Archive for the ‘business’ Category

  • Exploring the potential of Fintech – Five Opportunities that can modify the financial industry

    Date: 2019.05.22 | Category: business | Response: 0

    We all use Fintech daily without realizing it. Right from paying for a muffin from our Smartphone to managing complex financial data at office, Fintech is always in use. The exponential expansion of technology has brought about several changes in all ways of life. There have been some fundamental financial transformations as well.

    What is Fintech?

    Simply put, Fintech can be defined as a set of tactics for applying advanced technology to finance and financial services. The conventional financial institutions make use of it primarily for managing back-office and other accounting solutions. In recent times, owing to the enterprising start-up business set-ups, the Fintech applications are modifying the secure financial solutions. Also, it poses a challenge for all the institutions that had adopted this process initially.

    Billions got invested in the international business domain in the past five years. And Fintech happens to be one of the popular technology domains. Global players like PayPal and other start-ups today are re-engineering the financial industry in their way. There is much happening in the area of debt settlement domain as well. You can read more on the debt settlement reviews to learn more.

    However, coming back to the Fintech market, it is not saturated as many think it to be. One of the best industry trends comprises of payments and lending. And still, more scopes can be explored. Discussed below are five areas of Fintech scopes that entrepreneurs and successful businesses can leverage.

    1. Financial inclusion and mobile banking for the underserved

    Do you undermine the prospects of mobile? If yes, you need to take a look at the international crowdfunding campaigns. Today, many companies specialize in mobile-first banking. One of the leading names here is Monzo. Other companies specialize in mobile banking tools for immigrants and expats. These companies provide expats and immigrants with all the essential banking services, irrespective of their credit history and address. The overall transaction value for these companies is increasing exponentially and holds the promise for future expansion as well.

    Hence, it suggests that this can present an enormous scope for mobile banking companies. Also, there are ample opportunities if you want to cater to the underbanked population. According to DeNovo, a strategy consulting platform of PwC, today, about 42% of the international adult population isn’t present in the formal financial system. Hence, even the modest attempts at attaining economic inclusion can allow you to leverage Fintech.

    1. Simplified personal finance management

    With Fintech development, there’s no need for a formal degree in business or finance for managing accounts. You can have access to the best tools in the market that provides automatic finance planning, asset management, and budgeting services. Some tools help companies and individuals to keep track of their credit card transactions, bank accounts, loans, transactions, investments, and many more. And you can get all these done using just one app.

    Amidst all these impressive developments, there’s still scope for smarter, streamlined, and enhanced banking and personal finance management. Today, there are apps for personal finance management that enables the users to connect their accounts in the U.S banks. It also streamlines their finances.

    1. Quick and affordable small business accounting

    It is always better to use an effective and easy tool for automating personal finance management. However, some professional accountants need assistance with bookkeeping. Making use of paper, pen and excel sheets for managing business finance is no more considered a smart solution. It is the era of business digitization. Today, there is QuickBooks that has brought in a significant evolution in the domain of Fintech.

    However, the actual development has just started! With the organic evolution of cloud SaaS technologies, the accounting process has become simpler than before. It is also more affordable and safer. Today, there are accounting tools, which streamline accounting for freelancers and small business firms, at no cost. There are also other advanced solutions that can streamline accounting, invoices, payments as well as the payroll services.

    1. Advanced money transfer processing and payment

    Over the past few years, payment processing has developed significantly. Also, because of the massive development of mobile commerce and eCommerce, it is estimated that more than five billion people will resort to mobile payment by 2020.

    Regardless, of whether there’s a solution for mobile payment, alternative money transfer, or a device that processes credit card payments – every product that caters to the requirement of a faster, easier and cheaper payment processing, has every chance to flourish. Furthermore, the global giants like Google and Apple, today also vouch on mobile payments.

    1. Micro-financing and peer-to-peer lending

    Today, the major peer-to-peer lending organizations can resolve issues that even the banks fail to address and solve. They act by dis-intermediating the credit process and connecting the prospective borrowers with the loan providers, using an ace P2P platform. Hence, business and consumer credits are easily accessible. The entire process becomes easy, fast, and convenient. And there’s immense scope in this domain that can be discovered in the days to come.

    Also, the financial landscape awaits the launch of IFISA, which stands for Innovative Finance Individual Savings Account. It will further boost the growth of the P2P lending domain because of easy tax conditions. Micro-financing is yet another area that provides ample scope for Fintech development, especially in developing countries. In the coming years, it is meant to grow steadily by 15%.

    Also, there are finance-based start-ups, which blends payment and lending services. It also provides an alternative for financing choices. These services can provide users with installment loans, enabling them to purchase goods and make other necessary investments. It is particularly helpful for small business firms and start-up entrepreneurs.

