Archive for the ‘happy seo’ Category

  • The tricky way in which SEO spam affect your business – How can you stop it?

    Date: 2019.01.14 | Category: happy seo | Response: 0

    Every online business owner is aware of the online frauds that take place! In recent times, SEO spam has been a common phenomenon that has been hugely harming businesses. The term used for this is the SEP attacks, which is search engine poisoning attacks. Going by the name it is a ploy done to attack the reputation of a website and also hurt its online name and fame.

     

    Understanding an SEO spam attack

     

    Do you want to have a clear understanding of this attack? If yes, then you need to get to the SEO basics. It refers to the initiatives taken for your website to enable your site to get a high ranking when the end users come across your business online. The popular search engines such as Bing and Google make use of advanced software that crawls the web content quickly and decides if a website is relevant or redundant. The moment the keywords get optimized well, you will start having extra visitors that paves the path for more customers and simultaneously, more profits.

     

    There are many kinds of tactics that companies follow to enhance the SEO ranking! For this, you can reach out to an ace service provider such as the likes of Keyword Fyrebird and others. However, when it comes to the SEP attacks, you need to know of a few details. In this case, you need to deal with a hacker who plans to undertake your site and insert unwanted links on your site randomly. Based on the attack technique deployed, they sometimes inject the Metadata and sometimes the overall content of a site with spam.

     

    Usually, the hackers make use of HTML anchor elements so that they can link to other web pages. Some of the typical spam injection sites are the footer and the header files as well. Hackers at times also target chosen menus and widgets. However, after an SEO spam attack, we can see even the content body and title of a website affected as well.

     

    One of the most critical instances of SEP attacks is what can get found in the pharmaceutical ads. You also see these attacks occurring in fashion, casinos and various other industries vertical as well. The hacks add in spam keywords which affects the website rank considerably.

     

    The harsh impact of SEO spam

     

    There are several ways in which SEO spam can affect the online business reputation of a firm. It can misleadingly direct the potential customers as well. Incorrect and negative keywords have a chance to make a good website look fraudulent and unprofessional as well.

     

    For instance, if your site is that of a boutique salon or spa and there’s a spam keyword such as cheap sunglasses, then the overall reputation for your site simply washes off. People don’t give your website the same importance as it used to. It is here that you need the guidance and support of an ace service provider.

     

    However, to stay away from SEO spam attacks you can deploy the following tactics as follows:

     

    1. You need to get registered with Google webmaster tool

    It is not a complicated process. Google happens to be the leading search engine. Its software does site crawling constantly. So, when you register to the Google tools, it will help you to know whenever there’s a problem with your website. You will get notifications at least 48 hours ahead and that will help you to take all the necessary actions. It is one of the quick preventive steps that don’t cost you anything.

     

    1. Go ahead and secure your website proactively

    It’s misleading to think that your site is under attack when it detects one. The truth is websites are always under attack. The moment you execute something in the server, whether it’s a cloud application or on the cloud, it is essential to invest in a protective solution. SEO experts would suggest you to opt-in for a cloud-based firewall which keeps most of the hackers away. It helps to keep all SEO spam attacks away from your website.

     

    1. Implement a monitoring service

    A monitoring solution helps your website to recognize any red flag proactively and recognize the warning signs early!  If you didn’t have these alerts, chances are you couldn’t see these warning signs just by yourself. You will find this tool as a complementary option to the Google webmaster tool as well.  You have the chance to reach out to a security provider that secures small business owners of the tension that their website would get hacked or compromised without them noticing it.  These service providers are well equipped and have an ace team of professionals who help business owners when something goes wrong with their business website.

     

    1. You need to monitor the keywords

    Monitoring your keywords is essential. It is one of the best processes to get the cross-functional teams engaged in the work as well. You need to get your existing marketing team manages your entire traffic as well as keyword performance is a proactive way. You can often find them on front lines and can take note of any and every questionable website change. It can come in the form of a keyword spike in those industry segments that is not your niche area.

     

    The concept of SEO and website security is highly nuanced. It is at a continually changing phase. There are online problems and issues that most businesses deal from time to time. This kind of cyber attack doesn’t get discussed to a great extent, like that of malware attacks or phishing scenarios. But that doesn’t mean you shouldn’t give it any importance. It is essential for the website owners to stay aware of SEO spam attacks.

     

    The best way is to partner with an SEO company and strategizes a security measure. However, you can also start implementing the solutions that are mentioned above for starters and then switch on to expert guidance. It will help you to ensure that your SEO and website is running smoothly.

