Archive for the ‘seo expert mumbai’ Category

  • Mumbai SEO Expert Series – Success with Keywords (Part 2)

    Date: 2012.01.13 | Category: india, mumbai seo expert, seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Response: 0

    For those who have not read Success with Keywords – Part 1, I suggest you do that now, and then this article will make a whole lot of more sense to you.

    As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website www.seo-optimization-experts.com.

    A quick recap… My keywords list now includes Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.

    Now let me list out the seo services I offer:

    1. Keyword research
    2. Optimization services
    3. Content creation
    4. Link building
    5. Directory listing
    6. Consultancy services

    Now how would someone search for seo related content services? You got it, by searching for seo content services mumbai. I have added the location in the keyword, as explained in Part 1, so I won’t get into detail. In this way I can list out all the services I offer and create compelling keywords that the user would type to reach my website. The above list could have been created based on products I offered as well.

    As you can see, by adding the services in my keywords, I have created focused keywords based on services that I can actually offer. There is no point in targeting keywords just for the additional traffic and then having no value to the user on the link. The search engines dislike that, and many websites that capture keywords but have no content are soon being banned from the listings.

    My new list of keywords can now include: seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consultants india.

    And the more competitive keywords would be seo content services, seo link building services, seo directory services, seo services. Generic keywords have lots of competition, and as in everything else with life, good things come only with time, commitment and patience. So while your local keywords start the ball rolling, always keep targeting the bigger pies of traffic.

    I have seen companies generally tend to start slagging in their seo strategy once they start getting good rankings for a few of the non-competitive keywords.

    There is no better way to say this…so I will say it straight out…forget about seo and your online business, if you plan to stay committed for just 3 months, 6 months, or even a year. Search engine marketing is a marriage and once you commit there is no turning back.

    It only takes a few weeks to undo all the good online business you have been doing for the past year, so make seo part of your integral business strategy.

    Don’t think that you have to focus ONLY on your products or services. What are your USP’s, something you offer and no one else can? What are your customers looking for when they come online? Give them the information they’re looking for, and you’ll be pulling in targeted traffic from keyword areas that you may never have considered before.

    And, most times, those keyword areas are much less competitive than trying to target your individual goods and services. That doesn’t mean that you shouldn’t target your products — only that you need to look at other avenues from which to pull traffic as well.

    The journey has just begun, and the path ahead is full of surprises and mysteries to harness the true power of your online business.

    In my next post in the Mumbai SEO Expert series I will explore the target audience I hope to attract and see what kind of keywords and keyword combinations come up…. (To be continued in Part 3)

  • Mumbai SEO Expert Series – Success with Keywords (Part 1)

    Date: 2012.01.13 | Category: india, mumbai seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Response: 0

    In the beginning, there was a word, and that word was KEYWORD.

    As a SEO Expert in Mumbai, I am often asked why I have “seo expert mumbai” appearing in some form or another in most of my blog posts, articles and my website www.seo-optimization-experts.com.

    In the two lines above lies the answer to that question. As a Seo Expert, I obviously want to excite any user or a company who is seeking the services of a seo expert or seo company on a search engine like Google to find me easily.

    And I, like any smart businessman want anyone typing seo expert in mumbai to land to my website or my blog post. The reason I have added Mumbai (location) is common sense. Since I am based in Mumbai, it’s highly probable I will more easily attract the users who want to find a seo expert or seo company in close vicinity.

    So seo expert mumbai is primarily a KEYWORD.

    It’s the KEYWORD that will drive potential customers to your website or blog that will translate into traffic, and eventually sales.

    Now I have clients in Middle East and in US as well, but having location in my keyword ensures targeted traffic from my city of business. Also, as any smart SEO expert would know, that targeting a common term like seo expert would be more difficult to achieve, as I will have to compete with thousands of other SEO experts worldwide for that keyword (of course that does not mean that I intend to give up).

    In fact it is one of my personal goals to rank No #1 for seo expert, but in the meanwhile why let good business get away.

