Archive for the ‘seo expert’ Category

  • How to Get the High Quality Traffic to your Site That Converts to Business Leads

    Date: 2013.08.19 | Category: seo expert | Response: 0

    The amount of information and data exchanged between the visitors and the server of any particular web site is what is known as website traffic of that web site. Maximum percentage of Internet traffic comprises of web site traffic only. Greater the number of visitors on a web site, the greater will be the traffic on that site. Thus, the measure of website traffic reflects the level of popularity of a web site.

    Apart from the online methods, you can also resort to some offline methods for increasing the amount of traffic on your web site, like asking people to visit your web site for more information through business cards. Besides these, you can also adopt the methods of Link cloaking and viral traffic for raising the level of traffic on your web site.

    Viral traffic is another manner in which you can have an incremental effect on the traffic of your site. Many advanced tools such as The Trinity Code are there to help you out in your campaign of building high traffic which converts. It is just a technique through which you make use of viral marketing for increasing traffic of your web site. Viral traffic results when a large number of Internet users visit your web site as a consequence of high viral marketing and viral advertising. You can generate heavy viral traffic by connecting to the various forums, blogs, and mainly to Twitter.

    Generation of Heavy Website Traffic by Submitting To Private Blogs that Are Really High Quality

    Writing articles and using them to get traffic and rankings is a proven strategy that works over and over again. It might not be the best strategy around, but it is proven to deliver results with consistency. Many internet marketers are getting into the business of article writing. They submit their articles to the main directories and get paid. If one can submit to multiple mini private blog networks that are really high quality then the search engine can prove out to be far better and have more content.

    If one wants a source of automated one way linking from true and genuine web sites, he/she should consider using multiple blog networks. There are several networks to select from. There are many large networks one can find on the web, with over 15,000 member blogs available to post to. Due to the large number of blogs, it becomes more difficult for the search engines to pick up a single linking pattern.

    Combining traditional article marketing with posting to a blog network has brought lots of top rankings and traffic in the last twelve months, more than one could have dreamt of before. If one has multiple web sites or blogs where one would like to have better rankings for, he/she really must consider submitting to multiple private blog networks that are around and give one a-go.

    These networks are used profitably by some online retailers to make profits. It is the sites like these who give them quality traffic, back-links and classification which can raise their income to six figures a year. The reason these private sites offer much higher performance, is being private, they are not spammed and thus secure a high Page Rank and Domain Authority. All public article directories, including Ezine Articles, Go-Articles and several have been spammed to death. After the Google Panda update, it gives you all the more points to spend less time submitting content to these low quality article directories.

    The other beauty of the blog network is that it comes with built in article spinning functionality. This means that unique versions of one’s articles are published to the member blogs giving me opportunity to rank for several keyword phrases from the one base article.

    Author bio: Elena Brown is an internet marketing specialist who works in a reputed marketing firm in London. She has recently checked out and reviewed about The Trinity Code program which is worth to try out. This is a high quality program that helps in generating high traffic and search engine rankings without any risk of getting penalization. One should definitely check out the system to get the benefits it offers.

     

  • SEO Vs Content Marketing: Which Should be the Cornerstone of Your Online Marketing Strategy

    Date: 2013.06.28 | Category: seo expert | Response: 0

    One of the great debates among webmasters is the question of where a business should anchor its online marketing efforts. Obviously search engine optimization (SEO) is important. A site needs to be designed to be picked up by the search bots. But, even Google says content is king. That has given rise to content marketing, an idea couched in the belief that attracting visitors with relevant content is the way to go. Which one should be the cornerstone of your online marketing strategy?

    The case for SEO

    SEO is an absolute bedrock strategy. Even if you aim to focus on content marketing, a certain level of SEO work needs to be done to get a website off the ground. Bringing in visitors by way of search is the simplest way to attract new customers. The majority of new conversions on a website, whether it is a content site, an ecommerce site or a landing page site, are going to originate from search engines, especially Google.

    SEO is about designing your website to ensure it has optimal appeal to the search bots. On-site SEO means integrating all your content with a structure on-page that ensures the bots will scan the site and index it well for certain keywords. Off-site SEO means link building with relevant sites to direct the bots to your site.
    The case for content

    In the last year, Google has been getting fuzzier on what it says about link building. Google has long been wary of its dependency on link structure and PageRank as the base signals that it uses to rank sites for search results. The problem is, from a mathematical standpoint, how do they quantify good content? Google has committed billions of dollars to solving that problem. Increasingly, the signs are that Google believes it has solved it.

