Mumbai SEO Expert Series - Success with Keywords (Part 3)

For those who have not read Success with Keywords Part 1, and Part 2, I suggest you do that now. No sense in joining us in the middle of a great story, with no clue how it began.

It all started with a promise of an adventure, a journey to keyword discovery to find additional keywords that could drive business to my website.

A quick recap… As you can see my new keywords list is focused around my business, expertise and the services that I can offer.

These include Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india, seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting services mumbai, seo consulting india.

The next step is to create new keywords focused around the users I expect to visit my site and use the services I offer. I always ask my questions like why will the target segment come to my site, what do they expect when they reach the website, and do I have the content/ tools required to satisfy their needs and questions.

Each target segment may belong to different age groups, different vocations, different mindsets, and have different requirements and needs to feel satisfied. This will be better understood with the list below.

Let me list out some of the TG I hope to attract:

1. Marketing professionals
2. Website developers
3. Seo students
4. SEM professionals
5. Outsourcing seo (from other countries)

A marketing professional wants to increase his business, and wants a good ROI. He (or she) wants to understand the process and how it will impact the brand, brand loyalty, and the bottom line.

A website developer is looking for a partner for help in optimizing the pages, link building, directory submissions, and article submissions for his clients. He (or she) wants to know about time, cost and quality of the work.

A Seo student is looking to learn, find tips and tricks, new tools, search for a job, and keep up-to-date with the seo industry.

A company looking to outsource their seo needs to a seo company or seo expert, to countries where the costs are still reasonable, with services with a promise of quality and speed.

This above is by no means a comprehensive analysis of the target audience, or a complete list of the target audience I expect to visit my website, but just an indication on the importance of knowing your customers, and the keywords that can follow.

A new list of keywords based on the TG, seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india.

Eventually, you may want to create separate pages targeting each of those different audiences, because each of those audiences represents a window or entry into your site.

In my next post in this series I will analyze the competition and see what kind of keywords and keyword combinations come up…. (Continued in Part 4)

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Mumbai SEO Expert Series – Success with Keywords (Part 1)

In the beginning, there was a word, and that word was KEYWORD.

As a SEO Expert in Mumbai, I am often asked why I have “seo expert mumbai” appearing in some form or another in most of my blog posts, articles and my website www.seo-optimization-experts.com.

In the two lines above lies the answer to that question. As a Seo Expert, I obviously want to excite any user or a company who is seeking the services of a seo expert or seo company on a search engine like Google to find me easily.

And I, like any smart businessman want anyone typing seo expert in mumbai to land to my website or my blog post. The reason I have added Mumbai (location) is common sense. Since I am based in Mumbai, it’s highly probable I will more easily attract the users who want to find a seo expert or seo company in close vicinity.

So seo expert mumbai is primarily a KEYWORD.

It’s the KEYWORD that will drive potential customers to your website or blog that will translate into traffic, and eventually sales.

Now I have clients in Middle East and in US as well, but having location in my keyword ensures targeted traffic from my city of business. Also, as any smart SEO expert would know, that targeting a common term like “seo expert” would be more difficult to achieve, as I will have to compete with thousands of other SEO experts worldwide for that keyword (of course that does not mean that I intend to give up).

In fact it is one of my personal goals to rank No #1 for seo expert, but in the meanwhile why let good business get away.

To demonstrate the power of putting location in your keyword when it comes to search engine rankings, type in seo experts in mumbai in Google, and my website appears on Rank #1, but only if you are searching from Mumbai, but would appear Rank #11 if you were searching from, say New Delhi or London.

If you notice the individual keywords “seo” and “experts” also forms part of my domain name www.seo-optimization-experts.com. This is a key factor in achieving high rankings for a particular keyword phrase, i.e. get your keyword or individual keywords, into your domain name.

For those who are cringing about now, thinking they already have a domain and it does not include the keyword, don’t worry, there are ways of getting around, one of them being, you can setup sub domains.

E.g. www.abcd.com is in the business of property development in Dubai. Now the primary keyword company ABCD wants to target is “Property developers in Dubai”. A sub domain can be set up like http://property-developers-dubai.abcd.com which would be great to get higher ranking for the keyword “property developers in dubai” in search engines.

Simply put search engines rank sites higher which contain the keyword the user is searching for in their domain name. There are various other factors like optimizing each page around a keyword, building quality links and fresh content that will influence search engine rankings, but that’s another story.

