Archive for the ‘mumbai seo expert’ Category
It is true that there are many small business firms still don’t effectively boost themselves on line. They do not use their business website at the fullest and moreover, some of them are unfamiliar with the ways through which they can boost themselves and their business as well. Here we list out a few simple ways that could increase your online presence.
1. Enter in Google Places
Google searches give priority to local results. By getting your businesses listed in Google Places, the search engine could index your business and give the details in searches, thus your ranking is improved and increased traffic is provided to your website.
2. Place articles in article directories
This way will help you enhance your status as a though leader as well as disclose your brand to an immense audience. Those articles will be selected by other websites and bloggers and published with your website and by-line details. Furthermore, Google indexes these articles, which help for SEO and elevated traffic to your website.
3. Enter in right directories
Online directories are known for elevating the listing and giving links to websites. So, get your business listed in an appropriate directory and get many hits a day and thereby, increased traffic to your website.
4. Use social media networks
There are many social media networks such as Linkdln, Facebook and Twitter that helps business online to elevate online presence and get more traffic as well.
5. Write a Squidoo Lens
Squidoo facilitates making a simple one-page website for the promotion of a new product, service or any special offer. This page will be seen by many online visitors beyond your normal area of influence and help to elevate rankings.
Majority of website owners rarely update their websites and rather keep it static. This is often due to the complex technology used in website development making it difficult for the website owner to change anything. But, a website has to be attractive to its visitors and capable to make them do call, email or buy products over the site. You need to give regular updates on activities within your company, information on products or services, etc in order to keep visitors coming back again and again. Blogging is the best way to help with SEO, increased traffic and for keeping customers engaged.
7. Place Trust symbols
It is essential to put details of personal or corporate membership of institutes or trade bodies and also the copies of achievements and honors on your website. This is to enhance the trust between you and your potential customers.
8. Increased your reviews
Our business to customer environment has a buying method of referral shopping. Good reviews and referrals have great impact over the shopping decision of an ordinary person. Therefore, you have to secure testimonials, reviews and case studies that will help your potential customers with their purchasing decisions.
9. Calls to action
Most websites state a narrative story about the firm and its products but fail to take the customer on the next phase of the purchasing process. Encourage them to move further such as contacting you over phone or by email. You can get them downloading free information about your company in exchange for customers’ email address.
10. Narrate the benefits
Are you successful in explaining customers how your products or services benefit them? Customers don’t want to walk through many web pages to know how you make products, what machines you have, etc. They simply want to know how your products will help them save time and money. So give them what they want and this will help you get more visitors and turn them into customers.
11. Title Tags
Title tags are firmly enclosed in the coding for each website page. Instead of using just company name in the title tags, you have to use keywords and phrases so that you can increase page ranking.
Google offers many free tools to help website owners increase their web presence. Some of the popular tools include Google Analytics, Alerts, Google+, Google Maps, and much more. All these tools help a website increase its online presence as well as boost traffic.
13. Meta Tag Description
This method is a part of search engine listing, appearing under the main title. You should use this method to describe the major benefits you offer to the customers. When Google fail to find a Meta tag description, it generally choose the first one or two lines of the website home page. But, this does not do justice with the company.
14. Email Marketing
Collect email address of site visitors in exchange for newsletters, white papers and other important data of your company. Creating a good database of potential customers will help you send them information on new products, services, special offers and unique deals. The whole goal of this method is to keep in touch with potential customers and make them regular clients of your business.
15. Google AdWords
This is a paid tool helping you increase your website ranking as well as targeting potential customers who are interested in your products or services. Your ad will appear on the suitable search results page on the basis of the bid you make for the search keyword phrases. This is to get maximum number of hits for your bid as well as increased web presence.
These methods are as simple as that. Boosting your online presence is as easy as following all 15 ways above. If you follow all of these things, then your website don’t lack online presence. Having an increased web presence is obviously essential to the success of any business. We know the value and importance of search engine optimization and social media, but a very few people know the ways and tips that help to succeed. Some make successful campaigns and others fail. No matter what is your industry or business field, you have to do all these above tips and ways to enhance your web presence.
Author bio: Charlie Brown has been working as an SEO consultant for 8 years at Ranking By SEO India. He has provided hosting solutions to many leading online websites. He also publishes SEO related tips on his blog like top SEO Company India, best SEO services and many more.
