• Creation of UTM Codes to Track Your Business URL

    Date: 2019.03.22 | Category: business, business blogs | Tags:


    The major aspect of any marketing campaign is the need to assess its success. No matter what matrices you use to prove your efficacy as a digital marketer, you need to actually show an optimum return on investment to ensure that your efforts are worth. However, when it comes to assessing the impact of your digital marketing campaigns can be tricky without having the right tools.


    You may know that Twitter is driving in a certain percentage of the traffic to your business website, but whether your tweets drive in those? Or if it is a specific guest post on a blog which drives in results? In fact, you can get objective statistics about all these now by adding some codes to your page URLs, which are is called UTM codes.


    About UTM codes / UTM parameters


    Known as UTM codes and UTM parameters, these are small snippets of codes which are added to the end of your URLs in order to track the success of your digital content. A typical example of the UTM codes is as below.



    Adding these code snippets after the URL will not affect the page content in any way, but it lets you run the analytics program to know when someone arrives at the page through a source or the marketing channel or campaign through which traffic is coming. Here are some key aspects of UTM in digital marketing.


    –        Campaign: Various groups of content from a campaign in analytics.



    –        Source: The website from which traffic is generated



    –        Medium: Type of the marketing medium where the link features.



    –        Content: tracking various content types which point to the one URL from same campaign, medium codes, or sources. It is used the most in PPC or identical links on the same page. You can refer to https://siteimprove.com/en-us/analytics/utm-code-builder/ to learn more.



    –        Term: To identify the paid keywords in PPC ads.



    The best thing about using UTM parameters is that it is possible to make any custom combination as you like of these codes and use a bare minimum of it as source, campaign, and medium in order to track your links or to use them to be specific about tracking. Some of the possible combinations to successfully use UTM parameters are:


    –        To track the success of the marketing campaigns.

    –        To see the results of social channel promotions of your content versus follower promotion of your content.

    –        Measuring the effectiveness of guest posts and referral traffic.

    –        Tracking performance of the same piece of content at various marketing channels.

    –        See what the users like the most and click on your internal links on the blog posts.


    Along with these, there are many other values too you can avail by attaching codes to the URL to monitor other terms too or specific content. You can try to include the keywords also to the codes or paid SEO terms and target keywords etc. In terms of content, you may also monitor two distinct ads which have the same message, but with different content to see which one works better. Once if you are clear about which values to track, one can go to Google’s URL Builder and give these values into its parameters.