Archive for the ‘seo strategy’ Category

  • Three Life-or-Death Future SEO Strategies after the Panda and Penguin Updates

    Date: 2012.10.21 | Category: seo strategy | Response: 0

    Listed below are three future SEO Strategies that are applicable after Google’s Panda and Penguin updates. Webmasters all over the world had to make a lot of changes in their search engine optimization strategies when this search giant implemented both of these new algorithms. Many websites that used to do great on SERPs literally dropped out of the ranks.

     

    It took a bit of time before webmasters were able to work things out according to these new search rules. However, there are others who are still struggling to get things back in order. Those who were able to get back up and join the race once again have shared new fundamental strategies that everyone should build upon. The following are the three of the most basic things that you can implement yourself.

     

    Quality Content

     

    The SEO world is on a point of evolution. Websites that are not able to evolve eventually die, which is pretty much what the natural world is about anyway. Webmasters used to be primarily concerned about page ranking. However, with the recent changes, the quality of the content now weighs just as heavily as the rank of one’s website.

     

    Your website’s content is one of the things that are directly under your control. It should be one of the things that can and should be worked out immediately. A lot of people focused too much on rank building techniques. Everyone knows that quality content is essential for any website but they still chose to ignore it.

     

    In effect, a lot of websites had a lot of duplicate content yet they were over optimized. Their websites ranked pretty well for a time until the recent updates put everything right as they should be. People searching for information nowadays will get more quality content that they can definitely use. Follow this trend and correct whatever is wrong with your site’s content and you’ll see things get better in the future.

     

    Controlled Optimization

     

    As stated earlier, many websites had pages that were over optimized. There were sites with good content and sites that had poor quality content that were simply over optimized. The current Google updates penalize sites heavily due to over optimization. Using exact match keywords for a page’s anchor texts used to work but now they are classified as over optimization. Review the current optimization rules and optimize your pages accordingly.

     

    Link Control

     

    People used to think that more sites linking to your pages equate to a lot better rankings in the search engines. Well, that used to work quite well for many. In fact, it was one of the things that were abused by webmasters as they implemented a variety of black hat optimization techniques. That will no longer work with today’s future SEO Strategies.

     

    Search engine optimization strategies nowadays greatly emphasize not only on the quantity of backlinks but also on the quality of these links. Google today judges the relevance each of page or site that links to yours. With the recent updates, visitor engagement and people sharing links to your site via social networking sites matters.

     

    This also means that you should ensure that visitors to your site should interact with the content. Make sure that they will leave a comment on your blog. Ensure that there is a way for them to share your pages in social networking sites.

     

    Remember that the Panda and Penguin Updates are aimed at web spam and not white hat search engine optimization. Future SEO strategies should build on the positive changes occurring in today’s evolving SEO world.

  • SEO expert explains the use of SEO for your business

    Date: 2011.07.10 | Category: seo expert, seo expert consultants, seo strategy | Response: 2

    SEO is the process of improving the visibility of web page in search engines via natural search results. In this article, an SEO expert Nevil Darukhanawala explains the right SEO strategy for you business. The most vital part of SEO strategy is to create content and build quality links for each page of web portal. In order to give business a web presence, search engine optimization targets image, video, academic and local search.  The industry of consultants provides search engine optimizers to the clients who want to carry out optimization activities for their websites. The right strategy will enhance link as well as social reputation in the market that will result into more targeted traffic and conversions to the website. SEO tactics are incorporated into website development within the framework and guidelines for consistency of keyword rankings in search engines.
    Optimizing each page around a powerful keyword will eventually create hundreds of keywords and enhance the search engine rankings. Initially SEO expert consultants start with keyword analysis and discovery in order to research analytical, forecast and statistical data for keyword usage. For high ranking of selected keywords, services such as on page optimization, off page optimization, blogging and social media updates are carried out on regular basis.
    In on page optimization, a unique title, meta description and meta keywords is given by SEO experts to each page in a web portal. If required, additional keywords are added to the content of the pages to improve the visibility of domain name in Google, Yahoo and Bing. In off page optimization, the website is submitted to web directories and social book marking sites. Press releases and articles related to the business of the company are published on regular basis to achieve popularity and quality back links. Corporate blogs are created using the free hosting platforms such as WordPress and Blogger. Social media platform plays an important role for any business in the world and thus Facebook, Twitter and LinkedIn are set up for the companies. Along with this, the broken links are fix up by reviewing the pages of the site on weekly basis. The updates on the blog and social communities help the business to grow more in an online market.
    SEO experts also help the company to build its online reputation in a strategic manner. Thus the popularity of the site increases within country and across the globe. SEO is the most powerful tool to market your business.
  • SEO for the CEO | Why most SEO strategies fail to deliver?

