Archive for the ‘google seo expert’ Category

  • How do Google Penalty Removal Services work?

    Date: 2018.12.28 | Category: Google Reader, google seo expert | Response: 0

    Did you notice a sudden fall in your website with regards to rankings and traffic? It is likely due to Google’s algorithm which is getting updated and refined frequently. For any site which violates the guidelines of Google and gets a penalty, the journey to recover the ranking may be arduous yet undoubtedly attainable. The two penalties which your site can get include algorithmic or manual. Today many leading SEO companies have years of tried as well as real experiences when it comes to every form of Google penalty and is adept on ways to navigate after Google penalty recovery successfully for regaining organic trust.

    Google Rankbrain

    Removing Manual Google Penalty

    First and foremost is the manual action penalty. It is simple to identify due to its action reports within the Google Search Console discovered under the search traffic. It is this report that indicates webmasters the moment their site gets non-compliant with the webmaster quality guidelines of Google whose fundamental principle is in creating for the user the finest experience. The manual penalty can be directed towards a site in its entirety or a part of a page as well as generally flag one or above of these practices namely,

    • Affiliate programs
    • Keyword stuffing
    • User-generated spam
    • Unnatural links
    • Deceitful redirects
    • Cloaking
    • Thin pages
    • Creating malicious pages
    • Rich snippets markup abuse
    • Scraped content
    • Hidden links or text
    • Link schemes

    When it comes to removing manual penalties, the process is indeed simple. But in case of harder Google penalties such as content related spam or link related penalties need more experience and higher strategy, so it is best to leave it in the hands of a professional such as NJ SEO Urban SEO Center. They have the needed resources for penalty removal and recovery and can assist with the abovementioned manual actions.

    Removing Algorithmic Google Penalty

     

     

     

    The next is the algorithmic penalty that takes place naturally the moment there is an update in Google algorithm. Such amends can result in an automatic penalty to sites which will lead to their fall in the search results. Identifying such penalties are more difficult compared to manual penalties because they are never accompanied via the Search Console notification and fall in the rankings could be grandiose or slight. The crux of the harshest penalties of Google comes from an update in Google Penguin or Google Panda.

    Google Penguin- Launched in 2012, Google Penguin attempted to drop websites which were involved in backlink manipulation to benefit from Google rankings. Ever since its launch, there have been multiple additional updates to boost up the factor of trust on the site links. To recover from this penalty is frustrating and time taking yet needs a complete analysis of the backlink profile of the site to remove as well as disavow the unnatural links that point to the site.

    Google Panda- Launched in 2011, it aimed to assess the on-site quality and usability of a website. The common triggers here is correct placement of the ad on a page, user-friendly navigation structure, page speed, low-quality content, duplicate content, and thin content. To recover from this penalty needs proper strategy and analysis for addressing suspect issues.

    No matter your site suffers from algorithmic or manual penalty get in touch with a good SEO expert at the earliest for best results.

     

  • Do You Need To Optimize Your Site for Google Rankbrain?

    Date: 2018.12.18 | Category: google seo expert | Response: 0

    About a decade ago or so, if a random user searched any query or a keyword on Google, the results page would not provide results as accurate and relevant as those provided today. This is because the only search algorithm present back then was PageRank which was solely responsible for providing rankings to different websites on the Google Search Engine Results page (SERP).

    But with the advancements in technology over time, Google has systematically introduced all the necessary algorithms as and when required. In 2013, Google came up with the groundbreaking search algorithm “Hummingbird” which is functional till date. Hummingbird is an extremely complex algorithm consisting of several algorithms functioning within itself. It also includes PageRank which now only looks after the analysis and ranking of Backlinks to your website present on other websites, i.e., Outbound Backlinks.

    Apart from PageRank, Hummingbird also includes over 200 different ranking signals (like for instance, a particular website appears to be more compatible with mobile than desktop) and other SEO facilitating Algorithms like Penguin, Panda, etc. but the most important aspect to focus on in this algorithm is the use of a powerful AI system known as “Rankbrain”.

