Archive for the ‘expert seo india’ Category

  • SEO Expert Strategy: Powering external Websites that Power your Website

    Date: 2010.02.11 | Category: expert seo india, seo expert | Response: 0

    We all know that it’s good to build quality links to your website, including to all the web pages and blog pages under your domain. However this SEO strategy is focused on building links to external websites or web pages that are linking back to your website.

    If a popular website or web page links back to your website or web page, it powers up that page (and keyword) on your website. We now take this a step further by building links or link power to that external website or web page that is linking to you.

    Why? Because if the external page that is linking to you gets more links, it will have more power that it can pass on to your website or web page.

    However don’t rush away just yet to start building links to all the websites that are linking to your website as you will end up spending a fortune and lots of time on building links for other websites.

    So a good place to start would be to figure out which external websites are linking to your important keyword pages. And if these external websites or web pages are worthy of time spent building links to them.

    Since link building is time consuming I like to concentrate on a few web communities that are worth the time spent.

    1. Blog review pages – Getting good Page Rank bloggers to write a review about your website, product or service is a well known SEO expert strategy. However, by building additional links to the blog review pages you can power your keyword pages even more. A tip here is to post the external blog link across a few select social bookmarking sites, and get a few users to up vote that content making it a permanent link.

    2. Profile Pages – So you have created your company or personal profile pages in sites like Silicon India, LinkedIn, Ezine Articles, Twitter and other such business and social networking/bookmarking communities. In the profile pages, you are allowed to link out to your website and blog. These are good power links. But, by building additional links to your external profile pages you can add the extra boost of link power back to your website.

    3. News publisher websites – Were you covered in the news lately? Or your press release was picked by online news publishers? News publisher sites have a lot of authority, and getting a link back from an authoritative source is definitely a touch cookie to crack. But if you managed to get in the news then go ahead and power up the news page that is linking back to you. A point to note is that most news publishers do not give links in their editorials, in that case don’t bother to build links to them. You could however write a neat blog post about your coverage in the news and link out to the news source, and use that blog post for further syndication, promotion, up voting and campaigning. Some gain is better than none.

    Are there any more such communities which work well with this expert seo strategy? Most definitely, but a good place to start are in the ones above and like I said don’t take too much time on building links to external web pages – spent that time building links for your own website.

    If you have any suggestions please write in your comment.

    Till then
    Adios Amigos

  • What NOT to expect from your SEO expert

    Date: 2009.07.07 | Category: expert seo india, seo expert india | Response: 0

    A lot has been written about what to expect from your SEO expert:

    • Identify winning Keywords
    • Optimize your Website around the chosen Keywords
    • Higher Search Rankings for your Keywords
    • Increase in Targeted Traffic from Search Engines
    • Increase in Traffic from other Sources (Stumble Upon, Twitter, Ezinearticles, Reddit, Digg)
    • Increase in Link Reputation, Social Reputation and Website Reputation
    • Higher number of Quality and Relevant Natural Links (By virtue of Merit of Content)
    • Advise on Creation of Content/ Articles/ Blog
    • Syndication and Promotion of the Content across Article sites and Social sites
    • Weekly & Monthly SEO strategy (Quality, Consistency, Participation and Relevancy)
    • Analyzing (Traffic, Users etc) and Reporting (Links Built)
    • Create a Value-based SEO Strategy that benefits Users/Customers
    • Create a long term and sustainable SEO strategy for the success of your online business

    But this post is not about that!

    I decided to write something for the clients, so they can understand – “What NOT to expect from their SEO expert”.

    This is not an act of rebellion against my clients, or potential clients (as if I will scorn my livelihood :-), but rather an upfront observation based on client interactions over the years.

    Most of these were relatively harmless questions from innocent clients, but some came from clients with strong expectations of what they thought were the roles and responsibilities of their SEO expert.