    To demonstrate the power of putting location in your keyword when it comes to search engine rankings, type in seo experts in mumbai in Google, and my website appears on Rank #1, but only if you are searching from Mumbai, but would appear Rank #11 if you were searching from, say New Delhi or London.

    If you notice the individual keywords “seo” and “experts” also forms part of my domain name www.seo-optimization-experts.com. This is a key factor in achieving high rankings for a particular keyword phrase, i.e. get your keyword or individual keywords, into your domain name.

    For those who are cringing about now, thinking they already have a domain and it does not include the keyword, don’t worry, there are ways of getting around, one of them being, you can setup sub domains.

    E.g. www.abcd.com is in the business of property development in Dubai. Now the primary keyword company ABCD wants to target is “Property developers in Dubai”. A sub domain can be set up like http://property-developers-dubai.abcd.com which would be great to get higher ranking for the keyword “property developers in dubai” in search engines.

    Simply put search engines rank sites higher which contain the keyword the user is searching for in their domain name. There are various other factors like optimizing each page around a keyword, building quality links and fresh content that will influence search engine rankings, but that’s another story.

    Another sub domain e.g. http://mumbai.seo-optimization-experts.com will target keyword “mumbai” which is a part of the keyword I am targeting seo expert mumbai, but not currently part of my domain name.

    Since Mumbai is located in India, it also makes sense for me to target users who are searching for seo experts in India, so we have seo expert in India as another important keyword.

    If I had an office in say London (feels good to say it), I would also have created a sub domain http://london.seo-optimization-experts.com. In this way I would have “seo”, “experts” and “london” in my domain…and a user typing in seo expert in London would find my website in search engine results (if I have done my page optimization around that keyword properly that is).

    So you can see how I started with one keyword seo expert mumbai, and additional keywords phrases got created in the process of writing this article.

    So as you can see, my keywords list has gone up a bit, Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.

    Notice that though the keywords above look similar, the search ranking for each of those keywords is different. You can never be sure what the user will type in to reach you, so identify longer versions of your keywords as well. A user searching for seo expert in mumbai, and if I am optimized for that exact keyword as well, rather than only seo expert mumbai, my page would be found higher in the search listing.

    I have also targeted mis-spelt words like seo exprt mumbai which means that even when a users mis-spells by mistake you ensure your website comes up. This is becoming soon out of date with Google suggest, and their new browser Chrome that suggests possible keywords based on each letter you type.

    This is just the beginning into a wonderful journey of finding the right powerful keywords that will generate business for you, where you start with one keyword, and eventually create hundreds of powerful keywords that become traffic funnels to your website.

    Having hundreds of focused keywords around my business would mean… you do the maths. Like I always say, I am not a SEO expert, I am just a smart businessman.

    In my next post in this series I will explore the services I offer and see what kind of keywords and keyword combinations come up…. (Continued in Part 2)

  • What’s in a Title?

    Date: 2012.01.13 | Category: mumbai seo expert, seo expert, seo expert india, seo expert mumbai | Response: 0

    Any SEO expert worth his salt will tell you that the title tag title (don’t neglect me title) is one of the most important tags for seo, and yet the most neglected.

    While explaining to a client about rich targeted keywords, traffic generating blogs, rss feeds, article submissions, link building and directory building, social networking and social bookmarking, wiki’s, youtube, adwords and other such popular SEO’s big guns, one tends to ignore explaining in detail about the little meta tag called title. So just how important is this title tag?

    Ask a journalist about the title aka headline and he will tell you it’s the most difficult part of writing a story for it can make the difference whether the story one so painfully wrote amidst the hills of Afghanistan, is read by the reader or not. If the headline does not trigger the reader within 2 seconds of reading it, they can choose to skip to a better story. It’s not that the reader would not have found the story itself interesting, it’s just there is an overload of information out there, and just 24 hours in a day, so it’s up to the journalist to captivate the reader with his headline. At the end of the day, no journalist wants to wind up having his mum and close related family as his only audience.