    What is RankbrainandHow does it Improve Search Algorithms

    Rankbrain is an AI system based on machine learning phenomenon, which assists Google in processing user search inputs and providing most accurate search results possible. Artificial intelligence as you know is any piece of Technology being equally smart as a human, in both, acquiring knowledge from a teaching source and building further knowledge and connections on the basis of it. Machine Learning refers to the self-learning ability of a machine, without needing human assistance to provide any inputs in the form of programming. Thus, Rankbraincan process user’s search request all by itself using certain complex calculations and then provide results that are most relevant to the user’s intent behind the search.

    The significance of RankBrain – Why You Need to Optimize Your Website for RankBrain?

    Reasons behind this rift dictate the significance of Rankbrain and also make you realize why you should optimize your website for the same.

    Comparative advantages over human experts

    • Rankbrain was introduced by Google on 26th October 2015. Since then, there has been a lot of comparative analysis between the accuracy in the search results of human experts (Engineers) powered use of algorithms and the AI system Rankbrain powered use of algorithms. In most of the comparisons, it has been observed that Rankbrain powered use of search algorithms, provides 10-15% greater accuracy and relevancy in providing search results than the performance of human staff.
    • Unlike human engineers who use the algorithms as they are, Rankbrain tends to tweak the algorithms depending upon the situational conditions. This gives rise to some new search results. Rankbrain observes user behavior with such new search results, and if the interaction is less, it eliminates such new results. So your website has an equal chance of combining the search results due to this regular play of algorithms.

    Comparative advantages over preceding Google search

    • Based on the keywords, Rankbrain regulates the significance of backlinks, the quality, and quantity of content on a website, domain authority of a website, etc. Therefore, keywords stuffing, Content farms, etc. Black hat SEO tactics do not work with Rankbrain, and you need to optimize your website keeping that in mind.
    • Before the inception of Rankbrain, Google search algorithms simply scanned all the existing web pages for the keywords that a user entered. For instance, if a user searched for “ Black pashmina shawls from Kashmir”, Google would scan for web pages having separate keywords “black,” “pashmina,” “shawls” and “Kashmir” together, instead of understanding the meaning of the input. Whereas now Rankbrainuses machine learning to deduce the actual meaning of a user’s search input or query, thereby providing more relevant and accurate results.

    Implications for better UX

    • No other search engine in this world has been able to achieve this feat yet. That is, observing user behavior on the search results page, analyzing it and then optimizing the user experience of search results accordingly.
    • Rankbrain thoroughly observes various aspects of user behavior on the search results page such as what is their organic click-through rate for different websites on a SERP, what is their dwell time on the individual website, are they pogo sticking, etc. Organic click-through rate refers to the number of times users click on the websites that have appeared in the organic results on a SERP. Dwell time refers to the duration between the user clicking on a website and then returning to the SERP.
    • Pogo sticking is the most important point of observation in user behavior. Pogo sticking refers to a user clicking on a particular website but immediately reverting to the SERP and clicking on another website due to the absence of relevant content on the former website. Such websites with irrelevant content are degraded in the rankings while the other websites where the users eventually end up more are given a higher ranking on the SERP.
    • So if your website’s content is relevant to the user’s search intent, appropriate in quality and quantity, without any Black Hat SEO tactics like Keywords stuffing or content farming or buying backline, etc., then your website shall have more organic click-through rates, more user dwell time and less pogo sticking. And ultimately all this will compel Rankbrain to rank your website higher on the SERP.

     

    RankBrain implications for keyword size

    • Before RankBrain was introduced and even after that for some time, there were two types of keyword sizes popularly used in Search Engine Optimization process, namely “ Long Tail Keywords” and “Medium Tail keywords.”
    • Long Tail keywords refer to a phrase of 3 or more words together, were included in web pages specifically created for niche target audience instead of the mass user population. While Medium Tail keywords refer to a group of two words or only a single word, included in all the generic web pages for the mass target audience.
    • But with Rankbrain, Long Tail keywords are no longer relevant because they attract only a scarce quantum of users as opposed to the Medium Tail keywords. Therefore you have to optimize your website by avoiding the use of long tail keywords, and you also can’t create different web pages around similar keywords just tweaked to form long tail keywords.

