want to learn to swim, you must jump in the water and find your way back to the shore.
    If you want to succeed in your online business, you have to create a plan, implement it, and then review what worked and what did not – and then repeat. Don’t sit on the fence with great ideas only to find that you waited too long to actually implement them, and someone else just made a cool million using the same idea.

    You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

    2. What you see is what you get

    If you don’t see it, then you can’t get it. Every great idea starts with a vision that is clear and focused. So if you can learn to see better, you will “get” better.

    If you want to succeed online, start with a vision that others can connect with and participate in. Invest your time in your vision till you have clarity about your focus and goals. You will have to learn how SEO works and invest your time in understanding the right SEO strategy for your business. If your SEO strategy lacks long term perspective and vision, it will probably fail to succeed.

    3. Choose the Level you want to play at

    The next step is to choose the level of your communication. Do you want to exchange, connect, motivate or inspire your users? Is the quality of your product or service exceptional? Have you communicated this value to the users? Is your vision and message reflected in all your communication touch points with the users?

    If you want to succeed online, you have to know how to communicate with your users, engage them, and build their trust in your online business. If you are losing customers, it is because you are not communicating with them at the right level.

    Is your SEO strategy communicating your “vision” and “value” to your online customers, and then sharing that vision and value across diverse and relevant web, user and social communities?

    4. Ask and you shall receive

    It’s surprising how many people don’t ask for things they want. It’s probably because they feel they will be refused.

    If you want to succeed online, you have to learn to build a network of people who support you and your goals. You do this by being helpful to others in achieving their goals. But sometimes it’s as easy as asking someone to help you. You will be pleasantly shocked by the number of people who are ready to help someone with a good, clear vision and innovative ideas.

    You will have to learn how to ask, and how to reciprocate. If you have a vision, and you are focused on creating and sharing value, then it’s easier to ask someone for something you need. Is your SEO strategy innovative and can you ask someone to help you? How do you plan to help them back (And to clarify I am not taking about reciprocal and three way link building, which I prefer to stay away from).

    5. Invest more of your time, spend less of it

    It’s easy to keep yourself busy all day with tasks, but to become wealthy you have to learn to identify which activities involve spending your time, and which ones are an investment of time. When you spend your time, you may get something, but build nothing worthwhile, but if you invest your time, the returns can carry on for a lifetime.

    If you want to succeed in an online business, learn to invest your time in activities that enhance self growth, health, investments, new learnings, creativity, your network; not just professional but also personal.

    For SEO, invest your time in high value activities that give long term returns. There are hundreds of web, user and social communities and you will have to choose the relevant ones you will participate in consistently.

    6. Invest more of your money, spend less of it

    Don’t spend your money on activities with short term focus. Invest your money in activities that will yield long and lasting results. Like most wise sayings, this one too is not followed. What you spend goes down the drain, but what you invest will keep growing bigger.

    If you want to succeed online, you will have to create a plan to invest your money wisely. There are various ways (SEO, SEM, PPC, Banners, Email Alerts, Newsletters, Videos, etc.) to spend your money online, but a few ways to invest your money wisely. Ensure your SEO strategy has a long term vision, and invest your money to turn that vision into a reality.

    7. Wealth is the beginning, not the end

    All wealth starts with a great vision. If you put vision before money, you will never have lack of money, but if you put money before vision, you will always find yourself running after money, without managing to get a hold of it.

    If you want to succeed online, start by creating value and sharing that value. The real wealth starts way before the money starts to come in. If your SEO strategy is focused on value creation, participation and sharing principles then the results you seek will follow – the money will follow. Wealth is the journey itself, and not the destination.

    8. Sow, Nurture, Reap

    Ask a farmer about farming, and he will explain that one has to sow at the right time, nurture with patience, and then reap the benefits at the right time. Business is very much like farming.