     

     

     

  • There is a lot you can do with WordPress to improve marketing performance

    Date: 2018.12.21 | Category: marketing | Response: 0

    Marketers are often too eager to select the appropriate marketing techniques that fit within the online marketing plans but forget to give due attention to the choice of CMS that can impact marketing performance. The choice of CMS is important because it determines how well the marketing plans can unfold which in turn affects performance. The versatility of WordPress makes it the most preferred CMS for hosting any kind of online marketing campaign from SEO and PPC to content marketing, video marketing,etc. WordPress can accommodate users right from the time they create new websites,andit is possible tomigrate websites created on other platforms to WordPress. Flexibility, innumerable features,andSEO functionalities together with plugins that offer endless optimization opportunities, WordPress is truly unmatched in providing everything that marketers expect. WordPress simply surpasses the expectations of any digital SEO company.

    WordPress

    WordPress is as good as users can make it which means that the performance of WordPress websites depends on how well you are able to make use of the features and functionalities to strengthen online marketing. It needs a good understanding of WordPress features to gain advantage from the most popular CMS that supports online marketers to the fullest. What you can do with WordPress will become clear on going through this article.

    Have control on indexing by search engines

    It may sound a little confusing, but you can exercise some control in the way search enginesindex websitesif you are using WordPress.  Whether to index a web page is a call taken by search engines, but WordPress users can influence the decision by directing the spiders to index preferred pages only and left out content they do not want to index. Spiders are continuously scouring the internet,and whenever it encounters any fresh content, it scans it immediately and make it ready for indexing. Since users are unaware about when spiders crawl web pages, they are often caught unaware. In the process, the spiders might crawl some unfinished content which still under creation and indexing such content can dent the ranking prospects of websites. WordPress has a special feature by which users can selectively direct spiders to content that they wish to offer for indexing.

    Exclude duplicate pages from indexing

    The specialty of WordPress is that allows users to interact with search engines so that they can exercise some control on indexing that affects ranking. Being selective in indexing helps users to present the most prospective content for indexing while leaving out the inferior ones. It also helps to avoid duplication during indexing because when titles of blogposts and blog categories are identical, search engines consider it as duplicate content, which it is not.  By using the ‘no-index’ option of WordPress, you can separate less relevant pages so that search engines do not index it.

    Remove poor quality links

    For creating an impressive backlink profile, it is important to have only good quality links in your inventory,and this is a tough task. It is not always possible to ensure that there will beno inferior links in your inventory because a mix of good and bad is what you can expect but you must try to achieve the gold standard in link building by driving away unwanted links.  Even if you are unable to get rid of bad links, you must at least be able to keep it out from the spiders picking it up which is very much possible with WordPress. You can use the ‘no follow’ option for shielding unwanted backlinks from search spiders that pick up good links only. It ensures a clean link profile that enhances the chances of better ranking.

    Add speed to websites

    Everyone loves speedy websites when pages open instantly on clicking. Naturally, the speed of websites impacts user experience and search engines too attach a lot of importance to it by considering it as a factor for ranking.  No matter how fast your web pages open, unless it happens under 2 seconds, you can keep trying to improve the speed. WordPress cachingplugins are just what you need to improve website speed and even reduce the load on the server. By caching static and dynamic content, the caching plugins ensure fast loading of pages against every click. Speedy website improves the ranking prospects because search engines recognize it as an attempt to enhance user experience and rewards the website.

    Image optimization adds to the speed

    In addition to using WordPress caching plugins for increasing website speed, there is one more thing that you can do to improve the page opening time. Images take a longer time to load than text and more images there are on websites, the chance of slowing down is more. However, images are important for creating quality content and to strike a balance so that the speed of website can increase despite having images you must optimize the images to shrink its size without affecting quality so that it occupies less space thereby reducing the loading time. You can optimize existing images by using WordPress plugins and even upload optimized images, depending on the situation.

    Rely on the content delivery network (CDN)

    Having gone through the above steps for enhancing website speed, there is yet another way of adding some more speed to the website. Optimizing codes result in speedier websites,and it is effective for the medium as well as large websites. Also, using a CDN makes websites open faster by using several servers for delivering content. The choice of the server depends on the location of users because for fast delivery of content the server closest to the location is chosen. Since server distance is a factor that affects the speed of delivery of content, this method can drastically improve page opening speed as users can view content as soon as they click. 

    Having knowledge of WordPress plugins should give you an edge in improving website performance that gives more strength to the online marketing campaign. Everyday some new plugin makes its appearance,and the more information you have better are the chances to get the best from WordPress. 

