Archive for the ‘Uncategorized’ Category

  • The Sitecore Journey: The leader of web CMS is here to revolutionise consumer engagement

    Date: 2019.01.22 | Category: Uncategorized | Response: 0

    Sitecore has gone through dramatic changes in the last two years. They have embraced a complete Azure deployment, a partnership with the Salesforce marketing cloud, and the acquisition of the StyleLabs data asset management (DAM) provider. Additionally, the Sitecore Experience Manager has brought several CRM integration improvements, Sitecore Experience Accelerator (SXA) upgrades and brand-new AI capabilities to the front. At the moment, Sitecore is one of the few leading CMS platforms, which are offering bespoke content management, data integration and robust marketing functionalities inside one package.

    Digital marketing leaders of the decade are looking for online CMS platforms to bridge the gap between their customer experience and marketing strategies. They want to bring forth digital transformation with the help of actionable data from constant consumer interactions with the web front. Sitecore has become the go-to solution for all marketers looking for constant quality, personalised digital experiences and valuable data analysis from data collection at every customer touchpoint. It is a complete solution to all data management problems; content management challenges and customer experience issues any digital marketing firm faces.

    Why is Sitecore more than a web CMS?

    The Sitecore Experience Manager (XM) and the Sitecore Experience Platform (XP) are both parts of the Sitecore cloud. They help with the unification of the multiple channels Sitecore uses to source data, collect content and craft personalised visitor experiences. Sitecore 9.1 may be the industry’s most powerful CMS platform since it has brought the next-gen machine learning capabilities with Sitecore Cortex, with the help of Sitecore JavaScript Services (JSS) and improvements of the Sitecore Experience Analytics. In addition to being powerful, it is also extremely versatile. It makes it possible for marketers to enter the market with their new products faster than ever and it reduces the complexity of delivering personalised consumer experiences to all users. Leveraging the new Sitecore functionalities, to serve personalised consumer experiences become quite straightforward when you have a registered Sitecore Partner like Getfishtank.ca  by your side.

    What powers the Sitecore functionalities?

    Sitecore has evolved into the professional developer’s dream CMS. It has over 1300 classes and 5000 methods that for an extensive developer framework for the user. For those new to Sitecore, it consists of three databases. It works in coordination with a web application.

    The core database

    The core database manages membership. It leverages a .NET framework and the membership management principles are at work. It can handle system settings and apply a configuration globally to all applications running on the CMS. A user can access the core database through the CMS. The user can configure the settings of the database and override the default functionalities. Moreover, Sitecore supports the development of new applications from the existing resources, adding new buttons and functionalities to the ribbons in the editor.

    The master database

    The master database stores the content of the site. It is where all developers can complete their content editor work. With the creation of new content or the inclusion of new edits, the updates go straight to the master database. The master database workflow is entirely customizable and flexible. The user can lock down the individual sections of the site to specific roles. The content edits in the preview mode go to the master database as well.

    The web database

    It is where the live content from and for the web applications find storage. The master database has content from the preview mode, but the web database has no such content category. It only stores the most updated version of each of the items. As a result, when the developer or content manager publishes content from the preview section, it goes from the master database to the web database.

    In the production environment, the SQL server hosts the web and core database. The CMS is not available or accessible from the public CMS. That makes Sitecore more secure than other web CMS applications in the market right now. These databases undergo complete replication on set schedules based on the SQL replication methods from the authoring environment to the live one.

    How does Sitecore provide flexibility and easy access to all users?

    The Sitecore web application stores the entire set of content in the content tree. The content editors have complete access to the Content and Media Library items, whereas the developers and system administrators have access to the Layouts, System and Templates folders. The user’s role determines their access to each content folder and their extent of authority. As per the Sitecore norms, each piece of content in the content tree is searchable through the API. As a result, all the pages, images, PDFs and other file types are items the system administrator or content editor can query using the API.

    The Sitecore API enables the query of specific Sitecore items using .NET, MVC, and XSLT technologies. These items may even have their own query languages including Sitecore Query and Sitecore Fast Query. While they are similar to XPath, you might require a little guidance in the initial stages to use the clauses for quick filtering options. The user can also use LINQ for Sitecore Query.

    Why is Sitecore the leader?

