Archive for January, 2012
The most important and inexpensive strategy is to rank web pages high in organic or natural searches for preferred keywords. Initially search engines send spiders to index web pages content and thus it is important to prepare site pages for optimal indexing. Unique Title tags must be assigned to each page in the web portal and this will help the users to know about the information provided in web pages. The title tags of pages in the site should be rich in keywords and are identity on search engines such as Google, Yahoo and Bing. Description Meta tag is added in each page using the main keywords and key phrases that describes content of a web page. The maximum number of characters of each Meta tag should be about 150 characters with spaces and for title its 70 characters with spaces. The site of any business will be well on your way to better search engine rankings once the title tags and Meta tags added to web pages.
The webmasters should include the keywords in the page headline and sub heads as these are considered by search engines. In order to target preferred keywords for any site, one has to position the keywords in first paragraph of body text in pages. SEO experts suggest designers to provide descriptive keywords to ALT or TITLE attribute of image tag. The keywords in the hyper links will always help the site to boost its rankings in search engines. SEO experts make navigation system of the site as search engine friendly for crawlers to find pages conveniently. If in case Google, Yahoo and Bing are not indexing any page then SEO experts always consider URL rewriting, sitemap or commercial solutions. HTML, XML sitemaps are created to index the web pages accurately.
Create free listing for you local business on Google places for business, Yahoo local and Bing local listing center. Promote videos, images, audio content on the internet and create content appropriate to the business. Submit your site to key directories, request for reciprocal links, write articles, issue news releases and create blog to make your site popular in online market. Promote your site through social media communities, online forums, discussion lists, site bookmarking and viral marketing promotion techniques. Companies can try PPC ads which appear top or right of organic search engine results. Promoting a site is important today to get maximum returns from online market.
Studies reveal that eighty percent of the online traffic to any business site is through search engines. Google, Yahoo, Bing and other search engines handle more than forty percent of ecommerce transactions and have major impact on online market for any web portal. In this way one can change the performance of the business across the globe. In order to place its business in the top rankings of search engine listings, the company hires an SEO expert or professional to carry out SEO activities. SEO Journey or search engine optimization can be defined as the process of improving business by ranking the sites on top position of search listings. The rankings can be achieved using various tools and techniques. It is must for a business to get noticed if any one runs a query using search engines such as Google, Yahoo, Bing and more.
Top rankings in search engines are very crucial for any business and thus white hat techniques must be on priority during optimization. In order to avoid complications and penalties that could harm business of any company, it is better to hire SEO service provider who can handle site very carefully. SEO expert India will always stick to search engine guidelines and apply white hat techniques.
A little about Nevil, SEO Specialist
Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments with excellent organizational and managerial skills.
I have a passion for:
- Creating integrated brand solutions for web and mobility platforms
- Handling online brand campaigns for well- known Brands
- Assisting brands to connect with the TG with Content based solutions
- Brainstorming with a creative team to come up with innovative concepts
- Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc.
- Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.
Synopsis of work experience:
- Worked in capacity of “Project Head” for Indiaport Dot Com Pvt Ltd, (B2B portal for exporters and importers and covered all major ports of India, container tracking, etc),andhttp://www.indiacar.com/ (B2C portal for buying and selling of new and used cars, auto finance, news, etc.)
- Worked as “Project Manager” for various client projects across online and mobility platforms for companies like Reliance Industries, Jindal Iron & Steel, Vitesse Limited, Air India,Mumbai Port Trust
- Internet Marketing consultant for ETA Star (http://www.etastar.com/) – Prime Property Developers in Dubai
- Internet Marketing Consultant, and writing SEO driven content and blogs http://www.seo-optimization-experts.com/ (new site)
- Handled online and mobility brand campaign as Project Manager for http://www.spillurdil.com/ (Kwality Walls, Hindustan Unilever).
- Worked on concepts for brands like Axe, Bru, Dove etc.
- Assistant editor, Gulf Weekly Entertainment Tabloid (Al Hilal Group)
- Assistant Features Editor, Oman Tribune Newspaper
And some more:
- A diploma in Journalism from the London School of Journalism, LSJ
- A diploma in advanced SEO optimization techniques and search engine marketing from Search Engine Workshops, USA
- A good knowledge of Quark Express(Print Publishing)
To Know more about tycoon Boman Rustom Irani click here.
For those who have not read Success with Keywords – Part 1, I suggest you do that now, and then this article will make a whole lot of more sense to you.
