The ZEN of SEO

SEO Expert Training Video Series Link Building 4.0

noreply@blogger.com (SEO Expert India) — Sat, 06 Mar 2010 15:43:00 +0000

Welcome to SEO Expert Training Video Series
By SEO Expert, Nevil Darukhanawala

Previously in the Seo Expert Training Video Series Link Building 3.0 … The New Link Mantra, and the “New Variables” that add power to your link building campaigns – Relevancy, Consistency, Diversity, Participation and Progression. Do you have a SEO strategy that can synergize with these new variables?

In this video, I talk about …

In this video, I talk about the 1st Link Building Strategy - The weekly Syndication and Promotion Strategy is the heart of the SEO campaign. It includes creation of value for user in form of unique, informative and educative content, and then in syndicating that content to relevant and select article communities, and then promoting that content across social bookmarking communities, ending with up voting i.e. getting 2 other users to vote up/ thumbs up/ review/ comment your content making the link permanent.

In the next video …

I will introduce our 2nd Link Building strategy – The Campaign Based Strategy.
I will be publishing 1 video each Sunday though the videos will not be in any particular order.

Seo Expert Training Video Series Link Building 4.0

The SEO Training Video Series (Every Sunday)

Over 60 SEO Training videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #5 for keyword “seo expert india” and No #64 for keyword “seo expert” which competes with hundreds of thousands of seo experts from around the Globe.

Seo Expert Training Video Series | Link Building 3.0

noreply@blogger.com (SEO Expert India) — Sun, 28 Feb 2010 04:04:00 +0000

Welcome to SEO Expert Training Video Series
By SEO Expert, Nevil Darukhanawala

Previously in Seo Expert Training Video Series Link Building 2.0 … The New Link Mantra, and the “New Variables” that add power to your link building campaigns – Relevancy, Consistency, Diversity, Participation and Progression. Do you have a SEO strategy that can synergize with these new variables? If not, let’s start with the first power Variable – Relevancy.

In this video, I talk about …

The New Link Mantra – Consistency ensures that we are “consistent” with our content creation, syndicating that content and in making that content visible across various web, user and social communities. Diversity ensures that we build links from the “diverse” communities online like articles, pr, social bookmarking, social media, web directories etc and not just focus on 1 or 2 select communities. Participation ensures we get active and involved in our online efforts and since we cannot “participate” in everything, it’s important to select the right communities we want (and is possible) to participate in. The last link variable, Progression, ensures that we build links back to important pages on our website in a “progressive” manner, meaning steadily increasing link growth and not sporadic efforts to build links every few months.
In the next video … I will introduce Link Building strategies – The Weekly Syndication & Promotion Strategy. The Campaign Strategy. The Progressive Link Building Strategy.

Seo Expert Training Video Series Link Building 3.0

I will be publishing 1 video each Sunday though the videos may not be in any particular order.

The SEO Training Video Series (Every Sunday)

Over 60 SEO Training videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #5 for keyword “seo expert india” and No #64 for keyword “seo expert” which competes with hundreds of thousands of seo experts from around the Globe.

Seo Expert Training Video Series | Link Building 2.0

noreply@blogger.com (SEO Expert India) — Sun, 21 Feb 2010 05:18:00 +0000

Welcome to SEO Expert Training Video Series
By SEO Expert, Nevil Darukhanawala

Previously in Seo Expert Training Video Series Link Building 1.0 … I introduced link building and why Search Engines have a New Link Mantra - the movement from link building “Constants” to “Variables”. It will be these “New Variables” that will add power to an otherwise powerless link.

In this video, I talk about …

The New Link Mantra, and the “New Variables” that add power to your link building campaigns – Relevancy, Consistency, Diversity, Participation and Progression. Do you have a SEO strategy that can synergize with these new variables? If not, let’s start with the first power Variable – Relevancy.

In the next video …

I will be talking about the next Variable – Consistency. This means that search engines prefer sites that are consistent in their link building activities over time, rather than sporadic link building every few months.