    If you want to succeed online, you have to get in tune with your business/industry trends and cycles. Learn to sow at the right time (new products, services, new value), be patient and nurture your relationships/network, and be ready to reap the rewards. You cannot start with reaping the rewards without sowing and nurturing. Is your SEO and keyword strategy in tune with your business cycles? Are you nurturing your networks by providing value and participation? Are you reaping the benefits?

    9. Your passion is your compass

    If you cannot wake up in the morning feeling excited about the day and work ahead, you are in the wrong business. Make passion your compass – wealthy people are often doing something they love doing, and have a natural flair for what they do.

    If you want to succeed online, do something you love doing. You will be amazed at the number of people who have made their niche businesses doing something that no one thought could make so much money. Could it be because they love their work? Either you find a SEO expert who loves his work, or find that love somewhere inside you.

    10. To know and not to do, is not to know it yet

    I know what I am doing. Then why are you not “doing” it yet! How often we wait on good ideas, new plans, waiting for the right circumstances, the right time? But if you plan to be wealthy, you will have to learn to create the right circumstances and the right time.

    If you want to succeed online, knowing something isn’t enough, unless you dive into it, test the waters, and review the results. At times, you may not enjoy the experience and things may not turn out the way you wanted them to, but still unless you do them, how would you know what works, and what does not?

    Be ready to experiment with SEO, what experts say works, may not work for you, and what experts say does not work, may work for you! Be prepared to fall, learn from your mistakes, and keep moving forward.

    11. Value is the river where wealth flows

    The key to wealth is to find the “value”. Unless there is visible value that you can show to your potential customers, there will be no visible wealth coming to you.

    If you want to succeed online, focus your energies on creating value, rather than running behind traffic/ rankings/ customers. If you are creating value and sharing that value each day, you are on your way to creating wealth.

    Is your SEO strategy “value” driven? If you are not creating value (content, videos, tools, surveys, case studies, resources, etc.), your SEO strategy stands a high chance of failing.

    12. Plan to fail

    The number of times you fail is not what’s important; it’s the one time you succeed that’s important in life. If you don’t plan to fail you will be disappointed and that will affect your work, but if you plan to fail, then you will be more careful with the risks you take.

    If you want to succeed online, then you have to learn to accept failure, more importantly learn from your failures. There are many stories of online entrepreneurs who failed at four to five online businesses before they succeeded. If you ask them, they will say that the failures laid the pathway to understanding success and creating wealth.

    13. Opportunities lie in every moment

    Wake up and smell the coffee. There are opportunities that come your way each day – past, present and future. All you have to know is how to “see” them – if you learn to see better, you will get better.

    If you want to succeed online, you have to develop a keen sense for identifying opportunities. The online world if filled with opportunities for creating value, providing a service, selling a product, and making money. And it’s also filled with scammers, fly-by-night operators, and quick money schemes.

    An experienced SEO expert knows intuitively where the opportunities lie, and relies on hard statistical, analytical and forecast data before playing the next move.

    14. The key to leverage is how to use it

    Once you discover leverage, you will be able to create “more” in the same amount of time. You do this by using the help of other people’s time and money. But the key to leverage is knowing how to use it without burning your resources/network out.

    If you want to succeed in an online business, be prepared to reach out to your network for help. Of course you also need to know how to convince your network to help you. If you don’t have a network, you should be building one right now. Your network can help you leverage your money. A good SEO expert has a solid professional and personal network and knows how to leverage the same.

    15. When you resonate, you accumulate

    When you find your vision and clarity, you find your wealth. When you find your wealth, you can focus on how to invest your time. When you invest your time, you create value. When you create value, your wealth begins to flow. When your wealth flows, you can use leverage. And when you leverage correctly, you begin to resonate.

    If you want to succeed online, you will have to create “attraction” – the right people, the best opportunities will come to you easily if you have created attraction. The attraction is the effect of creating unending value, driven by passion, and steered by clear vision. A good SEO expert knows how to create attraction and how to use attraction.

    16. You settle for your standards

    The life we create is not determined by the life we want to live tomorrow, but by the life we settle for today. We settle for our standards.