As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website www.seo-optimization-experts.com.
A quick recap… My keywords list now includes Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.
Now let me list out the seo services I offer:
1. Keyword research
2. Optimization services
3. Content creation
4. Link building
5. Directory listing
6. Consultancy services
Now how would someone search for seo related content services? You got it, by searching for seo content services mumbai. I have added the location in the keyword, as explained in Part 1, so I won’t get into detail. In this way I can list out all the services I offer and create compelling keywords that the user would type to reach my website. The above list could have been created based on products I offered as well.
As you can see, by adding the services in my keywords, I have created focused keywords based on services that I can actually offer. There is no point in targeting keywords just for the additional traffic and then having no value to the user on the link. The search engines dislike that, and many websites that capture keywords but have no content are soon being banned from the listings.
My new list of keywords can now include: seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consultants india.
And the more competitive keywords would be seo content services, seo link building services, seo directory services, seo services. Generic keywords have lots of competition, and as in everything else with life, good things come only with time, commitment and patience. So while your local keywords start the ball rolling, always keep targeting the bigger pies of traffic.
I have seen companies generally tend to start slagging in their seo strategy once they start getting good rankings for a few of the non-competitive keywords.
There is no better way to say this…so I will say it straight out…forget about seo and your online business, if you plan to stay committed for just 3 months, 6 months, or even a year. Search engine marketing is a marriage and once you commit there is no turning back.
It only takes a few weeks to undo all the good online business you have been doing for the past year, so make seo part of your integral business strategy.
Don’t think that you have to focus ONLY on your products or services. What are your USP’s, something you offer and no one else can? What are your customers looking for when they come online? Give them the information they’re looking for, and you’ll be pulling in targeted traffic from keyword areas that you may never have considered before.
And, most times, those keyword areas are much less competitive than trying to target your individual goods and services. That doesn’t mean that you shouldn’t target your products — only that you need to look at other avenues from which to pull traffic as well.
The journey has just begun, and the path ahead is full of surprises and mysteries to harness the true power of your online business.
In my next post in the Mumbai SEO Expert series I will explore the target audience I hope to attract and see what kind of keywords and keyword combinations come up…. (To be continued in Part 3)
In the beginning, there was a word, and that word was KEYWORD.
As a SEO Expert in Mumbai, I am often asked why I have “seo expert mumbai” appearing in some form or another in most of my blog posts, articles and my website www.seo-optimization-experts.com.
In the two lines above lies the answer to that question. As a Seo Expert, I obviously want to excite any user or a company who is seeking the services of a seo expert or seo company on a search engine like Google to find me easily.
And I, like any smart businessman want anyone typing seo expert in mumbai to land to my website or my blog post. The reason I have added Mumbai (location) is common sense. Since I am based in Mumbai, it’s highly probable I will more easily attract the users who want to find a seo expert or seo company in close vicinity.
So seo expert mumbai is primarily a KEYWORD.
It’s the KEYWORD that will drive potential customers to your website or blog that will translate into traffic, and eventually sales.
Now I have clients in Middle East and in US as well, but having location in my keyword ensures targeted traffic from my city of business. Also, as any smart SEO expert would know, that targeting a common term like “seo expert” would be more difficult to achieve, as I will have to compete with thousands of other SEO experts worldwide for that keyword (of course that does not mean that I intend to give up).
In fact it is one of my personal goals to rank No #1 for seo expert, but in the meanwhile why let good business get away.
To demonstrate the power of putting location in your keyword when it comes to search engine rankings, type in seo experts in mumbai in Google, and my website appears on Rank #1, but only if you are searching from Mumbai, but would appear Rank #11 if you were searching from, say New Delhi or London.
If you notice the individual keywords “seo” and “experts” also forms part of my domain name www.seo-optimization-experts.com. This is a key factor in achieving high rankings for a particular keyword phrase, i.e. get your keyword or individual keywords, into your domain name.
For those who are cringing about now, thinking they already have a domain and it does not include the keyword, don’t worry, there are ways of getting around, one of them being, you can setup sub domains.
E.g. www.abcd.com is in the business of property development in Dubai. Now the primary keyword company ABCD wants to target is “Property developers in Dubai”. A sub domain can be set up like http://property-developers-dubai.abcd.com which would be great to get higher ranking for the keyword “property developers in dubai” in search engines.
