Archive for the ‘deepak chauhan cio’ Category

  • Experts Speak on SEO/SEM in India

    Date: 2009.01.22 | Category: deepak chauhan cio, free seo training india, nevil darukhanawala, seo expert, seo expert india, shashank sathe, vijay dalwani | Response: 0

    Well I hope you have enjoyed reading what the experts have to say about SEO/ SEM in India.

    For those who have missed the series of expert interviews, here goes…

    1. Deepak Chauhan, CIO

    >> SEO is your best friend in recession by Deepak Chauhan
    >> Paradox of SEO / SEM in India

    2. Shashank Sathe, Visiting Technology Lecturer

    >> How to become a SEO expert
    >> Recession will force innovation in SEO industry

    3. Vijay Dalwani, Director (Operations)

    >> SEO/SEM is more Marketing less Technology
    >> Only Genuine Sites Top Search Ranking

    Did you get a chance to have a look at the free seo training guide? If not, do so, as there is valuable information in there based on my personal experiences working with seo strategies for my websites, my blog, and for other clients, and will help you in understanding what factors influence your online business. Best of all it’s for free!

  • SEO is your best friend in recession by Deepak Chauhan

    Date: 2009.01.21 | Category: deepak chauhan cio, nevil darukhanawala, seo expert india, seo expert mumbai | Response: 0

    The mere mention of the words SEO / SEM makes people think about technology and the complex processes involved in implementing it. However, this is a misconception. Technology is only the last mile and plays only 10 percent role in the actual SEO / SEM activities.

    By using SEO / SEM on your website, you are acting as a guide or a friend to your customer. You are actually helping the customer find their desired information, product or service. You are doing this by understanding the customer’s search pattern as well as onsite behavior. In the next step, you are educating the customer and informing them that you have what they want, how they want and that too at a reasonable rate.

    SEM activities results in direct response by the customer to your business or website. There is immediate traffic. But care must be taken to ensure that you are able to satisfy the user expectation that is built by your SEO / SEM activity. Acquiring a customer or even a visitor to your website is costly. Reacquiring a disillusioned customer is even more costly because they not only do not come back easily, but may even have negative influence on many more prospective customers.

    SEO is a long term strategy and is mainly used for building the brand and increasing user / customer confidence in the product or service.

    SEO activities can include everything from identifying and using the right keywords to building up social networking, blogs as well as other community based activities. It is a subtle way of creating positive brand image and having an entire niche community on your side doing your PR and marketing at no cost.

    Whether you hire third party SEO /SEM experts or develop inhouse expertise, the most important thing is to be true to your business and to your customer. Provide all the necessary features and information needed by the customer for a pleasant web experience. Structure the website for better usability. Identify your target audience properly. Define the right keywords which will help the user / customer find necessary information on your website. Carry out SEO activities on a long-term basis and regularly monitor its progress.

    Genuine websites are invariably rewarded even by search engines because they too are fighting for relevancy and they too do not want to list something irrelevant and antagonize their users.

    About the Author:


    Deepak Chauhan is the CIO of DMCL, an Essel Group of Company which focuses on Internet and Mobile Entertainment solutions. He has more than 14 years experience in Internet domain, especially related to Entertainment. eCommerce and Online Brand consulting.

    He has worked with B4U Television before joining Essel Group. He is better known for motivating his peers and his team and taking them to productive heights. Deepak is instrumental in the successful implementation of DMCL’s flagship entertainment portal http://www.mypopkorn.com/ and prestigious http://www.veria.com/.

  • Paradox of SEO / SEM in India by Deepak Chauhan (CIO)

    Date: 2009.01.13 | Category: deepak chauhan cio, nevil darukhanawala, sem expert india, sem in india, seo expert india, seo experts india, seo in india | Response: 2

    The Indian SEO /SEM story can be divided into 2 streams. On one end, we have a very mature and talented pool of SEO /SEM experts who have cutting edge expertise but it benefits MNCs and other foreign websites rather than Indian websites. Thanks to the outsourcing boom and then due to recession, Indian SEO / SEM experts are often called upon to device better ways to make foreign websites and business models more efficient and cost effective.

    On the other hand, we have the nascent Indian online industry .We have few E-commerce sites which can be counted on the fingertips. This is mainly because of low internet penetration in India. This is due to lack of proper infrastructure, bandwidth constraints, as well as immature legal system. The people do not have faith in the legal system because there is no way to address issues that can happen if something goes wrong with online purchase or transactions.

    The behavior of Indian customer too is not suited to online business. Even today, a majority of Indian customers buy a product, not a brand. This leads to credibility and quality issue and it is difficult for the customer to know whether the product is genuine and available in correct measured quantity. India needs to transit from product purchase to a brand purchase mentality before its online business and E-commerce matures.

    However, the future of SEO /SEM is bright in India because thanks to maturing retail industry, Indian e-commerce websites, too, are slowly making their presence felt on the global internet scene and thanks to a large pool of IT as well as SEO / SEM experts, people are slowly realizing the benefits of online business and online transactions.

    Thanks to recession, SEO / SEM is becoming a necessity rather than a luxury. Indian businesses are realizing that there is no way to skip or ignore it. SEO / SEM can even help new upcoming sites or players to feature prominently in search engines and establish global presence and generate more business.

    About the Author
    Deepak Chauhan is the CIO of DMCL, an Essel Group of Company which focuses on Internet and Mobile Entertainment solutions. He has more than 14 years experience in Internet domain, especially related to Entertainment. eCommerce and Online Brand consulting.
    He has worked with B4U Television before joining Essel Group. He is better known for motivating his peers and his team and taking them to productive heights. Deepak is instrumental in the successful implementation of DMCL’s flagship entertainment portal http://www.mypopkorn.com/ and prestigious http://www.veria.com/.