Posts Tagged ‘Search Engine Optimization’

  • Why does search engine optimization really matter for your site?

    Date: 2018.12.17 | Category: seo for ceo | Response: 0

    Almost everyone knows about SEO. Search engine optimization is the core of any digital marketing campaign. Learning the definition of SEO and the factors that control a site’s performance on the web is quite easy, but figuring out how to make a working website search engine friendly in real life is quite tricky. There are over 200 ranking signals Google weighs to rank a site. Memorizing the list is not that much of a big deal, but finding new ways to exercise the theories in real life is the problematic part.

    That is where you need help from the search optimization agencies. They can help you find out how your website can pick up performance.Whether it is a complete audit of your working website, or a simple update of your site’s core code, having experts on your team is necessary. They can not only point out the flaws in your current website design and management, but they can also alert you when Google updates its algorithm or policies.

    Why do websites want to be SEO-friendly?

    One of the leading reasons people want their websites to remain search engine friendly is because staying on top comes with certain perks like high CTR (Click through Rate), high organic traffic, and a visitor’s group that is ready to convert. The first page of Google search results garners over 93% of the total traffic. No one visits the second and third pages. Apart from securing a place in the first SERP (Search Engine Results Page), you need to ensure that your site achieves a high rank. The first three ranks are the decided winners in the SRL (search result list), but Google has now introduced the Answers Box and the Suggestion Box. So, there is a little more to ranking and SEO than yesteryear’s search engine agencies know. You need a world-class search optimization agency that knows the ins-and-outs of Google algorithm changes and updates.

    Why do you need SEO now more than ever?

    There may have been a time when SEO was all about keywords, search terms, and link farming. The world of search engines is a lot different now thanks to smart algorithm updates. The introductions of Hummingbird and RankBrain have changed the SEO landscape beyond the recognition of any black-hatter. The search engine has become a lot smarter than it was even six years ago! It is impossible to fool Google with bad quality content, plagiarized content and keyword stuffing. RankBrain has enabled Google to understand the user’s intent, the intent of used keywords, synonyms, the context of content and much more. Creating an attractive website with value-adding content is the primary objective of any business owner to please the search engine god aka Google.

    Do you need the help of experts for your site SEO?

    Your content needs a boost

    Right now, even keyword centric website content is not enough to get high ranks. Your site needs informative blogs, FAQs, discussion forums, review sections, product descriptions, and customer testimonials to remain on top. That is a lot for any website team, and it is understandable why the best-performing sites have reliable SEO experts on speed dial. While you can manage your site’s SEO, it is almost impossible to do so with little knowledge and a cornucopia of free tools. Any site requires fully functional monitoring tools and at least one expert, who knows how to use them for the benefit of the site.

    You need help with the technical bit of SEO

    Apart from content, there are aspects of technical SEO that you need to learn about. Metadata, meta tags, SEO title, title tag, SEO slugs, URL structure and alt descriptions of the images are all part of the signals that affect your rapport with Google. With new sites, it is easy to upload meta descriptions and modify URL structures according to the Webmaster’s specifications. However, for websites that have been around for a year or more, there is a bunch of old and new content. Changing the title, SEO title, and other aspects to make it SEO-friendly is an insurmountable task for any expert. You need a dedicated team working night and day to “fix” these if you do not have the correct tools that can automate the process. SEO agencies not only have the teams, but they also have the resources you need to get your site up and running again in record time. 

    You need someone, who understands SEO

    SEO takes time! Some people believe it can generate results overnight and they cannot be more wrong. In the changing face of events, it is impossible to put a deadline on the results of the changes you might want to imply on your website. Whether it is uploading new blog content inspired by your new keyword research or it is updating your old CSS files, it will take some time to reflect on the results. SEO changes can take between three months and six months to take effect. You will need reliable monitoring tools that can tell you about changing rates of traffic, altering conversion rates and more while you are waiting for your brand new SEO strategy to work. Working with an experienced SEO agency will help you make sense of these changes, and it will also ensure that you are getting the best service for your money.

  • Top 4 Reasons Why Businessmen Need to Focus on Search Engine Optimization

    Date: 2018.12.12 | Category: seo expert | Response: 0

    Entrepreneurs of startup concerns take the necessary steps to create a business website for a reason. For them, it is an instrument to attract a larger online target audience. They realize most people prefer to use the internet for purchases they need to make. It is a convenient way for them to shop. They can get what they want at reasonable prices without having to go outdoors. These businessmen want to exploit this trend when it comes to making their fortune. They believe it is the best way to stand out in the marketplace. However, there is one aspect they need to pay serious attention to. This is search engine optimization. Their sites need to secure high ranks on result pages of popular search engines. Otherwise, all their efforts are in vain. You don’t want to go through such a situation.

