Archive for the ‘internet marketing expert mumbai’ Category

  • 5 Differences between Internet Marketing and “Traditional” Marketing

    Date: 2013.09.18 | Category: internet marketing expert mumbai | Response: 0

    The secret to effective Internet marketing is simple. It’s even rooted to traditional marketing principles that have been used for decades. It is all about knowing your audience, targeting them, and making sure that your branding or corporate identity shines through, such that your website serves as the central hub and an extension of your advertising campaign. Online marketing is essentially yet another new medium no different from television marketing, print ad marketing, banner marketing, poster and flyer marketing, and so forth. As with any advertising and promotion medium, you need to adjust and familiarize yourself with the norms and quirks of dealing with online promotional tactics specifically.

    • Putting your marketing directly into the hands of the online marketer is now possible thanks to the simplification of the marketing process through the Internet. You now have direct control over how your campaign will be run because there are fewer middlemen to deal with. Unlike with television, wherein you have to pay for competitive time slots and whatnot, online advertising and promotions allows you to compete without having to pay for an arm and a leg and without dealing with the capriciousness of channels or show runners.
    • You’ll also deal with fewer people online when marketing compared to when you’re advertising via newspapers (editors and whatnot), posters and print ads (poster makers, the people running the printing press), banners (you have to deal with your local municipal government to get clearance for the billboard you’re putting up as well as pay ad space from the ones who made those high banners in the first place), and so on and so forth. Online promotions are more direct and in-your-face, in a sense. The amount of control you have over these marketing tools is part of what makes them so special and sought after, aside from the fact that they’re cost-effective to boot.
    • At any rate, the components of Internet marketing are as follows. First, there’s the blog. It’s the part of your campaign that enables you to share information and data to your consumers in a personal level to earn their trust. Blogs are no longer simply a means to give out updates. They can also be used to house interesting articles, tips and guides, and other relevant industry information for business promotion. You can use it to deliver your advertising copy or subtly inform your readers about what’s going on in your site. Meanwhile, the social network serves as your means of spreading your marketing and advertising in a viral manner among a significant user base.
    • To take advantage of your social network marketing, you’ll need to do as the Romans do and fit in with the environment you’re in. If you’re in Twitter, learn to use the hashtag; if you’re in Facebook, regularly comment on Facebook updates or share relevant information among your fan page followers. The reason for this is because it’s the nature of social networks to measure popularity by follower, friends, or circle counts; the more connections you have, the more chances you have of promoting your wares to a given social media site, whether it’s Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn,  Tumblr, Pinterest, Plurk, Reddit, and so forth.
    • Your website is what you should make use of to bring all these elements of advertising and promotions together. If you have a blog, its main purpose is to essentially bring avid readers and researchers to your website to see if they’re also interested in purchasing your goods or services. If you have a social media account, the bottom line of having one is to make them visit your site or at least be aware of your brand and corporate identity. Every last marketing component are mere extensions of the promotional central hub known as your website.

    About the Author:

    Colin comes from a family of marketing experts so it’s not surprising to see his success in the field of online marketing and advertising. He now runs his own agency. To know more about him visit his blog.

     

  • Is SEO Dead or Alive After Google Panda and Penguin

    Date: 2012.08.21 | Category: internet marketing expert mumbai | Response: 0

    We are most concerned about the people (or things) we care for. For instance, our car, spouse (perhaps in that order too).
    As an SEO professional, I find it very heartening to see such all round concern for the future of the SEO company. Every time Google so much as sneezes (read makes an algorithm update), there is widespread concern that this is the end of SEO and yet surprisingly SEO bounces back only to be declared ‘dead or dying’ when the next updates are released.

    Is SEO Dead Post Google Panda and Penguin?
    Admittedly, Google Panda and Penguin have had a bigger impact on search rankings than some of the other algorithm changes by Google.
    And they have shaken a few of the firmly established rules of the SEO game. Panda is a more content focused update, while Penguin concentrates more on link spam. This Penguin analysis by Microsite Masters shows the various link building practices to avoid in SEO if you want to be Penguin compliant.
    The bottom line is that SEO game will continue to be played, albeit with changed rules and guidelines.
    So the obvious conclusion – SEO is not dead. It lives and like Darwin said in his seminal work, ‘The origin of Species’, it needs to adapt itself to survive in the changed circumstances.