    Google has been changing its webmaster guidelines in recent months. It is now strongly emphasizing the idea of “content that users want to share” rather than “content that gets linked to.” Of course, many SEO firms are skeptical that Google is serious, rather than just trying to make the issue a bit foggier. Those SEO workers that take it seriously have been engaged in a small run on content brokerage websites since Google announced this.

    At the end of the day, your content is Google’s product. It behooves Google to provide users the best content available. That means that whether or not Google can ever quite crack the nut of quality content, they are always going to keep trying.

    Likewise, there is a lot more to online marketing now than just search. Social media matters a lot more now. Getting some link love from a couple major Twitter feeds can launch a website into the big time. Facebook likes are important, too. Instagram and Tumblr are rising. Social media is rapidly become a second pillar to support online marketers.

    Conclusions

    While this is probably long overdue, it also makes it much harder now to do online marketing. The days of keyword stuffing and link spamming are long over. Likes and retweets matter. Social media signals matter. Even within the old school search marketing and SEO niche, Google is doing its best to steer closer and closer to a system that judges content quality and appropriateness for a search, rather than just crass popularity via PageRank and link anchor tags.

    This means that online marketers must adapt. SEO is far from dead. SEO with Orangesoda.com and other online marketing firms should be seen as a bedrock layer. On top of that bedrock of SEO is where your site’s foundation of content marketing belongs.

  • Hire An SEO Expert Australia & Experience The Difference

    Date: 2013.03.05 | Category: seo expert | Response: 0

    Search Engine Optimization, over time, has turned out to be an effective medium of escalating traffic to one’s website.  This helps one increase one’s revenue and that is the ultimate goal of all marketing efforts.  If you are in Australia, you can avail the help of an SEO expert Australia.

    The reason why it is suggested to work with experts in the field is because they come with experience and know everything that has been transpiring in the industry.

    Following are a few things worth knowing about SEO:

    • The Main Changes in SEO

    Over time, SEO changed into a large industry filled by companies, individuals and many others who are skilled. Selecting the appropriate service supplier for your web site requirements might be a great task for you. But, when you are using the right Search engine optimization knowledge, making the decision would become much simpler.

    Examine for results

    • How to inquire for best SEO expert

    While you will go with the method of choosing the right professional, try to avoid asking his/her qualifications and abilities. Although these types of inquiries are important, you should only know that s/he boasts of a result oriented approach to work. Look at what the expert has done in the past and you would be on your way.

    • The abilities

    The truth is that an SEO expert Australia should have the ability to identify the requirements and previous issues of the web site before initiating the SEO process. Eventually, he or she should think about distinct methods to make the web site land to the first resulted web page of any search engine. Different kinds of businesses possess different requirements for their web sites. Customization, hence, is a valuable feature to look for.

    Know what’s going on

    • Things while person hires SEO expert

    Hiring SEO expert Australia for your web site needs does not mean that he or she has the entire authority to go with methods without requesting your viewpoint. Educating yourself of what is actually happening in the industry and generating results will assist you in analyzing the performance of your expert better.

    It is really a fact that some search engine optimization service companies use dishonest ways to create traffic to some website as well as bring the company to the very best rank of Search engines. Search engines like Google do not entertain this particular practice. Search engines, as a whole, penalize web sites which are not doing SEO by ethical ways. Therefore, it is essential that you ensure that only ethical means are being utilized by your SEO expert to help you reach the top.  This wouldn’t be possible by mere conversation; but, it is necessary that you get into a contract with your SEO expert and get this term included in the same.  This would relieve you of any worry of unethical practices being used for the same.

    This Post has been written by Kamal Khetan and also he is listed in Forbes. To know more click here.

  • SEO Expert in India – Gain Popularity for your Webpage

    Date: 2012.10.25 | Category: seo expert | Response: 0

    SEO or Search engine optimization improves the exposure of a web page on the World Wide Web. The search results are displayed in a sequence where the website, which is more relevant, is displayed first. The paid links that show up before the organic results are known as Sponsored links. On displaying it first in the result, it gets greater number of visitors. SEO also supports different types of searches based on image, video, news, etc. As the use of SEO is increasing many SEO experts in India are available to offer their services.

