Archive for the ‘Uncategorized’ Category

  • Why search engines love blogs? And so should you!

    Date: 2013.10.25 | Category: Uncategorized | Response: 0

    Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is my favorite as no one can argue with that.

    Search engines like fresh content as its valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.

    A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.

    Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.

    Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.

    Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.

    Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.

    Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.

    Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.

    We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.

    Getting started with blogging is relatively easy. You can sign up with or other such blogging platforms.

    If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger. Eg. or map it to your company’s domain name Eg.

    Statistics on Blogging

    The numbers vary but agree that blogs are here to stay!

    • comScore MediaMetrix (August 2008)

    • Blogs: 77.7 million unique visitors in the US

    • Facebook: 41.0 million | MySpace 75.1 million

    • Total internet audience 188.9 million

    • eMarketer (May 2008)

    • 94.1 million US blog readers in 2007 (50% of Internet users)

    • 22.6 million US bloggers in 2007 (12%)

    • Universal McCann (March 2008)

    • 184 million WW have started a blog | 26.4 US

    • 346 million WW read blogs | 60.3 US

    • 77% of active Internet users read blogs

    Technorati’s State of the Blogosphere 2008 report is now available. For a detailed report go to

    The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates.

    (ref Technorati 2008 Report)

    But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)

    Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.

    While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.

    Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.

    What would make your blog special to your audience?

    Why would they want to bookmark your blog?

    Why would they want to link to it and tell others?

    What is my ultimate goal for this blog?

    While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?

    Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains search engines love blogs, and so should you.

    Nevil Darukhanawala, SEO Expert Mumbai

  • Characteristics of a SEO Expert in Mumbai

    Date: 2013.01.18 | Category: mumbai seo expert, Uncategorized | Response: 0

    SEO Expert in Mumbai

    SEO Expert in Mumbai

    Hiring an SEO expert to upsurge website traffic is of utmost importance and it should not be ignored frivolously. With the progression of internet, the world has transformed into a comprehensive hub of technology. Internet marketing and social media is being increasingly used to optimize and promote businesses and industries especially in cities such as Mumbai, Delhi, and Bengaluru etc. Not just the large-sized companies but also the small and mid-sector corporations are thus hiring SEO expert in Mumbai.

    Owing to the growing popularity of social and internet marketing, a job as an SEO expert has become a piece of hot cake today. If a person longs to shape his/her career as an SEO expert in Mumbai, there is a lot more to attain in future too. Consequently, there are a few aspects which a person needs to fulfill in order to become a good SEO optimizer.

    Firstly, to become a good SEO expert, it is imperative for an aspirant to know and comprehend the needs and wants of the client first. He/she should be able to envisage or visualize the goals and targets of his/her clienteles. Besides that, it is also essential for the SEO expert to recognize the prerequisite wants of the potential customers. He/she is required to work in a way, which can draw the attention of the targeted customers to the website.

    Secondly, it is vital for an SEO expert to have a wise knowledge base in various fields such as electronics, technology, insurance, telecommunication, healthcare etc. He should also have a brief idea about what is the most sought after thing during that period of time. A SEO optimizer should also have sound analytical abilities to crack down threatening conditions and make them simpler.

    Since the job of an SEO expert revolves around the internet, deep knowledge of the net, social media, search engines etc. are also necessary. Different search engines have altered terms, conditions and requirements. Thus a detailed familiarity of each and every important and widely used search engine is rather important.

    Alongside with the usage of keywords, it is vital to understand the significance of back links and imageries. Images are valued by the search engines and back links are of greatly prominent. Hence, an SEO Expert in Mumbai must defer to the conditions and terms of the search engines.

    A SEO expert should have comprehensive knowledge of the content usage. He/she should recognize the significance of the content for SEO. Hence he/she must have suitable skills of tags, Meta tags, keywords etc. Also, another aspect required for an SEO expert to be considered as good is good writing skills. He should be able to direct the writers and catch the errors. Apt usage of local language and is also important for an SEO expert in Mumbai.


    To know more about tycoon Boman Rustom Irani click here.

  • The Journey of SEO

    Date: 2012.01.13 | Category: Uncategorized | Response: 0

    A little about Nevil, SEO Specialist

    Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments with excellent organizational and managerial skills.

    I have a passion for:

    • Creating integrated brand solutions for web and mobility platforms
    • Handling online brand campaigns for well- known Brands
    • Assisting brands to connect with the TG with Content based solutions
    • Brainstorming with a creative team to come up with innovative concepts
    • Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc.
    • Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.