    Nowadays, all the private SEO companies provide you with complete guidance and assistance to optimize your website according to Rankbrain. If your website is operational in the U.S. state of Missouri, there are some brilliant SEO companies in Kansas City which will help you with Rankbrain optimization of your website.

    Conclusion

    RankBrain is the best possible application of AI for SEO purpose. But it is very important for you to optimize your website according to Rankbrain because it has several major implications in some of the SEO areas like website ranking on SERP, keywords research, user experience, content quality, and quantity, etc.

  • Google Adwords Boost SEO by SEO Expert

    Date: 2011.12.06 | Category: ask the seo expert, google seo expert | Response: 0

    SEO Expert suggests company about Google Adwords to boost SEO of their business. Adwords can be used for SEO in many ways apart from getting paid traffic on web portal. The important part in starting PPC campaign for a site is to research keywords and competitors related to the business. It is difficult to predict the search terms used by the users in an online market and thus SEO experts always research for most competitive keywords in particular niche. In order to do keywords research Google has provided Adwords tool which provides information of each and every searched keyword in detail. Either one has to enter URL of the site or seed keywords to generate a list of suggested keywords using Google Adwords. For a new domain it is better to rank for less competitive keywords and these can be identified by calculating competition ratio of each keyword phrases.

    After selecting some keywords SEO experts start PPC campaign and SEO activities for the site. Whether the keywords convert and make business for the company needs to be verified by SEO experts. One cannot be sure that the selected keywords will work if not tested in practice. Consider that the company is targeting a highly competitive keyword for its domain name and invested for one year. Even if the site of the company has achieved ranking on first page of search engines for the keyword which has a very high bounce rate then web portal will not achieve expected results. Thus it becomes important for SEO experts to test the bounce rate of competitive keyword using Google Adwords before starting SEO.

    The other factor need to be analyzed while starting PPC campaign for a site is Click Thru Rate (CTR). The site will have lot of traffic for well ranked keyword on search engines and still be unable to monetize traffic due to low CTR. Any website can have a high CTR if its ad has adequate title and description and this can be helpful for organic SEO. Other use of Adwords for SEO is geo targeting where one can bid from different countries and can use Google Analytics to compare the conversions from countries. After comparisons SEO experts can make good conversions for the company by targeting selected countries. Google Adwords can give you valuable insights, save money, time and is really a valuable tool for SEO experts.

  • Seo Training Videos Link Building Series 11.0

    Date: 2010.07.22 | Category: google seo expert, seo training videos | Response: 0

    If you have not seen the previous videos from the Link Building Series, I would advise you to do so now. The strategies explained in these videos are built one upon another, week by week, month by month, to help you move closer to achieving your online goals.

    Seo Training Videos Link Building Series

    SEO Expert Training Video Series Link Building 1.0
    SEO Expert Training Video Series Link Building 2.0
    SEO Expert Training Video Series Link Building 3.0
    SEO Expert Training Video Series Link Building 4.0
    SEO Expert Training Video Series Link Building 5.0
    SEO Expert Training Video Series Link Building 6.0
    SEO Expert Training Video Series Link Building 7.0
    SEO Expert Training Video Series Link Building 8.0
    SEO Expert Training Video Series Link Building 9.0


    Seo Training Videos Link Building Series 11.0


    In this video, I continue with Progressive Link Building strategies – web directory submissions, PR submissions, article submissions industry links, blog commenting, forums posting etc can all form part of your overall SEO strategy, but the heart of the SEO will remain the weekly syndication and promotion strategy, and the campaign strategies.

    The SEO Training Video Series

    Over 60 SEO Training Videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

    The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india”, No # 8 for the global keyword “google seo expert” and No # 6 for “Expert in Seo”.