    # Don’t expect the SEO expert will increase your sales

    While SEO will increase the targeted traffic to your website, it cannot ensure that the user will convert to a sale. The sale depends on your product, services, rates, credibility in business, the demand and supply, and also the way they are promoted online.

    But you can build metrics for calculating conversions (ROI – Return of Investment) like on a user submission of an enquiry form, or a user registration, or signing up for a newsletter etc.

    # Don’t expect a new site be ranked in 2 to 3 months

    I won’t beat around the bush. A new site will generally take 5 to 6 months before the selected keywords start ranking on page #1 of search results. Yes it helps if you are creating valuable content, syndicating and promoting that content, working on a blog, participate in relevant social communities and building relevant links, but that does not mean that you don’t have to cross the “time threshold”.

    If you have a domain 3 years or older, it will generally be easier to start seeing results in less than 3 months. If you have already been doing quality link building and following SEO principles, and looking for enhancing your visibility and rank, then the “time threshold” can be greatly reduced.

    # Don’t expect search rankings to change each week

    SEO is not cause and effect. What this means is that if your SEO expert does a, b and c, then the results would be x,y and z. So don’t expect your search ranking to move up 5 places because you have done web directory submissions and social bookmarking last month. It just does not work in this way.

    What you can expect is that after a period of concentrated effort (generally 3 – 4 months) you will see a quantum jump in your search rankings (sometimes even a few pages), of course depending on the competition for those keywords.

    # Don’t expect search position #1, #2, #3, #4 …

    Many clients ask for #1, #2, #3 rankings in search listings with a guarantee. Yes, it’s possible after a year of effort, but even then I will not give the client any guarantee. Page #1 is the ideal target I suggest. There may be times you may have to even settle for page #2 for very competitive keywords.

    # Don’t expect a Guarantee

    This highlights my point above. There is no guarantee possible. And if you find a company or person ready to give you a guarantee, do check as there may be a catch.

    Focus on creating valuable content, syndicate that content, and promote it across relevant social, web and user communities. If you can do this consistently, you don’t need any guarantees.

    # Don’t expect the SEO expert to work on Results based Remuneration

    This expectation is so common that it pains me. Are there any SEO experts out there ready to sell their time, effort and network for a free ride? If so, then I have to ask them why? And maybe so should you …

    # Don’t expect your SEO to design, write, program, be a webmaster …

    While a SEO expert can be designer, a programmer, a marketing professional, or a webmaster, it’s not necessary for a SEO expert to have all these skills. There are skilled professionals for design and coding needs, and its best to have your SEO expert focus on SEO.

  • The Right SEO Strategy Ahead (V2)

    Date: 2009.06.01 | Category: expert seo india, right seo strategy ahead, seo expert india | Response: 0

    Why do you need to have an SEO Strategy?

    What comes to your mind when you think of SEO; Is it link building, Meta tagging, keywords discovery, higher traffic & conversions, social bookmarking, making money online, social media, article submissions, Twitter, reputation management, web directory submissions, Google, optimization of pages, blogging …

    While the SEO process includes all the elements mentioned above, what’s missing in this puzzle is how they all come together as a “focused strategy” to ensure the success of your online business.

    Now there are many paths to SEO success, and all may work and show results (some temporarily), so how does one decide what’s the “right strategy” for their business?

    The Right SEO Strategy for Your Business:

    - Does your SEO strategy make common sense?
    - Is it consistent?
    - Is it immediate? Syndicate and Promote your Content
    - Is it delivering “constant value” for the users?
    - Can your SEO strategy be sustained over the lifetime of your business?
    - Does it reflect the values and ethics of your organization?

    Winning keyword strategy

    • Identify winning keywords which users are using to reach your website. Check traffic potential and competition of those keywords.
    • Finalize on 15 primary keywords with maximum traffic potential.
    • Finalize on 12 to 15 secondary keywords and write articles to target those keywords as well as support the primary keywords pages on the website. These are long tail versions of the keywords.
    • Start with targeting city centric keywords (seo expert mumbai), and after some success, move to the country centric keywords (seo expert india), and finally global keywords (seo expert).