    How does this story translate when it comes to understanding the significance of the title when used in the virtual online world? In an online scenario a visitor enters his keyword phrase in the search engines text box for e.g. the user types in Seo expert in mumbai hoping to find a suitable seo expert in mumbai.

    Let us assume that using brilliant seo techniques, a seo expert, say like me, ensures that my website’s link www.seo-optimization-experts.com comes up in the first three listing in a Google search. Now that quite an achievement, but before I can give myself a pat on the back, I have to see if the user is actually clicking on my websites’ link or not? If SEO opens the door, it’s the title tag what invites the visitor to come in to check out the goods.

    What conveniences a visitor to click on a website of a seo expert in mumbai who is listed on the 5 th place rather than a seo expert in mumbai who is listed #2 or #3 place. To understand this you have to understand the visitor’s mind when it comes to choosing a link they feel would satisfy their need of finding a seo expert in mumbai.

    Honestly there is no good way to find out what the visitor is thinking (probably about this bad ratings due to lack of a good seo expert) when they choose a link over another, but we have to do our best to find new and innovative ways to entice the visitor to click on your link, and not your competitors.

    The title tag is what the visitor sees in the search engines results page for e.g.
    When you search for seo content services in india on Google, you will find www.seo-optimization-experts.com raked # 1.

    Now what do you see on the search results page.

    SEO content service in India at affordable rates! (This is my title tag)

    SEO content services India, is a team dedicated to delivering high traffic to your Web site? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy. (This is the description tag)

    So would the above title and description convenience you to click to my website. I would like to hope so.

    Notice how I mentioned affordable (people always like the price feel good factor) in both the title and description. Like price, time is also a good factor to include in title wherever applicable e.g. SEO content services 24 hour delivery. Asking the visitor a question in the title or description can entice the visitor to action as well, as in the modified example below:

    e.g. Do you need affordable seo content services in India? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy.

    I have ensured the keyword “seo content services in India” is present in the front and if possible again somewhere close to the end, in both the title tag and the description tag so that keeps the search engine happy.

    Be creative! A title tag should build curiosity, educate, offer value, put forth a question, or grab your visitor’s attention in any way. After all even the best written titles and descriptions if they don’t entice the visitor to click to your website are of little use. Try and build trigger to action for all keywords, it could include certain USP’s your product or service has, some highlighting benefits, or an offer to hard to resist.

    Once you have a great title and description, keep working on it, check your Google analytics to see which of your titles the users are clicking, and which of them they are not. Don’t be afraid to play around with different titles to see what works and what does not.

    Tips for choosing a title that captivates:

    1. Use copy that triggers certain emotions or call for action on part of the visitor
    2. Build the “what’s in it for me” factor into your title copy
    3. Create honest titles that are related to your sites content
    4. Keep the title around 80 characters and your descriptions around 200 characters.
    5. Spend as much time understanding the title, what will make it more captivating, and what will entice a visitor to click through.
    6. Build important keyword phrases into the title and description ensuring it still reads well

    While the above are a list of things you should be doing, there are a few things one should never be doing like keyword stuffing, where the keyword is repeated unnecessarily in the title and description just for the purpose of fooling a search engine. The search engines are smart enough to figure your little ploys, so unless you want your pages to be labeled spam, don’t stuff the keywords unnecessarily in your meta tags. Make sure you read the tile out aloud to see how it sounds. The visitors do the same thing, they read out your title in their minds, so if it makes sense to you, hopefully it will make sense to them.

    Also avoid using terms like “best”, “top”, “guarantee”, “world class” etc which are generally used in traditional marketing…in the online world there are a lot of useless guarantees floating and no one takes them seriously anymore. Certain words are stop words for search engines … basically they are words that add little or no value to the sentence like where, how, or, not, but etc. List of stop words available at http://www.google.com/support/bin/answer.py?answer=981.

    In life we take the titles a bit too seriously, marketing manager, father, president of goofy club, great golfer, and many more.