    There are many companies offering this facility. These companies provide know-how in consultation, management and execution of SEO. Before starting to use SEO, one must understand all the strategies behind it. This is made easy by the experts who can help you with SEO and its implementation.

    Methods used by SEO

    There are three major methods used by SEO expert in India when dealing with search engine results.

    Web crawler is a program that goes through the World Wide Web in a systematic manner. Certain search engines function on a paid submission service where crawling would be set as per a fee or cost per click. While scanning a site, the crawlers of a particular website consider several factors about displaying the link of a particular website. There are cases when certain sites are not to be crawled. On the other hand, a specific web page can be given more prominence by cross-linking the pages of the identical websites. This gives more links to the prominent page, giving it more importance. This method is called Increasing prominence.

    SEO tools:

    SEO expert in India provides several SEO tools one can make use of Some of these tools are:

    The Open Site explorer provides an entree to unparalleled link data.

    Another tool is the keyword difficulty tool, which is used to study the present keyword landscape.

    SEOmoz toolbar is a toolbar, which provides a variety of information while browsing the internet.

    Using the above tool, SEOmoz, one can get access to all tools that are available with it. There are many exciting new Beta tools, which are made available to advance users. This helps in making SEO management easier and less time-consuming.

    An SEO expert in India would be able to help you find keywords that are searched by local consumers. These keywords can then be skillfully integrated into your website so that it appears on search engine result pages.

    There are many online stores, which provide SEO. One can also get a trial of SEO and understand it more. An SEO expert in India provides software for easy implementation of SEO. One can get a large number of SEO tools and resources. There are many tips and tricks available from where one can get better understanding about SEO.

     

  • What is SEO for the Common People?

    Date: 2012.10.21 | Category: seo expert | Response: 0

    SEO or Search Engine Optimization rose to fame as quickly as the Internet became a must in every household. It is common for people to find an enterprising opportunity with every update in technology. That’s why it is no longer surprising that the Internet became a busy business district in just a short span of time.

     

    One of the strongest frameworks of e-commerce is SEO. It is the life and soul of every webpage, seeking to rank high in search pages. But what is SEO, especially to the common people who are not even aware they can take advantage on its potential benefits?

     

    SEO in Layman’s Term

     

    We all know what the Google page is. It is what we use to find just about anything we need. We enter a word or phrase on the search bar and millions of results will be brought back to our attention.

     

    With so many websites operating in the wired world, it is not at all surprising that you get millions of results for a single search keyword. Just like in anything, those that are shown in the early pages (1, 2, 3) will have better chances at getting clicked. The websites that are shown in the early results page will have a better chance at getting that user visit their site.

     

    That’s what SEO is about. SEO is a way that will help you achieve a rank at the early results page so you get a greater chance at getting clicked, which will then drive your traffic. Visitor volume is where you will draw your revenue from, no matter what kind of Internet business you are into. Whether you are selling goods and services or mediating for a fee, you will not be able to grab a chance at a client if your site has never been visited.

     

    How SEO Works

     

    Then again, driving up your site’s rank at the search engine results page is more than just making a drum roll. It is also about working hard to give your site that rightful chance. The key is in the “keywords”. You must use keywords or key phrases that mostly your potential audience would type at the search bar.

     

    However, this is not just about stuffing your website or web page articles with keywords. You also need to use keywords well enough because search engines “value” the value of your article and the web page in general.

     

    Aside from strengthening your content, there are also other techniques that will help you raise to SEO royalty.

     

    For one, it matters if you are a blogger and you consistently make comments on blogs that are relevant to your own content or website.

     

    For another, you should also keep in mind that images or your visual content also matters. So make sure that you pay attention to your website layout as much as you would to your website content.

     

    There, those insights should give you a clear perspective of what SEO is all about and how you can take advantage of it in making your Internet business flourish. After learning about the basics, it is up to you to learn more, especially about the technical aspects, including meta tags, XML sitemaps, and whatnot.

     

    What’s important for now is that you understand what SEO is about and how it can make or break the amount of revenue you can earn for your website.

     

    Dick is a free lancer writer of www.bestinlife.net/

     

  • Mumbai SEO Expert Series – Success with Keywords (Part 2)

    Date: 2012.01.13 | Category: india, mumbai seo expert, seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Response: 0

    For those who have not read Success with Keywords – Part 1, I suggest you do that now, and then this article will make a whole lot of more sense to you.