    In its totality, the lending and loan market today promises scopes for immense development. According to the latest researches, it is expected to score approximately 1 trillion by the year 2025. Hence, the Fintech domain is here to grow and benefit the business and the financial sectors.

  • Creation of UTM Codes to Track Your Business URL

    Date: 2019.03.22 | Category: business, business blogs | Response: 0


    The major aspect of any marketing campaign is the need to assess its success. No matter what matrices you use to prove your efficacy as a digital marketer, you need to actually show an optimum return on investment to ensure that your efforts are worth. However, when it comes to assessing the impact of your digital marketing campaigns can be tricky without having the right tools.


    You may know that Twitter is driving in a certain percentage of the traffic to your business website, but whether your tweets drive in those? Or if it is a specific guest post on a blog which drives in results? In fact, you can get objective statistics about all these now by adding some codes to your page URLs, which are is called UTM codes.


    About UTM codes / UTM parameters


    Known as UTM codes and UTM parameters, these are small snippets of codes which are added to the end of your URLs in order to track the success of your digital content. A typical example of the UTM codes is as below.



    Adding these code snippets after the URL will not affect the page content in any way, but it lets you run the analytics program to know when someone arrives at the page through a source or the marketing channel or campaign through which traffic is coming. Here are some key aspects of UTM in digital marketing.


    –        Campaign: Various groups of content from a campaign in analytics.



    –        Source: The website from which traffic is generated



    –        Medium: Type of the marketing medium where the link features.



    –        Content: tracking various content types which point to the one URL from same campaign, medium codes, or sources. It is used the most in PPC or identical links on the same page. You can refer to to learn more.



    –        Term: To identify the paid keywords in PPC ads.



    The best thing about using UTM parameters is that it is possible to make any custom combination as you like of these codes and use a bare minimum of it as source, campaign, and medium in order to track your links or to use them to be specific about tracking. Some of the possible combinations to successfully use UTM parameters are:


    –        To track the success of the marketing campaigns.

    –        To see the results of social channel promotions of your content versus follower promotion of your content.

    –        Measuring the effectiveness of guest posts and referral traffic.

    –        Tracking performance of the same piece of content at various marketing channels.

    –        See what the users like the most and click on your internal links on the blog posts.


    Along with these, there are many other values too you can avail by attaching codes to the URL to monitor other terms too or specific content. You can try to include the keywords also to the codes or paid SEO terms and target keywords etc. In terms of content, you may also monitor two distinct ads which have the same message, but with different content to see which one works better. Once if you are clear about which values to track, one can go to Google’s URL Builder and give these values into its parameters.


  • Top Proven Methods of Maximizing Your MDF

    Date: 2019.02.02 | Category: business | Response: 0


    digital marketing1Your Market Development Fund (MDF) is regarded as vital for the success of the third party companies. But, for your perspective, it is an investment where you want maximized ROI (Return on Investment). When return is maximized on the investment, it will become easier for you to focus on wealth generation. To maximize your wealth through the MDF digital marketing funding, you have to follow a few basics. These basic things are discussed in the following section of this article. Knowing these things will help you perfectly in the process of maximization of your MDF.

    Know about the Terms of Your MDF

    Every MDF fund is different, and thus as an investor, you should take time to think about it. You need to check different MDF options before choosing the best fund for the investment. A good investment is a key to get back a good return. So, you need to be careful with your measures. You should not be in a hurry or rush with the investment processes. You should carefully check all the funds and their terms as well as conditions. You need to judge the funds by checking their pros and cons along with various terms or conditions.

    Setup Your Goals

    An investor should have a proper financial goal. No one saves money without any goal. If you start saving money without having any goals, you shall end up being demoralized. You need to keep your moral or motivation high. For that, you need to have proper financial goals. To make sure that you maintain your financial goal, you need to focus on a few things. The first and foremost thing is to set a realistic financial goal. Setting up a goal should be a logical process. It should not be something that you may not achieve anytime soon. Small goals are good to start with, as achieving one goal brings immense pleasure.

    Tracking Mechanism

    MDF marketing fund performance should be tracked properly. Tracking fund performance helps the investors to make crucial decisions. If the fund is doing well, investors gain more confidence in continuing the investment process. If the fund performance is not good, investors will suffer a lot. However, having prior information about the dipping performance of the fund will help the investors to make crucial decisions. It will help the investors to withdraw money from the fund timely so that minimal losses have to be suffered instead of big losses.

    Review Your Investment

    If you had invested in MDF previously, you need to review yourself as an investor. You need to review the things that you had done right. You need to review the things that went wrong. When you understand your strength as well as weaknesses as an investor, it will become simpler for you to achieve the desired financial goals with ease. So, you need to be careful with all these aspects of your fund performance and investment. A good investor always tracks its records and learns from the past. So, never underestimate your past as an investor.

    For more information on MDF maximization, you can stay tuned to us!