Hiring an SEO expert to upsurge website traffic is of utmost importance and it should not be ignored frivolously. With the progression of internet, the world has transformed into a comprehensive hub of technology. Internet marketing and social media is being increasingly used to optimize and promote businesses and industries especially in cities such as Mumbai, Delhi, and Bengaluru etc. Not just the large-sized companies but also the small and mid-sector corporations are thus hiring SEO expert in Mumbai.
Owing to the growing popularity of social and internet marketing, a job as an SEO expert has become a piece of hot cake today. If a person longs to shape his/her career as an SEO expert in Mumbai, there is a lot more to attain in future too. Consequently, there are a few aspects which a person needs to fulfill in order to become a good SEO optimizer.
Firstly, to become a good SEO expert, it is imperative for an aspirant to know and comprehend the needs and wants of the client first. He/she should be able to envisage or visualize the goals and targets of his/her clienteles. Besides that, it is also essential for the SEO expert to recognize the prerequisite wants of the potential customers. He/she is required to work in a way, which can draw the attention of the targeted customers to the website.
Secondly, it is vital for an SEO expert to have a wise knowledge base in various fields such as electronics, technology, insurance, telecommunication, healthcare etc. He should also have a brief idea about what is the most sought after thing during that period of time. A SEO optimizer should also have sound analytical abilities to crack down threatening conditions and make them simpler.
Since the job of an SEO expert revolves around the internet, deep knowledge of the net, social media, search engines etc. are also necessary. Different search engines have altered terms, conditions and requirements. Thus a detailed familiarity of each and every important and widely used search engine is rather important.
Alongside with the usage of keywords, it is vital to understand the significance of back links and imageries. Images are valued by the search engines and back links are of greatly prominent. Hence, an SEO Expert in Mumbai must defer to the conditions and terms of the search engines.
A SEO expert should have comprehensive knowledge of the content usage. He/she should recognize the significance of the content for SEO. Hence he/she must have suitable skills of tags, Meta tags, keywords etc. Also, another aspect required for an SEO expert to be considered as good is good writing skills. He should be able to direct the writers and catch the errors. Apt usage of local language and is also important for an SEO expert in Mumbai.
To know more about tycoon Boman Rustom Irani click here.
The Internet is flooded with millions of websites today, and is in a constant state of evolution. The commercial capitals of each country are at the centre of it all, with every company is caught in a state of cut-throat competition. Mumbai – the financial capital and business centre of India, has no doubt, realized the significance of SEO and its methods. All companies in Mumbai with their own websites know that now is the time, where they need to make it big, or go home! The need for a professional and reliable Search engine optimization expert in Mumbai has gained prime focus over the past few years.
All companies wish to have a strong online presence, but not all will feature in the top positions of popular Search Engine page results. It’s the efforts and work put in by SEO experts that make this wish, a reality for any business. To make sure your business is ranked on top, choose SEO techniques that work best for your industry. Only by using the right SEO strategies by trusted SEO experts, will you be able to succeed. You must hire an experienced optimization expert in Mumbai to help improve the visibility of your website. SEO experts will provide you with cost-effective SEO services by creating the best SEO marketing strategies that can boost your business.
With the flourishing SEO business over the past few years, the standards of Internet marketing have gained a lot of recognition and importance. Traditional methods of marketing are no longer used today. SEO Experts make sure that they provide you with quality SEO services, as per your specific needs. An SEO expert will provide you three effective steps to maximise the online visibility of your website, being – appropriate information, effective communication and high quality back links with relevant keywords.
Any optimization expert in Mumbai will provide affordable customized SEO packages that include services such as Social Media Optimization, Search Engine Marketing, Online Reputation Management (ORM), Quality Back-links, Link Building, Facebook Marketing, Pay Per Click (PPC) advertising, and much more. They will take care of Keyword research, Content writing, Meta tags, Title tags, Guest blogging, SEO articles, etc. All you need to do is conduct research on the available SEO professionals and check your competitors, before deciding the SEO expert for your website.
With every online company hiring SEO professionals, there is tough competition in the world of SEO, today. It is of prime importance that you choose a trusted professional as an optimization expert in Mumbai, who will use ethical techniques to ensure your business gains a strong online presence. SEO is a foolproof method to boost your company and garner traffic to your website. With the correct combination of SEO techniques, your website is guaranteed a top spot on Search engines.
