Archive for July, 2011

  • SEO and Social Media for Online Marketing Success

    Date: 2011.07.31 | Category: seo expert consultants, smm expert | Response: 0

    By Seo Expert India Team

    The most powerful and cost effective method of marketing and growing business is the internet. The use of online marketing is increasing across the globe and optimization experts apply different strategies to drive sales for the firms. The online presence of any business will attract motivated buyers, traffic to website and gain more return on investment. Online marketing is not expensive, considered to be broad in scope and its study has become the primary method of conducting targeted research in every niche available. For success in a competitive online market, it is necessary for companies to use SEO and Social Media activities.

    In SEO, the experts perform activities such as keyword research, competitive intelligence study, traffic analysis and link building. SEO consultants use web analytics tool to analyze the traffic and performance of the web portal. The factors of the tool help the businesses to get rid of things that do not improve their online presence. Social Media is an online marketing strategy that allows connections, conversations and sense of community among its members. It is the blending of social interaction and technology for branding.

    The intertwining of SEO and Social Media creates more online presence for the business of the companies than they could ever do alone. The use of social media platforms exploded in last year has resulted into the growth of search and referral traffic. SEO experts believe that a major source of ranking for the search engines is social network.

    With the help of Facebook and Twitter, the end users are able to vote for content with their tags, ratings and clicks which are strong signals for search engines. Social networking helps the business of the company to connect with their audience and SEO is to drive targeted traffic to the web portal. Whenever the content related to the business is shared on Twitter, it looks better in the eyes of Google, Yahoo and Bing. SEO consultants are making search engines aware of new content by using social sites and building large quantity of links on social sharing websites such as Digg, StumbleUpon and more.

    The cost of learning something new using the internet is much lower than going to a seminar. Thus companies are transforming their way of marketing and making use of online market with innovative strategies. Get found by people who are learning about or shopping in your industry.

  • On Page and Off Page Optimization in SEO

    Date: 2011.07.18 | Category: expert in seo, seo expert, seo expert strategy | Response: 0

    By Seo Expert India Team

    Search Engine Optimization is used by SEO experts to improve the quality and volume of traffic to the website via organic or natural search results for competitive keywords. SEO targets types of searches including images, global, industry specific and local. When crawling a site, search engines crawlers may look at number of different factors. Experts use off page and on page optimization for SEO program of a site.
    On page optimization is the process of integrating all SEO elements into the website. The on page factors that are considered by SEO experts are title tags, alt tags, description tags, page size, keywords proximity, unique content, navigation code, internal link structure, css, JavaScript and outbound links. Search engines keep on crawling the web pages frequently whenever the content is updated. By improving the rank of pages in results retrieved by search engines, the web portal becomes more visible to the users across the world. Optimization of pages initially require analysis of competitive keywords related to the business of the website. In order to drive huge traffic to the site, keywords with maximum with high search frequency are selected. Further the design, changes in the code and use of correct keywords in fresh content makes the pages to achieve a better listing in search engines. Page rank is the one of the factors that is considered by search engines to determine the rank of the site.
    Off page optimization is focused on link building activities and social media marketing. In order to gain a good ranking for a web portal, it is important to have back links from quality websites. SEO experts apply different off page methods such as directory submissions, social book marking, blog posting, blog hosting, article submissions, forum posting, press release submissions, affiliate marketing, review posting, video submissions, profile creation and social media optimization. These methods must be applied continuously to maintain the ranking of the keywords and increase the visibility of web pages in online market. The social media platforms used for communication are Facebook, Twitter and LinkedIn.
    If you have a business, it is important to have a strong online presence so that Internet users must have an access to your portal. A proper SEO expert strategic plan will bring in unique visitors to the portal that will further convert into sales. SEO also helps to tackle all negative publicity and build a good brand for the company.
  • SEO expert explains the use of SEO for your business

    Date: 2011.07.10 | Category: seo expert, seo expert consultants, seo strategy | Response: 0

    SEO is the process of improving the visibility of web page in search engines via natural search results. In this article, an SEO expert Nevil Darukhanawala explains the right SEO strategy for you business. The most vital part of SEO strategy is to create content and build quality links for each page of web portal. In order to give business a web presence, search engine optimization targets image, video, academic and local search.  The industry of consultants provides search engine optimizers to the clients who want to carry out optimization activities for their websites. The right strategy will enhance link as well as social reputation in the market that will result into more targeted traffic and conversions to the website. SEO tactics are incorporated into website development within the framework and guidelines for consistency of keyword rankings in search engines.
    Optimizing each page around a powerful keyword will eventually create hundreds of keywords and enhance the search engine rankings. Initially SEO expert consultants start with keyword analysis and discovery in order to research analytical, forecast and statistical data for keyword usage. For high ranking of selected keywords, services such as on page optimization, off page optimization, blogging and social media updates are carried out on regular basis.
    In on page optimization, a unique title, meta description and meta keywords is given by SEO experts to each page in a web portal. If required, additional keywords are added to the content of the pages to improve the visibility of domain name in Google, Yahoo and Bing. In off page optimization, the website is submitted to web directories and social book marking sites. Press releases and articles related to the business of the company are published on regular basis to achieve popularity and quality back links. Corporate blogs are created using the free hosting platforms such as WordPress and Blogger. Social media platform plays an important role for any business in the world and thus Facebook, Twitter and LinkedIn are set up for the companies. Along with this, the broken links are fix up by reviewing the pages of the site on weekly basis. The updates on the blog and social communities help the business to grow more in an online market.
    SEO experts also help the company to build its online reputation in a strategic manner. Thus the popularity of the site increases within country and across the globe. SEO is the most powerful tool to market your business.