I will be publishing 1 video each Sunday though the videos will not be in any particular order.
The SEO Training Video Series (Every Sunday)

SEO Training Video - Link Building 2.0

Over 60 SEO Training videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #5 for keyword “seo expert india” and No #64 for keyword “seo expert” which competes with hundreds of thousands of seo experts from around the Globe.

Seo Expert Training Video Series | Link Building 1.0

noreply@blogger.com (SEO Expert India) — Sun, 14 Feb 2010 04:31:00 +0000

Welcome to SEO Expert Training Video Series
By SEO Expert, Nevil Darukhanawala

In this video, I talk about Link Building …

In the early days link building was about getting maximum number of external websites to link back to your website. Today, the story is very different. In this video I talk about link building basics and introduce the New Link Mantra.

In the next video …

I dive deep into the New Link Mantra and talk about the “New Variables” that add power to the links – Relevancy, Consistency, Diversity, Participation and Progression.

Do you have a SEO strategy that can synergize with these new variables? If not, then watch out for the next video in the Link Building Series.

Seo Expert Training Video Series Link Building 1.0

SEO Training Video Series (Every Sunday)

Over 60 videos – covering various fundamental SEO principles, advanced content and link building strategies and ranking techniques for the best routes for higher rankings for any keyword/ any website.

The SEO strategies I teach in these videos are what I am currently using to rank for my website, as well as for my clients from around the Globe. I currently rank in Google; No #1 for “seo expert mumbai”, No #5 for keyword “seo expert india” and No #64 for keyword “seo expert” which competes with hundreds of thousands of seo experts from around the globe.

SEO Expert Strategy: Powering external Websites that Power your Website

noreply@blogger.com (SEO Expert India) — Thu, 11 Feb 2010 12:24:00 +0000

We all know that it’s good to build quality links to your website, including to all the web pages and blog pages under your domain. However this SEO strategy is focused on building links to external websites or web pages that are linking back to your website.

If a popular website or web page links back to your website or web page, it powers up that page (and keyword) on your website. We now take this a step further by building links or link power to that external website or web page that is linking to you.

Why? Because if the external page that is linking to you gets more links, it will have more power that it can pass on to your website or web page.

However don’t rush away just yet to start building links to all the websites that are linking to your website as you will end up spending a fortune and lots of time on building links for other websites.

So a good place to start would be to figure out which external websites are linking to your important keyword pages. And if these external websites or web pages are worthy of time spent building links to them.

Since link building is time consuming I like to concentrate on a few web communities that are worth the time spent.

1. Blog review pages – Getting good Page Rank bloggers to write a review about your website, product or service is a well known SEO expert strategy. However, by building additional links to the blog review pages you can power your keyword pages even more. A tip here is to post the external blog link across a few select social bookmarking sites, and get a few users to up vote that content making it a permanent link.

2. Profile Pages – So you have created your company or personal profile pages in sites like Silicon India, LinkedIn, Ezine Articles, Twitter and other such business and social networking/bookmarking communities. In the profile pages, you are allowed to link out to your website and blog. These are good power links. But, by building additional links to your external profile pages you can add the extra boost of link power back to your website.

3. News publisher websites – Were you covered in the news lately? Or your press release was picked by online news publishers? News publisher sites have a lot of authority, and getting a link back from an authoritative source is definitely a touch cookie to crack. But if you managed to get in the news then go ahead and power up the news page that is linking back to you. A point to note is that most news publishers do not give links in their editorials, in that case don’t bother to build links to them. You could however write a neat blog post about your coverage in the news and link out to the news source, and use that blog post for further syndication, promotion, up voting and campaigning. Some gain is better than none.

Are there any more such communities which work well with this expert seo strategy? Most definitely, but a good place to start are in the ones above and like I said don’t take too much time on building links to external web pages – spent that time building links for your own website.

If you have any suggestions please write in your comment.

