Posts Tagged ‘seo’

  • 4 Common Mistakes To Avoid When It Comes To SEO

    Date: 2018.12.21 | Category: free seo training | Response: 0

    SEO is one of the most important aspects of digital marketing which many companies and businesses are constantly trying to utilize. However, in this never-ending race to achieve top ranking in the search engine results, there are certain mistakes that could prove to be very costly for your company both now and in the future. So, if you have been trying to navigate the SEO world without much success, then this is the right article for you. Here are 4 common SEO mistakes that you need to avoid:

    SEO service

    1. Having a poor web design

    Your Google ranking depends on a number of factors. Many people are unaware that poor website design and slow response can cause your Google ranking to fall. Downtime refers to the amount of time when your website servers are not functioning properly hence anyone who tries to access your website gets a notification that there is a problem with the server. Make sure that your website has an attractive design with easy-to-use features and a fast response time. A mobile-enabled website will also help you to rise in search engine rankings. According to StatCounter.com, nearly half of all internet access in the United States is through mobile phones and tablets. This shows that a mobile-enabled website will make your company visible to a much wider audience as opposed to having a purely desktop website.

    1. Hiring the wrong SEO company

    If you want to receive the best SEO services, then be sure to get in touch with a reliable and experienced SEO company. Unfortunately, many businesses suffer from serious loses as a result of hiring inexperienced SEO companies which will only take your money with little or no results. Don’t waste any more time or resources on low-quality SEO services. Simply hire Webmetrix Group. This is the number one New York SEO company with a proven track record of excellence. You can fully rely on them to place your company ahead of the competition in the dynamic world of SEO.

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    1. Purely focusing on backlinks

    Everyone knows that backlinks are an important aspect of SEO however you shouldn’t assume that this is the only factor which affects your search engine ranking. Whether you are looking to improve in local ranking or national ranking, having countless backlinks doesn’t guarantee that your company’s website will take the first slot. Instead, you should focus on having quality backlinks from reliable sources. Modern search engine algorithms are able to distinguish between the different types of backlinks thereby ensuring that only worthy companies can occupy the top slots. Thus, you should focus on getting quality backlinks through reviews in top online publications and recognized websites.

    1. Using unethical SEO practices

    Human beings have a tendency to desire shortcuts. Unfortunately, the SEO world is full of backdoor methods and unethical practices which promise fast results. Never fall into this trap. Google and other search engines will incur heavy penalties on any website that violates their Search Engine Console Guidelines.

     

  • SEO or Search Engine Optimization: 6 Optimization Tips

    Date: 2013.09.09 | Category: seo services | Response: 0

    Every website owner or webmaster should know the following tips when it comes to ensuring that their Search Engine Optimization campaign is an effective one. With that said, Search Engine Optimization is incidentally a method by which you can make your website more visible to search engines like Google, Bing, or Yahoo. SEO is exactly what you require in order to ensure that when you’re customers are searching for your specific website, they’ll assuredly find your website among many others. Search Engine Optimization can be quite tricky in light of the fact that many other companies have their own SEO-related campaigns and measures on hand, so you’re essentially competing for which site has the best optimization when it comes to search engines.

    Major Optimization Tips You Need to Keep in Mind When Establishing Your Website

    • The first major optimization tip you need to follow when it comes to search engines is that it is best done when establishing your website instead of doing so after the fact. The reason for this is simple. You’ll have an easier time adjusting your website in accordance to Google Panda (search algorithm) and Penguin (anti-spam algorithm) changes. In general, your webpage will be more malleable and easy to acclimate in accordance to Search Engine Optimization trends as long as it’s been established as search-engine-optimized from the get go.
    • It’s therefore a cost-effective decision to hire web developers when making sure your burgeoning website is SEO-friendly. Another SEO-friendliness tip that you need to keep in mind is the fact that Search Engine Optimization strategies are more of the white hat hacker variety. In essence, you’re “hacking” your way into making better search signals for search engines to pick up. There’s more than one way to skin a cat as well as go about Search Engine Optimization.
    • It is considered “white hat” (i.e., not black hat or malicious but instead legal, allowable, and constructive) hacking because even Google encourages websites to do some of these methods to better “appeal” to their world-famous website. It’s important to always be aware of current Search Engine Optimization trends in light of the fact that today’s SEO-methodologies may be considered by Google Penguin to be tomorrow’s latest spamming technique.
    • It’s dismaying and annoying, but it is a fact that some of the best SEO-techniques ever developed have rooted from or was subsequently abused by spammers because it’s always in their best interest to appear in search engines and victimize people into coming to their site for whatever reason. This is the reason why Google regularly updates its Panda and Penguin algorithms; so that no one Search Engine Optimization tactic could be abused by spammers at any given time.
    • There has been a significant increase in relevant searches as of late, and it’s no coincidence that this came about around the time that Google started regularly tweaking its algorithms every time. In the past, it’s hard to disambiguate terms plus when searching for something, there are many times when you’re hit with irrelevant results. This is not the case anymore for Google. They’ve improved their search engine by leaps and bounds to the point that irrelevant results are now a thing of the past.
    • In fact, for most people, they can find what they’re searching for on the first search engine results page (SERP). In light of this improvement in search engine technology, Search Engine Optimization experts are now attempting to increase search signals and relevancy of their pages to any given competitive keyword in order to get to that first few SERPs. The better their page rank, the likelier they’ll gain the majority of hits on a certain common search term.

