Archive for the ‘seo expert tips’ Category

  • The cardinal aspects for assuring the proper ranking of websites on SERP

    Date: 2019.01.06 | Category: seo expert tips | Response: 0

    In the present world, there is a lot of confusion as conflicting data is present with regard to the choice of a suitable SEO agency. There is an undeniable reliance on the information available on the internet, and in the present era of technology, the livelihood of many individuals are inextricably linked with the cyber world. Running a business on the internet might seem like a very alluring idea,but in order to successfully lead a business in the stiff and competitive-commerce market, a person needs to select an SEO company in a sensible manner. Search engine marketing is a layered process,and everyone cannot be called a qualified SEO marketer. The client and business owner need to be careful while making a selection. The employment of unprofessional people who do not have expertise in the field of SEO will only hinder the process of website management and optimization.

    The need for taking a wise decision

    Time is something that cannot be recycled and loss of time for any business owner is a huge loss that cannot be repaired. In case of businesspersons who have opted for online business, conduction time will simply fly,and there will be too many tasks that have to be handled efficiently in too little time. This will defocus the business owner from the prime target of running the business properly. If the business owner does the optimization of the website on a daily basis,then it will be a struggling situation for the business person. The competitors that are present in the internet business zone might move forward while the business owner going through several loops of optimization will be stuck with those tasks. However, there is no need to fret as even small companies can acquire the services of an affordable company that deals with SEO.

    Knowing the criteria for selecting an appropriate SEO agency

    Better knowledge comes from better understanding. In the field of SEO, the business owners need to know the nodal points that will guarantee success in the field of online business. A few of these aspects are delineated below:

    • Determining the pricing of services by considering the expansion of the business

    Thereis many large-scale as well as small-scale businesses. The pricing when it comes to SEOservices differs greatly depending upon the size of the business. The notable SEOcompanies will be able to provide the clientswith variable service charges depending upon the business establishment. The web pages of businesses that belong to different categories also needsuitable handling. All reputed SEO agencies will have experts that can suit the optimization process according to the kind of the business. The individual strategies that are present for marketing are built with the target business goal and audience in mind. Experts know this fact well that one approach can never suit all businesses in the same manner and hence work to develop unique methods that will ensure effective optimization. Often business owners try to go with the generic approaches as it is simple and used often but are such practices are followed then the uniqueness of the content will be lost as the blueprint itself is not unique when generalizations are used. If a person is looking for highly flexible services and fair pricing, then one can surely visit Vision Smash.

    • Analysis of the ranking of pages by search engines

    Ranking and positions are inextricably interlinked. When it comes to acquiring traffic for a website then ranking becomes an important factor. If the website is not ranked by a search engine, then it will be invisible to the end user. The experts that deal with SEO know the significance of search engine ranking,and for this reason, they build a meticulous plan so that the highest ranking can be attained by the client’s website.

    • Strategies for building quality links

    Reciprocal links and unidirectional link are very important for a website. These act like indicators for search engines that enable a site to feature in the result page in a higher position. The linking of a website has to be structured in a proper manner, and advanced approaches for analytical purposes are also kept so that improvisations are introduced for the sake of improvement.

    • Communicating with the SEO personnel

    Interaction is not possible without suitable communication. When an SEO expert is hired, then the person will take all the information from the client and ensure that the client has the necessary contact information for contacting the SEO expert for clarifying any queries or for discussing any new issues. The SEO expert is also responsible for providing the client with the necessary updates related to the progress of the website.

    • Generation of Reports

    All professional SEO companies work on a regular basis and do not need information now and then, but the client has to be updated regarding the progress of the website which is why monthly reports are generated for the client. The report is not only a document that makes the business owner aware of the changes introduced in the website but is also a report that evaluates the efficiency of the SEO services given by the company.

    • Allowing the room for focusing on business objectives

    When a professional SEO companyis contacted, then the business owner can rest assured that tasks will be done on time and without any disturbance. Once particular services are chosen then the SEO agency will start working on those points and will not bother the client in any way. The experts know their tasks well and also know how to conduct those tasks. Therefore, after acquiring the services of an SEO company the business owner will have the scope to focus on the business objectives and related goals.

    Wrapping things up

    Therefore, a business owner should be extremely selective about the SEO company and should ensure that correct steps are taken for raising the position of the website on the internet.

  • SEO Expert Discusses Google Unbanned Process

    Date: 2011.12.19 | Category: ask the seo expert, seo expert tips | Response: 0

    SEO experts of any company do not violate any SEO rule but then also there are chances of getting sites excluded from index of Google. Being a major search engine, Google keeps a watch on SEO best practices and remove misbehave sites from its index. On getting banned by Google, a company running a website is not allowed to rank its URLs on Google search engine and thus looses traffic. It becomes important for the business of the company to get unbanned from Google which is long and drawn out process. Google bans a site which has lot of keywords or its pages are linked to bad sites. In order to get ideas of practices that should be avoided SEO experts must read articles on over optimization. Also there are necessary steps need to follow in order to get Google reconsideration for getting banned.

