Archive for November, 2011
Mobile search is increasing rapidly in the market and has its own rules that are totally different from the rules of traditional desktop search. Thus it becomes important for SEO experts to adapt mobile searches requirements and there are many points to be considered while optimizing web portal. Users in any part of the world search for a product in mobile through shorter key phrases or keywords. So SEO experts think of one or two words key phrases if they are optimization a site for mobile search. Whenever users access their mobiles to search for products then they will look out for stores that are close to their places. In other words the searchers on mobile target mainly local places that are they look for things in the neighborhood. Daily news, weather, sports results, latest information are among the popular mobile search categories and these are related to location as well as time. It is mandatory to optimize a website with such categories so that the mobile search visitors are able to find the site.
SEO expert can also suggest a business company to have separate versions such as desktop and mobile for its site. One has to rank sites in top three positions of search engines page for mobile search optimization. In order to bring in more traffic on a site from mobile search SEO experts has to submit the URL of the site to mobile portals and directories online. Also the directories where site URL is submitted must be related to business of the company. There are some mobile standards that are needed to be followed in order to make the spider crawl site pages. SEO consultants refer W3C guidelines to check the mobile standards and use software to convert sites into mobile format. Meta.txt is a special file which is indexed directly by spiders of search engines even if rest of the site is not accessible. In Meta.txt file one can add keywords and descriptions to have a greater effect in mobile search market.
Make use of shorter texts as mobile users do not have time to read lengthy pages. Typing efforts can be saved by predictive search which is very popular with mobile searchers. Apart from getting visitors to the site, regularly look your site display on mobile screen and if it is distorted then the visitors will run away.
Without a web designer it is not possible to create a site. Each and every web designer has own thoughts of creating a design for a web portal. Thus web designers can be a real pain whenever SEO is concerned and do not expect that the site of any business will rank well in search engines such as Google, Yahoo and Bing. If SEO expert do SEO for any business on its own then there is a possibility of achieving rankings in search engines. On the other hand it is important for designers to follow SEO rules and this will help SEO expert to attain good results for the business in an online market. The hiring of SEO friendly designer becomes difficult for any company if SEO expert does not have knowledge in SEO. Before selecting a designer it is important for companies to look at SEO tutorial and SEO checklist.
During the development phase of a web portal it becomes necessary for coders not to add dynamic URLs which are not good for SEO. The designers must follow the guidelines of SEO and then design a site or else gain knowledge from SEO experts. If the company wants to achieve its reputation in online market then it is must for it to hire SEO friendly designer.
However scary this may read, it’s true, and contrary to the feelings that the title of this post may have created, this is actually a blessing in disguise for those who have been involved with “value driven” SEO strategies.
Let me explain. The days of scrounging the net for links from every website/ community possible is over. And thank God for that! Webmasters and SEO experts who have been following such strategies will find that most of the links they are building are getting removed from search indexes every couple of months. To compensate for those, more links are built, and the deadly cycle continues with no real value being created.
Are you (or your SEO expert) just wasting your money and time on links that are getting deleted?
1. If your SEO Strategy is not in alignment with the new link variables like – consistency, relevancy, diversity, participation, progression and “age” of links, then your money is going down the drain and no lasting value is being created.
2. If your SEO strategy is not creating “consistent value” for the users, its money going down the drain.
3. If your SEO strategy is not making that value – “highly visible”, its money going down the drain.
If you answered YES, to the above statements, then you may be one of the 80 per cent who is getting affected because you chose the wrong SEO strategy!
If you are applying any of the below strategies, you are wasting your hard earned money:
- Links built from websites that are not relevant to your business – lack of relevancy
- Links built randomly over period of time – lack of consistency
- Links built at staggering pace and then stopping, and then start again – lack of progression
- Links built on sites where you never return – lack of participation
- Links built across social bookmarking sites with no up votes (single voted links are normally weeded out) – lack of participation
- Links built from websites that have little link power to pass on – age of links
- Links built across a few communities only – lack of link diversity
- Links built with no clear weekly/ monthly strategy ahead – lack of proper SEO strategy
- Links built over 6 months and then all link building is stopped – lack of consistency
- Links built by syndicating one article across 100 article sites, or one link across 100 social bookmarking sites – lack of participation
- Links are built only to the home page of the website
Why is this so?
Every couple of months the search engines updates their indexes, and weak links (not in alignment with the new link variables) or links with no power are normally tossed in the dustbin. So do the social bookmarking sites and other sites where you were just a one time visitor.
How to ensure that 100 per cent of your links are Permanent!
>> Build a SEO strategy fosuced on creating value and in alignment with the New Link Variables
Ensure you have a SEO strategy in place that is consistent over a period of time. The weekly syndication and promotion strategy is an example of that. Each week you create new content (focused around a keyword you are targeting) for your Blog. Syndicate that content each week across select and relevant article sites. Promote that content across select and relevant social bookmarking sites. Get users to up-vote that content making the story hot. All this continues each week consistently.
