Archive for the ‘keyword discovery’ Category

  • My keywords are hurting my business!

    Date: 2009.06.27 | Category: keyword discovery, keyword tips, seo expert | Response: 1

    Hey, you say, aren’t keywords supposed to be good for me?

    We know that keywords are the foundation on which any SEO strategy is build. The pages you will create are optimized around the keywords, the content you will create will be focused around those keywords, the links you build will be to those keyword pages, and you will syndicate and promote those same keyword pages across relevant user, web and social communities.

    So this brings us to the conclusion that choosing the right keywords can make or break your SEO campaign ahead.

    Some examples of wrong keywords:

    1. The keyword has very little or no traffic
    2. The keyword has not been searched for in the past 2 years
    3. The keyword shows a downward trend over the years
    4. The keyword has nothing to do with your business, or the services/products you offer
    5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a
    keyword)
    6. The keyword cannot translate into a conversion for your business

    How to choose the right keywords?

    Choosing keywords has nothing to do with your understanding of your business. While this is a bold statement to make, choosing the right keywords is more about studying statistical, analytical and factual data of the keywords performance and user behavior over years.

    So let’s see how we can overcome the wrong keyword traps.

    1. The keyword has very little or no traffic

    There are many tools that let can help you understand the traffic potential of the keyword you plan to choose. Google Adword gives a free tool (https://adwords.google.com/select/KeywordToolExternal) that can be very useful in understanding the traffic potential (volumes in last month, local volume, and global volume) for your keyword. In addition you can check out the competition you will probably face in targeting that keyword. You will also find various permutations and combinations of your keyword and their traffic potential, and decide to choose a better keyword that is a traffic puller as well as has minimum competition. If the keyword does not show up with traffic numbers (as in case of keyword with very low volume), then it’s time to analyze your keyword again.
    There are a variety of paid tools as well, but I am mostly an advocate for the free stuff.

    2. The keyword has not been searched for in the past 2 years

    If your keyword has not been search for in the past, it’s unlikely that the keyword will suddenly start attracting traffic, unless you have some inside information into a new trend.
    Using Google Adword tool in point above, and using another tool like Google Insights (http://www.google.com/insights/search/) you will get an idea into the history and performance of those keywords. Google Insights gives you keyword volume percentage, and a graph which shows the trend of keyword usage from 2004 till date. It can also tell you which countries show maximum usage of the keyword, and permutation and combinations of the keyword with traffic volume. I have found many right keywords using this tool.

    3. The keyword shows a downward trend over the years

    If the keyword you plan to choose is showing a downward spiraling trend, its best to avoid that keyword. Targeting a keyword takes a long time, effort and patience (not to forget money), and in that time the keyword could become worthless.
    Using Google Trends (http://www.google.co.in/trends) you can predict rising or falling interest in your keyword, industry, geography, business etc. Used in combination with Google Adword and Google Insights you will be more capable of predicting the traffic potential of a keyword.

    Another great place for checking the trends is on a site like Twitter (http://www.twitter.com/). There are millions of people talking about everything under the sun. Search for your keyword and see if people are talking about it, and what they are saying. Some very useful keyword hints can come out this effort, not to mention some good contacts.

    Enter your keyword in the search box. Check if there are any Blogs, Lenses, and Forums etc about the topic. Spending some time on these sites can give you insightful information into keyword usage, variations and possible trends. Even better, invest some time and participate in these sites.

    4. The keyword has nothing to do with your business, or the services/products you offer
    This seems silly, but you will be surprised with the number of keywords that lead to a page that has nothing to do with the information you are searching for. Before we blame the search engines, look deep into your own list of keywords. Do all of them relate to your business, products and services? Or are some just attractive as they pull lots of traffic?

    5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a keyword)

    Personally I stay away from very competitive keywords unless your business depends on it or your pride. In my case I want to rank #1 for the keyword “seo expert”. It’s very competitive, but very relevant so I don’t mind spending a year or so chasing it. But would I spend my time trying to rank for the keyword “seo”? You get it.

    6. The keyword cannot translate into a conversion for your business

    There is a lot of time that needs to be invested in choosing the right keywords, analyzing their traffic potential, studying their competition, following their trends and usage. Now what if you manage to rank well for those keywords, only to realize the traffic from certain keywords just does not convert into business. Check to see if the keywords you are targeting will attract buyers or window shoppers.

    Avoiding these pit falls will help you target the right keywords, and then the next step is to build a SEO strategy around those winning keywords.

  • Mumbai SEO Expert Series – Success with Keywords (Part 4)

    Date: 2008.09.25 | Category: keyword discovery, mumbai seo expert, outsource seo india, seo expert, seo expert india, seo expert mumbai, success with keywords | Response: 0

    For those who have not read Success with Keywords Part 1, Part 2, and Part 3, I absolutely insist you do that now before you read any further.