    If you want to succeed online, then don’t settle for less. Choose the right SEO strategy. Be consistent in creating value for your visitors and customers, and in sharing that value with diverse online communities. Be consistent in improving the quality of your products/ services. Be consistent in improving usability of website. Be consistent in monitoring results of your efforts periodically.

    Since SEO is a long process, it often takes a back burner in management meetings, and you are settling for less. Also watch out for SEO experts who are ready to settle for less.

    17. You are the result of your choices

    Our choices make us! In life we often have to make a choice, and in selecting the right choice, lays the foundation stones of your success.

    If you want to succeed online, make your choices. Do you choose to be wealthy? Or do you choose to keep running after money? Do you choose to create value or do you choose to focus on numbers? Have you chosen the right SEO expert? All these small decisions will pave your path to failure or success.

    18. The Zen Garden

    Imagine your Zen garden. What do you want it to look like? If you don’t know what it looks like then you will possibility have a forest instead of a Zen garden. So your vision becomes the cornerstone of your success. The bigger the vision, the higher are the chances of it coming true.

    If you want to succeed online, see your garden, nurture your garden, and be ready to reap when the time is right. Neither Rome or your Garden will be built in a day; it’s the small steps of today that shape the future ahead.

    So why don’t you share your experiences in creating wealth.

    The world is waiting…

    Anticipating…

  • 6 Months SEO Value Pyramid & Time Line

    Date: 2010.05.17 | Category: seo expert services | Response: 4

    Recently I was doodling to explain the SEO Value Process to a new batch of SEO students, and we came up with the following SEO Pyramid. I thought of sharing this as it will be a useful “Guide” for SEO enthusiasts to better understand the SEO process, SEO value and SEO timelines.

    SEO Expert Services – Week 1

    1. We start Week 1 with Keyword Discovery and Analysis. This is the foundation of any successful SEO campaign, so it’s important to get the “winning” keywords for your business, services and products in the beginning itself. This process generally takes 4 to 5 days, and there are many useful free and paid tools to help you do that. Keep in mind; finding the right keywords is all about researching statistical, analytical and forecast data for keyword usage, history and competition over time, in specific geographies.

    2. In parallel, we can start work on On-page Optimization. The KISS (Keep it Simple ……) concept works great here. Keep in mind that each well optimized page can be a source of traffic and conversions for your website. I would suggest focusing each page on 1 to 2 related keywords only, with modifiers like location, industry, long tails and mis-spellings, included in Meta tags and the content of that page. If you have a CMS driven site, then ensure your CMS allows facility of giving unique title, description and keyword tag for each page, and that your dynamic URL’s are short and SEO friendly.

    3. Set up accounts for Google local, Maps, and Yahoo local and create/claim your listing. This not only helps the search engine identify the location (for geo targeting) of your business, it also puts your business on the local map for anyone searching for products and services you could offer. Local listings are displayed on the top of the SERP (search engine result pages), and many people want to do business with someone who is close by (types of businesses where service and personal contact is crucial) can reach your website almost immediately.

    4. It’s time to setup the Corporate Blog. This is going to become your most valuable asset to power up your keywords/ website and share valuable content with your visitors. You will be using the blog to post new articles, How To’s, testimonials, reviews, press releases, case studies, videos, photographs, PPT presentations and more. Both WordPress and Blogger offer free hosting platform – so get cracking.

    5. The last part of Week 1, you can set Google Analytics and Google Webmaster tools. These free tools will help you monitor the visitors to your site, visitor trends and demographics, entry/ exit pages, traffic sources, track conversions, performance of keywords, submit site maps, check on links and broken/bad links and a lot more.

    SEO Expert Services – Week 2

    1. We start Week 2, with Web Directory Submissions. These are the easiest links you can acquire, and there are many relevant, regional and niche web directories where you could submit your listing. Avoid directories that are not relevant to your business, products and services, though global directories should be included in the category your business fits under. There are many paid directories as well (Yahoo Dir, Business.com etc) which are great links to have, but I would be selective not to use up the clients budget in this activity, as it can be well spent in other places.