Simply put search engines rank sites higher which contain the keyword the user is searching for in their domain name. There are various other factors like optimizing each page around a keyword, building quality links and fresh content that will influence search engine rankings, but that’s another story.
Another sub domain e.g. http://mumbai.seo-optimization-experts.com will target keyword “mumbai” which is a part of the keyword I am targeting seo expert mumbai, but not currently part of my domain name.
Since Mumbai is located in India, it also makes sense for me to target users who are searching for seo experts in India, so we have seo expert in India as another important keyword.
If I had an office in say London (feels good to say it), I would also have created a sub domain http://london.seo-optimization-experts.com. In this way I would have “seo”, “experts” and “london” in my domain…and a user typing in seo expert in London would find my website in search engine results (if I have done my page optimization around that keyword properly that is).
So you can see how I started with one keyword seo expert mumbai, and additional keywords phrases got created in the process of writing this article.
So as you can see, my keywords list has gone up a bit, Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.
Notice that though the keywords above look similar, the search ranking for each of those keywords is different. You can never be sure what the user will type in to reach you, so identify longer versions of your keywords as well. A user searching for seo expert in mumbai, and if I am optimized for that exact keyword as well, rather than only seo expert mumbai, my page would be found higher in the search listing.
I have also targeted mis-spelt words like seo exprt mumbai which means that even when a users mis-spells by mistake you ensure your website comes up. This is becoming soon out of date with Google suggest, and their new browser Chrome that suggests possible keywords based on each letter you type.
This is just the beginning into a wonderful journey of finding the right powerful keywords that will generate business for you, where you start with one keyword, and eventually create hundreds of powerful keywords that become traffic funnels to your website.
Having hundreds of focused keywords around my business would mean… you do the maths. Like I always say, I am not a SEO expert, I am just a smart businessman.
In my next post in this series I will explore the services I offer and see what kind of keywords and keyword combinations come up…. (Continued in Part 2)
Any SEO expert worth his salt will tell you that the title tag title (don’t neglect me title) is one of the most important tags for seo, and yet the most neglected.
While explaining to a client about rich targeted keywords, traffic generating blogs, rss feeds, article submissions, link building and directory building, social networking and social bookmarking, wiki’s, youtube, adwords and other such popular SEO’s big guns, one tends to ignore explaining in detail about the little meta tag called title. So just how important is this title tag?
Ask a journalist about the title aka headline and he will tell you it’s the most difficult part of writing a story for it can make the difference whether the story one so painfully wrote amidst the hills of Afghanistan, is read by the reader or not. If the headline does not trigger the reader within 2 seconds of reading it, they can choose to skip to a better story. It’s not that the reader would not have found the story itself interesting, it’s just there is an overload of information out there, and just 24 hours in a day, so it’s up to the journalist to captivate the reader with his headline. At the end of the day, no journalist wants to wind up having his mum and close related family as his only audience.
How does this story translate when it comes to understanding the significance of the title when used in the virtual online world? In an online scenario a visitor enters his keyword phrase in the search engines text box for e.g. the user types in Seo expert in mumbai hoping to find a suitable seo expert in mumbai.
Let us assume that using brilliant seo techniques, a seo expert, say like me, ensures that my website’s link www.seo-optimization-experts.com comes up in the first three listing in a Google search. Now that quite an achievement, but before I can give myself a pat on the back, I have to see if the user is actually clicking on my websites’ link or not? If SEO opens the door, it’s the title tag what invites the visitor to come in to check out the goods.
What conveniences a visitor to click on a website of a seo expert in mumbai who is listed on the 5 th place rather than a seo expert in mumbai who is listed #2 or #3 place. To understand this you have to understand the visitor’s mind when it comes to choosing a link they feel would satisfy their need of finding a seo expert in mumbai.
Honestly there is no good way to find out what the visitor is thinking (probably about this bad ratings due to lack of a good seo expert) when they choose a link over another, but we have to do our best to find new and innovative ways to entice the visitor to click on your link, and not your competitors.
The title tag is what the visitor sees in the search engines results page for e.g.
When you search for seo content services in india on Google, you will find www.seo-optimization-experts.com raked # 1.
Now what do you see on the search results page.
SEO content service in India at affordable rates! (This is my title tag)
SEO content services India, is a team dedicated to delivering high traffic to your Web site? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy. (This is the description tag)
So would the above title and description convenience you to click to my website. I would like to hope so.
