Don’t Make Like a Ninja and be Undetected, Strut Your Stuff Online!
Today’s digital technology has just made the workplace more competitive. After all, working environments are no longer confined to the four walls of an office building. The rat race has been moved into the four corners of bedrooms, living rooms and even kitchen.
Businesses suddenly feel that online is where they should be. Freelancers of every imaginable shape, size, talent and skill are advertising their “wares” online. Suddenly, cyberspace is starting to look small.
The crowd is closing in on you and you’re starting to lose your online grip!
Sashay Your Way to Online Prominence
Successful start-up businesses and entrepreneurs become so these days with the help of the internet. Truth to tell, a lot of small businesses and freelancers get the bulk of their business by promoting themselves online.
Here’s where you don’t want to be like a ninja and stealthily navigate your way online. You have to make as much noise as you can. How do you make noise online?
The Good Noise and the Bad Noise
There are several tools that you can use to make your presence felt online. Most of these are free so it doesn’t matter if you don’t have an advertising or marketing budget.
You can use these tools as many times as you want but here’s the rub: how do you use them in such a way that they will effectively communicate who you are and what you’re all about?
You have to learn how to make good noise online.
Basically, the bad noise comes from a negative image that you may be unwittingly portraying online.
How do you do this?
By not being careful about your comments in posts and forums, by uploading pictures of your in a compromising pose, by engaging in online bullying, and participating in questionable activities online.
The worst thing you can do however is to promise to do a job or to deliver goods that customers already paid for and you renege on your promise.
Okay, now that you know what not to do online, it’s time to focus on the things you can actually do that will help you make your mark on the internet.
Creating a Strong Impact
Sometimes, subtle things work like magic. You don’t always have to resort to extravagant displays to market your products or services. You also do not have to create a dedicated website for whatever you are selling if you don’t want to.
Websites need to be maintained and if you don’t have the time to keep it updated, it could even contribute to your online demise.
If people go to your website and see the same things over and over again – no updates, no news, nothing – pretty soon they might start to think that your business has gone kaput.
Socialize online. This in itself is already a very powerful tool. It’s fun, it’s easy to use and it gets you connected to hundreds of your “friends” in an instant. As a matter of fact, advertising through social media platforms will hardly feel like work at all.
To get your network talking about you, come up with thought-provoking posts or hold mini contests.
The bottom line is to get your message across – that you’re selling something that no one else has online – or at least not with the same caliber as yours.
Make your presence felt at least once per day and use at least two social media platforms. This way, if you can’t get access to one, you can still reach people through the other.
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