    At present, Sitecore is the king of flexibility and customization. The CMS allows complete scale-up and scale-out depending on the need of the different users. A developer can override the entire default setting with the correct knowledge of the dependency injection. Sitecore allows the replacement of any Sitecore class within the web.config. You can not only extend, but also rewrite how the default functionality should work. Developers can export customized functionalities from the Sitecore CMS to a distinct package and then import it to another project. The current versions of the multi-functional CMS allow code reuse and sharing on the package-sharing site of Sitecore.

    With a rich developer community, it is easy to find help when a Sitecore user needs it. Nonetheless, it is not an opensource web CMS platform, thus finding the right support at the right time might require more than a Google search. Developers usually work with registered Sitecore Partners for developing new projects and troubleshoot the old ones.

  • Important Facts About SEO Services And Why They Are Crucial For Your Business

    Date: 2018.12.22 | Category: Uncategorized | Response: 0

    With billions of website in existence today, there is a very high competition on the online space. Therefore, businesses must come up with creative ways of ensuring that their websites maintain the topmost positions on the search engine rankings.  This is why search engine optimization services are crucial to your website whether it is a new website or it has been in existence for some time.

    seo

    When working with SEO companies, you must ensure that your website takes advantage of new marketing opportunities and all innovations available. In addition, the SEO firm you choose should be flexible enough to fine-tune to the regular search engine algorithm updates. For instance, social media marketing is currently one of the most popular SEO services. Therefore, your SEO firm should ensure that you take advantage of the opportunities presented by major social media platforms.

    Apart from social media marketing, you expect your SEO Company to have the best SEO expert who will help you to come up with convincing, engaging, and informative web pages, articles, and blogs. In addition, the agency should also ensure that all the webpage content is ideal for social sharing. This is because the quality level of the content you publish will determine whether you will get backlinks or not.

    A professional SEO agency like Malligator Mediawill be knowledgeable and experienced with all these processes. In addition, they should be conversant with search engine algorithms that may change over time. When you find the right SEO Company, you will be assured of getting the recognition that you deserve. Here are a few guidelines to help you choose a Search Engine Optimization firm that will cater to your needs.

    • The first step of finding a great SEO company is coming up with a list of your goals. It is important for you to understand the goals of your business before you choose any company to handle your SEO needs. Take time to determine what your ultimate objectives are and understand why these services are crucial to you.

     

    You need to determine whether you want more traffic or want to boost the sentiments and opinions that people have regarding your brand. You should also determine whether you are looking for new ways of increasing your business revenue. These are some of the crucial things that must be on your goal list before you start your search for an SEO company.

     

    • With the list of goals that you want to achieve, you should use this list to find the right SEO company. It is best that you focus on companies that have the strategies, tools, and experience to take your business to the next level. However, you must ensure that your business goals are attainable.

     

    If your business goals include content development, you need to get an SEO agency that has seasoned content development experts. If your objectives involve getting social networking recognition, you need an SEO firm that is experienced in social media marketing.

     

    • The reputation of the SEO Company is another factor to consider. Outsourcing your SEO services will cost you lots of cash, particularly if you do not get the right company that suits your needs. Therefore, you must always ensure that you work with the best agencies in the market and the reputation that the company holds is important.

     

    Go for companies that have good recommendations as they may be just what you are looking for. Conversely, a bad reputation or negative comments should be a red flag and you should keep shopping for a company.

     

    • Experience is an important factor when choosing your SEO firm. Since search engine optimization is a crucial marketing strategy, you do not want to waste your time and money on strategies that do not work. You need a company that has been in the SEO field for many years and they understand the different aspects of SEO. They should deliver the results your desire and ensure that your website is ranked on the first page of Yahoo, Google, or Bing.

     

    In addition, companies that have more experience in the SEO field will have an in-depth understanding of the search engine algorithms rules. Seasoned SEO experts will make sure that your business gets the best services that will enhance their sales and awareness.

     

    In a nutshell, your SEO services will largely influence how your website is ranked on the search engines.  This is important because when your website appears on the first three pages of the search engines, you will increase the probabilities of your website getting a significant number of clicks.

     

  • Top 5 Important Tools That Your SEO Specialist Should Be Using

    Date: 2018.12.21 | Category: Uncategorized | Response: 0

    search-engine-optimization-586422__340

    Search engine optimization (SEO) plays an important role in digital marketing today. There are different opinions about your best to go about SEO projects. Even though many businesses have an online presence, most of their websites tend to have poor ROI. This is why many online marketers claim that it is difficult to determine what the search engines really want. In the past, all that you would need to thrive online was a fabulous website to rank for your target keywords.  However, with the ever-changing search algorithm updates, businesses must rethink their SEO strategies.  For instance, the use of SEO tools has become necessary for websites that want to benefit from SEO without breaking the Webmaster guidelines.