Notice how I mentioned affordable (people always like the price feel good factor) in both the title and description. Like price, time is also a good factor to include in title wherever applicable e.g. SEO content services 24 hour delivery. Asking the visitor a question in the title or description can entice the visitor to action as well, as in the modified example below:
e.g. Do you need affordable seo content services in India? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy.
I have ensured the keyword “seo content services in India” is present in the front and if possible again somewhere close to the end, in both the title tag and the description tag so that keeps the search engine happy.
Be creative! A title tag should build curiosity, educate, offer value, put forth a question, or grab your visitor’s attention in any way. After all even the best written titles and descriptions if they don’t entice the visitor to click to your website are of little use. Try and build trigger to action for all keywords, it could include certain USP’s your product or service has, some highlighting benefits, or an offer to hard to resist.
Once you have a great title and description, keep working on it, check your Google analytics to see which of your titles the users are clicking, and which of them they are not. Don’t be afraid to play around with different titles to see what works and what does not.
Tips for choosing a title that captivates:
1. Use copy that triggers certain emotions or call for action on part of the visitor
2. Build the “what’s in it for me” factor into your title copy
3. Create honest titles that are related to your sites content
4. Keep the title around 80 characters and your descriptions around 200 characters.
5. Spend as much time understanding the title, what will make it more captivating, and what will entice a visitor to click through.
6. Build important keyword phrases into the title and description ensuring it still reads well
While the above are a list of things you should be doing, there are a few things one should never be doing like keyword stuffing, where the keyword is repeated unnecessarily in the title and description just for the purpose of fooling a search engine. The search engines are smart enough to figure your little ploys, so unless you want your pages to be labeled spam, don’t stuff the keywords unnecessarily in your meta tags. Make sure you read the tile out aloud to see how it sounds. The visitors do the same thing, they read out your title in their minds, so if it makes sense to you, hopefully it will make sense to them.
Also avoid using terms like “best”, “top”, “guarantee”, “world class” etc which are generally used in traditional marketing…in the online world there are a lot of useless guarantees floating and no one takes them seriously anymore. Certain words are stop words for search engines … basically they are words that add little or no value to the sentence like where, how, or, not, but etc. List of stop words available at http://www.google.com/support/bin/answer.py?answer=981.
In life we take the titles a bit too seriously, marketing manager, father, president of goofy club, great golfer, and many more.
In seo practice, we need to take the TITLE, A LOT MORE SERIOUSLY.
Have you ever though you could write on a subject you love, that many others would find interesting or even better, useful? If your answer is yes, then you could harness the power of article writing to gain reputation and credibility as an expert in your domain, other than gaining those, so hard to get, quality links to your website.
I am not talking about reciprocal linking, which kind of reminds me of those childhood games, I will show you mine if you will show me yours, but quality links from authoritative sources that vouch for your credibility which would generally take thousands of dollars to accomplish (sorry to my dear friends from PR).
We know that search engines are known to love content, especially content that many of their users will find useful, informative or just plain entertaining. So every now and then we sit down to write, and then a few hours later it slowly dawns on us that what we wrote is just plain incredible. By the next read we are convinced that the brilliant masterpiece we just wrote, is just what the world has been eagerly waiting for, so we create a new page for our website, or (if you are one of the smarter folks) a new blog entry. My blog entries rank far better than pages that I have personally optimized on my site http://www.seo-optimization-experts.com/ and blog entries are surprisingly found by search engine spiders in matter of minutes most of the times (I wonder if there is a blog conspiracy behind this…maybe I can explore this in my next blog or article).
As a general rule, search engines hate duplicate content for obvious reasons. What that means for you is that once you have created one page of content for your website, or a new blog entry, that content is basically useless anywhere else on the web. In fact you could get penalized if the search engines figure you have the same content on different websites. Now if you are like me, and can’t get down to writing every single day, you would want to maximize the exposure of your content across various channels without pissing off the search engines. Welcome to my world of lazy seo practices. The secret is to write one article and get it published in hundreds of article sites that are waiting to give you exposure. Articles are not considered as duplicate content, and the search engines will love you for it. You can also use the article to create fresh content for your own website and get others to link to your website. Now that’s killing two birds with one stone.