    As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website www.seo-optimization-experts.com.

    A quick recap… My keywords list now includes Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.

    Now let me list out the seo services I offer:

    1. Keyword research
    2. Optimization services
    3. Content creation
    4. Link building
    5. Directory listing
    6. Consultancy services

    Now how would someone search for seo related content services? You got it, by searching for seo content services mumbai. I have added the location in the keyword, as explained in Part 1, so I won’t get into detail. In this way I can list out all the services I offer and create compelling keywords that the user would type to reach my website. The above list could have been created based on products I offered as well.

    As you can see, by adding the services in my keywords, I have created focused keywords based on services that I can actually offer. There is no point in targeting keywords just for the additional traffic and then having no value to the user on the link. The search engines dislike that, and many websites that capture keywords but have no content are soon being banned from the listings.

    My new list of keywords can now include: seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consultants india.

    And the more competitive keywords would be seo content services, seo link building services, seo directory services, seo services. Generic keywords have lots of competition, and as in everything else with life, good things come only with time, commitment and patience. So while your local keywords start the ball rolling, always keep targeting the bigger pies of traffic.

    I have seen companies generally tend to start slagging in their seo strategy once they start getting good rankings for a few of the non-competitive keywords.

    There is no better way to say this…so I will say it straight out…forget about seo and your online business, if you plan to stay committed for just 3 months, 6 months, or even a year. Search engine marketing is a marriage and once you commit there is no turning back.

    It only takes a few weeks to undo all the good online business you have been doing for the past year, so make seo part of your integral business strategy.

    Don’t think that you have to focus ONLY on your products or services. What are your USP’s, something you offer and no one else can? What are your customers looking for when they come online? Give them the information they’re looking for, and you’ll be pulling in targeted traffic from keyword areas that you may never have considered before.

    And, most times, those keyword areas are much less competitive than trying to target your individual goods and services. That doesn’t mean that you shouldn’t target your products — only that you need to look at other avenues from which to pull traffic as well.

    The journey has just begun, and the path ahead is full of surprises and mysteries to harness the true power of your online business.

    In my next post in the Mumbai SEO Expert series I will explore the target audience I hope to attract and see what kind of keywords and keyword combinations come up…. (To be continued in Part 3)

  • What’s in a Title?

    Date: 2012.01.13 | Category: mumbai seo expert, seo expert, seo expert india, seo expert mumbai | Response: 0

    Any SEO expert worth his salt will tell you that the title tag title (don’t neglect me title) is one of the most important tags for seo, and yet the most neglected.

    While explaining to a client about rich targeted keywords, traffic generating blogs, rss feeds, article submissions, link building and directory building, social networking and social bookmarking, wiki’s, youtube, adwords and other such popular SEO’s big guns, one tends to ignore explaining in detail about the little meta tag called title. So just how important is this title tag?

    Ask a journalist about the title aka headline and he will tell you it’s the most difficult part of writing a story for it can make the difference whether the story one so painfully wrote amidst the hills of Afghanistan, is read by the reader or not. If the headline does not trigger the reader within 2 seconds of reading it, they can choose to skip to a better story. It’s not that the reader would not have found the story itself interesting, it’s just there is an overload of information out there, and just 24 hours in a day, so it’s up to the journalist to captivate the reader with his headline. At the end of the day, no journalist wants to wind up having his mum and close related family as his only audience.

    How does this story translate when it comes to understanding the significance of the title when used in the virtual online world? In an online scenario a visitor enters his keyword phrase in the search engines text box for e.g. the user types in Seo expert in mumbai hoping to find a suitable seo expert in mumbai.

    Let us assume that using brilliant seo techniques, a seo expert, say like me, ensures that my website’s link www.seo-optimization-experts.com comes up in the first three listing in a Google search. Now that quite an achievement, but before I can give myself a pat on the back, I have to see if the user is actually clicking on my websites’ link or not? If SEO opens the door, it’s the title tag what invites the visitor to come in to check out the goods.

    What conveniences a visitor to click on a website of a seo expert in mumbai who is listed on the 5 th place rather than a seo expert in mumbai who is listed #2 or #3 place. To understand this you have to understand the visitor’s mind when it comes to choosing a link they feel would satisfy their need of finding a seo expert in mumbai.

