Archive for the ‘seo expert services’ Category

  • How can Singapore SEO & Digital Marketing Agency help new businesses? A brief guide

    Date: 2019.01.10 | Category: business blogs, seo expert services | Response: 0

    Start-ups are always vulnerable to face losses at the initial stage, as they come up with new or innovative ideas. The benefit of a new idea is that it could get widely accepted as a new social as well as economic trend. But there is a drawback. The drawback is nothing but the risk of not acceptance of the idea. If the idea is not accepted, the start-up will fail miserably. However, in many cases, it has been found that despite having great ideas start-ups could not survive. Why does such a thing happen? Well, lack of exposure may be a reason. This is why a start-up business has to focus on business marketing with precision.

     

    For effective business marketing, various strategies have been pursued by the start-ups. Among those strategies, SEO should be the thing where more time and money need to be invested. How can SEO help the start-ups? What are the benefits of SEO for the start-up businesses? Answers to all these questions can be found below.

    1. Getting the Exposure

    The first and foremost priority of the start-up business is to gain exposure through effective business promotional tactics. No other business promotional methods could be more effective than SEO in this regard.  It can fetch amazing exposure with perfection. It can make a business popular among the targeted group of people. SEO is a form of online marketing, and people are quite habituated with the internet these days. Whenever they feel that they need something, they search for that thing on the internet. When they search on the internet, they generally use Google or other reputed search engines. If your business appears against their queries into the search engine, they would definitely pay a visit to your website.

    Now, at this point, we need to understand human behavior when they search something on the internet. Generally, people check the search results of the first page of the search engine. Hardly, they move on to the second page. Only a few people go to the third-page results. So, you should have your business to appear on the first page of Google or other search engines. Not just the first page, rank on the top end is required for the business success. This is what SEO does for your business. It helps your business to find an ace place in Google’s search page results. As a result, people can easily find your business, and that fetches business exposure that you badly need for your start-up venture.

    2. Cost-effective Business Promotional Model

    Start-ups have been initiated with low funding. Business owners do not want to put a lot of money in such ventures, as they have the risk factor in mind. As you have to deal with tremendous risk factors, you need to find innovative as well as cost-effective approaches for business marketing. Compared to various business marketing tactics, SEO is always regarded as cost-effective. It can save your money by a huge margin, as other business marketing techniques require a lot of investments.

    SEO requires minimal funding to start with. With a few basic investments on some tools, one can start with the process of search engine optimization. For SEO, different techniques or methods can be pursued for business promotional activities. The best thing is that all these methods are quite cost-effective. If you want convenience and high-end cost-effectiveness, you need to have a proper SEO plan. You should have a plan that includes different tactics or methods for search engine optimization. All these things will help your business immensely. Overall, SEO is more than perfect for the start-up businesses or even newly launched businesses that come with low funding for business marketing. To know more about SEO and to attain tactical SEO services, you need to get in touch with Singapore SEO agency at www.seosingaporeservices.org.

    3. Enhancing Brand Value

    Today, the success of a business has been measured by its brand value. A business must emerge as a brand which is globally recognized, as this will provide amazing exposure to the business.For enhancing brand value, it is important to focus on the business marketing aspect. You need to plan business marketing tactics or measures carefully. Among different business marketing methods, SEO works perfectly when it comes to business marketing or branding. It helps to build excellent brand exposure. It helps the start-ups to gain an excellent method to enhance the brand value.

    With different SEO techniques, it is intended that people come to know about a business or brand with more convenience. Lack of identity is a curse for any business, like any potentially profitable business may turn out to be loss-making due to the lack of exposure. With low exposure, a business cannot build a brand identity. SEO is such a business marketing technique that helps a business to become a brand name. Right from creating a brand identity to building brand value, search engine optimization helps a business in different possible ways.

    4. Find More Traffic

    Business will start becoming profit-making when people start purchasing the products or services that have been offered by the business. To make people buy the products or services, a business has to fetch the buyers towards its selling point. For a startup business, search engine optimization can do it perfectly. It can fetch more traffic on your business application or website. It can make your business popular within a small span of time. It also helps in creating awareness among the potential business employees. Eventually, it helps the businesses to promote and create awareness about its products.