    Leveraging SEO for improved ROI

    If you have not invested in SEO, then your business is missing a lot of potential business. With over 74% of users do going beyond the first SERP pages, businesses need to invest in SEO. This is you need to ensure that you have a higher ranking so that your target audience find your business with ease. With a higher ranking on the SERPs, you will have increased website traffic and higher conversion rates.

    If you wish to increase traffic, promote your business brand online, or increase your conversion, you need to hire a qualified SEO expert. These professionals have the resources and skills needed to successfully handle SEO campaigns of any scale. Furthermore, they have an in-depth understanding of the newest SEO developments and you will be confident that your website will always be ahead of your competition.

    With an SEO specialist working on your website, you are assured of minimal technical glitches or downtime. In addition, problems can be diagnosed early and handled through the 24/7 monitoring services. The truth is that SEO is not as easy as it seems given that Google depends on more than 1200 signals when determining the ranking of websites. For you to keep up you must hire a seasoned SEO professional to walk by your side.

    Tools That the Best SEO Experts Always Use

    The Search Engine Optimization industry is fast growing and businesses need the necessary tools to keep up with these trends. When working with an SEO professional, you must ensure that you are leveraging newest tools for enhanced outcomes. When hiring SEO strategists for your website you should confirm whether they will be using some of these highly effective SEO tools. They include the following:

    1. Google Analytics: You must take advantage of customer information if you wish to stay ahead of competitors in your niche. Google Analytics will provide you with an in-depth analysis of different important metrics. Some of these include the number of visitors, the location of visitors, best performing web pages, bounce rates, and many more. Your SEO specialist should be using Google Analytics to understand how visitors are interacting with your business website.

     

    1. Google Search Console: Unlike other browsers, Google has heavily invested in enhancing user experience on its search engine. This is the major reason why its SEO tools tend to rank highly and the Google Search Console is one of the best. This dashboard helps one to visualize how their website will appear in the searches. You can also get crawling errors and valid suggestions to better your website.

     

    1. Google Keyword Planner: one of the significant parts of all SEO projects is keyword research. For you to get the best results for your website, you need to use a keyword planner. When you provide your seed word, you will get countless options that will help you to complete your ongoing project.

     

    1. Moz: this is an essential package of crucial SEO tools that every SEO specialist should use. Moz consists of inbound marketing tools such as Open Site Explorer for link analysis, Moz Local suitable for local SEO and Mozbar, which is a browser toolbar that helps you get to the key features of Moz on a page. All these SEO tools come in handy when evaluating the performance of your website, finding the relevant keywords to use, and understanding your competition.
    2. Screaming Frog SEO Spider Tool: this is a valuable tool for site evaluation. It is a website crawler that provides you with all the important information on every URL.

    Other important SEO tools that your SEO expert should use include QuickSprout.com, Bing Webmaster Tools, Übersuggest, Dibz, Google Trends, SEMrush, Woorank, and many more. By using these tools effectively, you will boost your SEO campaigns and yield desired results. An SEO expert will utilize all these tools coupled with their experience and expertise to guarantee the success of your SEO project.

     

     

  • Why search engines love blogs? And so should you!

    Date: 2013.10.25 | Category: Uncategorized | Response: 0

    Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is my favorite as no one can argue with that.

    Search engines like fresh content as its valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.

    A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.

    Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.

    Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.

    Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.

    Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.

    Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.

    Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.

    We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.

    Getting started with blogging is relatively easy. You can sign up with www.blogger.com or other such blogging platforms.

    If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger. Eg. www.thisbemyjourney.blogspot.com or map it to your company’s domain name Eg. www.seo-optimization-experts.com/seoblog.html.

    Statistics on Blogging

    The numbers vary but agree that blogs are here to stay!