    Synopsis of work experience:


    • Worked in capacity of “Project Head” for Indiaport Dot Com Pvt Ltd, (B2B portal for exporters and importers and covered all major ports of India, container tracking, etc),and (B2C portal for buying and selling of new and used cars, auto finance, news, etc.)
    • Worked as “Project Manager” for various client projects across online and mobility platforms for companies like Reliance Industries, Jindal Iron & Steel, Vitesse Limited, Air India,Mumbai Port Trust
    • Internet Marketing consultant for ETA Star ( – Prime Property Developers in Dubai
    • Internet Marketing Consultant, and writing SEO driven content and blogs (new site)
    • Handled online and mobility brand campaign as Project Manager for (Kwality Walls, Hindustan Unilever).
    • Worked on concepts for brands like Axe, Bru, Dove etc.

    Gulf Experience:

    • Assistant editor, Gulf Weekly Entertainment Tabloid (Al Hilal Group)
    • Assistant Features Editor, Oman Tribune Newspaper

    And some more:

    • A diploma in Journalism from the London School of Journalism, LSJ
    • A diploma in advanced SEO optimization techniques and search engine marketing from Search Engine Workshops, USA
    • A good knowledge of Quark Express(Print Publishing)


    To Know more about tycoon Boman Rustom Irani click here.

  • A SEO Expert that’s right for you!

    Date: 2012.01.13 | Category: ask the seo expert, Uncategorized | Response: 0

    Having been in the business of Internet marketing and SEO in Mumbai for the past few years, I have often been asked if SEO or search optimization is applicable and realistic for small businesses, home businesses and budding entrepreneurs.

    Whether it’s applicable for a garage enterprise, a local business or a large corporate is not the real question to be answered. The real question here is – Can the prospect of targeting billions of Internet users world-wide searching daily for news, entertainment, businesses, products and services be avoided by any smart businessmen.

    Answering this part was easy, but what gets tricky is how to go about choosing a SEO expert and building an Internet marketing strategy that’s right for your business.

    The issue is that even businesses that are aware of the benefits of SEO and Internet marketing are not sure which way is the right way to go. And I don’t blame them. After all there are so many misleading guarantees flying around, seo gurus and experts who claim they have found the secret key to driving traffic and business, and the stories of websites who claim to be generating thousands of hits without raising a finger does not lessen the pressure to get it right.

    So in this confusing marketplace, how is one to go about choosing a SEO professional right for your business?

    There are no shortcuts in life. It’s the same way if you want to hire a SEO expert and come up with a winning SEO strategy that works for you, then its best that you understand whatsoever you can about the ground realties of search engine optimization.

    No I am not asking you to all to become SEO experts and spend your days and (probably) nights identifying the right keywords, optimizing the pages, creating compelling content, building quality links, checking and tweaking for rankings, analyzing analytics reports, analyzing competitors strategies, keeping up with search engine algorithms, and promoting your website across social networking and social bookmarking sites, blogs, RSS feeds and article submission sites. After all then I would be out of business.

    There are many things the SEO expert, or a SEO company will not tell you. It’s not that they are liars; they just don’t feel you will be able to understand if told the naked truth. After all no one wants to be a wet blanket and destroy your dreams of achieving top rankings, and making your millions.

    I hope to shed light on some of the blocks in your mind, before you go ahead and identify a SEO expert that’s right for you.

    • Seo is for technology buffs, I am from marketing and sales
    • I know my business, product and service better than anyone else. Why do I need a SEO
      expert to identify winning keywords?
    • I boast a list of 200 keywords all listed on my home page, how can I miss
    • I have read an article or two about SEO, and I know what works best
    • I have applied the right keywords, and meta tags to all pages, now all I have to do is wait
      for the magic to begin
    • I have built links for 2 months, now I can rest
    • The more links I build the better will be my rankings, quantity is the only factor
    • As long as I apply the best seo strategies, I do not need to create interesting content
    • In two months my site will be optimized, I can then reap the benefits for years to come
    • I have a serious business – social networking and bookmarking sites are for kids
    • I am ranked number one, now I can rest

    Note that each of the above statements is partially false, and if we tell you the whole truth, you will feel we are the liars. So choosing the right SEO expert for your company is not so much about finding a good vendor (all good companies know how to do that), but about clearing the misconceptions about SEO in your mind, so that when the right SEO guy walks in through that door, grab him and don’t let go.

    PS: Incase I have missed out anything in my list above, please add to my comments.

  • The Soul of the SEO Specilaist

    Date: 2012.01.13 | Category: Uncategorized | Response: 0

    No seo expert will tell you the story of the grueling hours spent strategizing for the right keywords and optimization of the pages, the painstaking time it takes to build quality links and to create exciting content that keeps the user and the search engines happy, the unending patience wondering why your pages have not ranked though you have followed the search guidelines to the dot, or the late hours spent keeping up with the search engines ever changing algorithms. So why do we lie?

