Archive for the ‘vijay dalwani’ Category

  • Only Genuine Sites Top Search Ranking by Vijay Dalwani

    Date: 2009.01.29 | Category: nevil darukhanawala, seo expert, seo expert india, seo experts india, vijay dalwani | Response: 3

    Create your website by keeping your user or customer in mind. Do not create a website by keeping the search engine in mind. Search engine says more keywords give better weightage to your page. However, if you put more keywords and your content is not accurate or not readable then the customer will go away unsatisfied. In this case, even a good ranking by the search engine does not help your business.

    Successful companies mostly rely on SEO experts to increase traffic to their sites. The company’s SEO expert first understand the search engines. They study how successful companies manage their listings. They figure out how search algorithms work by studying the sites listed in top 5 thoroughly.

    SEO / SEM has a single objective. Their purpose is to provide more visibility to your website on the net. This can be achieved by getting higher ranking on the search engines by executing smart SEO activities for a long period of time.

    Blogging can be a very useful SEO tool if used effectively. Blogs help business stake holders talk about their area of interest or areas of interest beneficial to the business. Blogs are a subtle attempt to influence the readers by convincing them about your point of view instead of directly telling them to come and buy your product.

    Social networking too is a formidable SEO device. It helps you rally a group of people around a common idea. Now instead of you talking about your product, you have a large group of people talking about your product and expand the visibility of your product and your organization on the net.

    Affiliate marketing is a pure SEM device. It uses a straight approach of telling the customer to come to your site and buy your product. However, in this case, not only you but all your affiliate partners are selling the product for you and sharing the profit. This is an effective way to increase your online sale.

    Using genuine devices like blogging and social networking to increase traffic to your site helps you beat search algorithm changes in the long run since the basic criteria for top ranking remains the same. Algorithms change not to keep out genuine sites from the top but to filter out sites using unethical means to reach the top.

    About the Author:

    Vijay Dalwani is the Director (Operations) of a UK based healthcare and wellness organization.

    In his previous assignments he has been working as:
    - VP Operations with TVC Sky Shop Ltd
    - Head of Operations with Wonderfulbuys.com (US Based Internet company)
    - Director Operations with Cyberdyne Solutions IndiaLimited (A software company with a US tie up).

    Vijay has been working on SEO / SEM for the last 7 years. He is a people’s person who likes to develop people as they are the assets of today and tomorrow. Vijay conducts training programs in SEO / SEM and other topics for budding profesionals. Vijay has a passion for learning new things and can go to any extent to get even 5 minutes of new learning.

  • Experts Speak on SEO/SEM in India

    Date: 2009.01.22 | Category: deepak chauhan cio, free seo training india, nevil darukhanawala, seo expert, seo expert india, shashank sathe, vijay dalwani | Response: 0

    Well I hope you have enjoyed reading what the experts have to say about SEO/ SEM in India.

    For those who have missed the series of expert interviews, here goes…

    1. Deepak Chauhan, CIO

    >> SEO is your best friend in recession by Deepak Chauhan
    >> Paradox of SEO / SEM in India

    2. Shashank Sathe, Visiting Technology Lecturer

    >> How to become a SEO expert
    >> Recession will force innovation in SEO industry

    3. Vijay Dalwani, Director (Operations)

    >> SEO/SEM is more Marketing less Technology
    >> Only Genuine Sites Top Search Ranking

    Did you get a chance to have a look at the free seo training guide? If not, do so, as there is valuable information in there based on my personal experiences working with seo strategies for my websites, my blog, and for other clients, and will help you in understanding what factors influence your online business. Best of all it’s for free!

  • SEO/SEM is more Marketing less Technology by Vijay Dalwani

    Date: 2009.01.14 | Category: nevil darukhanawala, sem in india, seo expert, seo in india, vijay dalwani | Response: 2

    SEO / SEM is not really about technology. Of course there is a bit of programming and technology involved because you are creating a website which needs computers, but this is a very small part of the actual SEO / SEM exercise.

    If you look at it from the technology perspective, the person is just selecting a few keywords and putting them in the title, description, meta-tags, starting of the paragraph and in the content. This is because somebody has taught you that this is where the keywords must be present.

    SEO / SEM activity however is a fine art which covers marketing and in-depth understanding of the business, product, services and the target customer. First of all, know the product you are marketing. The next step is to ask yourself why you have created the product and for whom. Set the vision for your business or organization. Now you are ready to look for the right market and the right customer.

    You can now ask your SEO expert whether you have the right keywords. Will it get more people on your website? Can you effectively combine a few keywords to create a more powerful keyword? Keep asking yourself and your SEO / SEM expert team how can you make people come to your website while searching for a keyword? Linking the interest of the customer with the interest of the business and making it a common interest is the heart of any SEO / SEM activity.

    Whether you have in-house SEO / SEM experts or you hire a seo consultant, see if the person is able to understand your business and your customer properly. A proper SEO / SEM expert can tell you accurately what your business is all about, and who your target customer really is. They may even suggest new customer segments that you have missed or never thought of. All that remains is to use the right technology to increase the traffic and reach. This is inevitable if you have already pinpointed what your business product and target customer is all about.

    About the Author:

    Vijay Dalwani is the Director (Operations) of a UK based healthcare and wellness organization.
    In his previous assignments he has been working as:
    - VP Operations with TVC Sky Shop Ltd
    - Head of Operations with Wonderfulbuys.com (US Based
    Internet company)
    - Director Operations with Cyberdyne Solutions India
    Limited (A software company with a US tie up).
    Vijay has been working on SEO / SEM for the last 7 years. He is a people’s person who likes to develop people as they are the assets of today and tomorrow. Vijay conducts training programs in SEO / SEM and other topics for budding profesionals. Vijay has a passion for learning new things and can go to any extent to get even 5 minutes of new learning.