Another sub domain e.g. http://mumbai.seo-optimization-experts.com will target keyword “mumbai” which is a part of the keyword I am targeting seo expert mumbai, but not currently part of my domain name.

Since Mumbai is located in India, it also makes sense for me to target users who are searching for seo experts in India, so we have seo expert in India as another important keyword.

If I had an office in say London (feels good to say it), I would also have created a sub domain http://london.seo-optimization-experts.com. In this way I would have “seo”, “experts” and “london” in my domain…and a user typing in seo expert in London would find my website in search engine results (if I have done my page optimization around that keyword properly that is).

So you can see how I started with one keyword seo expert mumbai, and additional keywords phrases got created in the process of writing this article.

So as you can see, my keywords list has gone up a bit, Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.

Notice that though the keywords above look similar, the search ranking for each of those keywords is different. You can never be sure what the user will type in to reach you, so identify longer versions of your keywords as well. A user searching for seo expert in mumbai, and if I am optimized for that exact keyword as well, rather than only seo expert mumbai, my page would be found higher in the search listing.

I have also targeted mis-spelt words like seo exprt mumbai which means that even when a users mis-spells by mistake you ensure your website comes up. This is becoming soon out of date with Google suggest, and their new browser Chrome that suggests possible keywords based on each letter you type.

This is just the beginning into a wonderful journey of finding the right powerful keywords that will generate business for you, where you start with one keyword, and eventually create hundreds of powerful keywords that become traffic funnels to your website.

Having hundreds of focused keywords around my business would mean… you do the maths. Like I always say, I am not a SEO expert, I am just a smart businessman.

In my next post in this series I will explore the services I offer and see what kind of keywords and keyword combinations come up…. (Continued in Part 2)

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What’s in a Title?

Any SEO expert worth his salt will tell you that the title tag title (don’t neglect me title) is one of the most important tags for seo, and yet the most neglected.

While explaining to a client about rich targeted keywords, traffic generating blogs, rss feeds, article submissions, link building and directory building, social networking and social bookmarking, wiki’s, youtube, adwords and other such popular SEO’s big guns, one tends to ignore explaining in detail about the little meta tag called title. So just how important is this title tag?

Ask a journalist about the title aka headline and he will tell you it’s the most difficult part of writing a story for it can make the difference whether the story one so painfully wrote amidst the hills of Afghanistan, is read by the reader or not. If the headline does not trigger the reader within 2 seconds of reading it, they can choose to skip to a better story. It’s not that the reader would not have found the story itself interesting, it’s just there is an overload of information out there, and just 24 hours in a day, so it’s up to the journalist to captivate the reader with his headline. At the end of the day, no journalist wants to wind up having his mum and close related family as his only audience.

How does this story translate when it comes to understanding the significance of the title when used in the virtual online world? In an online scenario a visitor enters his keyword phrase in the search engines text box for e.g. the user types in Seo expert in mumbai hoping to find a suitable seo expert in mumbai.

Let us assume that using brilliant seo techniques, a seo expert, say like me, ensures that my website’s link www.seo-optimization-experts.com comes up in the first three listing in a Google search. Now that quite an achievement, but before I can give myself a pat on the back, I have to see if the user is actually clicking on my websites’ link or not? If SEO opens the door, it’s the title tag what invites the visitor to come in to check out the goods.

What conveniences a visitor to click on a website of a seo expert in mumbai who is listed on the 5 th place rather than a seo expert in mumbai who is listed #2 or #3 place. To understand this you have to understand the visitor’s mind when it comes to choosing a link they feel would satisfy their need of finding a seo expert in mumbai.

Honestly there is no good way to find out what the visitor is thinking (probably about this bad ratings due to lack of a good seo expert) when they choose a link over another, but we have to do our best to find new and innovative ways to entice the visitor to click on your link, and not your competitors.

The title tag is what the visitor sees in the search engines results page for e.g.
When you search for seo content services in india on Google, you will find www.seo-optimization-experts.com raked # 1.

Now what do you see on the search results page.

SEO content service in India at affordable rates! (This is my title tag)

SEO content services India, is a team dedicated to delivering high traffic to your Web site? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy. (This is the description tag)

So would the above title and description convenience you to click to my website. I would like to hope so.