Till then
Adios Amigos

Running out of content ideas for your SEO campaign?

noreply@blogger.com (SEO Expert India) — Mon, 08 Feb 2010 07:34:00 +0000

Content has always played an important role in any successful SEO strategy, but many times we run out of steam coming up with content ideas that can support the SEO campaigns.

Content serves two purposes in SEO/SMM campaigns. One is for targeting your keywords, improving visibility, awareness, and building back links from diverse and relevant web, user and social communities to your website. And two is for the visitors who find the content useful and become loyal readers, and eventually good customers.

The challenge lies (both for the clients and the SEO expert) in not just creating content, but creating content that is unique, compelling, informative, educational, and at times, entertaining. This is no easy job, even for a team of content writers at times.

After all, how many articles can one write about motor insurance for example? And in SEO, one may have to write many articles at times to support and power a primary keyword. After you have written a few articles around a specific keyword, it’s just a bunch of re-writes after that – same information rehashed. This can be discouraging for the readers of your blog, who if bored with your content will find someplace else to satiate their need.

While most smart clients know that they need to invest in creating new content for SEO success, they may not be aware that they are already sitting on a wealth of content. Most companies are already creating content in their course of day-to-day business – PowerPoint presentations, sales pitches, in-house training material, training videos, FAQ’s, white papers, case studies and collecting client testimonials.

All these are great sources of content that can be used very effectively in a SEO campaign. This is a great tip for all those who are stuck coming up with topic ideas, and re-writing the same content in different forms.

The solution lies in looking out-of-the-box when searching for content ideas, and more importantly, exploring various mediums of delivering content to your potential customers.

PowerPoint Presentations - You can put up a PPT explaining types of motor insurance (or a sales presentation) for example. This PPT can be syndicated to sites like SlideShare. This not only helps improve visibility of your content, it’s a cool way to participate in another community and build valuable links back to your website. Also you can convert the PPT into a movie file, give it a background score (or voice-over at times), and voila you have a video that can be syndicated to video submission sites like YouTube.
Press Releases - You recently issued a press release about a new product or service launch. The press release can be published on the blog, and then further syndicated to online PR Syndication sites. This is again good for visibility, and building quality links to your website.
How to Articles – Give a twist to your article, and you can now syndicate to How to Sites (eHow), which are sites that promote “How to” articles. A new community, more links, more traffic.
Video’s – Informative Videos (4-5 minutes) can explain a topic/service/product much better and build visitor confidence. After all who does not like an audio-visual experience? And it’s good for the lazy people who don’t like to read. The videos can be posted on your blog, and then syndicated to Video Submission Sites. Another community, powerful links, more traffic.
Case Studies – Everyone loves a success story. Also case studies and white papers can be used to target specific industries your business focuses on. Eg. A supply chain consultant who is an expert in the automobile sector, or the engineering sector can create case studies that can be used to target keywords like “supply chain consultant for automobiles industry”. In addition many .org and .edu sites don’t mind linking to case studies/white paper if it can be of interest to their members. Keep in mind it is very tough to get (.edu) sites and (.org) sites to link back to you. Why would they? But a good case study or white paper could get linked by these sites. These links of course are invaluable.
Client Testimonials – Every had a client send you a thank you for your great service, or an email of appreciation. What your customers say about you is not just good content, but the best word-of-mouth publicity as well. Don’t shy from putting up some little less than positive comments as well. Shows maturity, as well as willingness to rectify the customer issues and implement good suggestions.
Ground Events - You participated in a recent event or a seminar, and voila you have access to pictures, a press release on event, maybe a video, an article, what people said at the event - all new fresh content for your SEO campaigns.
Photographs – Photographs of an event or seminar can also make good content and be further syndicated to photo sharing sites (Flicker).