    On page optimization strategy

    • Focus your pages i.e. page name, title, description, other relevant Meta tags, and the body content around a specific keyword. What this means is that you create ONE PAGE of content themed AROUND one KEYWORD you want to target, and include the keyword in your page name, title, description, and other relevant Meta tags on that page.
    • Identify current site structure, and keyword mapping possibilities.
    • Optimize each page of the website. Create better titles, description and tweak other relevant Meta tags for the existing pages.
    • Set up Google Local account/ Google maps.
    • Set up Google Analytics/ Google Webmaster (if not already done so)

    I. Consistent Link Building Strategy

    Weekly strategy (this is the heart of the activity)

    Natural Link Building, Social Media & Reputation Management

    • Be consistent in creating unique, compelling and resourceful content in the form of articles/ blog posts – 1 to 2 a WEEK. The article topics will be focused around keywords we want to target.
    • Be consistent in building internal links and external links on the article pages. Internal links will be used from within the content to point to (with combinations of anchor text) another page of related information or the primary keyword pages on the website, and external links point out of your domain to other useful sites and resources. In moderation both are useful in determining the PR (Page Rank) of that page.
    • Be consistent in syndication of the articles to 15 relevant and popular article submissions sites each WEEK. (Build Author Reputation, Traffic, Natural Links)
    • Be consistent in promotion of the same content links across 15 relevant and popular social bookmarking sites each WEEK. (enhance Social Reputation, Traffic, Natural Links)
    • Be consistent in attracting 3 to 5 user thumbs up/ reviews for same content each WEEK. (Enhance Social Reputation, Traffic, Natural Links)
    • Be consistent in submitting content links to Twitter each WEEK
    • Be consistent in participating in 2 to 4 relevant blogs, by blog commenting and forum postings each WEEK. (Natural Links, Website reputation/Page Rank)
    • Be consistent in ALL OF THE ABOVE each WEEK

    BENEFITS: Enhance Social reputation, Web reputation (Page Rank) and Link reputation (Natural and Diverse links) by participating in relevant social, user and web communities. Increase Traffic. Higher Ranking for your Keywords.

    II. Campaign Based Link Building Strategy

    • Be consistent in submitting one blog post/ article/ video to ONE selected social bookmarking sites and get 12 to 15 votes, reviews or thumbs up for your content.
    • This should be a “week-long” campaign and ideally done ONCE a MONTH.

    III. Progressive Link Building Strategy

    Note: The links should be a combination of relevant web directory, social links, PR submissions, industry related links, blog links, comments etc.

    • Be consistent in building 50 quality links for Month 1
    • Be consistent in building 75 quality links for Month 2
    • Be consistent in building 100 quality links for Month 3
    • Be consistent in building 150 quality links for Month 4
    • Be consistent in building 200 quality links for Month 5
    • Be consistent in building 300 quality links for Month 6
    • Month 7 Onwards we can continue to build 300 quality links each month
    • Focus moves to consistent link building and campaign link building strategies
    • Be consistent in monitoring site traffic, keywords performance and competition
    • Be consistent in sending Report on link submissions (with PR) & traffic analysis report each MONTH
    • Be consistent in “adding user value” for the users in way of innovative and entertaining content ideas, quizzes, tools, podcasts and videos.

    BENEFITS: Build quality links from diverse web, user and social communities.

    EXPECTED DELIVERABLES FROM YOUR SEO STRATEGY

    • Page #1 results for 70 % of the selected city centric keywords in 4 months
    • Page #1 results for 70 % of the selected county centric keywords within 6 months
    • Increase Traffic sources from Stumble Upon, Twitter, Article Sites, Social media sites
    • Increase traffic from Search engines (Google & Yahoo primarily, MSN)
    • Increase conversions to the website & increase ROI