Archive for the ‘seo expert in india’ Category

  • Mumbai SEO Expert Series – Success with Keywords (Part 2)

    Date: 2012.01.13 | Category: india, mumbai seo expert, seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Response: 0

    For those who have not read Success with Keywords – Part 1, I suggest you do that now, and then this article will make a whole lot of more sense to you.

    As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website www.seo-optimization-experts.com.

    A quick recap… My keywords list now includes Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.

    Now let me list out the seo services I offer:

    1. Keyword research
    2. Optimization services
    3. Content creation
    4. Link building
    5. Directory listing
    6. Consultancy services

    Now how would someone search for seo related content services? You got it, by searching for seo content services mumbai. I have added the location in the keyword, as explained in Part 1, so I won’t get into detail. In this way I can list out all the services I offer and create compelling keywords that the user would type to reach my website. The above list could have been created based on products I offered as well.

    As you can see, by adding the services in my keywords, I have created focused keywords based on services that I can actually offer. There is no point in targeting keywords just for the additional traffic and then having no value to the user on the link. The search engines dislike that, and many websites that capture keywords but have no content are soon being banned from the listings.

    My new list of keywords can now include: seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consultants india.

    And the more competitive keywords would be seo content services, seo link building services, seo directory services, seo services. Generic keywords have lots of competition, and as in everything else with life, good things come only with time, commitment and patience. So while your local keywords start the ball rolling, always keep targeting the bigger pies of traffic.

    I have seen companies generally tend to start slagging in their seo strategy once they start getting good rankings for a few of the non-competitive keywords.

    There is no better way to say this…so I will say it straight out…forget about seo and your online business, if you plan to stay committed for just 3 months, 6 months, or even a year. Search engine marketing is a marriage and once you commit there is no turning back.

    It only takes a few weeks to undo all the good online business you have been doing for the past year, so make seo part of your integral business strategy.

    Don’t think that you have to focus ONLY on your products or services. What are your USP’s, something you offer and no one else can? What are your customers looking for when they come online? Give them the information they’re looking for, and you’ll be pulling in targeted traffic from keyword areas that you may never have considered before.

    And, most times, those keyword areas are much less competitive than trying to target your individual goods and services. That doesn’t mean that you shouldn’t target your products — only that you need to look at other avenues from which to pull traffic as well.

    The journey has just begun, and the path ahead is full of surprises and mysteries to harness the true power of your online business.

    In my next post in the Mumbai SEO Expert series I will explore the target audience I hope to attract and see what kind of keywords and keyword combinations come up…. (To be continued in Part 3)

  • Mumbai SEO Expert Series – Success with Keywords (Part 1)

    Date: 2012.01.13 | Category: india, mumbai seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Response: 0

    In the beginning, there was a word, and that word was KEYWORD.

    As a SEO Expert in Mumbai, I am often asked why I have “seo expert mumbai” appearing in some form or another in most of my blog posts, articles and my website www.seo-optimization-experts.com.

    In the two lines above lies the answer to that question. As a Seo Expert, I obviously want to excite any user or a company who is seeking the services of a seo expert or seo company on a search engine like Google to find me easily.

    And I, like any smart businessman want anyone typing seo expert in mumbai to land to my website or my blog post. The reason I have added Mumbai (location) is common sense. Since I am based in Mumbai, it’s highly probable I will more easily attract the users who want to find a seo expert or seo company in close vicinity.

    So seo expert mumbai is primarily a KEYWORD.

    It’s the KEYWORD that will drive potential customers to your website or blog that will translate into traffic, and eventually sales.

    Now I have clients in Middle East and in US as well, but having location in my keyword ensures targeted traffic from my city of business. Also, as any smart SEO expert would know, that targeting a common term like seo expert would be more difficult to achieve, as I will have to compete with thousands of other SEO experts worldwide for that keyword (of course that does not mean that I intend to give up).

    In fact it is one of my personal goals to rank No #1 for seo expert, but in the meanwhile why let good business get away.

    To demonstrate the power of putting location in your keyword when it comes to search engine rankings, type in seo experts in mumbai in Google, and my website appears on Rank #1, but only if you are searching from Mumbai, but would appear Rank #11 if you were searching from, say New Delhi or London.

    If you notice the individual keywords “seo” and “experts” also forms part of my domain name www.seo-optimization-experts.com. This is a key factor in achieving high rankings for a particular keyword phrase, i.e. get your keyword or individual keywords, into your domain name.

    For those who are cringing about now, thinking they already have a domain and it does not include the keyword, don’t worry, there are ways of getting around, one of them being, you can setup sub domains.

    E.g. www.abcd.com is in the business of property development in Dubai. Now the primary keyword company ABCD wants to target is “Property developers in Dubai”. A sub domain can be set up like http://property-developers-dubai.abcd.com which would be great to get higher ranking for the keyword “property developers in dubai” in search engines.