To know more about tycoon Boman Rustom Irani click here.
For those who have not read Success with Keywords – Part 1, I suggest you do that now, and then this article will make a whole lot of more sense to you.
As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website www.seo-optimization-experts.com.
A quick recap… My keywords list now includes Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.
Now let me list out the seo services I offer:
1. Keyword research
2. Optimization services
3. Content creation
4. Link building
5. Directory listing
6. Consultancy services
Now how would someone search for seo related content services? You got it, by searching for seo content services mumbai. I have added the location in the keyword, as explained in Part 1, so I won’t get into detail. In this way I can list out all the services I offer and create compelling keywords that the user would type to reach my website. The above list could have been created based on products I offered as well.
As you can see, by adding the services in my keywords, I have created focused keywords based on services that I can actually offer. There is no point in targeting keywords just for the additional traffic and then having no value to the user on the link. The search engines dislike that, and many websites that capture keywords but have no content are soon being banned from the listings.
My new list of keywords can now include: seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consultants india.
And the more competitive keywords would be seo content services, seo link building services, seo directory services, seo services. Generic keywords have lots of competition, and as in everything else with life, good things come only with time, commitment and patience. So while your local keywords start the ball rolling, always keep targeting the bigger pies of traffic.
I have seen companies generally tend to start slagging in their seo strategy once they start getting good rankings for a few of the non-competitive keywords.
There is no better way to say this…so I will say it straight out…forget about seo and your online business, if you plan to stay committed for just 3 months, 6 months, or even a year. Search engine marketing is a marriage and once you commit there is no turning back.
It only takes a few weeks to undo all the good online business you have been doing for the past year, so make seo part of your integral business strategy.
Don’t think that you have to focus ONLY on your products or services. What are your USP’s, something you offer and no one else can? What are your customers looking for when they come online? Give them the information they’re looking for, and you’ll be pulling in targeted traffic from keyword areas that you may never have considered before.
And, most times, those keyword areas are much less competitive than trying to target your individual goods and services. That doesn’t mean that you shouldn’t target your products — only that you need to look at other avenues from which to pull traffic as well.
The journey has just begun, and the path ahead is full of surprises and mysteries to harness the true power of your online business.
In my next post in the Mumbai SEO Expert series I will explore the target audience I hope to attract and see what kind of keywords and keyword combinations come up…. (To be continued in Part 3)
In the beginning, there was a word, and that word was KEYWORD.
As a SEO Expert in Mumbai, I am often asked why I have “seo expert mumbai” appearing in some form or another in most of my blog posts, articles and my website www.seo-optimization-experts.com.
In the two lines above lies the answer to that question. As a Seo Expert, I obviously want to excite any user or a company who is seeking the services of a seo expert or seo company on a search engine like Google to find me easily.
And I, like any smart businessman want anyone typing seo expert in mumbai to land to my website or my blog post. The reason I have added Mumbai (location) is common sense. Since I am based in Mumbai, it’s highly probable I will more easily attract the users who want to find a seo expert or seo company in close vicinity.
So seo expert mumbai is primarily a KEYWORD.
It’s the KEYWORD that will drive potential customers to your website or blog that will translate into traffic, and eventually sales.
Now I have clients in Middle East and in US as well, but having location in my keyword ensures targeted traffic from my city of business. Also, as any smart SEO expert would know, that targeting a common term like “seo expert” would be more difficult to achieve, as I will have to compete with thousands of other SEO experts worldwide for that keyword (of course that does not mean that I intend to give up).
In fact it is one of my personal goals to rank No #1 for seo expert, but in the meanwhile why let good business get away.
To demonstrate the power of putting location in your keyword when it comes to search engine rankings, type in seo experts in mumbai in Google, and my website appears on Rank #1, but only if you are searching from Mumbai, but would appear Rank #11 if you were searching from, say New Delhi or London.
If you notice the individual keywords “seo” and “experts” also forms part of my domain name www.seo-optimization-experts.com. This is a key factor in achieving high rankings for a particular keyword phrase, i.e. get your keyword or individual keywords, into your domain name.
For those who are cringing about now, thinking they already have a domain and it does not include the keyword, don’t worry, there are ways of getting around, one of them being, you can setup sub domains.