    About the Author:

    Gabriel regards himself as a student of life – always learning, always evolving. He believes that SEO is the same too, which is why it is important to always be updated.

     

  • Three Life-or-Death Future SEO Strategies after the Panda and Penguin Updates

    Date: 2012.10.21 | Category: seo strategy | Response: 0

    Listed below are three future SEO Strategies that are applicable after Google’s Panda and Penguin updates. Webmasters all over the world had to make a lot of changes in their search engine optimization strategies when this search giant implemented both of these new algorithms. Many websites that used to do great on SERPs literally dropped out of the ranks.

     

    It took a bit of time before webmasters were able to work things out according to these new search rules. However, there are others who are still struggling to get things back in order. Those who were able to get back up and join the race once again have shared new fundamental strategies that everyone should build upon. The following are the three of the most basic things that you can implement yourself.

     

    Quality Content

     

    The SEO world is on a point of evolution. Websites that are not able to evolve eventually die, which is pretty much what the natural world is about anyway. Webmasters used to be primarily concerned about page ranking. However, with the recent changes, the quality of the content now weighs just as heavily as the rank of one’s website.

     

    Your website’s content is one of the things that are directly under your control. It should be one of the things that can and should be worked out immediately. A lot of people focused too much on rank building techniques. Everyone knows that quality content is essential for any website but they still chose to ignore it.

     

    In effect, a lot of websites had a lot of duplicate content yet they were over optimized. Their websites ranked pretty well for a time until the recent updates put everything right as they should be. People searching for information nowadays will get more quality content that they can definitely use. Follow this trend and correct whatever is wrong with your site’s content and you’ll see things get better in the future.

     

    Controlled Optimization

     

    As stated earlier, many websites had pages that were over optimized. There were sites with good content and sites that had poor quality content that were simply over optimized. The current Google updates penalize sites heavily due to over optimization. Using exact match keywords for a page’s anchor texts used to work but now they are classified as over optimization. Review the current optimization rules and optimize your pages accordingly.

     

    Link Control

     

    People used to think that more sites linking to your pages equate to a lot better rankings in the search engines. Well, that used to work quite well for many. In fact, it was one of the things that were abused by webmasters as they implemented a variety of black hat optimization techniques. That will no longer work with today’s future SEO Strategies.

     

    Search engine optimization strategies nowadays greatly emphasize not only on the quantity of backlinks but also on the quality of these links. Google today judges the relevance each of page or site that links to yours. With the recent updates, visitor engagement and people sharing links to your site via social networking sites matters.

     

    This also means that you should ensure that visitors to your site should interact with the content. Make sure that they will leave a comment on your blog. Ensure that there is a way for them to share your pages in social networking sites.

     

    Remember that the Panda and Penguin Updates are aimed at web spam and not white hat search engine optimization. Future SEO strategies should build on the positive changes occurring in today’s evolving SEO world.

  • What is SEO for the Common People?

    Date: 2012.10.21 | Category: seo expert | Response: 0

    SEO or Search Engine Optimization rose to fame as quickly as the Internet became a must in every household. It is common for people to find an enterprising opportunity with every update in technology. That’s why it is no longer surprising that the Internet became a busy business district in just a short span of time.

     

    One of the strongest frameworks of e-commerce is SEO. It is the life and soul of every webpage, seeking to rank high in search pages. But what is SEO, especially to the common people who are not even aware they can take advantage on its potential benefits?

     

    SEO in Layman’s Term

     

    We all know what the Google page is. It is what we use to find just about anything we need. We enter a word or phrase on the search bar and millions of results will be brought back to our attention.

     

    With so many websites operating in the wired world, it is not at all surprising that you get millions of results for a single search keyword. Just like in anything, those that are shown in the early pages (1, 2, 3) will have better chances at getting clicked. The websites that are shown in the early results page will have a better chance at getting that user visit their site.

     

    That’s what SEO is about. SEO is a way that will help you achieve a rank at the early results page so you get a greater chance at getting clicked, which will then drive your traffic. Visitor volume is where you will draw your revenue from, no matter what kind of Internet business you are into. Whether you are selling goods and services or mediating for a fee, you will not be able to grab a chance at a client if your site has never been visited.

     

    How SEO Works

     

    Then again, driving up your site’s rank at the search engine results page is more than just making a drum roll. It is also about working hard to give your site that rightful chance. The key is in the “keywords”. You must use keywords or key phrases that mostly your potential audience would type at the search bar.

     

    However, this is not just about stuffing your website or web page articles with keywords. You also need to use keywords well enough because search engines “value” the value of your article and the web page in general.

     

    Aside from strengthening your content, there are also other techniques that will help you raise to SEO royalty.

     

    For one, it matters if you are a blogger and you consistently make comments on blogs that are relevant to your own content or website.