    • comScore MediaMetrix (August 2008)

    • Blogs: 77.7 million unique visitors in the US

    • Facebook: 41.0 million | MySpace 75.1 million

    • Total internet audience 188.9 million

    • eMarketer (May 2008)

    • 94.1 million US blog readers in 2007 (50% of Internet users)

    • 22.6 million US bloggers in 2007 (12%)

    • Universal McCann (March 2008)

    • 184 million WW have started a blog | 26.4 US

    • 346 million WW read blogs | 60.3 US

    • 77% of active Internet users read blogs

    Technorati’s State of the Blogosphere 2008 report is now available. For a detailed report go to http://www.technorati.com/blogging/state-of-the-blogosphere/

    The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates.

    (ref Technorati 2008 Report)

    But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)

    Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.

    While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.

    Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.

    What would make your blog special to your audience?

    Why would they want to bookmark your blog?

    Why would they want to link to it and tell others?

    What is my ultimate goal for this blog?

    While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?

    Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains search engines love blogs, and so should you.

    www.seo-optimization-experts.com

    Nevil Darukhanawala, SEO Expert Mumbai

  • Characteristics of a SEO Expert in Mumbai

    Date: 2013.01.18 | Category: mumbai seo expert, Uncategorized | Response: 0

    SEO Expert in Mumbai

    SEO Expert in Mumbai

    Hiring an SEO expert to upsurge website traffic is of utmost importance and it should not be ignored frivolously. With the progression of internet, the world has transformed into a comprehensive hub of technology. Internet marketing and social media is being increasingly used to optimize and promote businesses and industries especially in cities such as Mumbai, Delhi, and Bengaluru etc. Not just the large-sized companies but also the small and mid-sector corporations are thus hiring SEO expert in Mumbai.

    Owing to the growing popularity of social and internet marketing, a job as an SEO expert has become a piece of hot cake today. If a person longs to shape his/her career as an SEO expert in Mumbai, there is a lot more to attain in future too. Consequently, there are a few aspects which a person needs to fulfill in order to become a good SEO optimizer.

    Firstly, to become a good SEO expert, it is imperative for an aspirant to know and comprehend the needs and wants of the client first. He/she should be able to envisage or visualize the goals and targets of his/her clienteles. Besides that, it is also essential for the SEO expert to recognize the prerequisite wants of the potential customers. He/she is required to work in a way, which can draw the attention of the targeted customers to the website.

    Secondly, it is vital for an SEO expert to have a wise knowledge base in various fields such as electronics, technology, insurance, telecommunication, healthcare etc. He should also have a brief idea about what is the most sought after thing during that period of time. A SEO optimizer should also have sound analytical abilities to crack down threatening conditions and make them simpler.

    Since the job of an SEO expert revolves around the internet, deep knowledge of the net, social media, search engines etc. are also necessary. Different search engines have altered terms, conditions and requirements. Thus a detailed familiarity of each and every important and widely used search engine is rather important.

    Alongside with the usage of keywords, it is vital to understand the significance of back links and imageries. Images are valued by the search engines and back links are of greatly prominent. Hence, an SEO Expert in Mumbai must defer to the conditions and terms of the search engines.

    A SEO expert should have comprehensive knowledge of the content usage. He/she should recognize the significance of the content for SEO. Hence he/she must have suitable skills of tags, Meta tags, keywords etc. Also, another aspect required for an SEO expert to be considered as good is good writing skills. He should be able to direct the writers and catch the errors. Apt usage of local language and is also important for an SEO expert in Mumbai.

     

    To know more about tycoon Boman Rustom Irani click here.

  • The Journey of SEO

    Date: 2012.01.13 | Category: Uncategorized | Response: 0

    A little about Nevil, SEO Specialist

    Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments with excellent organizational and managerial skills.

    I have a passion for:

    • Creating integrated brand solutions for web and mobility platforms
    • Handling online brand campaigns for well- known Brands
    • Assisting brands to connect with the TG with Content based solutions
    • Brainstorming with a creative team to come up with innovative concepts
    • Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc.
    • Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.

    Synopsis of work experience:

     

    • Worked in capacity of “Project Head” for Indiaport Dot Com Pvt Ltd, (B2B portal for exporters and importers and covered all major ports of India, container tracking, etc),andhttp://www.indiacar.com/ (B2C portal for buying and selling of new and used cars, auto finance, news, etc.)
    • Worked as “Project Manager” for various client projects across online and mobility platforms for companies like Reliance Industries, Jindal Iron & Steel, Vitesse Limited, Air India,Mumbai Port Trust
    • Internet Marketing consultant for ETA Star (http://www.etastar.com/) – Prime Property Developers in Dubai
    • Internet Marketing Consultant, and writing SEO driven content and blogs http://www.seo-optimization-experts.com/ (new site)
    • Handled online and mobility brand campaign as Project Manager for http://www.spillurdil.com/ (Kwality Walls, Hindustan Unilever).
    • Worked on concepts for brands like Axe, Bru, Dove etc.

