Archive for the ‘seo for ceo’ Category

  • Why does search engine optimization really matter for your site?

    Date: 2018.12.17 | Category: seo for ceo | Response: 0

    Almost everyone knows about SEO. Search engine optimization is the core of any digital marketing campaign. Learning the definition of SEO and the factors that control a site’s performance on the web is quite easy, but figuring out how to make a working website search engine friendly in real life is quite tricky. There are over 200 ranking signals Google weighs to rank a site. Memorizing the list is not that much of a big deal, but finding new ways to exercise the theories in real life is the problematic part.

    That is where you need help from the search optimization agencies. They can help you find out how your website can pick up performance.Whether it is a complete audit of your working website, or a simple update of your site’s core code, having experts on your team is necessary. They can not only point out the flaws in your current website design and management, but they can also alert you when Google updates its algorithm or policies.

    Why do websites want to be SEO-friendly?

    One of the leading reasons people want their websites to remain search engine friendly is because staying on top comes with certain perks like high CTR (Click through Rate), high organic traffic, and a visitor’s group that is ready to convert. The first page of Google search results garners over 93% of the total traffic. No one visits the second and third pages. Apart from securing a place in the first SERP (Search Engine Results Page), you need to ensure that your site achieves a high rank. The first three ranks are the decided winners in the SRL (search result list), but Google has now introduced the Answers Box and the Suggestion Box. So, there is a little more to ranking and SEO than yesteryear’s search engine agencies know. You need a world-class search optimization agency that knows the ins-and-outs of Google algorithm changes and updates.

    Why do you need SEO now more than ever?

    There may have been a time when SEO was all about keywords, search terms, and link farming. The world of search engines is a lot different now thanks to smart algorithm updates. The introductions of Hummingbird and RankBrain have changed the SEO landscape beyond the recognition of any black-hatter. The search engine has become a lot smarter than it was even six years ago! It is impossible to fool Google with bad quality content, plagiarized content and keyword stuffing. RankBrain has enabled Google to understand the user’s intent, the intent of used keywords, synonyms, the context of content and much more. Creating an attractive website with value-adding content is the primary objective of any business owner to please the search engine god aka Google.

    Do you need the help of experts for your site SEO?

    Your content needs a boost

    Right now, even keyword centric website content is not enough to get high ranks. Your site needs informative blogs, FAQs, discussion forums, review sections, product descriptions, and customer testimonials to remain on top. That is a lot for any website team, and it is understandable why the best-performing sites have reliable SEO experts on speed dial. While you can manage your site’s SEO, it is almost impossible to do so with little knowledge and a cornucopia of free tools. Any site requires fully functional monitoring tools and at least one expert, who knows how to use them for the benefit of the site.

    You need help with the technical bit of SEO

    Apart from content, there are aspects of technical SEO that you need to learn about. Metadata, meta tags, SEO title, title tag, SEO slugs, URL structure and alt descriptions of the images are all part of the signals that affect your rapport with Google. With new sites, it is easy to upload meta descriptions and modify URL structures according to the Webmaster’s specifications. However, for websites that have been around for a year or more, there is a bunch of old and new content. Changing the title, SEO title, and other aspects to make it SEO-friendly is an insurmountable task for any expert. You need a dedicated team working night and day to “fix” these if you do not have the correct tools that can automate the process. SEO agencies not only have the teams, but they also have the resources you need to get your site up and running again in record time. 

    You need someone, who understands SEO

    SEO takes time! Some people believe it can generate results overnight and they cannot be more wrong. In the changing face of events, it is impossible to put a deadline on the results of the changes you might want to imply on your website. Whether it is uploading new blog content inspired by your new keyword research or it is updating your old CSS files, it will take some time to reflect on the results. SEO changes can take between three months and six months to take effect. You will need reliable monitoring tools that can tell you about changing rates of traffic, altering conversion rates and more while you are waiting for your brand new SEO strategy to work. Working with an experienced SEO agency will help you make sense of these changes, and it will also ensure that you are getting the best service for your money.

  • SEO for the CEO | Why most SEO strategies fail to deliver?

    Date: 2010.04.28 | Category: expert seo, seo for ceo, seo strategy | Response: 0

    There are many reasons why a SEO strategy fails to deliver.

    In this post I ponder over 10 primary reasons why your SEO strategy could miss its mark.

    1. No long term perspective

    Most SEO strategies are defined for a limited period of time like 6 months to a year. Many clients feel post that period there will be no SEO needed, or at max, some maintenance to keep up the rankings. It’s this short term thinking that gets website owners caught up in a wrong SEO strategy with little results. The right SEO strategy needs to create “value” throughout the lifetime of your online business. Is your SEO strategy the right strategy?

    2. Shooting in the dark

    Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO strategy could be shooting darts in the dark hoping to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?

    3. Lack of alignment

    Most SEO strategies are not consistent, lack participation and deep perspective into search engines. Many SEO experts build random links (from relevant sites) to your website which eventually does push the rankings temporarily. But if you want to build a strong link reputation and earn lifetime traffic, then alignment is a must. Is your SEO strategy in alignment with the new link variables – consistency, relevancy, diversity, progression, participation and age of links?

    4. Playing follow the leader

    Most SEO strategies play follow the leader i.e. your competitors. Most clients worry too much about the competitors (and their rankings) and lesser about the “value” they are creating. A SEO strategy that focuses on chasing competitors is like a dog trying to catch its own tail. It’s always seems close, but yet the dog can never catch it. Is your SEO strategy chasing its own tail?

    5. Wrong expectations

    Most SEO strategies make high claims and ranking guarantees. Most clients buy into this. The clients who buy into quick or cheap SEO schemes need to understand the expectations and deliverables properly. If you do not understand your SEO strategy, how it works and why it works, then good luck for the same. Is your SEO strategy based on wrong expectations?

    6. Chasing a dream

    Most SEO strategies present the dream of tons of traffic that will come to your website. Yes, there is business that will come, but the reality is – getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand visible, understanding your target markets and your customer, and a long term vision. And this takes time. Is your SEO strategy chasing a dream or is grounded on reality?

    7. The bigger the better

    Most SEO strategies aim to target maximum number of web, user and social communities while link building. And many clients get impressed with the big numbers. What’s to be kept in mind is that it’s not possible to participate in so many communities at the same time, and over a period of time. So bigger is not always better! Do you have a SEO strategy in place that focuses on “value and participation” rather than numbers?

    8. Forgetting the customer

    Most SEO strategies are not focused on the customer. If your potential customers are not getting any “value” from your SEO strategy then you are on the path to failure. Create value – make that value visible – this will lead to conversions. Is your SEO strategy creating value for your potential customers?

    9. Are all SEO Strategies the same?

    All SEO experts follow the same guidelines; however, all SEO’s don’t have the right SEO strategy in place to get you closer to your online business goals. So take your time to understand the SEO strategy you plan to implement and why you are choosing that SEO strategy over others.

    10. The wrong SEO strategy

    I believe there are no wrong SEO experts, but there are SEO experts with the wrong SEO strategies. So hire the expert SEO with the right SEO strategy today!