    Is it worthwhile for businessmen to focus on search engine optimization?

    Such proprietors don’t need an expert to tell them how important exposure is in the business world. Your customers need to be aware of what you are offering to sell them. Otherwise, it is not prudent on your part to expect them to buy such products. The internet gives you the platform to showcase what you are offering to sell them. However, relevant research shows almost online buyers evaluate all the purchases they make. They want to get what they want at the most reasonable price.

    Moreover, they don’t have a dearth of options to choose from.This is where search engine optimization becomes important for your business. You need to implement the right strategies and techniques. It has the potential to take your organization to the next level.It is a fact which you cannot afford to overlook at any costs.
    Industry experts point out the following4 important reasons why your business needs to have a proper SEO strategy:

    1. Online browsers rarely go to the second result page
    A number of popular research studies show that most online buyers just go through the first result page. Hardly any of them have the time or the patience to move on to the next one. The people who make up your target audience are no different.

    Moreover, they prefer to browse the websites which secure the first 10 ranks.If your business website doesn’t hold such positions, you could be losing out to your rivals. This is something which you don’t want. Only by adopting relevant SEO strategies and implementing relevant white-hat techniques can you ensure this doesn’t happen.

    2. Keywords keep evolving
    Depending on the type of products your business deals in, you use certain keywords. You include in the content members of your target audience love to read. These are phrase your customers use when browsing this enables goods on the internet. Thisenables them to come across your site on the result pages of their searches. However,Adelaide’s best SEO experts say you need to be aware of an important fact. Keywords are constantly evolving. To stay ahead of the game, you need to look up Google AdWords. This helps you to find the ones relevant to your organization. Then you need to incorporate them in the high-quality content you upload on your site.

    3. Search engines have a habit of continuously changing their algorithms
    People who operate popular internet search engines are constantly changing their algorithms. This is necessary to ensure all websites they rank have relevant contents. Such information may be in the form of a blog article or statistical data. These individuals have only one objective in mind. To ensure online users find a convenient, educational and easy to operate place to browse. As an entrepreneur, you need to aware of such changes. Only then can you make the necessary upgradations on your business website. For many businessmen, this can turn out to be a very challenging task.

    4. Visible tool
    At the end of the day, you want your customers to notice your business website when searching the internet. The query phrases they use should match with the keywords you insert in your content. Otherwise, they won’t be able to know you are selling the type of products they are looking for.This is why search engine optimization is relevant to your business. It has the potential to boost the online visibility of your business website.

    If your business website needs to be visible to the members of your target audience. Only then can you expect an increase in sales and bottom-line profits. It also keeps your organization one-step ahead of your competitors. However, if this is not the case, you could be losing out in the marketplace. The above 4 important reasons should be enough to clear all your doubts on this aspect.There is no doubt you may find search engine optimization a very challenging task to handle. After all, you may not have the right skills and expertise. Even then, it is prudent on your part to hire experts specializing in this field. They can give you the results you are looking for.

  • SEO or Search Engine Optimization: 6 Optimization Tips

    Date: 2013.09.09 | Category: seo services | Response: 0

    Every website owner or webmaster should know the following tips when it comes to ensuring that their Search Engine Optimization campaign is an effective one. With that said, Search Engine Optimization is incidentally a method by which you can make your website more visible to search engines like Google, Bing, or Yahoo. SEO is exactly what you require in order to ensure that when you’re customers are searching for your specific website, they’ll assuredly find your website among many others. Search Engine Optimization can be quite tricky in light of the fact that many other companies have their own SEO-related campaigns and measures on hand, so you’re essentially competing for which site has the best optimization when it comes to search engines.