    Is it that we believe that we are a breed of new age seo experts with powers that most would call amazing, or is it that we feel we have the key that could open the door to riches beyond comprehension? How about seo specialists claiming to be gurus, spreading their message to save the planet (or their slacking rankings) thinking, they like God, can do almost anything!Either way most of my seo colleagues around the world would vouch, that at most it meets their basic needs. So you must now be wondering how is it that this poor guy can open the doors to your success.

    Well I am not here to tell you that story, or claim dominance over search engines, nor am I here to give you the ten best tips to high rankings, or give you a guarantee to making money as easy as a “wink”. It will take more than three guesses as to where I am headed in this article. Honestly I don’t know the end, or the middle as a matter of fact, all I know is that I must share what I am to say, must understand what I am to speak, must learn what I am to be.

    In Astrix and Obelix comics there is the Druid who makes magic portion that gives the tribe members a special buzz that they drink to become stronger and defend their village against the BIG Roman Empire. I would like to believe we seo specialists are magical Druids, alone in the forest, gathering knowledge, tools, insights (add a dash of herbs and magic mushrooms) that can help create that special buzz for their clients…oops I meant tribe.

    So are search engines the BIG Roman Empire of the past? To answer that question I would like to first state that I am not in my complete senses while I write, thus it will make sense to you as to why I scorn my stomach, or make a hole in the bed where I sleep, or give milk to the snake that will eventually pour its venom inside me, or crack stupid remarks trying to be funny where I should be focusing on pleasing the users who are reading this article hoping to gain some clue to this seo man mystery and understand the top seo mistakes .

    There I said it. The search engines are the BIG Roman Empire! And they won’t stop till they dominate every single word combination in the English dictionary and beyond. But before you get frightened and run away from your seats wondering if BIG brother is watching and worse judging every letter you type, let’s take a pause here…

    In a modern day parallel psychedelic universe of Astrix and Obelix, the druid would make magical portion that would give the tribe members a special buzz that would make the Romans fall in love. Why fight? When you can get them to like you, better yet love you. Is it possible to make the BIG Roman Empire an ally?

    Yes, I believe all it takes is a little magic portion, a little love, and a seo expert in India working alone on his notebook till the wee hours of the night. So let’s give this poor seo guy a BIG break, after all he is the one guiding and welcoming the new guest with gusto to your home. And the search engines are really the doorway through which the new guest will enter your house. So all ends well, and the war between good and evil can finally come to rest. After all, at the end of the day we are all liars?


  • Why 80 per cent of the links your have built will disappear in 6 months?

    Date: 2011.11.19 | Category: ask the seo expert, Uncategorized | Response: 0

    However scary this may read, it’s true, and contrary to the feelings that the title of this post may have created, this is actually a blessing in disguise for those who have been involved with “value driven” SEO strategies.

    Let me explain. The days of scrounging the net for links from every website/ community possible is over. And thank God for that! Webmasters and SEO experts who have been following such strategies will find that most of the links they are building are getting removed from search indexes every couple of months. To compensate for those, more links are built, and the deadly cycle continues with no real value being created.

    Are you (or your SEO expert) just wasting your money and time on links that are getting deleted?

    1. If your SEO Strategy is not in alignment with the new link variables like – consistency, relevancy, diversity, participation, progression and “age” of links, then your money is going down the drain and no lasting value is being created.

    2. If your SEO strategy is not creating “consistent value” for the users, its money going down the drain.

    3. If your SEO strategy is not making that value – “highly visible”, its money going down the drain.

    If you answered YES, to the above statements, then you may be one of the 80 per cent who is getting affected because you chose the wrong SEO strategy!

    If you are applying any of the below strategies, you are wasting your hard earned money:

    - Links built from websites that are not relevant to your business – lack of relevancy

    - Links built randomly over period of time – lack of consistency

    - Links built at staggering pace and then stopping, and then start again – lack of progression

    - Links built on sites where you never return – lack of participation

    - Links built across social bookmarking sites with no up votes (single voted links are normally weeded out) – lack of participation

    - Links built from websites that have little link power to pass on – age of links

    - Links built across a few communities only – lack of link diversity

    - Links built with no clear weekly/ monthly strategy ahead – lack of proper SEO strategy

    - Links built over 6 months and then all link building is stopped – lack of consistency

    - Links built by syndicating one article across 100 article sites, or one link across 100 social bookmarking sites – lack of participation

    - Links are built only to the home page of the website

    Why is this so?

