Archive for the ‘link building strategy’ Category

  • Keywords and backlinks can work hand in hand to develop a strong link building strategy

    Date: 2018.12.29 | Category: link building strategy | Response: 0

    Links and keywords are the pillars of SEO because its importance remains the same since even today.  While links can be external and internal, for the purpose of this article, links refer to external links or backlinks. To understand how powerful backlinks are for SEO you must refer a study that analyzed one million SERPS and revealed that of all the factors that contribute to high rankings in search results, the number of websites or domains linking to a page is most important. When other websites link with yours, Google looks upon it as a vote of confidence in your favor and recognizes the value it conveys through the content. The faith shown by others makes Google happy about the quality of your website and rewards it with higher ranks that should make you happy too.

    Therefore, it becomes imperative to have a strong link building strategy in place to strengthen SEO. However, according to an Rockford SEO expert, you must complement it with stable keyword research that helps to create the action plan for generating backlinks. Using the two techniques of SEO optimization in tandem can give an enormous boost to SEO.

    link building strategy

    The best approach to link building

    There are numerous ways of building links that increase website visibility and improve ranking prospects. However, you must be smart enough to tap known websites that have shown interest in your website earlier because these websites are already familiar with your content quality and would be eager to stay in touch with you. The process begins by making a list of interesting websites that can become potential linkers. For compiling the list, you can take help from some tools like Ahrefs Site Explorer and Google CSE.

    Another smart way to give impetus to your link building campaign is to take out a leaf from the books of your competitors who have created an impressive inventory of backlinks. These are ready resources where you would find quality backlinks and can approach those websites for links without doing all the hard work of research and developing strategies. Indeed, it needs research of a different kind that focuses not on finding websites for linking but for replicating links.

    Backing up link building strategy with keyword research

    Creating link building strategy is must but to enhance its effectiveness, you must support it adequately with keyword research. This will surely put you ahead of many others in the SEO race. Keyword research together with linking strategy results in stronger websites and improved rankings. Traditionally, webmasters thought about creating the web design first, followed by content creation and then take up link building. While this method does work, it does not help to make your website the best.

    A better way is to take up link building together with keyword research before thinking about content creation. By creating strategic content, you can gain mileage in securing links and expanding keyword research. Just as a bird in the hand is worth two in the bush, ranking for one versatile keyword is much better than aiming for several others with little or no returns.

    Let us now focus on some of the best practices in keyword research.

    Identify keyword opportunities by analyzing the website

    To identify the best ranking opportunities for your website, performing a website audit is the best way to start. Start with the analysis of existing content to figure out how you can improve it or recycle it as new content. This is a great way for improving overall ranking because the new content is in sync with what is already there. The aim of the audit should be to identify keywords and underlying themes that have the potential for improvement.  Tools like Ahrefs and SEMrush are good for use in keyword research as it shows the performance of relevant keywords by highlighting the search volume and ranking. Once you find out the high performing keywords, build blog posts and other content that relate to the themes and intent.

    Find keywords with ranking potential

    The above exercise helps to list keywords that provide new opportunities. However, there would be many closely resembling and related keywords too that have the potential for ranking, and you must lay your hands on those too. The idea is to go all guns blazing to create a high performing SEO campaign. By using the same tools, you can obtain a list of keywords that you may have missed but has enough potential for ranking. Before choosing the keywords to work upon, consider its difficulty level for ranking and search volume.

    Know what makes competitor sites rank well for the keywords

    You can make good SEO improvement by looking at your competitors and analyzing what works for them and why. Analyze the pages of competitor sites in any SERP that are ranking and for which you intend to compete. This should give you ample hints about the way forward as you can find out the keyword opportunities where you are lagging and then take steps to fix it.  When you examine the pages of competitors, you come to know how they are ranking for keywords that you are also targeting. You can even gather some clue about keywords that work by looking at the snippets that show up un search results.  Moreover, evaluate all high scoring areas of competitors to know exactly where and what to improve.