    In seo practice, we need to take the TITLE, A LOT MORE SERIOUSLY.

  • SEO Guide to Article Writing

    Date: 2012.01.13 | Category: mumbai seo expert, seo expert india, seo expert mumbai | Response: 0

     

    Have you ever though you could write on a subject you love, that many others would find interesting or even better, useful? If your answer is yes, then you could harness the power of article writing to gain reputation and credibility as an expert in your domain, other than gaining those, so hard to get, quality links to your website.

    I am not talking about reciprocal linking, which kind of reminds me of those childhood games, I will show you mine if you will show me yours, but quality links from authoritative sources that vouch for your credibility which would generally take thousands of dollars to accomplish (sorry to my dear friends from PR).

    We know that search engines are known to love content, especially content that many of their users will find useful, informative or just plain entertaining. So every now and then we sit down to write, and then a few hours later it slowly dawns on us that what we wrote is just plain incredible. By the next read we are convinced that the brilliant masterpiece we just wrote, is just what the world has been eagerly waiting for, so we create a new page for our website, or (if you are one of the smarter folks) a new blog entry. My blog entries rank far better than pages that I have personally optimized on my site http://www.seo-optimization-experts.com/ and blog entries are surprisingly found by search engine spiders in matter of minutes most of the times (I wonder if there is a blog conspiracy behind this…maybe I can explore this in my next blog or article).

    As a general rule, search engines hate duplicate content for obvious reasons. What that means for you is that once you have created one page of content for your website, or a new blog entry, that content is basically useless anywhere else on the web. In fact you could get penalized if the search engines figure you have the same content on different websites. Now if you are like me, and can’t get down to writing every single day, you would want to maximize the exposure of your content across various channels without pissing off the search engines. Welcome to my world of lazy seo practices. The secret is to write one article and get it published in hundreds of article sites that are waiting to give you exposure. Articles are not considered as duplicate content, and the search engines will love you for it. You can also use the article to create fresh content for your own website and get others to link to your website. Now that’s killing two birds with one stone.

    The benefits of article writing:

    1. Increased visibility with every article published
    2. Increased online reputation as an expert in your domain
    3. Boosting your link popularity and link reputation (link building)
    4. Write once and get published in hundreds of article sites
    5. Reaching a wider market otherwise inaccessible to your website
    6. Appease the mighty search engines
    7. Gain favor with article publishers and their readers
    8. Start syndicating and leveraging your every article
    9. Upload article on your website, and submit link of your article to various article sites
    10. It’s for FREE, it can’t get any better!

    Where to submit your articles:

    1. Go to Google and type – “submit an article” “keyword phrase”
    It will throw up a list of sites that are accepting articles based on your keyword phrase. What is to be kept in mind is, keep the category of your keyword phrase broad so it throws up related sites that have an audience that could be interested in your type of content.

    2. Yahoo Groups, and Google Knoll are great places to publish articles on every imaginable subject under the sun. There are also various other directories that accept article submissions, and sites like ArticleAnnounce (http://www.web-source.net/article-announce.htm) to get you started.

    3. Go to Creative Commons and complete the form to add a copyright notice on your articles and blogs on your Web site.
    http://creativecommons.org/text/ (Sign up for Creative Commons Search here)

    4. If an article publishing site wants copyright for your article, make sure they pay big bucks for it. You may have written the article over a nice cup of coffee…but still it’s yours, and you would like to share your knowledge with the world (unless ofcourse its made worth your while)

    5. Make sure you submit your name, author bio, and a link to your website with every article you submit.

    But how does that help my company?

    If you are in a seo business like me, then writing articles gain credibility for both me as a seo expert, and also for my company’s website http://www.seo-optimization-experts.com/. With every article I submit I am allowed to place my name, a little bio (in some sites) and a link to my website. So while I am building a following of readers from across various article sites who are interested in the learning about search engine optimization and search marketing, I am also giving them a link back to my website. This could mean business for my company. In addition a link to my website from a high page ranked article publishers site will do wonders for my websites’ rankings.