     

    For another, you should also keep in mind that images or your visual content also matters. So make sure that you pay attention to your website layout as much as you would to your website content.

     

    There, those insights should give you a clear perspective of what SEO is all about and how you can take advantage of it in making your Internet business flourish. After learning about the basics, it is up to you to learn more, especially about the technical aspects, including meta tags, XML sitemaps, and whatnot.

     

    What’s important for now is that you understand what SEO is about and how it can make or break the amount of revenue you can earn for your website.

     

    Dick is a free lancer writer of www.bestinlife.net/

     

  • The Killer Role of Social Media Marketing in Today’s Jewelry Industry

    Date: 2012.10.21 | Category: social networking | Response: 0

    Companies in the jewelry industry today have taken advantage of social media and the Internet to reach out to a worldwide audience. It actually takes more than just creating your business page in order to secure your company’s online presence. You may have the most attractive website in the world but it won’t make your sales increase if your customers don’t know that it exists.

     

    Why Use These Tools

     

    You can say that social media today has put a human and approachable face to many businesses. The business of making jewelry is an intimate and personal industry. Its products usually carry a good deal of expense for its customers. Nevertheless, the very same expensive products are well endeared to the clients who purchase them. Social networking sites today play the important role of being bridges between the companies and their clients.

     

    Official Social Media Pages

     

    Many groups and organizations have put up their official social networking pages other than their company’s official website. Some people consider these official pages as some sort of local headquarters in certain web properties. Of course they serve more than just establish a brand or company in the jewelry industry.

     

    Official pages allow companies to open another window to customers. It sort of lets the customers see more of the company other than the products that they advertise. Jewelry companies can also publish their current events and latest promos. More often than not, news about your company gets noticed a lot faster in social networking sites than anywhere else on the Internet.

     

    Fan Pages

     

    Fan pages talk about your company but do not carry its official sanction. They can be started by any of your employees or even one your loyal clientele. These fan pages are important avenues where customers can air out their opinions and interact with others (which should include official representatives from your company).

     

    A lot of these fan pages act as a forum where people can exchange both their ideas and their experiences. These pages allow you to gauge the market sentiment and should help you decide on your next product design, advertising campaign, or promos. These are avenues where you can see where customers are coming from and make better preparations for future strategies.

     

    Tweets and Micro Blogging

     

    Micro blogging allows you to share your company’s latest news and trends faster than your official site’s PR page or even a published press release. Official Twitter and micro blogging accounts of some companies these days play the role of court herald. You can make an official announcement and have the word spread to thousands of followers in just minutes. Best of all, this communication media is usually free.

     

    However, take note that such things can also backfire on you. Remember that whatever is posted in these micro blogging websites is usually considered as official in today’s standards. You can’t tweet things and expect no responsibility for whatever it is you say. Remember that whatever you post or tweet on the Internet is equivalent of saying it in person. The major disadvantage is that your customers can quote you verbatim.

     

    Pin Pictures

     

    Let’s face it; jewelry is always designed to look good. Well then, why not make it picture perfect? Jewelry companies should take fabulous pictures of their products and post or pin them. These pictures can act as an ad for your brand on their own. Players in the jewelry industry should take every opportunity to spread the word to their clients.

     

    Dick is a free lancer writer of www.tech-faq.com/

     

  • SEO Expert Explains White Hat SEO Techniques

    Date: 2012.01.21 | Category: expert in seo india, expert seo | Response: 0

    Studies reveal that eighty percent of the online traffic to any business site is through search engines. Google, Yahoo, Bing and other search engines handle more than forty percent of ecommerce transactions and have major impact on online market for any web portal. In this way one can change the performance of the business across the globe. In order to place its business in the top rankings of search engine listings, the company hires an SEO expert or professional to carry out SEO activities. SEO Journey or search engine optimization can be defined as the process of improving business by ranking the sites on top position of search listings. The rankings can be achieved using various tools and techniques. It is must for a business to get noticed if any one runs a query using search engines such as Google, Yahoo, Bing and more.

    SEO experts apply tweaking methods to rank a website in search engines but all does not work for some search engines. Google provides guidelines for webmasters that helps companies to apply white hat SEO techniques to their sites. White hat techniques include quality content on site pages, structural mark up, proper titles, Meta data, keyword research and quality inbound links. The poor search engine optimization of any site by an expert will result in violation of guidelines and site gets a web spam label. Thus it is important for a company to hire expert who has extensive knowledge of all guidelines and able to follow while optimizing a site. The site could be algorithmically or manually penalized and even removed from listings of search engines if black hat techniques are considered by SEO expert. Algorithmic penalties include cloaking, sneaky JavaScript redirects, keywords stuffing, content spam and these can be removed by fixing the issues on the site. Manual penalty for a site is due to violation of Google webmaster guidelines and in this case the company has to request Google for reconsideration of its site.

    Top rankings in search engines are very crucial for any business and thus white hat techniques must be on priority during optimization. In order to avoid complications and penalties that could harm business of any company, it is better to hire SEO service provider who can handle site very carefully. SEO expert India will always stick to search engine guidelines and apply white hat techniques.