    The site is banned by Google if its web pages do not show up in page indexing of Google. In order to include a banned web portal in Google index the company has to put a reconsideration request. While sending a request to Google one must be polite enough to receive a positive feedback. Also inform them about the site background and the proofs of the spam clicks on site which will indicate the seriousness of resolving problem to Google representatives. The company has to do in depth research so that Google firm must come to know the unbanned request. SEO expert in the company has to remove all spam, delete the links to bad sites and make the changes so that the site must meet the requirements for reconsideration. One can simply make use of Google webmaster tool to put a request. Always provide proof of the site changes made by experts and thank Google representatives for time and effort they are taking to solve the problem.

    The company has to be patient after requesting for reconsideration as it can take weeks for representatives to contact and answer the suggestions. It is important for experts to send follow up email periodically to Google in order to know about the situation. This will help company to be in good graces and get a good response from Google to fix situation. The unbanned process information helps any company to include its banned site in Google index and start making business.

  • SEO Expert Secrets: Going Beyond Keywords

    Date: 2008.11.19 | Category: ask the seo expert, beyond keywords, seo content services, seo expert secrets, seo expert tips | Response: 0

    We all know that keyword and keyword phrases are the foundation of the search engine optimization process, but today we will journey into a world beyond the visible keyword universe.

    Well let’s face it, the search engines are getting better and better at figuring out relevant and the irrelevant pages, and the bad one are slowly getting weaned out. Search engines use complex algorithms and methods like LSI (Latent Semantic Indexing) to determine the relevancy and ranking of the page against the keyword typed by the user. Methods like LSI examine the content of the page as a whole, rather than trying to locate specific keywords placed strategically on the page (which has been prone to manipulation).

    This means that search engines do not require an exact match of your keyword phrase to find relevant pages. I am not saying that placing your keyword in the Meta tags, title, description, link text, heading tags and body content is not important for SEO, but rather that SEO experts will soon have to think beyond the standard keyword optimization of pages to achieve desired ranking results.

    What this means for your online business is that search engines will determine the relevancy of your page/keyword based on the content of the page as a whole using semantically close words, related words, similar phrases, and the relationships between the words to determine the relevancy and ranking for the page. At the end of the day, it’s anyone’s guess what the search engines will change or do next, but by following certain basic seo principles and good content practices you can safeguard yourself against.

    So it’s not just your keyword that’s important, it’s the right combination of all the words in your content that will matter eventually. Keep in mind the simple rule that the content of your page should have the right supporting context to support your keyphrase (s).

    While you don’t need to understand in depth the technologies and methodologies used by search engines, you do need to understand what impact they will have on your online business.

    So how does this affect your online business? It forces you to write more relevant and more compelling content. This is good for your business because you’ll have content that generates more traffic and conversions and it’s good for the search engines because it increases the quality of the content in their indexes.

    In your business is visibility in the search engines, targeted traffic and high rankings for your keywords important to you? Then you need to re-evaluate your seo content strategy and its impact on your search marketing goals.

  • SEO Expert Secrets: One Keyword per Page

    Date: 2008.11.18 | Category: seo expert, seo expert india, seo expert tips, seo keyword tips | Response: 0

    I have mentioned several times in my previous posts that it’s best to target one keyword phrase per page but there may be situations where you may need to place two keyword phrases on one page.

    There are many different opinions about this technique in the seo world, and many top ranked sites have a long list of keywords stuffed into the keyword tag on each page. There are many reasons why these sites with multiple keywords could be ranking high, like quality and number of links, link reputation and sometimes even age of the domain.

    But I ask you, if you were a search engine which would you prefer, a page with one keyword and the Meta tags and body content of the page focused around that keyword, or multiple keywords on a page with no focus.

    Assuming you are onboard with me on this (or just feel like reading further) let’s see how we can optimize two keywords on one page!

    An example:

    On a page offering seo content services, you may want to target the keyword phrase seo content services and seo friendly content services. It hardly makes sense to create another page focused around seo friendly content services, and yet we want our page to be set for the exact match, as well as the inexact match.

    To explain further, though our primary focus is to target users typing seo content services, we also don’t want to lose out on users typing in seo friendly content services. At the end of the day one never really knows what the user will type in exactly while searching for products and services you offer, but if a user types in seo friendly content services, and if your page is optimized for that exact keyword phrase, it would rank higher than a page that is optimized around seo content services only.

    SEO Expert Secret Tip

    If you had just one keyword phrase, you would have placed that keyword phrase in the Meta tags like title, description, heading tags, link text, image names (works for some engines) and in the body content of the page.

    In case of two keyword phrases for a page, we would have the Primary Keyword phrase, and the Secondary keyword phrase that needs to be placed strategically on one page.

    The Primary keyword phrase is used in the title, other Meta tags (except in the description tag) and in one well written sentence in the upper content on the page.

    The Secondary keyword phrase is used in the Meta tags (description tag only, and what work nicely into the writing), and in one well written sentence each in the content on the page. After that use the individual words in both the keyword phrases within the content for that page as they fall naturally and reads well.

    There, now you have the secret to working with two keywords in one page.

    Also Read:

    Mumbai SEO Expert Series – Keywords Part 1
    Mumbai SEO Expert Series – Keywords Part 2
    Mumbai SEO Expert Series – Keywords Part 3
    Mumbai SEO Expert Series – Keywords Part 4
    Mumbai SEO Expert Series – Keywords Part 5
    Keyword Placement Strategy