    2. Time to get social! Social Bookmarking sites are a great way to promote your content across user communities like Digg, Mixx, Stumble Upon etc . The trick is to get other users (or your network) to up vote, thumbs up, review or comment on your content. This makes the link you are building permanent, and leads to more traffic as users generally opt to check links (and vote up links) that already has many votes. They key to social enlightenment is participation!

    3. Announce you self, syndicate your Press Release. You can kill two birds with one stone here. Other than getting back good links to your website from the press releases syndications, a journalist may chance upon you story and make a National release out of it. Though ensure you have a worthy story first!

    4. Power up pages of your website. This is an easy way to power up the existing pages of your website. Take each page link and post across relevant social bookmarking sites, and get a few users to up vote, thumbs up, review, or comment on your content. Don’t try and bookmark all your pages in one day, but rather just 3 to 4 links a week. You don’t want the social sites to blacklist you for spamming. Tip: Don’t use social bookmarking sites for just link building purposes. Get involved in the community, make friends, help them, and ask them to help you.

    SEO Expert Services – Week 3

    1. The weekly content strategy. Each week you can create unique and useful content focused around the keywords you are targeting for that month. The types of content can vary – like articles, how to’s, FAQ’s, case studies, pictures, videos, testimonials, PPT presentations, press releases etc. This content can be posted on your corporate blog. Both your visitors and search engines will love you for this effort.

    2. The weekly syndication and promotion strategy. Each week you take the content from the blog and syndicate to select article sites, and promote across select social bookmarking sites. Get other users to participate by voting your content. Each type of content can be syndicated and promoted across relevant syndication channels. Eg. A press released posted on your blog can be syndicated to press release sites. A video can be syndicated to video submission sites. A How to article, can be syndicated to “How to” sites.

    3. You can also post your articles in social media sites like LinkedIn, Facebook, Twitter etc. Keep in mind social networking is about building a network of contacts (potential business) and enhancing brand communication and recall. There is little SEO value to be gotten here.

    SEO Expert Services – Week 4

    1. Get other bloggers to review your website. Getting links from relevant blog sites will go a long way in your SEO strategy. Of course you will have to figure out that no blogger will review and link to your site because they love you. An additional tip here is to power up the external blog review pages by promoting across select social bookmarking sites and getting vote ups. Powering important external pages that link to you will in turn power your keyword pages.

    2. Getting links from relevant websites. Get links from sites that are relevant to your business, products and services back to your important keyword pages. These industry links are “relevant” links and are highly valued by search engines. Tips: Avoid reciprocal linking unless it’s with very few select partners and not just for the purposes of link building. Another option, three-way link building is often tedious and filled with rejection. I would focus on “value” based link building.

    3. Get involved by Blog commenting and Forums Posting. Find a few blogs and forums related to your industry. Spend time each week posting useful comments on blogs, and post/ answer queries on forums. If you cannot create value to the discussion by blogger/ forums users, then its best to avoid this strategy. Also if you plan to place links in the comments and forum posts, then make sure those links add major value to what’s being discussed, otherwise your comments, posts will not be accepted. Tip: I avoid placing links in any of my comments and answers.

    4. The highly debatable paid links. While I don’t advocate paid links for various reasons, I have seen a few select power links make a world of difference to rankings. The tip here is to use this strategy after a couple of months of serious value driven SEO.

    5. Run monthly campaigns in social bookmarking sites to power your keywords. Each month choose one social bookmarking site from the ones you are participating in, and choose one story/article from the previous articles you have bookmarked. The objective in the campaign strategy is to get 15 or more users to vote up your content. This accomplishes two things. A chance that your story gets “hot” and as the author of the content you gain popularity. Hot stories get more votes and links. Also search engines like user voted stories for obvious reasons.