  • Seo Training Videos Link Building Series 10.0

    Date: 2010.07.04 | Category: google seo expert, seo training videos | Response: 0

    If you have not seen the previous videos from the Link Building Series, I would advise you to do so now. The strategies explained in these videos are built one upon another, week by week, month by month, to help you move closer to achieving your online goals.

    Seo Training Videos Link Building Series

    Seo Expert Training Video Series Link Building 1.0
    Seo Expert Training Video Series Link Building 2.0
    Seo Expert Training Video Series Link Building 3.0
    SEO Expert Training Video Series Link Building 4.0
    SEO Expert Training Video Series Link Building 5.0
    SEO Expert Training Video Series Link Building 6.0
    SEO Expert Training Video Series Link Building 7.0
    SEO Expert Training Video Series Link Building 8.0
    SEO Expert Training Video Series Link Building 9.0

    Seo Training Videos Link Building Series 10.0

    In the 10th installment of the link building series, I speak on Progressive Link Building strategies. When done, in parallel to the weekly Syndication and Promotion, and the Campaign strategies, the results you will see for your website can be outstanding. No more waiting, watch the video.

    The SEO Training Video Series

    Over 60 SEO Training Videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

    The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india”, No # 8 for the global keyword “google seo expert” and No # 6 for “Expert in Seo“.

  • Seo Expert Training Video Series | SEO Proposal 1.0

    Date: 2010.06.07 | Category: google seo expert, seo proposal, video seo training | Response: 0

    Welcome to SEO Expert Training Video Series
    By SEO Expert, Nevil Darukhanawala

    In this video, I talk about the SEO Proposal …

    Let start with the possible structure of the SEO proposal:

    1 PROJECT OBJECTIVE
    2 COMPANY INFORMATION
    3 COMPANY FINANCIALS
    4 CUSTOMER REFERENCES
    5 PAST EXPERIENCE
    6 PEOPLE CAPABILITY & RESOURCES
    7 SEO STRATEGY AHEAD – OUR METHODOLOGY
    7.1 WINNING KEYWORD STRATEGY
    7.2 ON PAGE OPTIMIZATION STRATEGY
    7.3 CONTENT STRATEGY
    7.4 BLOGGING STRATEGY
    7.5 WEEKLY SYNDICATION AND PROMOTION STRATEGY
    7.6 CAMPAIGN BASED LINK BUILDING STRATEGY
    7.7 PROGRESSIVE LINK BUILDING STRATEGY
    8 SCOPE OF WORK & DELIVERABLES
    9 PROJECT DELIVERY PLAN (TIMELINES/ MILESTONES)
    10 OUR SEO ETHICS
    11 WHY SEO EXPERT INDIA?
    12 REQUIREMENTS FROM CLIENT DURING THIS PERIOD
    13 COST ESTIMATES
    13.1 TIME ESTIMATE & COMMERCIAL DETAILS
    13.2 PAYMENT TERMS
    13.3 OTHER TERMS & CONDITION

    While most of the above sections would be present in any worthy SEO proposal, here are a few things that could be a differentiator :-

    1. Be honest and clear in your communication
    2. Talk about your accomplishments
    3. Define the SEO process and strategies you will be using
    4. Manage Expectations
    5. Manage Deliverable

    Seo Expert Training Video Series SEO Proposal 1.0

    The SEO Training Video Series

    Video SEO Training – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

    The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india” and No # 9 for the global keyword “google seo expert” .

    • Seo Training Videos | Link Building Series

      Date: 2010.06.03 | Category: google seo expert, seo training videos | Response: 0

      Here is a collection of my favorite videos from the Link Building Video Series. Each video takes you step by step closer to understanding merit based and “value” link building, and the importance of your SEO strategy to be in alignment with the new link variables – consistency, diversity, relevancy, progression, participation and age of links.

      Please Tweet this post if you find the videos useful.

