• 15 Ways to Increasing your presence online

    Date: 2013.03.28 | Category: mumbai seo expert | Tags:

    It is true that there are many small business firms still don’t effectively boost themselves on line. They do not use their business website at the fullest and moreover, some of them are unfamiliar with the ways through which they can boost themselves and their business as well. Here we list out a few simple ways that could increase your online presence.

                  1.      Enter in Google Places

    Google searches give priority to local results. By getting your businesses listed in Google Places, the search engine could index your business and give the details in searches, thus your ranking is improved and increased traffic is provided to your website.

                  2.      Place articles in article directories

    This way will help you enhance your status as a though leader as well as disclose your brand to an immense audience. Those articles will be selected by other websites and bloggers and published with your website and by-line details. Furthermore, Google indexes these articles, which help for SEO and elevated traffic to your website.

                3.      Enter in right directories

    Online directories are known for elevating the listing and giving links to websites. So, get your business listed in an appropriate directory and get many hits a day and thereby, increased traffic to your website.

               4.      Use social media networks

    There are many social media networks such as Linkdln, Facebook and Twitter that helps business online to elevate online presence and get more traffic as well.

              5.      Write a Squidoo Lens

    Squidoo facilitates making a simple one-page website for the promotion of a new product, service or any special offer. This page will be seen by many online visitors beyond your normal area of influence and help to elevate rankings.

             6.      Blogging 

    Majority of website owners rarely update their websites and rather keep it static. This is often due to the complex technology used in website development making it difficult for the website owner to change anything. But, a website has to be attractive to its visitors and capable to make them do call, email or buy products over the site. You need to give regular updates on activities within your company, information on products or services, etc in order to keep visitors coming back again and again. Blogging is the best way to help with SEO, increased traffic and for keeping customers engaged.

             7.      Place Trust symbols

    It is essential to put details of personal or corporate membership of institutes or trade bodies and also the copies of achievements and honors on your website. This is to enhance the trust between you and your potential customers.

             8.      Increased your reviews

    Our business to customer environment has a buying method of referral shopping. Good reviews and referrals have great impact over the shopping decision of an ordinary person. Therefore, you have to secure testimonials, reviews and case studies that will help your potential customers with their purchasing decisions.

            9.      Calls to action

    Most websites state a narrative story about the firm and its products but fail to take the customer on the next phase of the purchasing process. Encourage them to move further such as contacting you over phone or by email. You can get them downloading free information about your company in exchange for customers’ email address.

            10.  Narrate the benefits

    Are you successful in explaining customers how your products or services benefit them? Customers don’t want to walk through many web pages to know how you make products, what machines you have, etc. They simply want to know how your products will help them save time and money. So give them what they want and this will help you get more visitors and turn them into customers.

            11.  Title Tags

    Title tags are firmly enclosed in the coding for each website page. Instead of using just company name in the title tags, you have to use keywords and phrases so that you can increase page ranking.

            12.  Google

    Google offers many free tools to help website owners increase their web presence. Some of the popular tools include Google Analytics, Alerts, Google+, Google Maps, and much more. All these tools help a website increase its online presence as well as boost traffic.

            13.  Meta Tag Description

    This method is a part of search engine listing, appearing under the main title. You should use this method to describe the major benefits you offer to the customers. When Google fail to find a Meta tag description, it generally choose the first one or two lines of the website home page. But, this does not do justice with the company.

            14.  Email Marketing

    Collect email address of site visitors in exchange for newsletters, white papers and other important data of your company. Creating a good database of potential customers will help you send them information on new products, services, special offers and unique deals. The whole goal of this method is to keep in touch with potential customers and make them regular clients of your business.

           15.  Google AdWords

    This is a paid tool helping you increase your website ranking as well as targeting potential customers who are interested in your products or services. Your ad will appear on the suitable search results page on the basis of the bid you make for the search keyword phrases. This is to get maximum number of hits for your bid as well as increased web presence.

    These methods are as simple as that. Boosting your online presence is as easy as following all 15 ways above. If you follow all of these things, then your website don’t lack online presence. Having an increased web presence is obviously essential to the success of any business. We know the value and importance of search engine optimization and social media, but a very few people know the ways and tips that help to succeed. Some make successful campaigns and others fail. No matter what is your industry or business field, you have to do all these above tips and ways to enhance your web presence.

     

    Author bio: Charlie Brown has been working as an SEO consultant for 8 years at Ranking By SEO India. He has provided hosting solutions to many leading online websites. He also publishes SEO related tips on his blog like top SEO Company India, best SEO services and many more.