The advantages of exploring various mediums of delivering content are two-fold. Its great mix of interesting content for the users, and you can syndicate that content to various communities like SlideShare (PowerPoint presentations), YouTube (Videos), Flicker (Pictures), Digg (Social Bookmarking) etc, enhancing the visibility of your content and building quality and a diverse mix (by participating in different web, user and social communities) of links back to your website.

Any other ideas for great content? Do write in with your ideas!

Do Page Rank 0 sites have any place in link building today?

noreply@blogger.com (SEO Expert India) — Mon, 01 Feb 2010 09:47:00 +0000

As we see search engines focusing more of their attention on quality and relevant links, many clients (and SEO experts) have developed cold feet as to the usefulness and ROI from targeting PR 0 sites in the link building campaigns.

Link building as we know is tedious, and the effort to source links is time consuming, so should one take time going after the PR 0 website’s, which may or may not pass on any link power back to us. So is this time wasted, or well spent?

A fact - All websites start with PR 0, and eventually some grow to become authoritative sources with PR 6 and above. Is it easier to get a link from a PR 0 site or a PR 8 site? You don’t need a SEO Expert to answer that question.

Another fact is that 80 percent of the PR 0 sites may close down in near future. But the remaining sites if they can survive would get some Page Rank (PR) over time, whether they do SEO or not.

So the challenge is in finding PR 0 websites that are relevant to your business/industry and which have the potential to grow into PR 4 above sites in the future.

It is something like buying shares of a company when it got incubated. Imagine if you had brought some Google stocks when they had just started. What would they be worth right now?
In the same way some PR 0 links could become invaluable in the future, and these links will be impossible for your competitor to replicate at that time.

To target such links one needs a long term vision and commitment as the value of this activity appreciates over time and it’s advised that impatient people should avoid this strategy.

With life or with SEO, a long term vision and a fine balance is what works best for me! It’s up to you to decide what works best for you.

SEO Expert Training Videos

noreply@blogger.com (SEO Expert India) — Fri, 29 Jan 2010 10:53:00 +0000

Hi everyone, I am Nevil Darukhanawala, SEO Expert, and welcome to the SEO Expert Training Video Series which is due to launch on 1st of March 2010.

I run a successful SEO consultancy with clients from around the globe - India, USA, Canada, UAE, Belgium and Australia, and I also conduct SEO Training Workshops in a 6-Day SEO Workshop held at OCI (Open Computing Institute, Mumbai). These 6-Day SEO Strategy Workshops are held once a month in Mumbai, India.

The SEO strategies I teach at these workshops are what I am currently using to rank for my website, as well as for my clients from around the Globe.

The SEO Expert Training Videos is an attempt to share the knowledge taught in these workshops with the rest of the world at an affordable rate of 50 $ for a lifetime membership to the video section.

Over 60 videos of 4 – 5 minutes each which cover step by step - various fundamental principles, advanced strategies and techniques for the best route for higher rankings for any keyword/ any website.

The money earned via memberships to the SEO Training Series is put back in the creation of new videos covering deeper aspects of SEO strategies, link building strategies and traffic conversions.

Around 50 percent of these videos will also be available free on my Zen of SEO blog, and will be available every Friday from February 1st week onwards.

So there will be 3 options:

Request for purchase of DVD at $ 100 (3.5 hours) + shipping (email me on nevilrohinton@gmail.com)
Take life time membership to Seo Training Video Section for 50 $ (launching by Feb end)
View the videos for free as they are put up each Week

The SEO Expert Training Videos has been specially designed by Nevil Darukhanawala who has 10 years of experience in creating online brands and managing online businesses.

Go ahead, Type “Nevil Darukhanawala” in Google.

My website http://www.seo-optimization-experts.com ranks No 1 position in Google for ‘Seo Expert Mumbai” for past 1 year, and in position No 5 for “Seo Expert India”, and I am currently in position # 68 (Top 100 List of Seo Experts in World) for keyword “Seo Expert”.

