Archive for the ‘shashank sathe’ Category

  • Recession will force innovation in SEO industry by Shashank Sathe

    Date: 2009.01.27 | Category: seo expert, seo expert mumbai, seo experts india, shashank sathe | Response: 0

    It is a well known fact that the entire IT industry including the web / portal business is heavily affected by recession. However, we can take inspiration from industry leaders like Hulu and Veoh which are making a profit inspite of such turbulent times.A closer look at these sites reveals that their content is truly the king. It ensures that their customer come out satisfied in terms of content, quality and freshness. They use cutting edge technology to provide a rich multimedia experience. And of course they weave all this around well designed and intelligent SEO / SEM activities.

    Recession will introduce and many good practices in SEO / SEM business domain and force businesses to aggressively adapt them. Online businesses already realize that occasional SEO / SEM activities do not give immediate or long lasting results. Businesses today are look within themselves in order to develop SEO expertise or are form strategic partnerships with good SEO / SEM firms or consultants. This helps them design and implement prolonged SEO / SEM activities which can be measured.

    To reduce cost organizations today are readily accepting “Do it yourself” SEO toolkits. This trend is making professional software companies look for ways to build more intelligent and efficient automated SEO / SEM solutions.

    Web portals are already integrating SEO friendly logic in their system architecture itself. The moment the content goes online, SEO related information is automatically generated. The SEO specific information gets auto updated every time the content of the page changes. This totally removes the need of SEO / SEM expert and automatically monitors and measures the results in real time.

    New exciting fields are emerging in SEO / SEM domain. They help the business identify and understand its customer, products and services in a better way. They also help the business gain a better insight as to what is the best way to convert the customer visit to sale. The emerging fields includes keyword researching, conversion rate optimization, handling of international and multi-language issues from SEO / SEM perspective, link building social media and identifying emerging traffic sources.

    Innovation in SEO / SEM will not only help organizations and business tide over recession but also help them develop sustained growth for years to come.

    About the Author:

    Shashank Sathe is the VP – IT and CTO of Rajshri and is currently dveloping DAM, Ad Server, Mobile + Web + IPTV + PVR, STB compiant web, API’s to interact seamlessly with all the top video delivery domain leaders. He is known as “Mister Solutions” as he firmly believes in the motto “If you can think it – I can make it”. He also holds patents on face finding, recognition, matching algorithms.

    Shashank has 15+ years of experience in core information technology management. He has been a pioneer in the development and deployment of internet and e-banking applications in India. He possesses extensive specialized knowledge of core e-banking, finance, e-trading, ERP, E-CRM, CAD, CAM and cross platform technology architecture planning and deployment.

    In addition he has hosted corporate workshops and discussion forums on a number of cutting edge technology issues. Shashank holds multiple masters degrees in computer applications, information systems, management, statistics and operations research and business management from IIM – Ahmedabad, Wellingkars, Narsee Monjee Institue of Management Studies and NCC – UK. He also holds a degree in Para-Psychology and Human Psychology.

    He is currently pursuing Ph.D. in Advanced Holographic Storage technologies from LSFB and is a visiting Technology lecturer at a few of India’s renowned education institutes.

    Other Related Articles:

    1. Deepak Chauhan, CIO

    >> SEO is your best friend in recession by Deepak Chauhan
    >> Paradox of SEO / SEM in India

    2. Shashank Sathe, VP IT & CFO
    >> How to become a SEO expert

    3. Vijay Dalwani, Director (Operations)
    >> SEO/SEM is more Marketing less Technology

  • Experts Speak on SEO/SEM in India

    Date: 2009.01.22 | Category: deepak chauhan cio, free seo training india, nevil darukhanawala, seo expert, seo expert india, shashank sathe, vijay dalwani | Response: 0

    Well I hope you have enjoyed reading what the experts have to say about SEO/ SEM in India.

    For those who have missed the series of expert interviews, here goes…

    1. Deepak Chauhan, CIO

    >> SEO is your best friend in recession by Deepak Chauhan
    >> Paradox of SEO / SEM in India

    2. Shashank Sathe, Visiting Technology Lecturer

    >> How to become a SEO expert
    >> Recession will force innovation in SEO industry

    3. Vijay Dalwani, Director (Operations)

    >> SEO/SEM is more Marketing less Technology
    >> Only Genuine Sites Top Search Ranking

    Did you get a chance to have a look at the free seo training guide? If not, do so, as there is valuable information in there based on my personal experiences working with seo strategies for my websites, my blog, and for other clients, and will help you in understanding what factors influence your online business. Best of all it’s for free!

  • How to become a SEO expert by Shashank Sathe

    Date: 2009.01.19 | Category: nevil darukhanawala, seo expert, seo expert india, shashank sathe | Response: 5

    SEO / SEM plays the role of a bread winner for portals and websites. It is even more crucial for organizations that do not have brick and mortar presence in the real world. The performance and visibility of your site is totally dependent on the hard work done on the SEO front.

    A good SEO / SEM professional has an in-depth knowledge of both, marketing and technology. On technology front, one has to understand how to make friends with the search engine crawlers. The crawler is the heart of the search engine. It is always on the lookout for good quality content. It identifies and isolates such content and then ranks it for accuracy and readability. It also identifies the context or USP of a particular portal at page level and also determines the repute of the source of the content as well as its freshness. A good SEO activity helps the crawler get positive information from all your web pages.

    An SEO expert is well conversant with at least one programming language not because he is expected to code, but because it helps him understand how the search engine handles programming code and logic. Knowledge of SEO /SEM industry is also a must.

    Helping the webcrawlers takes care of more than 80 percent of your SEO activity. The remaining tasks like SEM, blogging, social networking and other activities can be undertaken at alongside to make your site 100 percent SEO friendly.

    Do not forget to submit your website to prominent directories because it guarantees sure links to those directories. It is always prudent to submit your website to niche directories as they carry more weightage and help you get better ranking on the basis of content relevancy.

    Increase the number of back links to your competitor websites and also try to get your link on their site. This, too, helps improve the ranking on search engines.

    From marketing perspective, the SEO expert is expected to have the ability to draft search friendly and creative website content which appeals to both the user and the webcrawler. It is preferable if a SEO person develops advertising or mass communication skill sets. He also needs to understand where the customer is coming from and what he will be looking for on the website.
    In troubled times, an SEO expert is the person most equipped to justify the work he’s doing by providing measurable results that may make all the difference between running a successful business and bankruptcy.

    About the Author:

    He is currently pursuing Ph.D. in Advanced Holographic Storage technologies from LSFB and is a visiting Technology lecturer at a few of India’s renowned education institutes.