    All these things help to build a positive impact in the minds of the potential buyers. As a result, the business starts flourishing with more exposure. It gets more traffic, and it eventually turns into more profitable as a business.

    Judging all these aspects, it should be started that business marketing through SEO can be extremely helpful for the small-scale businesses and startup companies. Where the risk is high and primary funding is low, SEO can emerge as the savior for such conditions. The only important thing is to focus on the business marketing process.

  • 6 Months SEO Value Pyramid & Time Line

    Date: 2010.05.17 | Category: seo expert services | Response: 0

    Recently I was doodling to explain the SEO Value Process to a new batch of SEO students, and we came up with the following SEO Pyramid. I thought of sharing this as it will be a useful “Guide” for SEO enthusiasts to better understand the SEO process, SEO value and SEO timelines.

    SEO Expert Services – Week 1

    1. We start Week 1 with Keyword Discovery and Analysis. This is the foundation of any successful SEO campaign, so it’s important to get the “winning” keywords for your business, services and products in the beginning itself. This process generally takes 4 to 5 days, and there are many useful free and paid tools to help you do that. Keep in mind; finding the right keywords is all about researching statistical, analytical and forecast data for keyword usage, history and competition over time, in specific geographies.

    2. In parallel, we can start work on On-page Optimization. The KISS (Keep it Simple ……) concept works great here. Keep in mind that each well optimized page can be a source of traffic and conversions for your website. I would suggest focusing each page on 1 to 2 related keywords only, with modifiers like location, industry, long tails and mis-spellings, included in Meta tags and the content of that page. If you have a CMS driven site, then ensure your CMS allows facility of giving unique title, description and keyword tag for each page, and that your dynamic URL’s are short and SEO friendly.

    3. Set up accounts for Google local, Maps, and Yahoo local and create/claim your listing. This not only helps the search engine identify the location (for geo targeting) of your business, it also puts your business on the local map for anyone searching for products and services you could offer. Local listings are displayed on the top of the SERP (search engine result pages), and many people want to do business with someone who is close by (types of businesses where service and personal contact is crucial) can reach your website almost immediately.

    4. It’s time to setup the Corporate Blog. This is going to become your most valuable asset to power up your keywords/ website and share valuable content with your visitors. You will be using the blog to post new articles, How To’s, testimonials, reviews, press releases, case studies, videos, photographs, PPT presentations and more. Both WordPress and Blogger offer free hosting platform – so get cracking.

    5. The last part of Week 1, you can set Google Analytics and Google Webmaster tools. These free tools will help you monitor the visitors to your site, visitor trends and demographics, entry/ exit pages, traffic sources, track conversions, performance of keywords, submit site maps, check on links and broken/bad links and a lot more.

    SEO Expert Services – Week 2

    1. We start Week 2, with Web Directory Submissions. These are the easiest links you can acquire, and there are many relevant, regional and niche web directories where you could submit your listing. Avoid directories that are not relevant to your business, products and services, though global directories should be included in the category your business fits under. There are many paid directories as well (Yahoo Dir, Business.com etc) which are great links to have, but I would be selective not to use up the clients budget in this activity, as it can be well spent in other places.

    2. Time to get social! Social Bookmarking sites are a great way to promote your content across user communities like Digg, Mixx, Stumble Upon etc . The trick is to get other users (or your network) to up vote, thumbs up, review or comment on your content. This makes the link you are building permanent, and leads to more traffic as users generally opt to check links (and vote up links) that already has many votes. They key to social enlightenment is participation!

    3. Announce you self, syndicate your Press Release. You can kill two birds with one stone here. Other than getting back good links to your website from the press releases syndications, a journalist may chance upon you story and make a National release out of it. Though ensure you have a worthy story first!

    4. Power up pages of your website. This is an easy way to power up the existing pages of your website. Take each page link and post across relevant social bookmarking sites, and get a few users to up vote, thumbs up, review, or comment on your content. Don’t try and bookmark all your pages in one day, but rather just 3 to 4 links a week. You don’t want the social sites to blacklist you for spamming. Tip: Don’t use social bookmarking sites for just link building purposes. Get involved in the community, make friends, help them, and ask them to help you.