    Changed SEO Rules in the Post Panda Penguin Era (Which means Now)
    Let us look at some areas where SEO strategies need to be different now as compared to before:
    1. Optimized Press Releases
    Keyword optimized press releases were an easy way to pick up thousands of back links, which would impact your website’s search ranking. But post Penguin, Google is very particular about the relevance and quality of the links and numbers don’t matter much. Also if you are putting same content across various media in the web, the issue of duplicate content comes alive, making you susceptible to the Panda penalty.
    So the take home is you need to have control over where your press releases actually end up and you also need different versions of the content for different media. Work with reputed PR directories like PR Web, Marketwire etc. Click here to learn some more about Penguin and Panda smart SEO press release tactics.

    2. Article Marketing
    Article marketing was a favorite SEO strategy as it could generate unlimited back links, made possible by high tech software programs that ‘shot’ out the articles to thousands of article directories at the push of a button. And the general thinking was that so long links are coming by, content does not matter. Not so any more. The quality of both content and links are paramount now.

    3. Quick Fix SEO
    The holy grail of SEO- link building was till now quite easy to achieve with link buying, link exchange programs and numerous other shady techniques. And considering that Google Penguin is very strict in terms of what is ‘acceptable linking’, quick fix SEO now quickly goes out of the window. Read the views of 13 link building experts on how Penguin has changed this important SEO tool. The point they are making is that link building as SEO still exists, only it has changed.

    Conclusion
    The good news is that SEO has not been killed by Panda and Penguin. In a sense SEO is immortal. So long as search engines exist and people use them to search for things online, SEO is the only tool you have to get your website up there at the top. Long live SEO.

    This post was written by Yasir Khan, passionate SEO consultant who genuinely believes that SEO is stronger than Panda and Penguin and any other Google update. Yasir is the founder of Quantum SEO Labs and blogs regularly on SEO and online internet marketing.

  • Infinite Power of Search Marketing

    Date: 2009.02.15 | Category: internet marketing expert mumbai | Response: 0

    We are all searching for something in life, whether it’s true love, fame and fortune, or money and power. A few people that search for meaning, passion and purpose will be the ones that will be able to give something back to this world, and will become leaders of the new economy.

    So The Search plays a pivotal role in human existence, and it’s The Search that drives us, and motivates us to reach newer heights. In the same way Search Marketing can play a pivotal role in the success of your online business.

    Other forms of advertising and marketing are now being seen as intrusive and aggressive by the consumers and this trend will continue. Advertisers end up spending a whole lot of money, and consumers have to unnecessarily suffer in-the-face campaigns that tell them what to do, and what to buy. It’s a no win situation for both parties.

    In Search Marketing you not only sell what your customers wants, but you also sell it while they are actively looking for it. So it’s the customer that chooses you at their own time, convenience and when they actually need you. Now this is a very powerful marketing tool for an online business if they knew how to make themselves easily available to this customer.

    There are billions of consumers who are searching on the Internet. Do you know how many of them are searching for a product or service like yours? Normally once I give the hard numbers to clients, they are often amazed at the number of people that are actually searching for something they are already marketing.

    What’s even more amazing is when I tell the clients what keywords people are using to reach a product or service like the ones they are offering. Once I arm the client’s with statistics, trends and numbers, they like any smart individual recognize the potential business (which they are not getting) out there.

    So what potential customers are out there searching for your Internet business? What keywords are they using to reach you? What is the traffic potential for those keywords? How much is that traffic worth to your business? How much are you willing to spend to get that business? What conversions are you expecting from your marketing efforts? Are you doing what’s necessary to get that business? Have you shortlsited a SEO expert who will help you achieve your goals?

    In finding honest answers to the above questions, you will find solutions to harness the greater power of Internet Search Marketing for your online business. Whether you are a home business, a house wife, an online maverick, a small business, a big brand, or a mega corporate, Search Marketing may be just what you need to get new customers, even in an economy that faces recession.

    The customers are out there and they are searching for you, but are you ensuring they find you easily! If this strikes a chord in you, then SEO or search engine marketing may just be the answer you are searching for.

    Dedicated to The Search (May we all find what we are searching for)