E.g. www.abcd.com is in the business of property development in Dubai. Now the primary keyword company ABCD wants to target is “Property developers in Dubai”. A sub domain can be set up like http://property-developers-dubai.abcd.com which would be great to get higher ranking for the keyword “property developers in dubai” in search engines.
Simply put search engines rank sites higher which contain the keyword the user is searching for in their domain name. There are various other factors like optimizing each page around a keyword, building quality links and fresh content that will influence search engine rankings, but that’s another story.
Another sub domain e.g. http://mumbai.seo-optimization-experts.com will target keyword “mumbai” which is a part of the keyword I am targeting seo expert mumbai, but not currently part of my domain name.
Since Mumbai is located in India, it also makes sense for me to target users who are searching for seo experts in India, so we have seo expert in India as another important keyword.
If I had an office in say London (feels good to say it), I would also have created a sub domain http://london.seo-optimization-experts.com. In this way I would have “seo”, “experts” and “london” in my domain…and a user typing in seo expert in London would find my website in search engine results (if I have done my page optimization around that keyword properly that is).
So you can see how I started with one keyword seo expert mumbai, and additional keywords phrases got created in the process of writing this article.
So as you can see, my keywords list has gone up a bit, Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.
Notice that though the keywords above look similar, the search ranking for each of those keywords is different. You can never be sure what the user will type in to reach you, so identify longer versions of your keywords as well. A user searching for seo expert in mumbai, and if I am optimized for that exact keyword as well, rather than only seo expert mumbai, my page would be found higher in the search listing.
I have also targeted mis-spelt words like seo exprt mumbai which means that even when a users mis-spells by mistake you ensure your website comes up. This is becoming soon out of date with Google suggest, and their new browser Chrome that suggests possible keywords based on each letter you type.
This is just the beginning into a wonderful journey of finding the right powerful keywords that will generate business for you, where you start with one keyword, and eventually create hundreds of powerful keywords that become traffic funnels to your website.
Having hundreds of focused keywords around my business would mean… you do the maths. Like I always say, I am not a SEO expert, I am just a smart businessman.
In my next post in this series I will explore the services I offer and see what kind of keywords and keyword combinations come up…. (Continued in Part 2)
Any SEO expert worth his salt will tell you that the title tag title (don’t neglect me title) is one of the most important tags for seo, and yet the most neglected.
While explaining to a client about rich targeted keywords, traffic generating blogs, rss feeds, article submissions, link building and directory building, social networking and social bookmarking, wiki’s, youtube, adwords and other such popular SEO’s big guns, one tends to ignore explaining in detail about the little meta tag called title. So just how important is this title tag?
Ask a journalist about the title aka headline and he will tell you it’s the most difficult part of writing a story for it can make the difference whether the story one so painfully wrote amidst the hills of Afghanistan, is read by the reader or not. If the headline does not trigger the reader within 2 seconds of reading it, they can choose to skip to a better story. It’s not that the reader would not have found the story itself interesting, it’s just there is an overload of information out there, and just 24 hours in a day, so it’s up to the journalist to captivate the reader with his headline. At the end of the day, no journalist wants to wind up having his mum and close related family as his only audience.
How does this story translate when it comes to understanding the significance of the title when used in the virtual online world? In an online scenario a visitor enters his keyword phrase in the search engines text box for e.g. the user types in Seo expert in mumbai hoping to find a suitable seo expert in mumbai.
Let us assume that using brilliant seo techniques, a seo expert, say like me, ensures that my website’s link www.seo-optimization-experts.com comes up in the first three listing in a Google search. Now that quite an achievement, but before I can give myself a pat on the back, I have to see if the user is actually clicking on my websites’ link or not? If SEO opens the door, it’s the title tag what invites the visitor to come in to check out the goods.
What conveniences a visitor to click on a website of a seo expert in mumbai who is listed on the 5 th place rather than a seo expert in mumbai who is listed #2 or #3 place. To understand this you have to understand the visitor’s mind when it comes to choosing a link they feel would satisfy their need of finding a seo expert in mumbai.
Honestly there is no good way to find out what the visitor is thinking (probably about this bad ratings due to lack of a good seo expert) when they choose a link over another, but we have to do our best to find new and innovative ways to entice the visitor to click on your link, and not your competitors.
The title tag is what the visitor sees in the search engines results page for e.g.
When you search for seo content services in india on Google, you will find www.seo-optimization-experts.com raked # 1.