The benefits of article writing:
1. Increased visibility with every article published
2. Increased online reputation as an expert in your domain
3. Boosting your link popularity and link reputation (link building)
4. Write once and get published in hundreds of article sites
5. Reaching a wider market otherwise inaccessible to your website
6. Appease the mighty search engines
7. Gain favor with article publishers and their readers
8. Start syndicating and leveraging your every article
9. Upload article on your website, and submit link of your article to various article sites
10. It’s for FREE, it can’t get any better!
Where to submit your articles:
1. Go to Google and type – “submit an article” “keyword phrase”
It will throw up a list of sites that are accepting articles based on your keyword phrase. What is to be kept in mind is, keep the category of your keyword phrase broad so it throws up related sites that have an audience that could be interested in your type of content.
2. Yahoo Groups, and Google Knoll are great places to publish articles on every imaginable subject under the sun. There are also various other directories that accept article submissions, and sites like ArticleAnnounce (http://www.web-source.net/article-announce.htm) to get you started.
3. Go to Creative Commons and complete the form to add a copyright notice on your articles and blogs on your Web site.
http://creativecommons.org/text/ (Sign up for Creative Commons Search here)
4. If an article publishing site wants copyright for your article, make sure they pay big bucks for it. You may have written the article over a nice cup of coffee…but still it’s yours, and you would like to share your knowledge with the world (unless ofcourse its made worth your while)
5. Make sure you submit your name, author bio, and a link to your website with every article you submit.
But how does that help my company?
If you are in a seo business like me, then writing articles gain credibility for both me as a seo expert, and also for my company’s website http://www.seo-optimization-experts.com/. With every article I submit I am allowed to place my name, a little bio (in some sites) and a link to my website. So while I am building a following of readers from across various article sites who are interested in the learning about search engine optimization and search marketing, I am also giving them a link back to my website. This could mean business for my company. In addition a link to my website from a high page ranked article publishers site will do wonders for my websites’ rankings.
What if I can’t write?
Well you never know till you start! Otherwise get some good article writer to do the messy work while you enjoy the benefits.
I can write but don’t have the time to submit it to article sites?
You can use the services of a good seo expert who will submit your article to the hundreds of article publishers within your target group.
So what have I learnt from this article.
It pays to write, it pays to be lazy, and it pays to become an expert!
So START writing!
Having been in the business of Internet marketing and SEO in Mumbai for the past few years, I have often been asked if SEO or search optimization is applicable and realistic for small businesses, home businesses and budding entrepreneurs.
Whether it’s applicable for a garage enterprise, a local business or a large corporate is not the real question to be answered. The real question here is – Can the prospect of targeting billions of Internet users world-wide searching daily for news, entertainment, businesses, products and services be avoided by any smart businessmen.
Answering this part was easy, but what gets tricky is how to go about choosing a SEO expert and building an Internet marketing strategy that’s right for your business.
The issue is that even businesses that are aware of the benefits of SEO and Internet marketing are not sure which way is the right way to go. And I don’t blame them. After all there are so many misleading guarantees flying around, seo gurus and experts who claim they have found the secret key to driving traffic and business, and the stories of websites who claim to be generating thousands of hits without raising a finger does not lessen the pressure to get it right.
So in this confusing marketplace, how is one to go about choosing a SEO professional right for your business?
There are no shortcuts in life. It’s the same way if you want to hire a SEO expert and come up with a winning SEO strategy that works for you, then its best that you understand whatsoever you can about the ground realties of search engine optimization.
No I am not asking you to all to become SEO experts and spend your days and (probably) nights identifying the right keywords, optimizing the pages, creating compelling content, building quality links, checking and tweaking for rankings, analyzing analytics reports, analyzing competitors strategies, keeping up with search engine algorithms, and promoting your website across social networking and social bookmarking sites, blogs, RSS feeds and article submission sites. After all then I would be out of business.
There are many things the SEO expert, or a SEO company will not tell you. It’s not that they are liars; they just don’t feel you will be able to understand if told the naked truth. After all no one wants to be a wet blanket and destroy your dreams of achieving top rankings, and making your millions.
I hope to shed light on some of the blocks in your mind, before you go ahead and identify a SEO expert that’s right for you.
- Seo is for technology buffs, I am from marketing and sales
- I know my business, product and service better than anyone else. Why do I need a SEO
expert to identify winning keywords?