    6. Monitoring, Tracking and Reporting. Prepare weekly and monthly reports to track the links you are building. Prepare a report from Google Analytics each month showing progression over various metrics of conversion. A simple excel sheet work great. Also you can buy a good rank tracking software like Advanced Web Rank Manager, to track all the keywords and their progress over time.

    There we go folks. It’s the end of the first month, and as you can see there has a lot of effort that’s gone into your website so far.

    What has been accomplished so far?

    1. We have build a strategy that’s in alignment with the new link variables – Consistency, Relevancy, Diversity, Progression, Participation and Age of Links.

    2. We have enhanced the web, link, social and author reputation of the website.

    3. Increased traffic sources to the website by creating “valuable content” and syndicating the same across diverse and select web, user and social communities.

    SEO Expert Services – MONTH 2 to 6

    1. We continue to create different formats of content each week (articles, how to, faq’s, press releases, case studies, videos, pictures, PPT, white papers, interviews etc).

    2. We continue posting great content (articles focused around keywords we are targeting) on the blog each week, and then in syndicating and promoting that content (with up voting).

    3. We continue to run monthly campaigns in social bookmarking sites with maximum user participation (voting, thumbs up, reviews, and comments). The objective being to make the story “hot” and link worthy.

    4. We continue to source relevant links, blog reviews and industry related links.

    5. We continue to comment and post replies on favorite blogs and forums.

    6. We continue to build our network in social media sites.

    There we go, you have the next 6 months seo expert services plan in front of you. So let’s get started!!

  • Google SEO Expert Training Video Series Optimization 3.0

    Date: 2010.05.09 | Category: expert seo, seo videos | Response: 0

    Welcome to SEO Expert Training Video Series
    By SEO Expert, Nevil Darukhanawala

    In this video, I continue my talks on on-page optimization, and give examples of good titles, descriptions, and heading tags. The title and description tag is your calling card, and the searcher will decide between your website and the other 9 websites on the search results page based on what they read. Other than following SEO guidelines while creating titles and descriptions, it’s important to also create the right hooks to excite the searcher to click on your website link. Otherwise its business for your competitors and that’s just bad business.

    Google SEO Expert Training Video Series Optimization 3.0

    I will be publishing 1 video each Sunday though the videos will not be in any particular order.

    The SEO Videos Series (Every Sunday)

    Over 60 SEO Videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

    The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india” and No # 10 for the global keyword “google seo expert” , and No # 28 for global keyword “expert seo”.

  • Google SEO Expert Training Video Series Optimization 2.0

    Date: 2010.05.02 | Category: google seo expert, seo videos | Response: 0

    Welcome to SEO Expert Training Video Series
    By SEO Expert, Nevil Darukhanawala

    In this video I continue to talk about on-page optimization strategies and the importance of creating focused optimized pages.

    Now imagine an optimized page that has the keyword strategically placed in a well written title and description tag on that page. Keep in mind the title and description is also your calling card, and the visitor will choose your website against the other nine competitors on that page based on how inviting the title and description are.

    The keyword tag, though has lost its importance, its best to keep one, at max 2 keywords in the title tag. This is better than confusing the search engines with a page that contains six to seven keywords with the same keywords placed in the Meta tags and body content.

    The other important tag is the headings/ sub heading tag. Each page has a heading and sub headings. Placing your keyword phrase in the heading and sub headings is important not only for good optimization but also for breaking up a long page of content to make it more readable for the visitors.

    Other than the Meta tags on the page, there is the content of the page. The content should be atleast 350 words, and should be written for the user. Many seo experts try and place the keyword many times in the body content for optimization, but forget that the text has to be readable to the visitor as well.

    Note: There are sites with multiple keywords on the homepage that are ranked high, but keep in mind off-page factors like link building that influence rankings as well.

    Google SEO Expert Training Video Series Optimization 2.0

    I will be publishing 1 video each Sunday though the videos will not be in any particular order.

    The SEO Training Video Series (Every Sunday)

    Over 60 SEO Videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

    The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india” and No # 7 for the global keyword “google seo expert” , and No # 28 for global keyword “expert seo”.