Recap: My SEO Blog Archives

Lets take a quick recap of the past few months of seo expert posts:

SEO Series

The Soul of the SEO Specilaist
A SEO Expert thats right for you!
Journey of SEO
Scope of SEO in India
Create new Gateways to Targetted Traffic
Is your competition beating you with SEO?
Google 2001 Index Offers Search Insights to the Future
Obsessive Ranking Disorder (My Wakeup Call)
Fine Tuning SEO for Recession

SEO Content Series

Is Content the King?
SEO Guide to Article Writing
What's in a Title?

SEO Link Building Series

Link Me Up Scotty!
The Link Building Matrix (Reloaded)

Keyword Series

Mumbai SEO Expert Series - Keywords Part 1
Mumbai SEO Expert Series - Keywords Part 2
Mumbai SEO Expert Series - Keywords Part 3
Mumbai SEO Expert Series - Keywords Part 4
Mumbai SEO Expert Series - Keywords Part 5
Keyword Placement Strategy

Blogger Series

The Bloggers Guide to Survival
Why Search Engines love Blogs? And so should you!
My Love and Hate relationship with Blogging
Get your New Blog Noticed (Part 1)
Get your New Blog Noticed (Part 2)
Get your website reviewed by prominent Bloggers
Leverage by Commenting on Relevant Blogs (Part 1)
Leverage by Commenting on Relevant Blogs (Part 2)
Last Blogger Standing
Why Blogging for Business is here to Stay!

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Mumbai SEO Expert Series - Success with Keywords (Part 3)

For those who have not read Success with Keywords Part 1, and Part 2, I suggest you do that now. No sense in joining us in the middle of a great story, with no clue how it began.

It all started with a promise of an adventure, a journey to keyword discovery to find additional keywords that could drive business to my website.

A quick recap… As you can see my new keywords list is focused around my business, expertise and the services that I can offer.

These include Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india, seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting services mumbai, seo consulting india.

The next step is to create new keywords focused around the users I expect to visit my site and use the services I offer. I always ask my questions like why will the target segment come to my site, what do they expect when they reach the website, and do I have the content/ tools required to satisfy their needs and questions.

Each target segment may belong to different age groups, different vocations, different mindsets, and have different requirements and needs to feel satisfied. This will be better understood with the list below.

Let me list out some of the TG I hope to attract:

1. Marketing professionals
2. Website developers
3. Seo students
4. SEM professionals
5. Outsourcing seo (from other countries)

A marketing professional wants to increase his business, and wants a good ROI. He (or she) wants to understand the process and how it will impact the brand, brand loyalty, and the bottom line.

A website developer is looking for a partner for help in optimizing the pages, link building, directory submissions, and article submissions for his clients. He (or she) wants to know about time, cost and quality of the work.

A Seo student is looking to learn, find tips and tricks, new tools, search for a job, and keep up-to-date with the seo industry.

A company looking to outsource their seo needs to a seo company or seo expert, to countries where the costs are still reasonable, with services with a promise of quality and speed.

This above is by no means a comprehensive analysis of the target audience, or a complete list of the target audience I expect to visit my website, but just an indication on the importance of knowing your customers, and the keywords that can follow.

A new list of keywords based on the TG, seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india.

Eventually, you may want to create separate pages targeting each of those different audiences, because each of those audiences represents a window or entry into your site.

In my next post in this series I will analyze the competition and see what kind of keywords and keyword combinations come up…. (Continued in Part 4)

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A SEO Expert that’s right for you!

Having been in the business of Internet marketing and SEO in Mumbai for the past few years, I have often been asked if SEO or search optimization is applicable and realistic for small businesses, home businesses and budding entrepreneurs.

Whether it’s applicable for a garage enterprise, a local business or a large corporate is not the real question to be answered. The real question here is - Can the prospect of targeting billions of Internet users world-wide searching daily for news, entertainment, businesses, products and services be avoided by any smart businessmen.

Answering this part was easy, but what gets tricky is how to go about choosing a SEO expert and building an Internet marketing strategy that’s right for your business.

The issue is that even businesses that are aware of the benefits of SEO and Internet marketing are not sure which way is the right way to go. And I don’t blame them. After all there are so many misleading guarantees flying around, seo gurus and experts who claim they have found the secret key to driving traffic and business, and the stories of websites who claim to be generating thousands of hits without raising a finger does not lessen the pressure to get it right.

So in this confusing marketplace, how is one to go about choosing a SEO professional right for your business?

There are no shortcuts in life. It’s the same way if you want to hire a SEO expert and come up with a winning SEO strategy that works for you, then its best that you understand whatsoever you can about the ground realties of search engine optimization.

No I am not asking you to all to become SEO experts and spend your days and (probably) nights identifying the right keywords, optimizing the pages, creating compelling content, building quality links, checking and tweaking for rankings, analyzing analytics reports, analyzing competitors strategies, keeping up with search engine algorithms, and promoting your website across social networking and social bookmarking sites, blogs, RSS feeds and article submission sites. After all then I would be out of business.

There are many things the SEO expert, or a SEO company will not tell you. It’s not that they are liars; they just don’t feel you will be able to understand if told the naked truth. After all no one wants to be a wet blanket and destroy your dreams of achieving top rankings, and making your millions.

I hope to shed light on some of the blocks in your mind, before you go ahead and identify a SEO expert that’s right for you.

• Seo is for technology buffs, I am from marketing and sales
• I know my business, product and service better than anyone else. Why do I need a SEO
  expert to identify winning keywords?
• I boast a list of 200 keywords all listed on my home page, how can I miss
• I have read an article or two about SEO, and I know what works best
• I have applied the right keywords, and meta tags to all pages, now all I have to do is wait
  for the magic to begin
• I have built links for 2 months, now I can rest
• The more links I build the better will be my rankings, quantity is the only factor
• As long as I apply the best seo strategies, I do not need to create interesting content
• In two months my site will be optimized, I can then reap the benefits for years to come
• I have a serious business - social networking and bookmarking sites are for kids
• I am ranked number one, now I can rest

Note that each of the above statements is partially false, and if we tell you the whole truth, you will feel we are the liars. So choosing the right SEO expert for your company is not so much about finding a good vendor (all good companies know how to do that), but about clearing the misconceptions about SEO in your mind, so that when the right SEO guy walks in through that door, grab him and don’t let go.

PS: Incase I have missed out anything in my list above, please add to my comments.

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