    Date: 2010.04.28 | Category: expert seo, seo for ceo, seo strategy | Response: 5

    There are many reasons why a SEO strategy fails to deliver.

    In this post I ponder over 10 primary reasons why your SEO strategy could miss its mark.

    1. No long term perspective

    Most SEO strategies are defined for a limited period of time like 6 months to a year. Many clients feel post that period there will be no SEO needed, or at max, some maintenance to keep up the rankings. It’s this short term thinking that gets website owners caught up in a wrong SEO strategy with little results. The right SEO strategy needs to create “value” throughout the lifetime of your online business. Is your SEO strategy the right strategy?

    2. Shooting in the dark

    Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO strategy could be shooting darts in the dark hoping to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?

    3. Lack of alignment

    Most SEO strategies are not consistent, lack participation and deep perspective into search engines. Many SEO experts build random links (from relevant sites) to your website which eventually does push the rankings temporarily. But if you want to build a strong link reputation and earn lifetime traffic, then alignment is a must. Is your SEO strategy in alignment with the new link variables – consistency, relevancy, diversity, progression, participation and age of links?

    4. Playing follow the leader

    Most SEO strategies play follow the leader i.e. your competitors. Most clients worry too much about the competitors (and their rankings) and lesser about the “value” they are creating. A SEO strategy that focuses on chasing competitors is like a dog trying to catch its own tail. It’s always seems close, but yet the dog can never catch it. Is your SEO strategy chasing its own tail?

    5. Wrong expectations

    Most SEO strategies make high claims and ranking guarantees. Most clients buy into this. The clients who buy into quick or cheap SEO schemes need to understand the expectations and deliverables properly. If you do not understand your SEO strategy, how it works and why it works, then good luck for the same. Is your SEO strategy based on wrong expectations?

    6. Chasing a dream

    Most SEO strategies present the dream of tons of traffic that will come to your website. Yes, there is business that will come, but the reality is – getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand visible, understanding your target markets and your customer, and a long term vision. And this takes time. Is your SEO strategy chasing a dream or is grounded on reality?

    7. The bigger the better

    Most SEO strategies aim to target maximum number of web, user and social communities while link building. And many clients get impressed with the big numbers. What’s to be kept in mind is that it’s not possible to participate in so many communities at the same time, and over a period of time. So bigger is not always better! Do you have a SEO strategy in place that focuses on “value and participation” rather than numbers?

    8. Forgetting the customer

    Most SEO strategies are not focused on the customer. If your potential customers are not getting any “value” from your SEO strategy then you are on the path to failure. Create value – make that value visible – this will lead to conversions. Is your SEO strategy creating value for your potential customers?

    9. Are all SEO Strategies the same?

    All SEO experts follow the same guidelines; however, all SEO’s don’t have the right SEO strategy in place to get you closer to your online business goals. So take your time to understand the SEO strategy you plan to implement and why you are choosing that SEO strategy over others.

    10. The wrong SEO strategy

    I believe there are no wrong SEO experts, but there are SEO experts with the wrong SEO strategies. So hire the expert SEO with the right SEO strategy today!