    Gulf Experience:

    • Assistant editor, Gulf Weekly Entertainment Tabloid (Al Hilal Group)
    • Assistant Features Editor, Oman Tribune Newspaper

    And some more:

    • A diploma in Journalism from the London School of Journalism, LSJ
    • A diploma in advanced SEO optimization techniques and search engine marketing from Search Engine Workshops, USA
    • A good knowledge of Quark Express(Print Publishing)

     

    To Know more about tycoon Boman Rustom Irani click here.

  • A SEO Expert that’s right for you!

    Date: 2012.01.13 | Category: ask the seo expert, Uncategorized | Response: 0

    Having been in the business of Internet marketing and SEO in Mumbai for the past few years, I have often been asked if SEO or search optimization is applicable and realistic for small businesses, home businesses and budding entrepreneurs.

    Whether it’s applicable for a garage enterprise, a local business or a large corporate is not the real question to be answered. The real question here is – Can the prospect of targeting billions of Internet users world-wide searching daily for news, entertainment, businesses, products and services be avoided by any smart businessmen.

    Answering this part was easy, but what gets tricky is how to go about choosing a SEO expert and building an Internet marketing strategy that’s right for your business.

    The issue is that even businesses that are aware of the benefits of SEO and Internet marketing are not sure which way is the right way to go. And I don’t blame them. After all there are so many misleading guarantees flying around, seo gurus and experts who claim they have found the secret key to driving traffic and business, and the stories of websites who claim to be generating thousands of hits without raising a finger does not lessen the pressure to get it right.

    So in this confusing marketplace, how is one to go about choosing a SEO professional right for your business?

    There are no shortcuts in life. It’s the same way if you want to hire a SEO expert and come up with a winning SEO strategy that works for you, then its best that you understand whatsoever you can about the ground realties of search engine optimization.

    No I am not asking you to all to become SEO experts and spend your days and (probably) nights identifying the right keywords, optimizing the pages, creating compelling content, building quality links, checking and tweaking for rankings, analyzing analytics reports, analyzing competitors strategies, keeping up with search engine algorithms, and promoting your website across social networking and social bookmarking sites, blogs, RSS feeds and article submission sites. After all then I would be out of business.

    There are many things the SEO expert, or a SEO company will not tell you. It’s not that they are liars; they just don’t feel you will be able to understand if told the naked truth. After all no one wants to be a wet blanket and destroy your dreams of achieving top rankings, and making your millions.

    I hope to shed light on some of the blocks in your mind, before you go ahead and identify a SEO expert that’s right for you.

    • Seo is for technology buffs, I am from marketing and sales
    • I know my business, product and service better than anyone else. Why do I need a SEO
      expert to identify winning keywords?
    • I boast a list of 200 keywords all listed on my home page, how can I miss
    • I have read an article or two about SEO, and I know what works best
    • I have applied the right keywords, and meta tags to all pages, now all I have to do is wait
      for the magic to begin
    • I have built links for 2 months, now I can rest
    • The more links I build the better will be my rankings, quantity is the only factor
    • As long as I apply the best seo strategies, I do not need to create interesting content
    • In two months my site will be optimized, I can then reap the benefits for years to come
    • I have a serious business – social networking and bookmarking sites are for kids
    • I am ranked number one, now I can rest

    Note that each of the above statements is partially false, and if we tell you the whole truth, you will feel we are the liars. So choosing the right SEO expert for your company is not so much about finding a good vendor (all good companies know how to do that), but about clearing the misconceptions about SEO in your mind, so that when the right SEO guy walks in through that door, grab him and don’t let go.

    PS: Incase I have missed out anything in my list above, please add to my comments.

  • The Soul of the SEO Specilaist

    Date: 2012.01.13 | Category: Uncategorized | Response: 0

    No seo expert will tell you the story of the grueling hours spent strategizing for the right keywords and optimization of the pages, the painstaking time it takes to build quality links and to create exciting content that keeps the user and the search engines happy, the unending patience wondering why your pages have not ranked though you have followed the search guidelines to the dot, or the late hours spent keeping up with the search engines ever changing algorithms. So why do we lie?

