Archive for the ‘journalism’ Category

  • SEO – A Journalist’s Perspective

    Date: 2009.02.03 | Category: G Rajesh Editor, journalism, seo expert india, seo experts india | Response: 2

    Once upon a time to be a good journalist or a good editor all you needed was two simple qualifications – intense curiosity and a good command over the English language. The computer age has, however, changed all that.

    Today a journalist or an editor needs to make their presence felt online. A good online article has to have great content, crisp language, and SEO friendliness. This is because the article is not only targeting the net user but also the search engines.

    In India SEO is at a nascent stage. Only when a journalist or an editor is writing for a blog or online media the need for better understanding of how SEO works is felt. Journalists / editors working for web media should develop SEO skills. This skill should be developed from both, writing and technology perspective. This is because SEO is the heart of a blog or a website. Companies or organizations having only online presence are totally dependent on SEO to drive traffic or visitors to their site.

    Today most large and medium and even some small companies in India have online presence in some way or the other. This has created new opportunities for journalists / editors to exhibit their skills. At the same time it has also increased the need for these people to acquire or brush up their SEO skills.

    Thanks to recession companies are competing more intensely than ever for better visibility among the internet users. Only those companies which use SEO efficiently and provide unique content and ideas will be able to hold their interest. Only such companies will survive and tide over the recession.

    More and more non-IT professionals are waking up to the potential of online presence. They are also becoming aware of the crucial role of SEO in ensuring visibility of their online assets.
    Both amateur and professional websites and blogs need services of SEO consultants or develop in-house SEO experts.

    The SEO expert has to understand search engine patterns and user behaviors, and search keywords in detail and customize the site or blog content to suit such patterns. Such SEO exercise is not a one-time process but an ongoing process.

    No matter how good your website is in terms of content or features, it is the SEO skills which decide that the world knows and acknowledges what you already know to be true about your website.

    About G. Rajesh

    G. Rajesh is a blog editor at, a professional networking website. As the editor, he is responsible for developing new strategies to promote blogs, selecting and featuring best blogs and bloggers. He also provides guidance to bloggers having trouble posting the blogs online.