Now what do you see on the search results page.
SEO content service in India at affordable rates! (This is my title tag)
SEO content services India, is a team dedicated to delivering high traffic to your Web site? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy. (This is the description tag)
So would the above title and description convenience you to click to my website. I would like to hope so.
Notice how I mentioned affordable (people always like the price feel good factor) in both the title and description. Like price, time is also a good factor to include in title wherever applicable e.g. SEO content services 24 hour delivery. Asking the visitor a question in the title or description can entice the visitor to action as well, as in the modified example below:
e.g. Do you need affordable seo content services in India? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy.
I have ensured the keyword “seo content services in India” is present in the front and if possible again somewhere close to the end, in both the title tag and the description tag so that keeps the search engine happy.
Be creative! A title tag should build curiosity, educate, offer value, put forth a question, or grab your visitor’s attention in any way. After all even the best written titles and descriptions if they don’t entice the visitor to click to your website are of little use. Try and build trigger to action for all keywords, it could include certain USP’s your product or service has, some highlighting benefits, or an offer to hard to resist.
Once you have a great title and description, keep working on it, check your Google analytics to see which of your titles the users are clicking, and which of them they are not. Don’t be afraid to play around with different titles to see what works and what does not.
Tips for choosing a title that captivates:
1. Use copy that triggers certain emotions or call for action on part of the visitor
2. Build the “what’s in it for me” factor into your title copy
3. Create honest titles that are related to your sites content
4. Keep the title around 80 characters and your descriptions around 200 characters.
5. Spend as much time understanding the title, what will make it more captivating, and what will entice a visitor to click through.
6. Build important keyword phrases into the title and description ensuring it still reads well
While the above are a list of things you should be doing, there are a few things one should never be doing like keyword stuffing, where the keyword is repeated unnecessarily in the title and description just for the purpose of fooling a search engine. The search engines are smart enough to figure your little ploys, so unless you want your pages to be labeled spam, don’t stuff the keywords unnecessarily in your meta tags. Make sure you read the tile out aloud to see how it sounds. The visitors do the same thing, they read out your title in their minds, so if it makes sense to you, hopefully it will make sense to them.
Also avoid using terms like “best”, “top”, “guarantee”, “world class” etc which are generally used in traditional marketing…in the online world there are a lot of useless guarantees floating and no one takes them seriously anymore. Certain words are stop words for search engines … basically they are words that add little or no value to the sentence like where, how, or, not, but etc. List of stop words available at http://www.google.com/support/bin/answer.py?answer=981.
In life we take the titles a bit too seriously, marketing manager, father, president of goofy club, great golfer, and many more.
In seo practice, we need to take the TITLE, A LOT MORE SERIOUSLY.
Have you ever though you could write on a subject you love, that many others would find interesting or even better, useful? If your answer is yes, then you could harness the power of article writing to gain reputation and credibility as an expert in your domain, other than gaining those, so hard to get, quality links to your website.
I am not talking about reciprocal linking, which kind of reminds me of those childhood games, I will show you mine if you will show me yours, but quality links from authoritative sources that vouch for your credibility which would generally take thousands of dollars to accomplish (sorry to my dear friends from PR).
We know that search engines are known to love content, especially content that many of their users will find useful, informative or just plain entertaining. So every now and then we sit down to write, and then a few hours later it slowly dawns on us that what we wrote is just plain incredible. By the next read we are convinced that the brilliant masterpiece we just wrote, is just what the world has been eagerly waiting for, so we create a new page for our website, or (if you are one of the smarter folks) a new blog entry. My blog entries rank far better than pages that I have personally optimized on my site http://www.seo-optimization-experts.com/ and blog entries are surprisingly found by search engine spiders in matter of minutes most of the times (I wonder if there is a blog conspiracy behind this…maybe I can explore this in my next blog or article).
As a general rule, search engines hate duplicate content for obvious reasons. What that means for you is that once you have created one page of content for your website, or a new blog entry, that content is basically useless anywhere else on the web. In fact you could get penalized if the search engines figure you have the same content on different websites. Now if you are like me, and can’t get down to writing every single day, you would want to maximize the exposure of your content across various channels without pissing off the search engines. Welcome to my world of lazy seo practices. The secret is to write one article and get it published in hundreds of article sites that are waiting to give you exposure. Articles are not considered as duplicate content, and the search engines will love you for it. You can also use the article to create fresh content for your own website and get others to link to your website. Now that’s killing two birds with one stone.