    Is it that we believe that we are a breed of new age seo experts with powers that most would call amazing, or is it that we feel we have the key that could open the door to riches beyond comprehension? How about seo specialists claiming to be gurus, spreading their message to save the planet (or their slacking rankings) thinking, they like God, can do almost anything!Either way most of my seo colleagues around the world would vouch, that at most it meets their basic needs. So you must now be wondering how is it that this poor guy can open the doors to your success.

    Well I am not here to tell you that story, or claim dominance over search engines, nor am I here to give you the ten best tips to high rankings, or give you a guarantee to making money as easy as a “wink”. It will take more than three guesses as to where I am headed in this article. Honestly I don’t know the end, or the middle as a matter of fact, all I know is that I must share what I am to say, must understand what I am to speak, must learn what I am to be.

    In Astrix and Obelix comics there is the Druid who makes magic portion that gives the tribe members a special buzz that they drink to become stronger and defend their village against the BIG Roman Empire. I would like to believe we seo specialists are magical Druids, alone in the forest, gathering knowledge, tools, insights (add a dash of herbs and magic mushrooms) that can help create that special buzz for their clients…oops I meant tribe.

    So are search engines the BIG Roman Empire of the past? To answer that question I would like to first state that I am not in my complete senses while I write, thus it will make sense to you as to why I scorn my stomach, or make a hole in the bed where I sleep, or give milk to the snake that will eventually pour its venom inside me, or crack stupid remarks trying to be funny where I should be focusing on pleasing the users who are reading this article hoping to gain some clue to this seo man mystery and understand the top seo mistakes .

    There I said it. The search engines are the BIG Roman Empire! And they won’t stop till they dominate every single word combination in the English dictionary and beyond. But before you get frightened and run away from your seats wondering if BIG brother is watching and worse judging every letter you type, let’s take a pause here…

    In a modern day parallel psychedelic universe of Astrix and Obelix, the druid would make magical portion that would give the tribe members a special buzz that would make the Romans fall in love. Why fight? When you can get them to like you, better yet love you. Is it possible to make the BIG Roman Empire an ally?

    Yes, I believe all it takes is a little magic portion, a little love, and a seo expert in India working alone on his notebook till the wee hours of the night. So let’s give this poor seo guy a BIG break, after all he is the one guiding and welcoming the new guest with gusto to your home. And the search engines are really the doorway through which the new guest will enter your house. So all ends well, and the war between good and evil can finally come to rest. After all, at the end of the day we are all liars?

     

  • Why 80 per cent of the links your have built will disappear in 6 months?

    Date: 2011.11.19 | Category: ask the seo expert, Uncategorized | Response: 0

    However scary this may read, it’s true, and contrary to the feelings that the title of this post may have created, this is actually a blessing in disguise for those who have been involved with “value driven” SEO strategies.

    Let me explain. The days of scrounging the net for links from every website/ community possible is over. And thank God for that! Webmasters and SEO experts who have been following such strategies will find that most of the links they are building are getting removed from search indexes every couple of months. To compensate for those, more links are built, and the deadly cycle continues with no real value being created.

    Are you (or your SEO expert) just wasting your money and time on links that are getting deleted?

    1. If your SEO Strategy is not in alignment with the new link variables like – consistency, relevancy, diversity, participation, progression and “age” of links, then your money is going down the drain and no lasting value is being created.

    2. If your SEO strategy is not creating “consistent value” for the users, its money going down the drain.

    3. If your SEO strategy is not making that value – “highly visible”, its money going down the drain.

    If you answered YES, to the above statements, then you may be one of the 80 per cent who is getting affected because you chose the wrong SEO strategy!

    If you are applying any of the below strategies, you are wasting your hard earned money:

    - Links built from websites that are not relevant to your business – lack of relevancy

    - Links built randomly over period of time – lack of consistency

    - Links built at staggering pace and then stopping, and then start again – lack of progression

    - Links built on sites where you never return – lack of participation

    - Links built across social bookmarking sites with no up votes (single voted links are normally weeded out) – lack of participation

    - Links built from websites that have little link power to pass on – age of links

    - Links built across a few communities only – lack of link diversity

    - Links built with no clear weekly/ monthly strategy ahead – lack of proper SEO strategy

    - Links built over 6 months and then all link building is stopped – lack of consistency

    - Links built by syndicating one article across 100 article sites, or one link across 100 social bookmarking sites – lack of participation

    - Links are built only to the home page of the website

    Why is this so?