    Major Optimization Tips You Need to Keep in Mind When Establishing Your Website

    • The first major optimization tip you need to follow when it comes to search engines is that it is best done when establishing your website instead of doing so after the fact. The reason for this is simple. You’ll have an easier time adjusting your website in accordance to Google Panda (search algorithm) and Penguin (anti-spam algorithm) changes. In general, your webpage will be more malleable and easy to acclimate in accordance to Search Engine Optimization trends as long as it’s been established as search-engine-optimized from the get go.
    • It’s therefore a cost-effective decision to hire web developers when making sure your burgeoning website is SEO-friendly. Another SEO-friendliness tip that you need to keep in mind is the fact that Search Engine Optimization strategies are more of the white hat hacker variety. In essence, you’re “hacking” your way into making better search signals for search engines to pick up. There’s more than one way to skin a cat as well as go about Search Engine Optimization.
    • It is considered “white hat” (i.e., not black hat or malicious but instead legal, allowable, and constructive) hacking because even Google encourages websites to do some of these methods to better “appeal” to their world-famous website. It’s important to always be aware of current Search Engine Optimization trends in light of the fact that today’s SEO-methodologies may be considered by Google Penguin to be tomorrow’s latest spamming technique.
    • It’s dismaying and annoying, but it is a fact that some of the best SEO-techniques ever developed have rooted from or was subsequently abused by spammers because it’s always in their best interest to appear in search engines and victimize people into coming to their site for whatever reason. This is the reason why Google regularly updates its Panda and Penguin algorithms; so that no one Search Engine Optimization tactic could be abused by spammers at any given time.
    • There has been a significant increase in relevant searches as of late, and it’s no coincidence that this came about around the time that Google started regularly tweaking its algorithms every time. In the past, it’s hard to disambiguate terms plus when searching for something, there are many times when you’re hit with irrelevant results. This is not the case anymore for Google. They’ve improved their search engine by leaps and bounds to the point that irrelevant results are now a thing of the past.
    • In fact, for most people, they can find what they’re searching for on the first search engine results page (SERP). In light of this improvement in search engine technology, Search Engine Optimization experts are now attempting to increase search signals and relevancy of their pages to any given competitive keyword in order to get to that first few SERPs. The better their page rank, the likelier they’ll gain the majority of hits on a certain common search term.

    About the Author:

    Gabriel regards himself as a student of life – always learning, always evolving. He believes that SEO is the same too, which is why it is important to always be updated.


  • What is SEO for the Common People?

    Date: 2012.10.21 | Category: seo expert | Response: 0

    SEO or Search Engine Optimization rose to fame as quickly as the Internet became a must in every household. It is common for people to find an enterprising opportunity with every update in technology. That’s why it is no longer surprising that the Internet became a busy business district in just a short span of time.


    One of the strongest frameworks of e-commerce is SEO. It is the life and soul of every webpage, seeking to rank high in search pages. But what is SEO, especially to the common people who are not even aware they can take advantage on its potential benefits?


    SEO in Layman’s Term


    We all know what the Google page is. It is what we use to find just about anything we need. We enter a word or phrase on the search bar and millions of results will be brought back to our attention.


    With so many websites operating in the wired world, it is not at all surprising that you get millions of results for a single search keyword. Just like in anything, those that are shown in the early pages (1, 2, 3) will have better chances at getting clicked. The websites that are shown in the early results page will have a better chance at getting that user visit their site.


    That’s what SEO is about. SEO is a way that will help you achieve a rank at the early results page so you get a greater chance at getting clicked, which will then drive your traffic. Visitor volume is where you will draw your revenue from, no matter what kind of Internet business you are into. Whether you are selling goods and services or mediating for a fee, you will not be able to grab a chance at a client if your site has never been visited.


    How SEO Works


    Then again, driving up your site’s rank at the search engine results page is more than just making a drum roll. It is also about working hard to give your site that rightful chance. The key is in the “keywords”. You must use keywords or key phrases that mostly your potential audience would type at the search bar.


    However, this is not just about stuffing your website or web page articles with keywords. You also need to use keywords well enough because search engines “value” the value of your article and the web page in general.


    Aside from strengthening your content, there are also other techniques that will help you raise to SEO royalty.


    For one, it matters if you are a blogger and you consistently make comments on blogs that are relevant to your own content or website.


    For another, you should also keep in mind that images or your visual content also matters. So make sure that you pay attention to your website layout as much as you would to your website content.


    There, those insights should give you a clear perspective of what SEO is all about and how you can take advantage of it in making your Internet business flourish. After learning about the basics, it is up to you to learn more, especially about the technical aspects, including meta tags, XML sitemaps, and whatnot.


    What’s important for now is that you understand what SEO is about and how it can make or break the amount of revenue you can earn for your website.


    Dick is a free lancer writer of