The benefits of article writing:
1. Increased visibility with every article published
2. Increased online reputation as an expert in your domain
3. Boosting your link popularity and link reputation (link building)
4. Write once and get published in hundreds of article sites
5. Reaching a wider market otherwise inaccessible to your website
6. Appease the mighty search engines
7. Gain favor with article publishers and their readers
8. Start syndicating and leveraging your every article
9. Upload article on your website, and submit link of your article to various article sites
10. It’s for FREE, it can’t get any better!
Where to submit your articles:
1. Go to Google and type – “submit an article” “keyword phrase”
It will throw up a list of sites that are accepting articles based on your keyword phrase. What is to be kept in mind is, keep the category of your keyword phrase broad so it throws up related sites that have an audience that could be interested in your type of content.
2. Yahoo Groups, and Google Knoll are great places to publish articles on every imaginable subject under the sun. There are also various other directories that accept article submissions, and sites like ArticleAnnounce (http://www.web-source.net/article-announce.htm) to get you started.
3. Go to Creative Commons and complete the form to add a copyright notice on your articles and blogs on your Web site.
http://creativecommons.org/text/ (Sign up for Creative Commons Search here)
4. If an article publishing site wants copyright for your article, make sure they pay big bucks for it. You may have written the article over a nice cup of coffee…but still it’s yours, and you would like to share your knowledge with the world (unless ofcourse its made worth your while)
5. Make sure you submit your name, author bio, and a link to your website with every article you submit.
But how does that help my company?
If you are in a seo business like me, then writing articles gain credibility for both me as a seo expert, and also for my company’s website http://www.seo-optimization-experts.com/. With every article I submit I am allowed to place my name, a little bio (in some sites) and a link to my website. So while I am building a following of readers from across various article sites who are interested in the learning about search engine optimization and search marketing, I am also giving them a link back to my website. This could mean business for my company. In addition a link to my website from a high page ranked article publishers site will do wonders for my websites’ rankings.
What if I can’t write?
Well you never know till you start! Otherwise get some good article writer to do the messy work while you enjoy the benefits.
I can write but don’t have the time to submit it to article sites?
You can use the services of a good seo expert who will submit your article to the hundreds of article publishers within your target group.
So what have I learnt from this article.
It pays to write, it pays to be lazy, and it pays to become an expert!
So START writing!
In my previous posts, I have covered Why Search Engines Love Blogs! And So Should You, and highlighted that search engines do love blogs and bloggers.
Also for those who need a little inspiration on starting your first blog, do read about My Love and Hate Relationship with Blogging which also explores the synergy between blogs, search engines, rankings and keywords.
This article is for those few brave souls, who have just initiated their journey into blogging, and need that amazing high one gets when your blog is finally getting read by a substantial number of readers, please read Get your New Blog Noticed (Part 1) of this article first.
As promised, and a seo expert always keeps his promise, here are some of the strategies that have worked for me:
As a SEO expert in Mumbai, I often advise new clients to start a corporate blog for their employees, customer, vendors, associates and investors. The benefits of doing so are many, as seen in the trend where many corporate blogs are doing very well in building brand loyalty, customer loyalty and driving business through existing customers.
I also advise my clients to start a topic specific blog of their expertise. To give you an example of this, my corporate website is www.seo-optimization-experts.com, so I started a blog Zen of SEO, which tells the truth about SEO based on actual experiences and mistakes I made during my journey. My SEO blog attracts marketing professionals, seo students, Internet marketing professionals, readers and businessman like you.
Now comes the easy part; Create relevant deep links between your corporate website pages, corporate blog posts and topic blog posts. Your website, corporate blog and topic blog are treated as separate sites as far as search engines go, so don’t hesitate to use you’re your content for link building purposes.
Each blog post is a potential to build another link to your corporate website. But don’t overdo it. I don’t think the search engines would penalize a site for too many links (unless the site is just a whole bunch of links for the pure purposes of link farming, and trying to trick the search engines to give irrelevant results), but it could a big turn off for your readers who just want to enjoy the story and don’t care much about your hair brained strategies to dominate the internet.
It’s easy to create links when you are the master of your website and blogs, but how do we get other websites/ blogs to give the same quality links back to your blog.