      Seo Training Videos Link Building Series

      Seo Expert Training Video Series Link Building 1.0
      Seo Expert Training Video Series Link Building 2.0
      Seo Expert Training Video Series Link Building 3.0
      SEO Expert Training Video Series Link Building 4.0
      SEO Expert Training Video Series Link Building 5.0
      SEO Expert Training Video Series Link Building 6.0
      SEO Expert Training Video Series Link Building 7.0
      SEO Expert Training Video Series Link Building 8.0

      The SEO Training Video Series

      Over 60 SEO Training Videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

      The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india” and No # 8 for the global keyword “google seo expert”.

    • Google SEO Expert Training Video Series Optimization 2.0

      Date: 2010.05.02 | Category: google seo expert, seo videos | Response: 0

      Welcome to SEO Expert Training Video Series
      By SEO Expert, Nevil Darukhanawala

      In this video I continue to talk about on-page optimization strategies and the importance of creating focused optimized pages.

      Now imagine an optimized page that has the keyword strategically placed in a well written title and description tag on that page. Keep in mind the title and description is also your calling card, and the visitor will choose your website against the other nine competitors on that page based on how inviting the title and description are.

      The keyword tag, though has lost its importance, its best to keep one, at max 2 keywords in the title tag. This is better than confusing the search engines with a page that contains six to seven keywords with the same keywords placed in the Meta tags and body content.

      The other important tag is the headings/ sub heading tag. Each page has a heading and sub headings. Placing your keyword phrase in the heading and sub headings is important not only for good optimization but also for breaking up a long page of content to make it more readable for the visitors.

      Other than the Meta tags on the page, there is the content of the page. The content should be atleast 350 words, and should be written for the user. Many seo experts try and place the keyword many times in the body content for optimization, but forget that the text has to be readable to the visitor as well.

      Note: There are sites with multiple keywords on the homepage that are ranked high, but keep in mind off-page factors like link building that influence rankings as well.

      Google SEO Expert Training Video Series Optimization 2.0

      I will be publishing 1 video each Sunday though the videos will not be in any particular order.

      The SEO Training Video Series (Every Sunday)

      Over 60 SEO Videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

      The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india” and No # 7 for the global keyword “google seo expert” , and No # 28 for global keyword “expert seo”.

    • Google SEO Expert Training Video Series Optimization 1.0

      Date: 2010.04.25 | Category: google seo expert, video seo training | Response: 0

      Welcome to SEO Expert Training Video Series
      By SEO Expert, Nevil Darukhanawala

      In this video I talk about on-page optimization strategies and the importance of creating focused optimized pages. Each page of your website can be ranked, and you can optimize each page of your website around specific keywords that you are targeting.

      What this means is that you focus the page name, title, description, keyword and heading tags, including the content on that page around one keyword phrase, or at max two. Creating such focused pages that are optimized around a specific keyword phrase will help in ranking your keywords.

      Google SEO Expert Training Video Series Optimization 1.0

      The SEO Training Video Series (Every Sunday)

      Video SEO Training – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

      The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #4 for keyword “seo expert india” and No # 9 for the global keyword “google seo expert” .

    • Google SEO Expert Training Video Series Content 2.0

      Date: 2010.04.18 | Category: google seo expert, video seo training | Response: 0

      Welcome to SEO Expert Training Video Series
      By SEO Expert, Nevil Darukhanawala

      In this video, I continue to talk about content and content syndication. In the last video we learnt about the different types of content that can be used for SEO purposes. Each type of content represents a community you could participate in. Eg. If you post a article it could be syndicated to article sites like ezinearticle, if you post a How to article it could be syndicated to sites like eHow, if you post a press release it could be syndicated to press syndication sites like Prweb, if you post a video it could be syndicated to video sites like YouTube and so on. You get the idea.

      This helps build link diversity by participating and syndicating across various communities. Other than getting traffic and links for participating in the communities you are syndicating your content to, these links are highly valued by search engines as they have been earned on merit.

      Google SEO Expert Training Video Series Content 2.0

      The SEO Training Video Series (Every Sunday)

      Over 60 SEO Training Videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

      The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #5 for keyword “seo expert india” and No # 30 for the global keyword “google seo expert” .