    SEO Expert Services – Week 3

    1. The weekly content strategy. Each week you can create unique and useful content focused around the keywords you are targeting for that month. The types of content can vary – like articles, how to’s, FAQ’s, case studies, pictures, videos, testimonials, PPT presentations, press releases etc. This content can be posted on your corporate blog. Both your visitors and search engines will love you for this effort.

    2. The weekly syndication and promotion strategy. Each week you take the content from the blog and syndicate to select article sites, and promote across select social bookmarking sites. Get other users to participate by voting your content. Each type of content can be syndicated and promoted across relevant syndication channels. Eg. A press released posted on your blog can be syndicated to press release sites. A video can be syndicated to video submission sites. A How to article, can be syndicated to “How to” sites.

    3. You can also post your articles in social media sites like LinkedIn, Facebook, Twitter etc. Keep in mind social networking is about building a network of contacts (potential business) and enhancing brand communication and recall. There is little SEO value to be gotten here.

    SEO Expert Services – Week 4

    1. Get other bloggers to review your website. Getting links from relevant blog sites will go a long way in your SEO strategy. Of course you will have to figure out that no blogger will review and link to your site because they love you. An additional tip here is to power up the external blog review pages by promoting across select social bookmarking sites and getting vote ups. Powering important external pages that link to you will in turn power your keyword pages.

    2. Getting links from relevant websites. Get links from sites that are relevant to your business, products and services back to your important keyword pages. These industry links are “relevant” links and are highly valued by search engines. Tips: Avoid reciprocal linking unless it’s with very few select partners and not just for the purposes of link building. Another option, three-way link building is often tedious and filled with rejection. I would focus on “value” based link building.

    3. Get involved by Blog commenting and Forums Posting. Find a few blogs and forums related to your industry. Spend time each week posting useful comments on blogs, and post/ answer queries on forums. If you cannot create value to the discussion by blogger/ forums users, then its best to avoid this strategy. Also if you plan to place links in the comments and forum posts, then make sure those links add major value to what’s being discussed, otherwise your comments, posts will not be accepted. Tip: I avoid placing links in any of my comments and answers.

    4. The highly debatable paid links. While I don’t advocate paid links for various reasons, I have seen a few select power links make a world of difference to rankings. The tip here is to use this strategy after a couple of months of serious value driven SEO.

    5. Run monthly campaigns in social bookmarking sites to power your keywords. Each month choose one social bookmarking site from the ones you are participating in, and choose one story/article from the previous articles you have bookmarked. The objective in the campaign strategy is to get 15 or more users to vote up your content. This accomplishes two things. A chance that your story gets “hot” and as the author of the content you gain popularity. Hot stories get more votes and links. Also search engines like user voted stories for obvious reasons.

    6. Monitoring, Tracking and Reporting. Prepare weekly and monthly reports to track the links you are building. Prepare a report from Google Analytics each month showing progression over various metrics of conversion. A simple excel sheet work great. Also you can buy a good rank tracking software like Advanced Web Rank Manager, to track all the keywords and their progress over time.

    There we go folks. It’s the end of the first month, and as you can see there has a lot of effort that’s gone into your website so far.

    What has been accomplished so far?

    1. We have build a strategy that’s in alignment with the new link variables – Consistency, Relevancy, Diversity, Progression, Participation and Age of Links.

    2. We have enhanced the web, link, social and author reputation of the website.

    3. Increased traffic sources to the website by creating “valuable content” and syndicating the same across diverse and select web, user and social communities.

    SEO Expert Services – MONTH 2 to 6

    1. We continue to create different formats of content each week (articles, how to, faq’s, press releases, case studies, videos, pictures, PPT, white papers, interviews etc).

    2. We continue posting great content (articles focused around keywords we are targeting) on the blog each week, and then in syndicating and promoting that content (with up voting).

    3. We continue to run monthly campaigns in social bookmarking sites with maximum user participation (voting, thumbs up, reviews, and comments). The objective being to make the story “hot” and link worthy.

    4. We continue to source relevant links, blog reviews and industry related links.

    5. We continue to comment and post replies on favorite blogs and forums.

    6. We continue to build our network in social media sites.

    There we go, you have the next 6 months seo expert services plan in front of you. So let’s get started!!