As in the real world if you have to build a new contact, you would approach that person, introduce yourself, inform that person of the value you offer, and maintain a good relation with that person.
In the blog world building links is no different.
1. Approach websites that has content/target audience similar to your blogs and offer some additional value to their readers, or even better write a good intelligent review about some service/products that website is offering. Send a nice email highlighting the same with a link back to your blog post. Online marketers like collecting testimonials so there is great probability that they will link back to your blog.
2. Approach other bloggers who command high loyalty. Most of the time if you have a professional approach, a good pitch and a value proposition, most bloggers will not mind writing a small review and linking to your blog. After all the bloggers need to create content daily, so offer then a helping hand. Many bloggers advocate semi-advertising in their posts, and bloggers define their tastes, preferences, likes and dislikes about brands all the time. So why not get onto the bandwagon.
Another way is to leave intelligent comment on the bloggers post with something nice to say about the blogger, and then give a small link to your blog to explain in detail. Most times the blogger will leave a good comment and not delete it. I don’t personally use this method, but as they say, in this matter, flattery may get you what you want.
3. Some SEO experts and bloggers have good relations with other fellow bloggers. A good seo expert should be able to get some of these bloggers to write a good review and link to your blog/ website. It will drive traffic to your website and add to your link building campaign.
Create a RSS Feed
Most blog software’s like Blogger allow users to create an automatic RSS feed Eg. http://www.seo-optimization-experts.com/atom.xml is the feed for my blog. If you notice it’s a very simple page, no major formatting, no pictures and videos.
RSS also knows as “Real Simple Syndication” is a mechanism used to distribute content without depending on the browser or email client. Users subscribe to RSS feeds to get latest updates (headlines with a small brief) about their favorite websites/ blogs across the internet in one place.
In your case, your blog posts form part of content that can be syndicated across news/content feeds. Once your RSS feed is published, you can submit the feed to many of the feed aggregators and have your content/ blog post distributed across their network of users. You can start by using this link http://www.rss-specifications.com/rss-submission.htm to submit your blog to many feeds.
Submit to Article Sites
I have covered article writing in my previous posts, SEO Guide to Article Writing, where I have explained in detail on why to submit to article sites. Article sites are a great way for distributing your content to many sites without the fear of landing into soup for duplicate content. In addition you are building credibility as an expert in your domain, quality links, and driving traffic to your blog.
By submitting your blog posts to article submission sites having high page rank, you are basically syndicating the same content across various channels, getting links, and traffic. Now that’s a good deal!
A note of warning, don’t just submit your article to 1000 sites, rather be wise and work with a few key article sites. In this way it’s easy to build a good relationship with those sites and their audiences, as they feel that you have not plastered your article across every living website in the world.
Also its easy to keep the momentum up, otherwise submitting each blog post to 1000 sites would be rather time consuming I would say.
Go Social with your Blog
Social bookmarking is the next wave to hit the new media landscape. Millions of users surfing the internet now have a voice and can rate/bookmark and suggest websites, blogs and share their likes and dislikes with the billions of surfers.
Wikipedia describes social bookmarking as a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Register your blog with services like digg, reddit, del.icio.us and stumbleupon. Give your readers an opportunity to suggest/ bookmark/tag your blog post across the social media landscape and watch the traffic come in.
If you like this blog post, please suggest this post to the social bookmarking sites listed below the post. It will be highly appreciated.
Make a Noise
Hey you have worked hard to get your blog started. Now is the time to announce it to the world, atleast the online world. Submit your blog to blogger search engines like Technorati, and other blogging directories on the net. As you submit your blog to the various directories out there, your blog is reaching out to newer audiences.
You can also submit your blog to PR sites which allow companies to submit press releases and announcements. It may not do much for your rankings, but many journalists are known to scan press release sites for a good story. Could it be you?
You can also announce your blog by putting it on your visiting card, in your email footer, on your corporate website, Facebook (profile, posts on wall, comments etc), Youtube profile, Linkedin profile, and finally the good ol’ word of mouth.
These should keep you busy for the next few months, and by then you will be raring to get into more advanced techniques of marketing and promoting your Blog.
But that my friend’s is another time, another story!
In my previous posts, I have covered Why Search Engines Love Blogs! And So Should You, and highlighted that search engines do love blogs and bloggers.
