Archive for October, 2013
Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is my favorite as no one can argue with that.
Search engines like fresh content as its valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.
A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.
Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.
Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.
Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.
Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.
Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.
Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.
We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.
Getting started with blogging is relatively easy. You can sign up with www.blogger.com or other such blogging platforms.
If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger. Eg. www.thisbemyjourney.blogspot.com or map it to your company’s domain name Eg. www.seo-optimization-experts.com/seoblog.html.
Statistics on Blogging
The numbers vary but agree that blogs are here to stay!
• comScore MediaMetrix (August 2008)
• Blogs: 77.7 million unique visitors in the US
• Facebook: 41.0 million | MySpace 75.1 million
• Total internet audience 188.9 million
• eMarketer (May 2008)
• 94.1 million US blog readers in 2007 (50% of Internet users)
• 22.6 million US bloggers in 2007 (12%)
• Universal McCann (March 2008)
• 184 million WW have started a blog | 26.4 US
• 346 million WW read blogs | 60.3 US
• 77% of active Internet users read blogs
Technorati’s State of the Blogosphere 2008 report is now available. For a detailed report go to http://www.technorati.com/blogging/state-of-the-blogosphere/
The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates.
(ref Technorati 2008 Report)
But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)
Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.
While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.
Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.
What would make your blog special to your audience?
Why would they want to bookmark your blog?
Why would they want to link to it and tell others?
What is my ultimate goal for this blog?
While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?
Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains search engines love blogs, and so should you.
Nevil Darukhanawala, SEO Expert Mumbai
Responsive web design is a new term to the web design field. It refers to a website working flawlessly and rightly, without any flaws or difficulties in viewing and accessing on any gadgets of any screen size. Before going for responsive web design, one should first understand what exactly the term means. Today, technology is keep moving rapidly and internet plays an important role in the development of technology. Of the many technological developments, website is something that keeps on changing and improving with advanced technology.
Earlier, websites was considered as something like a written mode of information over the internet but now, websites are the most attractive and indulging piece of art that can effectively involve audiences. From hotel reservation to flight ticket bookings, shopping to information and much more; websites cater to different needs of public. Audiences get pleased when we see an outstanding, attractive as well as user friendly website and those websites become the key holders to build maximum profit for the business.
With the invention of tablets and smart phones along with easy internet connection, people become enable to access the information they want and browse internet whenever they like to. However, majority of latest websites are normally designed like they were designed particularly for desktops and laptops. Hence, these websites fail to perform their best on a tablet or smart phone devices. Consequently, users leave a website which may be working greatly on their laptops and desktops but fails to please them when it comes to their tablets or smart phone.
Users need to zoom-in every time they view or access some important information. Moreover, some users find issues in selecting the menu or drop down list of the menu or to navigate to a specific selection of page of the website. Websites that are made for tablets and smart phones are proved to be the perfect solution, but these are the shortened version of the main websites. So, the users may give with limited data or may be with nearly no data. Considering these issues faced by internet users all over the world, responsive web design has been evolved in 2011.
The concept responsive web design has been implemented in 2012 and quickly become popular all over the world. Moreover, it was listed as #2 in top web design trends for 2012 by .Net Magazine. This website design concept allows designers to create a website that can work flawlessly on all devices; no matter it is desktop, smart phone, laptop or tablet. Responsive web design works on all devices regardless of its screen size or orientation. These web designs automatically adjust the images, fonts, menu structure, website layouts, etc. referring to the size of the gadget.
Therefore, users can access a website from desktop, smart phone, laptop or tablet and can experience the same comfort and convenience in usage that he/she expects from a normal website. Let’s look at the important benefits of responsive web design;
- You are given with a solution for a worldwide website which works rightly and flawlessly with not bugs and errors, on all devices including desktop, laptop, smart phone and tablet, regardless of the devices’ screen size or orientation.
- Great and user friendly experience on all devices.
- Companies don’t need to make separate websites for desktops, tablets or smart phones because one single website can work on all devices. And, a good amount of money is saved on development costs.
- Unlike the shortened version of mobile websites, users are not given with limited information because he/she can access the complete version of websites with nearly all data on any gadgets.
- Responsive web design can be developed on any Microsoft or Open Source technology.
There are many web designers and companies offering responsive web design services at different price rates. Find out the most established and recognized service provider in your area and get a perfect responsive web design for your business.
Author bio: David is a web designer by profession. He works in a reputed firm in UK and recommends on using a responsive web design for today’s business websites. This is a need of today so that one can get most of the customers without any chances of missing.
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