• Top 6 Content Marketing Strategies That Every SEO Expert Should Use

    Date: 2019.01.14 | Category: expert seo strategies | Tags:

    Surviving in the online space is quite a challenge for most business owners given the stiff competition and the constantly changing Google algorithms. This is why you need to invest in Search Engine Optimization to boost your ranking on SERPs and boost your conversion rates. This is important because you will only see any ROI if your business is visible on the search engine results pages.

    Content advertising is an important SEO approach to promoting your website. Most internet users want to learn more about the products and services that your business offers and also buy your products and services. Many websites fail because they focus more on increasing their website traffic and conversion rates. You need to also focus on improving customer engagement and retention by creating quality, fresh content to inspire your readers to make purchases.

    Content marketing is important for your business website and this is why your Toronto SEO expert should include it in your SEO project. Here are a few tips that will help you to effectively drive your content management tactics.

    1. Quality Content

    Quality content will make you a market leader in your niche by increasing your ranking on the search engine results pages. In the past, it was easy to get a good ranking by publishing any type of content. However, this is not the case today because internet users need quality and relevant content. With the Google algorithms becoming tighter by the day, your website ranking will suffer immensely if you publish poor quality content. A good SEO expert will help you to publish the best content for your business website and avoid bounce rates.

    1. Leverage Video Content

    Video content has grown immensely over the years because it appeals to many internet users. People love to share helpful and interesting videos with their friends and family. Furthermore, research shows that video content can help boost your conversion rates when marketing your products and services. Furthermore, HubSpot confirms that your click-through rate will increase by 200 to 300% if you include video content on your email. Therefore, to enjoy better engagement with your audience and boost conversion rates, it is important to include videos in your web content.

    1. Personalize web Content

    Personalizing your web content is important for the success of your business. To achieve this, you should take the time to fully understand your audience. You need to know your target audience, their age group, their location, their preferences, and many more. This will enable you to develop content that will suit the needs of your target audiences. By personalizing your content, you will be confident that it reaches the type of shoppers that you want on your website.

    1. Call to Action

    Most webmasters tend to ignore the call to action in their content advertising strategy. However, this is an important aspect that can transform your business because your readers will know what to do after reading your web content. A clear call to action (CTA) is an essential thing irrespective of whether you are publishing written or video content. To improve your conversion rates, you need to direct your readers to share information, purchase your products or services, fill a simple contact form, subscribe to your email updates, or call for further clarification.

    1. Web Responsive Pages

    Today, many consumers access the internet using mobile devices such as smartphones and tablets. Therefore, for businesses to leverage on this huge market, they need to have a mobile responsive website. A good SEO expert will work to redesign your business website and ensure that it is fully responsive to mobile users. This way, all users can read your content with ease without any problem.

    1. Long Form Content

    Long-form content is a growing trend that business websites need to consider. Today, Google and other search engines tend to favor websites that have blog posts with 1000 words and over, compared to the traditional 400 words blog posts. Many internet users now want websites that provide them will all the information that they need before they make a purchase.  As a result, Google algorithms tend to favor long-form content and investing in this will help improve your website ranking.

    Hiring an SEO specialist is a big step because it will help to take your website to a whole new level. This is because SEO professionals are highly trained and experience and they will use their expertise to develop fresh and engaging content. You need to discuss in length with your SEO strategist to ensure that the content produced is relevant to your business. With the best content management services, you will be confident that your website ranking will improve and more visitors will come to your website.