    What if I can’t write?

    Well you never know till you start! Otherwise get some good article writer to do the messy work while you enjoy the benefits.

    I can write but don’t have the time to submit it to article sites? 

    You can use the services of a good seo expert who will submit your article to the hundreds of article publishers within your target group.

    So what have I learnt from this article.

    It pays to write, it pays to be lazy, and it pays to become an expert!

    So START writing!

  • Optimizing your Video Content

    Date: 2009.01.31 | Category: optimizing video content, seo expert india, seo expert mumbai, video higher rankings | Response: 0

    We know that video content has far better prominence in search engine listings, and a couple of good quality videos (with innovative content), if promoted well, can generate traffic and affect your websites ranking for your keywords.

    The main reason for this is the wide popularity of video sites like YouTube, Meta Café and the likes, and search engines showing preference to video content rather than textual content. And yet, there are some important points to consider before you can go ahead and optimize your videos for search engines and promote them.

    Since universal search started favoring video content, many SEO experts started using videos as a strategy to get quicker rankings for keywords (some even with strong competition) that otherwise would have taken months to achieve, not to mention the hard work involved in optimizing the site, and building links. Now this is not an alternative to building your regular content and links, but rather an additional boost to the existing seo efforts.

    A simple method SEO’s use is to publish the video on their client’s websites and then upload it to sites like YouTube. When a search engine would find the same Meta tags in YouTube, as that of a video hosted on the client’s site, it would pass on some link juice immediately, impressing the client to no end to see his video ranked top for his keyword.

    But keep in mind, video content is treated like any other content as far as search engines go, and things like having your keyword in the Meta tags, Title and the Synopsis is equally important. Since the search engines cannot understand the content of the person speaking in the video, they look into the title, the Meta tags, and synopsis of your video to take clues as to what the video is about. One good idea is to create a text transcript of the conversation of the video on that page as well.

    The title of the video needs to be given a lot of prominence! Other than ensuring that your keyword/ keyword phrase is included in the title, you have to create a title that is captivating enough so that users come watch it (and recommend it).

    Now that you have your videos optimized, the next big question is “where to host your videos”? Well that would depend on what do you want to achieve. If you are looking at increasing the traffic to your website, then it’s better to host the video on your website first before submitting to the big video sites. But if your objective is to spread brand awareness and want to create a viral, then you can safely host it on sites like YouTube.

    Once the optimized video is live, then the next step is to build some links to your video content. You must think the video content you have created is very useful to the users, so why not announce this across social bookmarking sites, and even sites like Twitter. The more users like your video, the more traffic will reach your website.

    One word of caution; you could find yourself in a situation where you are battling with your own content. What this means is that if you host a video on your site, and then submit the same video on sites like YouTube with the same title, and Meta tags, you could find yourself competing with YouTube for your keyword. Since YouTube has much more credibility than your site, it could happen that your content gets lost somewhere in search listings. To avoid this you can upload the video with the title and Meta tags around your primary keyword on your site, and then tweak the title and Meta tags of the video around another secondary keyword you want to target before you submit to sites like YouTube.

    A lot of automatic video submission software’s are becoming popular, and sites like Tube Mughal can submit your video to hundreds of video sites instantaneously. This can be very useful in some campaigns where a viral effect is what your desire. The main problem with automatic submissions is that you cannot control the title, and Meta tags of your submissions, and if you are looking at using video as a tool to boost and increase search rankings, then a more careful strategy needs to be adopted.

    Well I hope you have enjoyed this post on optimizing your video content.

  • Recession will force innovation in SEO industry by Shashank Sathe

    Date: 2009.01.27 | Category: seo expert, seo expert mumbai, seo experts india, shashank sathe | Response: 1

    It is a well known fact that the entire IT industry including the web / portal business is heavily affected by recession. However, we can take inspiration from industry leaders like Hulu and Veoh which are making a profit inspite of such turbulent times.A closer look at these sites reveals that their content is truly the king. It ensures that their customer come out satisfied in terms of content, quality and freshness. They use cutting edge technology to provide a rich multimedia experience. And of course they weave all this around well designed and intelligent SEO / SEM activities.