Notice how I mentioned affordable (people always like the price feel good factor) in both the title and description. Like price, time is also a good factor to include in title wherever applicable e.g. SEO content services 24 hour delivery. Asking the visitor a question in the title or description can entice the visitor to action as well, as in the modified example below:

e.g. Do you need affordable seo content services in India? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy.

I have ensured the keyword “seo content services in India” is present in the front and if possible again somewhere close to the end, in both the title tag and the description tag so that keeps the search engine happy.

Be creative! A title tag should build curiosity, educate, offer value, put forth a question, or grab your visitor’s attention in any way. After all even the best written titles and descriptions if they don’t entice the visitor to click to your website are of little use. Try and build trigger to action for all keywords, it could include certain USP’s your product or service has, some highlighting benefits, or an offer to hard to resist.

Once you have a great title and description, keep working on it, check your Google analytics to see which of your titles the users are clicking, and which of them they are not. Don’t be afraid to play around with different titles to see what works and what does not.

Tips for choosing a title that captivates:

1. Use copy that triggers certain emotions or call for action on part of the visitor
2. Build the “what’s in it for me” factor into your title copy
3. Create honest titles that are related to your sites content
4. Keep the title around 80 characters and your descriptions around 200 characters.
5. Spend as much time understanding the title, what will make it more captivating, and what will entice a visitor to click through.
6. Build important keyword phrases into the title and description ensuring it still reads well

While the above are a list of things you should be doing, there are a few things one should never be doing like keyword stuffing, where the keyword is repeated unnecessarily in the title and description just for the purpose of fooling a search engine. The search engines are smart enough to figure your little ploys, so unless you want your pages to be labeled spam, don’t stuff the keywords unnecessarily in your meta tags. Make sure you read the tile out aloud to see how it sounds. The visitors do the same thing, they read out your title in their minds, so if it makes sense to you, hopefully it will make sense to them.

Also avoid using terms like “best”, “top”, “guarantee”, “world class” etc which are generally used in traditional marketing...in the online world there are a lot of useless guarantees floating and no one takes them seriously anymore. Certain words are stop words for search engines … basically they are words that add little or no value to the sentence like where, how, or, not, but etc. List of stop words available at http://www.google.com/support/bin/answer.py?answer=981.

In life we take the titles a bit too seriously, marketing manager, father, president of goofy club, great golfer, and many more.

In seo practice, we need to take the TITLE, A LOT MORE SERIOUSLY.

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The Journey of SEO

A little about Nevil, SEO Specialist

Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments with excellent organizational and managerial skills.

I have a passion for:

• Creating integrated brand solutions for web and mobility platforms
• Handling online brand campaigns for well- known Brands
• Assisting brands to connect with the TG with Content based solutions
• Brainstorming with a creative team to come up with innovative concepts
• Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc.
• Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.

Synopsis of work experience:

• Worked in capacity of “Project Head” for large entertainment portals like http://www.page3flicks.com/, BusinessOfCinema Dot Com Pvt Ltd, and Internet Marketing consultant for http://www.mediacurry.com/


• Worked in capacity of “Project Head” for Indiaport Dot Com Pvt Ltd, (B2B portal for exporters and importers and covered all major ports of India, container tracking, etc),and http://www.indiacar.com/ (B2C portal for buying and selling of new and used cars, auto finance, news, etc.)
• Worked as “Project Manager” for various client projects across online and mobility platforms for companies like Reliance Industries, Jindal Iron & Steel, Vitesse Limited, Air India, Mumbai Port Trust
• Internet Marketing consultant for ETA Star (http://www.etastar.com/) - Prime Property Developers in Dubai
• Internet Marketing Consultant, and writing SEO driven content and blogs http://www.seo-optimization-experts.com/ (new site)
• Handled online and mobility brand campaign as Project Manager for http://www.spillurdil.com/ (Kwality Walls, Hindustan Unilever).
• Worked on concepts for brands like Axe, Bru, Dove etc.

Gulf Experience:

• Assistant editor, Gulf Weekly Entertainment Tabloid (Al Hilal Group)
• Assistant Features Editor, Oman Tribune Newspaper

And some more:

• A diploma in Journalism from the London School of Journalism, LSJ
• A diploma in advanced SEO optimization techniques and search engine marketing from Search Engine Workshops, USA
• A good knowledge of Quark Express(Print Publishing)

In the Press:

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