    Every couple of months the search engines updates their indexes, and weak links (not in alignment with the new link variables) or links with no power are normally tossed in the dustbin. So do the social bookmarking sites and other sites where you were just a one time visitor.

    How to ensure that 100 per cent of your links are Permanent!

    >> Build a SEO strategy fosuced on creating value and in alignment with the New Link Variables

    1. Consistency

    Ensure you have a SEO strategy in place that is consistent over a period of time. The weekly syndication and promotion strategy is an example of that. Each week you create new content (focused around a keyword you are targeting) for your Blog. Syndicate that content each week across select and relevant article sites. Promote that content across select and relevant social bookmarking sites. Get users to up-vote that content making the story hot. All this continues each week consistently.

    2. Relevancy

    Ensure your SEO strategy is targeting relevant sites, communities, blogs etc. It’s better to get a few good links from relevant sites than to get many links from irrelevant sites. Relevant sites are external sites and communities which are similar/ related in nature to your business, products and services.

    3. Diversity

    Ensure your SEO strategy is targeting a diverse set of web, user and social communities. It’s better to get links spread evenly across a diverse mix of communities – article sites, social bookmarking, social media, blogs, RSS feeds, PR sites, forums, web directories, video sites etc, than to get most of your links from just two or three of these communities.

    4. Participation
    Ensure your SEO strategy is focused around genuine participation in the communities you are building links from. Don’t be a one time visitor. Be selective in the sites you choose, and participate in them to get back link power. Get involved in the communities by participating consistently, and get others to up vote/thumbs up/ comment/ review your content increasing the level of participation. The link power is passed by virtue of participating in a select site over a period of time by creating and sharing content with that site.

    5. Progression
    Ensure you SEO strategy is building links in a progressive manner. This means that search engines prefer a link building profile that is steadily growing over a period of time rather than a link profile using sporadic link building every couple of months. A health graph of link acquisitions shows consistent growth in the number of quality links each month.

    6. Age of Links
    Ensure your SEO strategy is focused on building links that are meant to be in place permanently. This means that the SEO value of a good link is not passed immediately but rather is passed over a period of time which could range from two to three months. So any links that are temporary in nature (refer to any of the wrong link building strategies above in this post) will be weeded off in time. Focus on creating links that will be permanent.

    So ask yourself (and your SEO expert) about the link building strategies you are applying to ensure that all the links that are being built are permanent, and in your SEO strategy is in alignment for success.
  • Age Of A Domain Name Explained By SEO Expert

    Date: 2011.11.07 | Category: Uncategorized | Response: 1

    The search engine algorithms consider the age of domain name as the most important factor in SEO as it gives the appearance of longevity and high relevancy score in Google, Yahoo and Bing. The age of the domain name is measured by website content that has been actually on the web, length of site promotion and latest updated content on web pages. Some domain names register for one year while others are registered for two, three, four or five years. There was latest information on domain age provided by Google and was named as Jagger Update by SEO experts. This update has given importance to domain names with more age of incoming links, web content and date the domain was registered.

    Lot of spam happens in an online space and thus to avoid such spam Google gives new web portals a waiting period of three to four months before offering page rank. This is said to be Sandbox Effect and this helps Google to monitor the seriousness of sites around the web. All the new sites in the beginning are thrown in the sandbox by Google and kept away from sites that are already in an online space from long time. So whenever new sites grow up then these are allowed to categorize with web sites of more age. Now this is disappointing for the companies with new sites as they cannot rank well in search engines due to age factor. If SEO expert concentrates on back link strategies, promotion through pay per click and RSS feeds for a site then company can get rid of sandbox effect. Domain age has little importance in search engine algorithms and nobody has control over it.

    Being a SEO expert be sure that domain name of the company must be registered for longest amount of time. This gives an indication to search engines that site will be there around the web for years. Also companies that want to develop their web portals can purchase pre owned domains and this helps to avoid sandbox effect. Tracking age of domain names will allow companies to know the level of competitors. Some companies buy competitive domain names without developing their sites. There are many tools online that can be used to view age of portals on the internet. The age factor of domain names is becoming more important than it was previously.

  • Hello world!

    Date: 2011.10.08 | Category: Uncategorized | Response: 1

    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

  • This blog has moved

    Date: 2010.03.07 | Category: Uncategorized | Response: 1

    This blog is now located at
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  • My Blog Reviews October 2008

    Date: 2008.10.13 | Category: Uncategorized | Response: 0

    I was recently reviewed by few prominent bloggers.

    A BIG THANKS to all of them for taking the time to do a review.