    Recession will introduce and many good practices in SEO / SEM business domain and force businesses to aggressively adapt them. Online businesses already realize that occasional SEO / SEM activities do not give immediate or long lasting results. Businesses today are look within themselves in order to develop SEO expertise or are form strategic partnerships with good SEO / SEM firms or consultants. This helps them design and implement prolonged SEO / SEM activities which can be measured.

    To reduce cost organizations today are readily accepting “Do it yourself” SEO toolkits. This trend is making professional software companies look for ways to build more intelligent and efficient automated SEO / SEM solutions.

    Web portals are already integrating SEO friendly logic in their system architecture itself. The moment the content goes online, SEO related information is automatically generated. The SEO specific information gets auto updated every time the content of the page changes. This totally removes the need of SEO / SEM expert and automatically monitors and measures the results in real time.

    New exciting fields are emerging in SEO / SEM domain. They help the business identify and understand its customer, products and services in a better way. They also help the business gain a better insight as to what is the best way to convert the customer visit to sale. The emerging fields includes keyword researching, conversion rate optimization, handling of international and multi-language issues from SEO / SEM perspective, link building social media and identifying emerging traffic sources.

    Innovation in SEO / SEM will not only help organizations and business tide over recession but also help them develop sustained growth for years to come.

    About the Author:

    Shashank Sathe is the VP – IT and CTO of Rajshri and is currently dveloping DAM, Ad Server, Mobile + Web + IPTV + PVR, STB compiant web, API’s to interact seamlessly with all the top video delivery domain leaders. He is known as “Mister Solutions” as he firmly believes in the motto “If you can think it – I can make it”. He also holds patents on face finding, recognition, matching algorithms.

    Shashank has 15+ years of experience in core information technology management. He has been a pioneer in the development and deployment of internet and e-banking applications in India. He possesses extensive specialized knowledge of core e-banking, finance, e-trading, ERP, E-CRM, CAD, CAM and cross platform technology architecture planning and deployment.

    In addition he has hosted corporate workshops and discussion forums on a number of cutting edge technology issues. Shashank holds multiple masters degrees in computer applications, information systems, management, statistics and operations research and business management from IIM – Ahmedabad, Wellingkars, Narsee Monjee Institue of Management Studies and NCC – UK. He also holds a degree in Para-Psychology and Human Psychology.

    He is currently pursuing Ph.D. in Advanced Holographic Storage technologies from LSFB and is a visiting Technology lecturer at a few of India’s renowned education institutes.

    Other Related Articles:

    1. Deepak Chauhan, CIO

    >> SEO is your best friend in recession by Deepak Chauhan
    >> Paradox of SEO / SEM in India

    2. Shashank Sathe, VP IT & CFO
    >> How to become a SEO expert

    3. Vijay Dalwani, Director (Operations)
    >> SEO/SEM is more Marketing less Technology

  • SEO is your best friend in recession by Deepak Chauhan

    Date: 2009.01.21 | Category: deepak chauhan cio, nevil darukhanawala, seo expert india, seo expert mumbai | Response: 0

    The mere mention of the words SEO / SEM makes people think about technology and the complex processes involved in implementing it. However, this is a misconception. Technology is only the last mile and plays only 10 percent role in the actual SEO / SEM activities.

    By using SEO / SEM on your website, you are acting as a guide or a friend to your customer. You are actually helping the customer find their desired information, product or service. You are doing this by understanding the customer’s search pattern as well as onsite behavior. In the next step, you are educating the customer and informing them that you have what they want, how they want and that too at a reasonable rate.

    SEM activities results in direct response by the customer to your business or website. There is immediate traffic. But care must be taken to ensure that you are able to satisfy the user expectation that is built by your SEO / SEM activity. Acquiring a customer or even a visitor to your website is costly. Reacquiring a disillusioned customer is even more costly because they not only do not come back easily, but may even have negative influence on many more prospective customers.