    As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website. The next question we ask is very important in today’s competitive world – What is my competition doing?

    While I firmly advocate analyzing the competition for the purpose of finding new keywords that could drive traffic to my website, I feel competition in life is rather unnecessary and a futile attempt “one” makes to feel better that the “other”.

    You need someone to lose, to feel you have won! Have you ever considered why? Somewhere within there is someone who feels rather small, and to feel bigger, it needs to become better at something, and to become better at something, someone needs to be smaller than you. So we compete in the workplace, in our homes, with friends, in love and in life. If that seems lame, it is, look within and you find that someone small inside you, trying to make itself feel bigger, by making someone else look smaller.

    A quick recap… As you can see my keywords list had gone up quite a bit, Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india, seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consulting india, seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india.

    So we are up to 36 keywords that revolve around my business, products, services, location, the target audience, and the Industry.

    Now let’s see what the competition is up to:

    1. Study the keywords your competition has used and are ranking well, and why?

    2. Check to see if you have those keywords in your list of winning keywords. If the competition has used a keywords and you have not, analyze why you did not come up with the keyword. Is your competition using services of a seo expert, keyword analysis tools and insights that you are unaware off?

    3. Study the top 5 to 10 sites for each of your keywords (what seo strategies have they used, is the keyword placed in the meta tags and body content, is their title and description inviting you to click the link)

    4. Check your optimized pages, are they missing something – then ask why is the competition ranking higher than you? Have they done something different? What page optimization strategies have they used? Have they used link building strategies?

    There will always be keywords you would have missed out, so why not steal a few from the competition. It’s the easiest thing to do. Right click to view the source for the page and check for the keyword tag on that page.

    A few keywords that I had missed out (potential traffic churners):

    Seo specialist mumbai, seo specialist india, seo firm mumbai, seo firm india, seo mumbai, seo india, web marketing mumbai, web marketing india, mumbai seo.

    Till so far we have managed to create a list of around 50 great keywords that are focused around my business, my products/services, my target audiences, and my competition. Good job, but the story has not ended, in fact it’s just the beginning.
    Some food for thought for you till the next time we meet…

    From the keywords list I have created so far:

    1. How many users are actually searching for my keywords?

    2. What is the search trend and search volume for my keywords over the past 4 years across top search engines?

    3. What competition am I up against for my keywords?

    That should be enough to keep your brain racking… now I will try and get myself to switch off my notebook and catch some sleep…

    In my next post in this series I will show you tools that can assist you further in finding the right keywords and keyword combinations to drive traffic to your website…. (Continued in Part 5)

  • Mumbai SEO Expert Series – Success with Keywords (Part 3)

    Date: 2008.09.24 | Category: choosing a seo expert, keyword discovery, mumbai seo expert, outsource seo india, seo expert india, seo expert mumbai, seo mumbai, success with keywords | Response: 2

    For those who have not read Success with Keywords Part 1, and Part 2, I suggest you do that now. No sense in joining us in the middle of a great story, with no clue how it began.

    It all started with a promise of an adventure, a journey to keyword discovery to find additional keywords that could drive business to my website.

    A quick recap… As you can see my new keywords list is focused around my business, expertise and the services that I can offer.

    These include Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india, seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting services mumbai, seo consulting india.

    The next step is to create new keywords focused around the users I expect to visit my site and use the services I offer. I always ask my questions like why will the target segment come to my site, what do they expect when they reach the website, and do I have the content/ tools required to satisfy their needs and questions.

    Each target segment may belong to different age groups, different vocations, different mindsets, and have different requirements and needs to feel satisfied. This will be better understood with the list below.

    Let me list out some of the TG I hope to attract:

    1. Marketing professionals
    2. Website developers
    3. Seo students
    4. SEM professionals
    5. Outsourcing seo (from other countries)

    A marketing professional wants to increase his business, and wants a good ROI. He (or she) wants to understand the process and how it will impact the brand, brand loyalty, and the bottom line.

    A website developer is looking for a partner for help in optimizing the pages, link building, directory submissions, and article submissions for his clients. He (or she) wants to know about time, cost and quality of the work.

    A Seo student is looking to learn, find tips and tricks, new tools, search for a job, and keep up-to-date with the seo industry.

    A company looking to outsource their seo needs to a seo company or seo expert, to countries where the costs are still reasonable, with services with a promise of quality and speed.

    This above is by no means a comprehensive analysis of the target audience, or a complete list of the target audience I expect to visit my website, but just an indication on the importance of knowing your customers, and the keywords that can follow.

    A new list of keywords based on the TG, seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india.

    Eventually, you may want to create separate pages targeting each of those different audiences, because each of those audiences represents a window or entry into your site.

    In my next post in this series I will analyze the competition and see what kind of keywords and keyword combinations come up…. (Continued in Part 4)