    Simply put search engines rank sites higher which contain the keyword the user is searching for in their domain name. There are various other factors like optimizing each page around a keyword, building quality links and fresh content that will influence search engine rankings, but that’s another story.

    Another sub domain e.g. http://mumbai.seo-optimization-experts.com will target keyword “mumbai” which is a part of the keyword I am targeting seo expert mumbai, but not currently part of my domain name.

    Since Mumbai is located in India, it also makes sense for me to target users who are searching for seo experts in India, so we have seo expert in India as another important keyword.

    If I had an office in say London (feels good to say it), I would also have created a sub domain http://london.seo-optimization-experts.com. In this way I would have “seo”, “experts” and “london” in my domain…and a user typing in seo expert in London would find my website in search engine results (if I have done my page optimization around that keyword properly that is).

    So you can see how I started with one keyword seo expert mumbai, and additional keywords phrases got created in the process of writing this article.

    So as you can see, my keywords list has gone up a bit, Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.

    Notice that though the keywords above look similar, the search ranking for each of those keywords is different. You can never be sure what the user will type in to reach you, so identify longer versions of your keywords as well. A user searching for seo expert in mumbai, and if I am optimized for that exact keyword as well, rather than only seo expert mumbai, my page would be found higher in the search listing.

    I have also targeted mis-spelt words like seo exprt mumbai which means that even when a users mis-spells by mistake you ensure your website comes up. This is becoming soon out of date with Google suggest, and their new browser Chrome that suggests possible keywords based on each letter you type.

    This is just the beginning into a wonderful journey of finding the right powerful keywords that will generate business for you, where you start with one keyword, and eventually create hundreds of powerful keywords that become traffic funnels to your website.

    Having hundreds of focused keywords around my business would mean… you do the maths. Like I always say, I am not a SEO expert, I am just a smart businessman.

    In my next post in this series I will explore the services I offer and see what kind of keywords and keyword combinations come up…. (Continued in Part 2)

  • Seo Expert Secret: The Long Tail of Keywords

    Date: 2008.11.23 | Category: seo content services in india, seo expert in india, seo expert secrets | Response: 0

    What is the long tail of the keyword? It’s the longest version of the keyword phrase that you can target.

    Allow me to elaborate…

    Suppose we have to choose keywords for a company in India wanting to promote seo content services. The obvious choice for keywords that come to mind are seo content services, seo content services india and seo content services in india.

    Now what’s interesting is that seo content services, seo content services india and seo content services in india all have different rankings in search results, each having separate competition. As mentioned various times in my previous posts you should ONLY target one keyword per page. So would you need to create separate pages around each of these keywords? Imagine the nightmare for a seo copywriter having to write content around that.

    So which keyword would you select? After all you want to target users who type any of the above keywords and you are smart enough not to insanely create similar or duplicate content pages to target those keywords.

    The best option is to target the longest variation of the keyword phrase. By targeting the longest variation of the keyword you ensure the keyword phrase includes all the individual words seo, content, services, in, and india that you want to target.

    What about the keyword phrase affordable seo content services in india? Yes the chances are strong that there would be fewer users typing such a long keyword, but by using longer variations of the keyword phrase your page is now set up to handle various permutations and combinations the user may type, which otherwise would be lost within the keyword universe.

    Another example would be the keyword phrase seo experts in india. Now I could have also selected the keyword seo expert in india, but in this case I don’t stand a good chance to rank well for users typing the keyword seo experts in india. By using the longer version of the word expert (i.e. experts), I ensure that I target users searching for seo expert in india, seo expert, seo expert india, seo experts in india, seo experts, seo experts india.

    So the secret is out! By setting up your pages for the longest version of the keyword phrase will ensure that you get all the relevant words in your keyword phrase to work harder for you.

  • Why search engines love blogs? And so should you!

    Date: 2008.09.29 | Category: blogging mumbai, blogs mumbai, mumbai seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in mumbai | Response: 1

    Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is my favorite as no one can argue with that.

    Search engines like fresh content as its valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.

    A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.

    Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.

    Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.

    Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.

    Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.

    We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.

    Getting started with blogging is relatively easy. You can sign up with www.blogger.com or other such blogging platforms.

    If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger. Eg. www.thisbemyjourney.blogspot.com or map it to your company’s domain name Eg. www.seo-optimization-experts.com/seoblog.html.

    Statistics on Blogging

    The numbers vary but agree that blogs are here to stay!

    comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million MySpace 75.1 million
    • Total internet audience 188.9 million

    eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)
    • 22.6 million US bloggers in 2007 (12%)

    Universal McCann (March 2008)
    • 184 million WW have started a blog 26.4 US
    • 346 million WW read blogs 60.3 US
    • 77% of active Internet users read blogs

    Technorati’s State of the Blogosphere 2008 report is now available. For a detailed report go to http://www.technorati.com/blogging/state-of-the-blogosphere/

    The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates.

    Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.

    Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information. (ref Technorati 2008 Report)

    But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)

    Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.

    While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.

    Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.

    What would make your blog special to your audience?

    Why would they want to bookmark your blog?

    Why would they want to link to it and tell others?

    What is my ultimate goal for this blog?

    While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?

    Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains – search engines love blogs, and so should you!

    To know more about promoting you new blog, read my blog post Get your New Blog Noticed (Part 1) and (Part 2).

  • Mumbai SEO Expert Series – Success with Keywords (Part 5)

    Date: 2008.09.26 | Category: india, mumbai, mumbai seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Response: 1

    For those who have not read Success with Keywords Part 1, Part 2, Part 3 and Part 4, I suggest you do that now before you read any further.

    Welcome to the last installment of the Mumbai SEO Expert Series – Success with Keywords. I hope you have had a great journey so far, and as I had promised we will continue our keyword discovery process and try and find additional keywords that could drive business to my website.

    In this article we are going to explore some of the tools and resources available that will assist you in your journey to finding winning keywords.

    Each keyword you target becomes a funnel of traffic to your website, each keyword will have competition, and each keyword targeted is potential business.

    So the KEY to SUCCESS is in the KEYWORDS you select!

    Till so far we have managed to create a list of around 50 great keywords that are focused around my business, my products/services, my target audiences, and my competition.

    A quick recap of keywords identified so far…

    Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india,

    seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consulting india,

    seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india,

    Seo specialist mumbai, seo specialist india, seo firm mumbai, seo firm india, seo mumbai, seo india, web marketing mumbai, web marketing india, mumbai seo, seo in mumbai.

    In the end of Part 4, I had left you with some food for thought …

    From the keywords list I have created so far:

    1.How many users are actually searching for my keywords?

    2.What is the search trend and search volume for my keyword over the past 4 years across top search engines?

    3.What competition am I up against for my keywords?

    How important do you think it is to know the above metrics? How will the above data assist in planning a seo strategy for my website? How will the above data affect my rankings?

    If you are still reading further, you have obviously understood the importance on knowing the metrics of success. So here goes…

    The key to successful search engine optimization begins with a simple keyword phrase. Everything depends on that keyword phrase. You’ll be including those keyword phrases in your META tags, your title and other important tags, as well as in the body content of the page itself.

    I have listed a few tools and links below that I have found very useful in my research:

    (This list is dedicated to my partner in the SEO Company, Rajesh, who will smile when he reads this ——> Enjoy)

    Google Insights:

    Google’s recently launched Google Insights offers search marketers and online businessman a chance to look at the vast amount of user search volumes in Google universe over the past 4 years. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames for a keyword, and even compare it against other keywords.

    Search by Categories: Narrow data to specific categories, like finance, health, and sports.

    Examples: Entertainment category in India (last 30 days) Seo in India in 2008, 2007… The top vehicle brands in France (last 30 days)

    Search by Seasonality: Anticipate demand for your business so you can budget and plan accordingly.

    Examples: soccer in 2006 vs. 2007 basketball in 2008, 2007,… hotel in 2008, 2007,…

    Search by Geographic distribution: Know where to find your customers. See how search volume is distributed across regions and cities.

    Examples: pizza in Italy vs. the USA ski in Australia vs. Switzerland soccer in Brazil, Italy, Germany, UK

    Wordtracker:

    Wordtracker is a Web-based service is a great tool for anyone who is serious about identifying the right keywords. Be sure to check out WordTracker’s KEI, Keyword Effectiveness Index, which is an index factor built into WordTracker that compares the 24-hour results (the *potential* for traffic) with the number of competing Web pages to help identify which keywords are most effective. The higher the KEI factor, the more effective the phrase will be, based on the phrase being both popular but having low competition.

    Thesaurus.com:

    Use a thesaurus to discover keywords and phrases you’ve never considered.

    http://thesaurus.reference.com/

    http://www.plumbdesign.com/thesaurus

    Yahoo! Search Marketing (Overture):

    Offers a Search Term Suggestion Tool, which is available through the advertisers’ area. Simply enter your keyword phrase, and you’ll learn how many people actually searched for that term during the previous month. This tool won’t tell you how many people are searching for your keyword phrase at other engines, but give you an idea of how popular the keyword phrase is.

    —–

    There are many more tools out there; all you have to do is “ask for it”. The above tools will help you get started.

    In the beginning, there was a word, and that word was KEYWORD.

    For those who have taken the time to journey with me over the last one week, thank you and hope to you again soon.