    SEO is a long term strategy and is mainly used for building the brand and increasing user / customer confidence in the product or service.

    SEO activities can include everything from identifying and using the right keywords to building up social networking, blogs as well as other community based activities. It is a subtle way of creating positive brand image and having an entire niche community on your side doing your PR and marketing at no cost.

    Whether you hire third party SEO /SEM experts or develop inhouse expertise, the most important thing is to be true to your business and to your customer. Provide all the necessary features and information needed by the customer for a pleasant web experience. Structure the website for better usability. Identify your target audience properly. Define the right keywords which will help the user / customer find necessary information on your website. Carry out SEO activities on a long-term basis and regularly monitor its progress.

    Genuine websites are invariably rewarded even by search engines because they too are fighting for relevancy and they too do not want to list something irrelevant and antagonize their users.

    About the Author:


    Deepak Chauhan is the CIO of DMCL, an Essel Group of Company which focuses on Internet and Mobile Entertainment solutions. He has more than 14 years experience in Internet domain, especially related to Entertainment. eCommerce and Online Brand consulting.

    He has worked with B4U Television before joining Essel Group. He is better known for motivating his peers and his team and taking them to productive heights. Deepak is instrumental in the successful implementation of DMCL’s flagship entertainment portal http://www.mypopkorn.com/ and prestigious http://www.veria.com/.

  • Return of the Seo Expert

    Date: 2008.12.17 | Category: seo expert india, seo expert mumbai | Response: 0

    (Kinjal and me at the Sunset Jacuzzi Room in Koh Samui, Thailand)

    For those who have been wondering to where have I disappeared…

    I am in Thailand touring Koh Samui, Phuket, Krabi, Pattaya and Bankgkok on my Honeymoon with lovely bride Kinjal and will be returning to Mumbai on 27 th December 2008.

    So if you have been missing my posts, here are my Top 5 recap:

    1. The Soul of the SEO Specilaist
    2. A SEO Expert thats right for you!
    3. Is your competition beating you with SEO?
    4. The Link Building Matrix (Reloaded)
    5. Why Search Engines love Blogs? And so should you!

    Here are the Top 5 as selected by the readers:

    1. Mumbai SEO Expert Series – Keywords Part 1
    2. SEO Guide to Article Writing
    3. Link Me Up Scotty!
    4. Are you leveraging your content?
    5. Why Blogging for Business is here to Stay!

    Cheers and see you all soon!

  • Is Content the King?

    Date: 2008.10.23 | Category: seo content services, seo expert mumbai | Response: 0

    From a SEO’s perceptive I would like to start by saying that content is not the King. Its original and compelling content that’s worthy of an in-bound link that’s King. For those who are not getting the difference, one has just to look at all the badly written, unreadable, rehashed and duplicate content that’s available online.

    In the quest to create lots of content and related keywords to rank, online marketers somewhere forgot that content writing is an art to excite, educate, entertain and enable the readers, and not a marketing function.

    Even search engines say that eventually search rankings will be mostly about the quality of the original content on your websites and blogs.

    We all know that having well written content on your website or blog is a must if you are to attract and induce the user to read further, to try out a new service, or buy a product. If the users do not find the content engaging they will not return to your website or blog. So why is there so much bad content being created online?

    Some companies and individuals assume that they will create multiple pages of similar, rehashed or quickly written content to get top ranking for multiple keywords and then somehow convert that traffic into business by giving marketing links, banners, affiliates etc.

    In short their objective is to deceive the search engines and the users into believing that they have valuable content for those keywords and get the clicks.

    Creating content solely for the purposes of making multiple entry pages for keyword ranking may seemingly serve its purpose in the short run (much to my irritation), but search engines are getting better at understanding content and its perceived value, so those pages offering no value other that for the purpose of linking and advertising will be debarred.

