Archive for the ‘seo expert secrets’ Category

  • Seo Expert Secret: The Long Tail of Keywords

    Date: 2008.11.23 | Category: seo content services in india, seo expert in india, seo expert secrets | Response: 0

    What is the long tail of the keyword? It’s the longest version of the keyword phrase that you can target.

    Allow me to elaborate…

    Suppose we have to choose keywords for a company in India wanting to promote seo content services. The obvious choice for keywords that come to mind are seo content services, seo content services india and seo content services in india.

    Now what’s interesting is that seo content services, seo content services india and seo content services in india all have different rankings in search results, each having separate competition. As mentioned various times in my previous posts you should ONLY target one keyword per page. So would you need to create separate pages around each of these keywords? Imagine the nightmare for a seo copywriter having to write content around that.

    So which keyword would you select? After all you want to target users who type any of the above keywords and you are smart enough not to insanely create similar or duplicate content pages to target those keywords.

    The best option is to target the longest variation of the keyword phrase. By targeting the longest variation of the keyword you ensure the keyword phrase includes all the individual words seo, content, services, in, and india that you want to target.

    What about the keyword phrase affordable seo content services in india? Yes the chances are strong that there would be fewer users typing such a long keyword, but by using longer variations of the keyword phrase your page is now set up to handle various permutations and combinations the user may type, which otherwise would be lost within the keyword universe.

    Another example would be the keyword phrase seo experts in india. Now I could have also selected the keyword seo expert in india, but in this case I don’t stand a good chance to rank well for users typing the keyword seo experts in india. By using the longer version of the word expert (i.e. experts), I ensure that I target users searching for seo expert in india, seo expert, seo expert india, seo experts in india, seo experts, seo experts india.

    So the secret is out! By setting up your pages for the longest version of the keyword phrase will ensure that you get all the relevant words in your keyword phrase to work harder for you.

  • SEO Expert Secrets: Going Beyond Keywords

    Date: 2008.11.19 | Category: ask the seo expert, beyond keywords, seo content services, seo expert secrets, seo expert tips | Response: 0

    We all know that keyword and keyword phrases are the foundation of the search engine optimization process, but today we will journey into a world beyond the visible keyword universe.

    Well let’s face it, the search engines are getting better and better at figuring out relevant and the irrelevant pages, and the bad one are slowly getting weaned out. Search engines use complex algorithms and methods like LSI (Latent Semantic Indexing) to determine the relevancy and ranking of the page against the keyword typed by the user. Methods like LSI examine the content of the page as a whole, rather than trying to locate specific keywords placed strategically on the page (which has been prone to manipulation).

    This means that search engines do not require an exact match of your keyword phrase to find relevant pages. I am not saying that placing your keyword in the Meta tags, title, description, link text, heading tags and body content is not important for SEO, but rather that SEO experts will soon have to think beyond the standard keyword optimization of pages to achieve desired ranking results.

    What this means for your online business is that search engines will determine the relevancy of your page/keyword based on the content of the page as a whole using semantically close words, related words, similar phrases, and the relationships between the words to determine the relevancy and ranking for the page. At the end of the day, it’s anyone’s guess what the search engines will change or do next, but by following certain basic seo principles and good content practices you can safeguard yourself against.

    So it’s not just your keyword that’s important, it’s the right combination of all the words in your content that will matter eventually. Keep in mind the simple rule that the content of your page should have the right supporting context to support your keyphrase (s).

    While you don’t need to understand in depth the technologies and methodologies used by search engines, you do need to understand what impact they will have on your online business.

    So how does this affect your online business? It forces you to write more relevant and more compelling content. This is good for your business because you’ll have content that generates more traffic and conversions and it’s good for the search engines because it increases the quality of the content in their indexes.

    In your business is visibility in the search engines, targeted traffic and high rankings for your keywords important to you? Then you need to re-evaluate your seo content strategy and its impact on your search marketing goals.