- I boast a list of 200 keywords all listed on my home page, how can I miss
- I have read an article or two about SEO, and I know what works best
- I have applied the right keywords, and meta tags to all pages, now all I have to do is wait
for the magic to begin
- I have built links for 2 months, now I can rest
- The more links I build the better will be my rankings, quantity is the only factor
- As long as I apply the best seo strategies, I do not need to create interesting content
- In two months my site will be optimized, I can then reap the benefits for years to come
- I have a serious business – social networking and bookmarking sites are for kids
- I am ranked number one, now I can rest
Note that each of the above statements is partially false, and if we tell you the whole truth, you will feel we are the liars. So choosing the right SEO expert for your company is not so much about finding a good vendor (all good companies know how to do that), but about clearing the misconceptions about SEO in your mind, so that when the right SEO guy walks in through that door, grab him and don’t let go.
PS: Incase I have missed out anything in my list above, please add to my comments.
No seo expert will tell you the story of the grueling hours spent strategizing for the right keywords and optimization of the pages, the painstaking time it takes to build quality links and to create exciting content that keeps the user and the search engines happy, the unending patience wondering why your pages have not ranked though you have followed the search guidelines to the dot, or the late hours spent keeping up with the search engines ever changing algorithms. So why do we lie?
Is it that we believe that we are a breed of new age seo experts with powers that most would call amazing, or is it that we feel we have the key that could open the door to riches beyond comprehension? How about seo specialists claiming to be gurus, spreading their message to save the planet (or their slacking rankings) thinking, they like God, can do almost anything!Either way most of my seo colleagues around the world would vouch, that at most it meets their basic needs. So you must now be wondering how is it that this poor guy can open the doors to your success.
Well I am not here to tell you that story, or claim dominance over search engines, nor am I here to give you the ten best tips to high rankings, or give you a guarantee to making money as easy as a “wink”. It will take more than three guesses as to where I am headed in this article. Honestly I don’t know the end, or the middle as a matter of fact, all I know is that I must share what I am to say, must understand what I am to speak, must learn what I am to be.
In Astrix and Obelix comics there is the Druid who makes magic portion that gives the tribe members a special buzz that they drink to become stronger and defend their village against the BIG Roman Empire. I would like to believe we seo specialists are magical Druids, alone in the forest, gathering knowledge, tools, insights (add a dash of herbs and magic mushrooms) that can help create that special buzz for their clients…oops I meant tribe.
So are search engines the BIG Roman Empire of the past? To answer that question I would like to first state that I am not in my complete senses while I write, thus it will make sense to you as to why I scorn my stomach, or make a hole in the bed where I sleep, or give milk to the snake that will eventually pour its venom inside me, or crack stupid remarks trying to be funny where I should be focusing on pleasing the users who are reading this article hoping to gain some clue to this seo man mystery and understand the top seo mistakes .
There I said it. The search engines are the BIG Roman Empire! And they won’t stop till they dominate every single word combination in the English dictionary and beyond. But before you get frightened and run away from your seats wondering if BIG brother is watching and worse judging every letter you type, let’s take a pause here…
In a modern day parallel psychedelic universe of Astrix and Obelix, the druid would make magical portion that would give the tribe members a special buzz that would make the Romans fall in love. Why fight? When you can get them to like you, better yet love you. Is it possible to make the BIG Roman Empire an ally?
Yes, I believe all it takes is a little magic portion, a little love, and a seo expert in India working alone on his notebook till the wee hours of the night. So let’s give this poor seo guy a BIG break, after all he is the one guiding and welcoming the new guest with gusto to your home. And the search engines are really the doorway through which the new guest will enter your house. So all ends well, and the war between good and evil can finally come to rest. After all, at the end of the day we are all liars?
Most people think that Meta tags and description are only the areas of optimizing a site but this is not true as there are other factors that contribute in SEO. Instead of text, placing images for headings in sites is not good for SEO but recommended by many companies across the globe. If the company feels that text headings look horrible then designers must make changes in the style sheets. SEO companies usually ignore adding keywords in URLs of web pages. If URLs of pages are analyzed by SEO experts then this gives an addition advantage to any company over its competitors. URLs with no targeted keywords have less importance in Google, Yahoo and Bing. SEO firms know the importance of back links for sites and thus opt for link farms and forum spam which could lead getting their sites banned. In this case sites need quality back links. The focus of some SEO experts is less on content of web pages in the sites which further results into incomplete SEO.
If SEO mistakes done by SEO experts are corrected regularly then the pages of any site will rank high in Google, Yahoo and Bing. Companies that are doing SEO for their sites must correct SEO mistakes to get maximum returns from an online market.
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