    Eventually we will live in a world where instead of finding ways of fooling users and search engines, companies and individuals will be focus on creating real value and content for their users, where each click will lead to informative, well written and resourceful content, but till that day comes (ever hopeful) we will have to make do with some of the crappy pages of content online.

    Is well written content the same as optimized content or seo content?

    No, SEO content or optimized content is written and focused around a specific keyword that you want to rank. You follow all the rules you would normally follow while writing interesting and engaging content for your users, and in addition you also ensure that your keyword (maintaining ideal keyword weight) is evenly spaced across the content, nicely blending into your writing.

    One word of advice, before hiring the services of a writer who claims to have an understanding of SEO, or the services of a SEO content services company, evaluate whether the people who you will be working with are original content creators or online marketers.

  • Keyword Placement Strategy

    Date: 2008.10.20 | Category: keyword placement, seo expert mumbai | Response: 3

    For those who have not read Success with Keywords Part 1, Part 2, Part 3, Part 4 and Part 5, I suggest you do so now. It will assist you in creating a list of winning keywords for your website focused around your business, products/services, target audiences, and competition.

    For those who have read and implemented the strategies mentioned in the Seo Expert Keyword Series would have created a list of winning keywords by now.

    All your hard work has paid off and your list of winning keywords is finally ready. This post covers all the possible places (on-page optimization) where you will need to place the keywords on the page you want to optimize.

    There are many conflicting views on this one but logically I have always felt that you should focus ONE KEYWORD PER PAGE only.

    Imagine a highly focused page where the keyword is strategically placed in a well written and captivating title , in the beginning of the description tag, in the keyword tag, and other meta tags like H1, H2, link text, and in the body content keyword weight, every 100 words place keyword appropriately into the content) of that page.

    Now is that not better than confusing the search engines with a page that contains six to seven keywords with some keywords placed in the Meta tags and body content. No there are sites with multiple keywords on the homepage that are ranked high, but keep in mind off-page factors like link building that influence rankings as well.

    As a SEO expert, I have learnt that there are always exceptions to the rule (eventually the search engines will become better at removing pages that are not up to mark or using spam), but we are not discussing exceptions cases here but rather those who are serious about their online business.

    It’s a healthy combination of on-page and off-page factors that will eventually determine your search rankings so it’s best to maintain best practices with long term view.

    Let’s get started to find relevant places to place your keyword to boost your rankings.

    1. Use the keyword in the domain name if possible. Now that may not be possible for many who have existing domains that don’t contain the keyword. You can also set up sub-domains with the keywords. Eg. my website www.seo-optimization-experts.com does not contain the keyword Mumbai (which is location), so if I wanted to boost my ranking for the keyword seo expert mumbai, I could set up a sub domain like http://mumbai.seo-optimization-experts.com

    2. Use keyword in the page name. Eg if your page is About us, rather than having a page seo-optimization-experts.com/aboutus.html, name the page http://www.seo-optimization-experts.com/seo-company-in-india.html (where seo company in India is the keyword for that page). Use hyphens (-) rather than underscores (_) while naming your pages.

    3. Make sure your keyword phrase appears in the beginning of the title and description tag. There are times where placing the keyword somewhere in the middle of the description tag is better, or even placing keyword twice, so don’t hesitate and try some combinations. Make sure the title and description reads well and is captivating enough.

    4. Use keywords in Meta tags like keyword, H1, H2 (heading tags) etc.

    5. Use keyword in the Link text (internal and external links that describe the link to your website).

    6. Use keywords in the body content. The first 25 words of your content should be keyword rich and then use the keyword phrase across the remaining content maintaining ideal keyword weight (I generally use the keyword once every 100 words).

    7. Check to see where your competition is placing those keywords, in which Meta tags, at what position etc.

    The key to success with rankings is to FOCUS and FINE TUNE your pages so that the content of the page revolves around the keyword.

    Note: Be careful not to overstuff your page with keywords as the search engines will label pages that have keyword stuffing as spam. Be moderate!