• Top 7 Email Marketing Tips To Help Boost Your SEO Efforts

    Date: 2019.01.15 | Category: Email Marketing | Tags:

    Email MarketingEmail marketing is a great strategy that can help your business to nurture leads and provide the information that it requires to convert. Furthermore, it can also help to boost your search engine rankings. Read on to know five tips that will help you use email marketing to enhance your SEO.

    Boost content through email

    Email marketing will allow you to boost your content and attract more visitors to your website. When you develop great content, people will want to see it and these are usually people who are really interested in your business, products, and services. When you create your blogs, videos, ebooks, or infographics, you should always share links with your email subscribers.

    Earn backlinks through email

    You can also use email to reach out to authority websites and earn backlinks. Backlinks are basically links from your webpage from other websites. You can share content with authority websites in your niche to earn these links. Backlinks can help to enhance the credibility of your website because search engines trust established authority sites. You need to reach out to these websites directly and invite them to check your content through email.

    Archive the newsletters

    Archiving all your newsletters is an excellent way of repurposing your old content. It also offers more indexable pages on your website for the search engines to crawl. You should write SEO-friendly content so that you can reach out to new audiences who discover these emails through keywords search. Archiving newsletters is an excellent way of building an internal links network and also attracting traffic to your web content.

    Use relevant links

    Most email marketers will include links in their email newsletters. However, by being creative, you can attract more traffic to your website and boost your SEO. Craig Tuttle Marketing NYC expertswill help you in including relevant links in all your marketing emails linking to other content on your website. This way, your readers will get to learn more from your website and this will be good for your SEO.

     

    Use keyword-rich text

    Emails do not have to be filled with videos and images to capture the attention of your audience. Simple text is enough to get the message across to your subscribers. If you want to repurpose your emails for the web, you should include keyword-rich text. Therefore, you should use visuals in your email messages when they add value and are relevant. However, keep in mind the value of keyword-rich text in optimizing your emails and SEO strategies

    Always use SEO best practices in all emails

    When writing your emails, make sure that you use SEO best practices. This will ensure that they are optimized for the search engines. You can achieve this by using alt tags with keywords for images, optimizing anchor texts for links, using H1 and H2 tags, including keywords in the content body, and also including your target keywords in the subject line.

    Include social media links

    Make sure that you include social media links to your advertising emails. Always include calls-to-action asking your readers to share your content, like your Facebook page, visit your Twitter profile, and more. By encouraging social media engagement, you can help drive other things that are crucial for SEO like encouraging website traffic or link building.

    Email marketing is a strategy that resonates well with most users and has high ROI. This strategy is great for lead generation, encouraging leads to convert, and will also have a positive effect on your website ranking and SEO. By aligning your email marketing with your SEO campaigns, you will not only save time but you will also achieve great results.