Ensure your SEO strategy is targeting relevant sites, communities, blogs etc. It’s better to get a few good links from relevant sites than to get many links from irrelevant sites. Relevant sites are external sites and communities which are similar/ related in nature to your business, products and services.
Ensure your SEO strategy is targeting a diverse set of web, user and social communities. It’s better to get links spread evenly across a diverse mix of communities – article sites, social bookmarking, social media, blogs, RSS feeds, PR sites, forums, web directories, video sites etc, than to get most of your links from just two or three of these communities.
Ensure your SEO strategy is focused around genuine participation in the communities you are building links from. Don’t be a one time visitor. Be selective in the sites you choose, and participate in them to get back link power. Get involved in the communities by participating consistently, and get others to up vote/thumbs up/ comment/ review your content increasing the level of participation. The link power is passed by virtue of participating in a select site over a period of time by creating and sharing content with that site.
Ensure you SEO strategy is building links in a progressive manner. This means that search engines prefer a link building profile that is steadily growing over a period of time rather than a link profile using sporadic link building every couple of months. A health graph of link acquisitions shows consistent growth in the number of quality links each month.
6. Age of Links
Ensure your SEO strategy is focused on building links that are meant to be in place permanently. This means that the SEO value of a good link is not passed immediately but rather is passed over a period of time which could range from two to three months. So any links that are temporary in nature (refer to any of the wrong link building strategies above in this post) will be weeded off in time. Focus on creating links that will be permanent.So ask yourself (and your SEO expert) about the link building strategies you are applying to ensure that all the links that are being built are permanent, and in your SEO strategy is in alignment for success.
Flash movies divide SEO experts and Web designers and are real nightmare for SEO experts. Search engines such as Google, Yahoo and Bing cannot index the content inside a flash file. Thus it becomes important for SEO experts to insert some text inside flash movies. By adding text it is not necessary that these files will be indexed by search engines and it is very complex for Google, Yahoo and Bing spiders to understand flash movies in the website. Spiders cannot index a flash movie directly as they do with a page with content. Also they are not able to read inside a flash file as these come in propriety binary format (.swf) and always need assistance. The banners as well as other kinds of advertisements in the web portal consume lot of bandwidth and distract lot of users. Thus search engine spiders try to avoid them. If the full site is made of flash movies, then it is difficult for search engine optimization experts to expect high rankings for keywords in Google, Yahoo and Bing.
Text links in the web pages are used in SEO to build site navigation and flash movies must not be used to lead users from one page to another. There are several approaches which can make search engines to index flash files in a website. Flash development tools provide sections to add Meta data which is easily read by crawlers. Keywords related to the business of site are added in Meta data to achieve high rankings. SEO expert can suggest site development team to add more html pages so that users visiting web pages are not forced to watch flash related files. It is worth to create html pages but requires more work. Flash search engine SDK is a most advance tool that extracts text and links from flash movies. Once the output is written by the tool, SEO expert can check the content and correct it if necessary. During content check one must notice duplicate sentences and font color.
One more tool SE Flash visually shows SEO experts about flash files visibility to search engine crawlers. This tool generates results that are totally different from the results produced by SDK. There are many other unclear approaches that can be applied for flash files optimization. On page activities include flash files optimization and is crucial for online businesses with web portals.
The search engine algorithms consider the age of domain name as the most important factor in SEO as it gives the appearance of longevity and high relevancy score in Google, Yahoo and Bing. The age of the domain name is measured by website content that has been actually on the web, length of site promotion and latest updated content on web pages. Some domain names register for one year while others are registered for two, three, four or five years. There was latest information on domain age provided by Google and was named as Jagger Update by SEO experts. This update has given importance to domain names with more age of incoming links, web content and date the domain was registered.
Lot of spam happens in an online space and thus to avoid such spam Google gives new web portals a waiting period of three to four months before offering page rank. This is said to be Sandbox Effect and this helps Google to monitor the seriousness of sites around the web. All the new sites in the beginning are thrown in the sandbox by Google and kept away from sites that are already in an online space from long time. So whenever new sites grow up then these are allowed to categorize with web sites of more age. Now this is disappointing for the companies with new sites as they cannot rank well in search engines due to age factor. If SEO expert concentrates on back link strategies, promotion through pay per click and RSS feeds for a site then company can get rid of sandbox effect. Domain age has little importance in search engine algorithms and nobody has control over it.
Being a SEO expert be sure that domain name of the company must be registered for longest amount of time. This gives an indication to search engines that site will be there around the web for years. Also companies that want to develop their web portals can purchase pre owned domains and this helps to avoid sandbox effect. Tracking age of domain names will allow companies to know the level of competitors. Some companies buy competitive domain names without developing their sites. There are many tools online that can be used to view age of portals on the internet. The age factor of domain names is becoming more important than it was previously.
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