    Every couple of months the search engines updates their indexes, and weak links (not in alignment with the new link variables) or links with no power are normally tossed in the dustbin. So do the social bookmarking sites and other sites where you were just a one time visitor.

    How to ensure that 100 per cent of your links are Permanent!

    >> Build a SEO strategy fosuced on creating value and in alignment with the New Link Variables

    1. Consistency

    Ensure you have a SEO strategy in place that is consistent over a period of time. The weekly syndication and promotion strategy is an example of that. Each week you create new content (focused around a keyword you are targeting) for your Blog. Syndicate that content each week across select and relevant article sites. Promote that content across select and relevant social bookmarking sites. Get users to up-vote that content making the story hot. All this continues each week consistently.

    2. Relevancy

    Ensure your SEO strategy is targeting relevant sites, communities, blogs etc. It’s better to get a few good links from relevant sites than to get many links from irrelevant sites. Relevant sites are external sites and communities which are similar/ related in nature to your business, products and services.

    3. Diversity

    Ensure your SEO strategy is targeting a diverse set of web, user and social communities. It’s better to get links spread evenly across a diverse mix of communities – article sites, social bookmarking, social media, blogs, RSS feeds, PR sites, forums, web directories, video sites etc, than to get most of your links from just two or three of these communities.

    4. Participation
    Ensure your SEO strategy is focused around genuine participation in the communities you are building links from. Don’t be a one time visitor. Be selective in the sites you choose, and participate in them to get back link power. Get involved in the communities by participating consistently, and get others to up vote/thumbs up/ comment/ review your content increasing the level of participation. The link power is passed by virtue of participating in a select site over a period of time by creating and sharing content with that site.

    5. Progression
    Ensure you SEO strategy is building links in a progressive manner. This means that search engines prefer a link building profile that is steadily growing over a period of time rather than a link profile using sporadic link building every couple of months. A health graph of link acquisitions shows consistent growth in the number of quality links each month.

    6. Age of Links
    Ensure your SEO strategy is focused on building links that are meant to be in place permanently. This means that the SEO value of a good link is not passed immediately but rather is passed over a period of time which could range from two to three months. So any links that are temporary in nature (refer to any of the wrong link building strategies above in this post) will be weeded off in time. Focus on creating links that will be permanent.

    So ask yourself (and your SEO expert) about the link building strategies you are applying to ensure that all the links that are being built are permanent, and in your SEO strategy is in alignment for success.
  • Age Of A Domain Name Explained By SEO Expert

    Date: 2011.11.07 | Category: Uncategorized | Response: 0

    The search engine algorithms consider the age of domain name as the most important factor in SEO as it gives the appearance of longevity and high relevancy score in Google, Yahoo and Bing. The age of the domain name is measured by website content that has been actually on the web, length of site promotion and latest updated content on web pages. Some domain names register for one year while others are registered for two, three, four or five years. There was latest information on domain age provided by Google and was named as Jagger Update by SEO experts. This update has given importance to domain names with more age of incoming links, web content and date the domain was registered.

    Lot of spam happens in an online space and thus to avoid such spam Google gives new web portals a waiting period of three to four months before offering page rank. This is said to be Sandbox Effect and this helps Google to monitor the seriousness of sites around the web. All the new sites in the beginning are thrown in the sandbox by Google and kept away from sites that are already in an online space from long time. So whenever new sites grow up then these are allowed to categorize with web sites of more age. Now this is disappointing for the companies with new sites as they cannot rank well in search engines due to age factor. If SEO expert concentrates on back link strategies, promotion through pay per click and RSS feeds for a site then company can get rid of sandbox effect. Domain age has little importance in search engine algorithms and nobody has control over it.

    Being a SEO expert be sure that domain name of the company must be registered for longest amount of time. This gives an indication to search engines that site will be there around the web for years. Also companies that want to develop their web portals can purchase pre owned domains and this helps to avoid sandbox effect. Tracking age of domain names will allow companies to know the level of competitors. Some companies buy competitive domain names without developing their sites. There are many tools online that can be used to view age of portals on the internet. The age factor of domain names is becoming more important than it was previously.