     

     

     

  • How to Panda and Penguin proof your search engine optimization tactics

    Date: 2013.06.13 | Category: happy seo | Response: 0

    While most people instantly assume that pandas and penguins are some of the cutest animals on the face of the planet, those who work for search engine optimization companies – or are freelance search engine optimization specialists – have a tremendous amount of hate for those two words.

    This has nothing to do with the animals themselves, but rather with the two major changes that Google made to its algorithm (the tool that decides how to rank websites in their search engine). The Panda and Penguin updates completely devastated millions and millions of websites all over the world because of their major and broad-based changes – and people are still trying to recover today.

    Sadly, the truth of the matter is that this entire thing could have been avoided if only those search engine optimization companies had stuck to the straight and narrow rather than the ventured off into the world of black hat as SEO tactics – almost ruining it for everyone. If you’ve been looking for the best way to Panda and Penguin proof your website (while at the same time creating a force field to protect you from any new shifts and changes to the algorithm), then pay close attention to the following secrets.
    Stick to the fundamentals of search engine optimization rather than jumping aboard the latest and greatest fads and hot tactics

    The biggest problem that most as CEO services dealt with when Panda and Penguin were unleashed is that they had been relying too much on so-called latest and greatest techniques and tactics to boost their search engine rankings almost overnight, rather than spending the time to focus on fundamentals that would have been slightly slower – but wouldn’t have gotten them dumped into the Google sandbox the same way that these other tactics did.

    While there is a very little attractive about the fundamentals of search engine optimization, the truth is that they work better than everything else out there – and will never put you in a compromising position. By all means sprinkle in some of the hot tactics and tools offered, but make sure that you have a bedrock of fundamentals to build from.
    Focus on gaining as many as citations as you can

    While back links used to be the search engine optimization tactic du jour, the truth of the matter is that citations have become much more powerful in the last few years. While you shouldn’t abandon back links entirely, you’ll want to try and make sure that you can influence people that refer to your website to add citations to their pages – made by reciprocating the favor. This is going to boost your vote of confidence, so to speak, when it comes to the Google search algorithm.

    Always continue to add as many traffic sources as you possibly can
    What your last SEO firm may or may not have already told you is that the landscape of search engine marketing and search engine optimization is changing faster and faster each and every single day. What works today to bring you to the top of Google may be exactly the specifics feature that dropped you to the bottom of the list tomorrow – and it’s almost impossible to anticipate exactly what kinds of changes are going to be enacted.
    Just ask anyone who dealt with the Panda or Penguin changes in the last few years.

    You’ll want to diversify your traffic sources just as quickly as humanly possible, building multiple streams of traffic that you can push to your website from a number of unique sources. This will allow you to weather any storm should one of those sources be eliminated entirely, keeping you safe from the business shutdown that so many others have had to deal with.

    Author bio – Megan used to work for an SEO firm in the past, but has become a search engine optimization specialist on
    her own. Helping new companies and old navigate the tremendous amount of changes that the search engine world has seen in the last few years, she’s been keeping her around to the ear when it comes to search engine news almost a round-the-clock.

  • SEO Services for Happy Brands

    Date: 2008.11.14 | Category: ask the seo expert, happy seo, seo services mumbai | Response: 0

    SEO Services for Happy Brands

    The above seo diagram is the result of late night doodling on PowerPoint and though it was made with no specific plan in mind, I thought it would be interesting to look at this diagram once again and share it with you all.

    So let explore the seo services in step by step detail…and how each one affects your online business as a whole.

    Level 1 – Honey Pancakes for Breakfast

    Let’s start with keyword research and discovery. This is the foundation step for your online business. Keywords are what prospective customers will type in the search box to reach your website, products and services. Identifying the right keywords that your potential customers will use to reach your site, the competition for those keywords, and how often those keywords have been used in past searches is important for success.

    Also Read:
    · Mumbai SEO Expert Series – Keywords Part 1
    · Mumbai SEO Expert Series – Keywords Part 2
    · Mumbai SEO Expert Series – Keywords Part 3
    · Mumbai SEO Expert Series – Keywords Part 4
    · Mumbai SEO Expert Series – Keywords Part 5

    The competition has heated up! Knowing what your competition is up to is crucial in the world of business, whether in the real world or online. Tracking the competition for your keywords and identifying their seo strategies will provide valuable inputs in creating your own long term seo strategy.