    Honestly there is no good way to find out what the visitor is thinking (probably about this bad ratings due to lack of a good seo expert) when they choose a link over another, but we have to do our best to find new and innovative ways to entice the visitor to click on your link, and not your competitors.

    The title tag is what the visitor sees in the search engines results page for e.g.
    When you search for seo content services in india on Google, you will find www.seo-optimization-experts.com raked # 1.

    Now what do you see on the search results page.

    SEO content service in India at affordable rates! (This is my title tag)

    SEO content services India, is a team dedicated to delivering high traffic to your Web site? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy. (This is the description tag)

    So would the above title and description convenience you to click to my website. I would like to hope so.

    Notice how I mentioned affordable (people always like the price feel good factor) in both the title and description. Like price, time is also a good factor to include in title wherever applicable e.g. SEO content services 24 hour delivery. Asking the visitor a question in the title or description can entice the visitor to action as well, as in the modified example below:

    e.g. Do you need affordable seo content services in India? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy.

    I have ensured the keyword “seo content services in India” is present in the front and if possible again somewhere close to the end, in both the title tag and the description tag so that keeps the search engine happy.

    Be creative! A title tag should build curiosity, educate, offer value, put forth a question, or grab your visitor’s attention in any way. After all even the best written titles and descriptions if they don’t entice the visitor to click to your website are of little use. Try and build trigger to action for all keywords, it could include certain USP’s your product or service has, some highlighting benefits, or an offer to hard to resist.

    Once you have a great title and description, keep working on it, check your Google analytics to see which of your titles the users are clicking, and which of them they are not. Don’t be afraid to play around with different titles to see what works and what does not.

    Tips for choosing a title that captivates:

    1. Use copy that triggers certain emotions or call for action on part of the visitor
    2. Build the “what’s in it for me” factor into your title copy
    3. Create honest titles that are related to your sites content
    4. Keep the title around 80 characters and your descriptions around 200 characters.
    5. Spend as much time understanding the title, what will make it more captivating, and what will entice a visitor to click through.
    6. Build important keyword phrases into the title and description ensuring it still reads well

    While the above are a list of things you should be doing, there are a few things one should never be doing like keyword stuffing, where the keyword is repeated unnecessarily in the title and description just for the purpose of fooling a search engine. The search engines are smart enough to figure your little ploys, so unless you want your pages to be labeled spam, don’t stuff the keywords unnecessarily in your meta tags. Make sure you read the tile out aloud to see how it sounds. The visitors do the same thing, they read out your title in their minds, so if it makes sense to you, hopefully it will make sense to them.

    Also avoid using terms like “best”, “top”, “guarantee”, “world class” etc which are generally used in traditional marketing…in the online world there are a lot of useless guarantees floating and no one takes them seriously anymore. Certain words are stop words for search engines … basically they are words that add little or no value to the sentence like where, how, or, not, but etc. List of stop words available at http://www.google.com/support/bin/answer.py?answer=981.

    In life we take the titles a bit too seriously, marketing manager, father, president of goofy club, great golfer, and many more.

    In seo practice, we need to take the TITLE, A LOT MORE SERIOUSLY.

  • SEO Expert Explains SEO Competitors Analysis

    Date: 2011.12.12 | Category: seo expert, Seo Expert Guide to Search Engine Optimization | Response: 0

    SEO performance of any company is poor if the competition in its market is really tough. In any market SEO expert working for a company has to always keep an eye on success and failure of competitors. There are some steps that can be followed to analyze SEO competition. It becomes easy for an expert to identify competitors of the company with an offline business. Then the portals of competitors are checked by SEO expert who further applies SEO activities to the site of company. Other method to analyze SEO market for a company is through keywords. Consider a firm expecting a business related keyword to rank on first page of search engines such as Google, Yahoo and Bing. It is true that person hired by the firm for SEO will look out for competitors online through the keyword.

    The design, quality of content and URLs of pages must be taken into consideration while analyzing websites of competitors. Due to this firm will receive lot of information about the professionalism in its SEO market space. A company can use Website Keyword Suggestion tool to check the keywords that will perform well for its site in search engines. No one can judge the base keywords by looking at title, headings, Meta tags, image tags and URLs of competitor web pages. So it becomes important for any company to make use of online available tools. As back links are the backbone of good SEO, checking of competitors back links using online tools is mandatory. Other factors needs to be checked during competitive analysis are indexed pages and page rank of sites.