Also for those who need a little inspiration on starting your first blog, do read about My Love and Hate Relationship with Blogging which also explores the synergy between blogs, search engines, rankings and keywords.
This article is for those few brave souls, who have just initiated their journey into blogging, and need that amazing high one gets when your blog is finally getting read by a substantial number of readers.
Please track your blog readers using services like Google Analytics, it just takes 10minutes, and it will provide you with a vault of valuable information on your reader’s preferences, where your readers come from, and how they interact with your blog.
For those of you thinking about right now “Hey, I like writing for the love of it, and I don’t need any readers for approval”, I would like to say kudos to you, and do continue the good work.
But if you are serious about sharing your hard work (its blood sweat and tears when you have to do it 5 times a week) with the millions of users searching blogs daily, then let’s continue our journey down the rabbit hole.
A quick recap on the statistics on Blogging – comScore MediaMetrix (August 2008)
• Total internet audience 188.9 million
• Blogs: 77.7 million unique visitors in the US alone
• Facebook: 41.0 million
• MySpace 75.1 million
Well that the good news!
But the bad news is that with the thousands of new blogs churning out each day, what hope is there for a reader interested in your topic to reach you. You many have written brilliant masterpieces, but how do you let others know that (remember most poets and artists die poor and unrecognized because they don’t reach out to share themselves with others.
In this post, I will not get into details about the quality of your content, and I am assuming you have written good clean copy. Good copy being informative, entertaining and engaging (Don’t forget to get your keywords in the body content as well the labels/tags).
There are various ways to promote your blog and reach out to the millions out there. The strategies below will not only assist you in getting more traffic to your blog, but also get you higher rankings for your blog, as well as corporate site (if you have one).
I have personally applied all the strategies listed below, and learnt the hard way by the many mistakes one makes when trying something new. This is months of hard work on a platter for you! Enjoy.
Since this blog post is going to become too long, I am going to break it up into 2 parts. I will be putting up the blog promotion strategies that have worked for me in the next blog post Get your New Blog Noticed (Part 2).
I got involved with blogging a bit late down my SEO journey, and I regret it till date. I remember when I finally got down to writing my first blog entry it was purely with a purpose of experimentation, nothing else.
Little had I imagined on that fateful day, that few months later, I would be sitting up in the middle of night on a Monday night to Blog my way to Tuesday. Trust me, it’s a lazy mans nightmare, all that thinking, planning and writing that goes into finishing your next blog entry.
Then why do I do it?
I would like to lie and say that it possessed me, took me over, and made me into an addict of sorts seeking his next fix. But the truth is I am a selfish man when it comes to ensuring my keywords get higher ranking.
My first blog entry made it to a higher rank than my website and that too within minutes (yes! Google immediately picked up the keywords I had placed in my blog and ranked it higher than my website which was personally optimized by me for that same keyword).
That’s great I thought, I have found the golden goose to rankings! But no sooner than two days later, I witnessed its sad decline back two pages in the search results page. Had I failed, I was hurt and confused. I could not figure out why my golden goose had stopped laying golden eggs?
With view of turning my downer, into a high again, I sat down to write my next blog entry with additional conviction, and I had just 5 visitors to my last blog entry (my direct family, and one friend who owes me money). Before you laugh this one out, you should know that no self respecting SEO expert wants to see his keywords falling back into the search abyss.
As I posted my next blog entry, my ranking for the keywords I was targeting was up once more. Also I linked my website to my blog entries, and my blog linked to my web pages.
Soon I was building quality links for my website with each blog post, indexing more of my pages with the search engines, appeasing the search engines with fresh content, sending traffic from my blog to my website and vice versa, and surely and steadily my keywords rankings for my blog and the website were on the rise.
At that moment as I looked back at the other shore that I had left behind so hesitatingly, I knew I would write again.
And a blogger was born.
In addition my blog was attracting more traffic than my seo website, I was building credibility, and new enquiries began to trickle into my website.
So I wrote, and then I wrote some more, and today I sit before you writing this article with a ray of hope that it will see the light of the day (I will have to cover ideas for promoting your blog in another post).
Well anyways, whether someone else like you is reading my blog post or not, atleast I sleep well knowing that it’s getting me higher rankings for my keywords, and with that my friends I bid you farewell and adios till the next time we meet.
In life, it’s said, you can only hate the person you really love, so I must truly love blogging…
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