    Once you have identified the winning keywords, the next step is to optimize your web pages around those keywords. It’s important to focus each page around one keyword only and then placing those keywords strategically in the Meta tags like title, description, heading tags, link text and the body content of that page.
    Make sure the title and description for each page is captivating enough for potential customers to click through. The title is what the potential customers see on the search results page.
    In case you are using dynamic pages (database driven or CMS) on your website, you have two options. One is to optimize your database (this could be time consuming and costly), and the second is to work your way around and create a separate section called articles/ resources/blog posts/ How to etc with static pages (HTML) pages focused around the keywords you want to target.
    Users and search engines will love you if you offer unique, informative and resourceful content that’s updated regularly. Each page of your website is a doorway to your products and services, so planning the content around your keywords is strongly advised.
    Seo content is well written content that pleases the users and the search engines, is rich in keywords, and attempts to answer the query or need of the user who typed that particular keyword. Once your content is all optimized, you are all set to start building links.
    Search engines value websites that have many inbound links from credible and high page ranked websites. The reason is that if a credible and popular web site or a web community has linked to your website, the search engines feel you must be worthy of that link.
    Link building has gained lots of negativity with link farms and link exchange programs that ask for nothing but an exchange of links for the purpose of tricking the search engines and users. This was more prominent in the past, yet I often get reciprocal linking offers in my mailbox. It’s a waste of time so don’t even bother going there.
    The link building matrix is the ideal mix of websites and communities from where you want to get those links. You can use web directory submissions, article submissions, social bookmarking and networking, video submission, PR announce, vertical search engine submissions, blog reviews etc to create the perfect link matrix for your website.
    Keep in mind quality of content, page rank and diversity of the sources of your links is important, and so is getting links from websites that are related to your content.
    Level 2 – Ahoy Mates, Full Steam Ahead
    You have identified winning keywords, optimized your web pages, edited your content to make it seo friendly, and have started building quality and diverse links to your website. If you have done this part correctly then your keywords should start getting ranked, but they are still not in the Page 1 of the search results which is your goal. So how does one push your rankings up the search ladder?
    Blogging is a great way to add fresh content, build a readership, and create quality links to your website. Some of my keywords placed in blog posts rank better than pages that I have optimized personally. You can start a business blog, or start a topic specific blog based on your important keywords.
    Once you are committed to posting regularly on the blog, it’s time to start promoting your blog to various blog directories, blog search engines, RSS feed syndicates etc.
    Now it’s time to syndicate your content for maximum visibility and back links. Article submissions are a great way to build credibility as an expert in your domain, build a readers base and get high quality links without the search engines treating that content as duplicate content.
    Launching as new product, or a great new service, it’s time to announce it to the world. Using specific PR submission sites will get you additional viewership, links and your news could always be picked up by some journalist.
    Think global. Go local. You obviously want to get business from all over the world, but who can ignore the local markets. In the same way though you may be targeting global keywords, don’t forget to focus on the local keywords as well. Submitting your site to local directories, Google Maps, Yahoo local etc will get you found on the local listings.
    Spread your wings with social bookmarking sites like stumble upon, delicious, dig, drop jack etc. Social bookmarking gives the users power to decide what they like, what news is important, and what’s not. But (as in Spiderman Movie) with great power comes great responsibility. You have the responsibility to create news that’s news worthy, and then you will get the links that’s ranking worthy.
    Level 3 – Supercharge your Rankings
    You have done well to have come so far. You have optimized your site, have become adept at building quality content and links, using blogs, article submissions, pr announce and social bookmarking to reach out, and have gotten connected to the local scene. Your keywords should be ranking well now, but you still want to increase the traffic coming to your website and blog.
    Create a page on Wikipedia, or participate in Yahoo Groups, Yahoo Answers and other such specialized communities where you can create value for the users while gaining high powered links and reaching new communities of users.
    Had enough of content creation and link building? It’s time to go visual by submitting videos to video content sites like YouTube. You can submit any kind of videos that would attract your target audience and link those videos back to your website and blog.
    Build a network by creating your space on social networking sites like Face Book, Twitter etc. As they say that friends go a long way in spreading word of mouth.
    Level 4 – Appease the Search Gods
    Other than well optimized pages, the search engine are looking at fresh content that’s informative, unique and resourceful and quality links from high page rank, credible, popular and related websites and web communities.
    If you have followed the advice so far, the search engine gods will be happy with you.
    Level 5 – Show them the Money
    If you have big bucks, Google Adwords and pay per click (PPC) campaigns are a great way to make an announcement. Why wait for traffic to be earned when you can buy it so to speak! But for those people, this is not the right article.
    Level 6 – Your online business
    If you have done your job well, you will have happy users who find a service/ product/ information they need, happy search engines and a very happy Brand (You).
    All this will make this SEO expert rather HAPPY!