    As Facebook, Twitter, LinkedIn drives more traffic to any site the companies must also check social media presence of their competitors along with SEO. Social bookmarking platforms contribute a lot to search engine rankings and must be analyzed. Pay per click (PPC) drives quality traffic and boost organic rankings in Google, Yahoo and Bing. Google Adwords is the preferred choice for PPC that webmasters will use. Thus pay per click campaigns of competitors are analyzed by SEO expert before starting PPC campaign and SEO for a company. The competitive list of any business is long one and thus becomes impossible to track each of them. Thus it is important to note down the sites that pop high in search results using Google. SEO competitive analysis is must for any website.

  • SEO Expert Explains Optimization of Website for Mobile Search

    Date: 2011.11.29 | Category: right seo strategy, seo expert, seo expert consultants | Response: 0

    Mobile search is increasing rapidly in the market and has its own rules that are totally different from the rules of traditional desktop search. Thus it becomes important for SEO experts to adapt mobile searches requirements and there are many points to be considered while optimizing web portal. Users in any part of the world search for a product in mobile through shorter key phrases or keywords. So SEO experts think of one or two words key phrases if they are optimization a site for mobile search. Whenever users access their mobiles to search for products then they will look out for stores that are close to their places. In other words the searchers on mobile target mainly local places that are they look for things in the neighborhood. Daily news, weather, sports results, latest information are among the popular mobile search categories and these are related to location as well as time. It is mandatory to optimize a website with such categories so that the mobile search visitors are able to find the site.

    SEO expert can also suggest a business company to have separate versions such as desktop and mobile for its site. One has to rank sites in top three positions of search engines page for mobile search optimization. In order to bring in more traffic on a site from mobile search SEO experts has to submit the URL of the site to mobile portals and directories online. Also the directories where site URL is submitted must be related to business of the company. There are some mobile standards that are needed to be followed in order to make the spider crawl site pages. SEO consultants refer W3C guidelines to check the mobile standards and use software to convert sites into mobile format. Meta.txt is a special file which is indexed directly by spiders of search engines even if rest of the site is not accessible. In Meta.txt file one can add keywords and descriptions to have a greater effect in mobile search market.

    Make use of shorter texts as mobile users do not have time to read lengthy pages. Typing efforts can be saved by predictive search which is very popular with mobile searchers. Apart from getting visitors to the site, regularly look your site display on mobile screen and if it is distorted then the visitors will run away.

  • Use of Robots.txt by SEO Expert

    Date: 2011.10.17 | Category: robots.txt, seo expert | Response: 0

    By Seo Expert India team: 

    A web portal has many web pages with images, content, JavaScript and CSS files. The search engine spider crawls each and every page of the site and any duplicate content will impose penalty on the owner. Robots.txt file helps the crawler to decide the pages to be crawled or not. Consider two links having same content and if both the links are indexed by the crawler, then there is a possibility of receiving a penalty from search engines. Thus in this case robots file in the root directory of the site acts as a notification for the crawler to select any one link to index.

    SEO experts make use of robots.txt and save bandwidth by informing search engine spiders to exclude images, CSS and JavaScript files that are not required for crawling. Any web page cannot be indexed with the help of robots Meta tag which is not readable by Google, Yahoo and MSN. Thus robots text file is always used to inform search engines about the decisions required by the owner of the site or SEO experts.

    Robots.txt file allow search engines to prevent crawling the web pages and not the full site. If the web portal has sensitive data in any of its page, then robots text file will protect page from getting indexed and displayed on search engines. The location of the Robots.txt must be in root directory of the site and this will help search engines to find robots file. If the file is placed in other folder of the site then crawler will find difficulties in detecting it and index the whole site. The structure of robots file consists of user agents, files and directories. User agents are crawlers of search engines and disallow files as well as directories to get indexed. There is a serious problem if different user agent access to different directories and common mistakes such as typos, contradicting directories are made while creating a robots file for site. SEO experts check the syntax of Robots.txt using validation tools present online.

    In some sites, there are many files and directories that are required to be excluded from indexing. Thus SEO experts make use of online tools to create robots file which can be real pain if written manually. Robots.txt file help search engines spider to take decision on crawling of web pages in site and is considered crucial while applying SEO activities.