    Be the best with content

    You simply cannot offer anything less than the best content to viewers,and there cannot be any compromise on this. Keep improving the quality of content because there is always room to make it better even if you are doing your best now. During the process of upgrading content, you can start implementing the link building strategy. Once again you can get a cue from competitor linked pages analysis as well as what your own research and investigations reveal. Simultaneously, keep improving the internal linking strategies as you add new pages to the website and keep refining by adding or removing links.

    All the above are part of the continuous development process, and you must keep doing it consistently throughout the campaign.




  • Seo Strategy, Revisit your Content for Link Building

    Date: 2009.02.20 | Category: internal link building, link building strategy, seo experts india | Response: 2

    It’s been said many times before, that creating unique and compelling content in the way of articles, FAQ’s, how to guides, eBooks, user testimonials, blog posts and innovative videos, and taking the time to syndicate that content across relevant user, web and social communities, is the best way to get people to link back to your content. This is also termed as “link baiting”.

    Having said that, if you have been sincere in creating and promoting your content over the last 6 months to a year, and in building quality and diverse links to your website with relevant anchor text, then a neat seo opportunity lies in revisiting your past content archives.

    Sometimes we SEO experts get so caught up in building external links and battling it out with the competition for our clients, we forget to make ideal use of internal link building to get a boost in rankings.

    External links tell a search engine that there are other websites and communities (other than you) that think your website to be of some value, in the same way, internal links tell the search engines which pages you think are most important by counting the number of links pointing to that page.

    While building a link matrix of external links with relevant anchor text is important to search engines, the internal link structure and anchor text also plays a big part in a successful search engine optimization strategy. In addition good internal linking makes it easy for the users and search engines to understand your content better with category and sub category pages that link to the deeper pages of your website.

    Expert SEO TIP: Tweak your Content for Higher Ranking

    They say that the answers we seek lie in the past “going back to the roots”. In revisiting your past and looking at it with a new perspective you can begin to understand the mistakes made, the underlying fears and insecurities developed, lessons learnt, and maybe some answers for the present moment.

    By revisiting your past content, and looking at it with a fresh perspective, you can find innumerous SEO opportunities. I have listed a few of them below:

    1. The Title – Can the title of the content page, article (or blog post) be improved, or better written to incorporate the keywords you are targeting currently?

    2. Internal Linking – Many times when we revisit old content pages we find opportunities to include anchor text links to the important pages (focused around our primary keywords) of our website and internal links to relevant newer content pages. This helps in building relevant internal links and gives users a choice to navigate through your content easily by clicking on the link/topic of interest.

    3. External Linking – Revisiting old content also reveals many opportunities for creating relevant external links. An external can be given if the external link provides some additional value to the topic being discussed. External links should also be given to authoritative sites and to relevant sites in your industry. An external link tells the search engine and your users that you are helpful and not afraid to link out (sometimes even to a competitor’s site). Become a hub for resource links in your industry.

    4. The Tags – Do you need to tweak those tags (or Meta tags) to make them more focused? Are there some keyword variations you want to add to the list? Remember to keep it simple!

    5. Improving the Content – Did you find grammatical errors (hopefully not) that need to be corrected? Do you have some new insights into the content that was originally created? You can always add value to the original articles, and maybe make a new article out of it (the link juice can be passed down to the new article, cross linking possibilities and its new content for search engines). Also revisiting your content is a great place to find new content ideas, and missing gaps in your older content.

    6. Targeting New Keywords – Over the last few months you may have discovered new keyword phrases or long tail phrases you want to target, and maybe move away from some keywords combinations that have not been working so well. This is the time to use your old content to give the new keywords a boost.

    7. Pass on PageRank – If you notice that each individual page of your website has a different page rank. The index page generally has the max page rank (Normally because the index page also has the max inbound links which is one of the criteria of search engines while calculating PageRank). Did you know you can use internal linking to pass the rank juice from well ranked pages to ones that do not have PageRank?

    Find relevant opportunities, and work on adding value to older content, and you should see a significant boost in search rankings.

    A word of warning here, don’t overdo it. At the end of the day, though we may get some answers by “going back to our past roots”, we have to eventually come back to live in the present moment.