The Right SEO Strategy

What comes to your mind when you think of expert SEO strategies; Is it link building, Meta tagging, keywords discovery, higher traffic & conversions, social bookmarking, making money online, social media, article submissions, Twitter, reputation management, web directory submissions, Google, optimization of pages, blogging …

While the SEO process includes all the elements mentioned above, what’s missing in this puzzle is how they all come together as a “focused strategy” to ensure the success of your online business.

Now there are many paths to SEO success, and all may work and show results (some temporarily), so how does one decide what’s the “right strategy” for their business?

The Right SEO Strategy for Your Business:

Does your SEO strategy make common sense?
Is it consistent?
Is it immediate?
Is it delivering “constant value” for the users?
Can your SEO strategy be sustained over the lifetime of your business?
Does it reflect the values and ethics of your organization?

The Product - Video SEO Training Series

Over 60 videos of 4 – 5 minutes each which cover step by step - various fundamental principles, strategies and techniques for the best route for higher rankings for any keyword/ any website.

Some of content topics covered in videos:

Keywords Discovery
On-Page Optimization
Content
Link Building Strategies
Sitemaps, redirects, robots and more …
Reporting and Monitoring
SEO Proposals
Making Money Online

Who will benefit from the SEO Training Videos Series

It’s been specially developed for b-school students and professionals in the fields of branding, advertising, marketing, business development and web development/ design, content development, webmasters and SEO enthusiasts.

Also Marketing agencies, advertising agencies, PR agencies, online service providers, website owners, online businesses, future entrepreneurs, and “anyone” with a passion for the online world will benefit from this specialized SEO Training Videos Series.

The SEO Expert Training Videos will help you

Gain genuine top SEO placement skills within the shortest period of time
Cultivate a Buzz and improve visibility of any brand, product or service
Stop wasting time chasing algorithms and discover strategies that last for a long time
Experience a different "value & strategy" based approach to SEO and SMM skill-building
Gain skills for getting visitors to respond, once they find you or land on your site
Understand and learn the full spectrum of SEO and marketing skills

Those interested can send me an email or leave a comment, and I will get back to them.

How to achieve high ranking for any Keyword?

noreply@blogger.com (SEO Expert India) — Tue, 29 Sep 2009 13:40:00 +0000

We know that each keyword we rank high in search engine listings means additional potential customers and business for the website. So let’s explore the strategies and processes to achieve higher ranking for any of your selected keywords.

I am assuming that you already have a list of winning keywords in hand, and that you have optimized each page of your website around these selected keywords. A good thumb rule to follow is to optimize each page around one or max two keywords, and focus the page name, title, description, other relevant Meta tags, and the body content around that specific keyword.

The next step is to make your well optimized keyword centric page visible to the search engines by building links from various relevant social, web and user communities. I have broken the strategy into tasks to be accomplished each week for the next one month.

Week 1

Create unique, compelling and entertaining content. This could be in the form of articles, blog posts, How To’s, FAQ’s, case studies and videos etc. The content is focused around a keyword you want to target, and will act as a supporting page to the primary keyword page.
Eg If the keyword you are targeting is “seo expert”, then you can create a blog post “How to hire a SEO expert”, or “10 Top Ranking Strategies from SEO expert”. Notice that the title contains the keyword we want to target.

Create a link from the supporting content page to the primary keyword page with relevant anchor text (the text that links to another page). Eg. If your primary keyword page is focused around a keyword “seo expert india”, then you can create a link from the supporting content page with anchor text “seo expert india” or “expert seo india” pointing to the primary content page. Variation in the anchor text is advised.

Syndicate your content page to 15 article submissions sites. Build links from the article sites to your home page, primary keyword page and content page. Generally article sites allow one or two links in the body content, and two out links in the author resource box.

Promote your content page across 15 Social Bookmarking (SB) sites. Create innovative title and description and link back from SB sites to your content page.

Get 2 to 3 thumbs up/votes/reviews/comments for the content posted across the 15 Social Bookmarking sites. Each thumbs-up from another user is a quality link back to your content page.

Identify two relevant external blogs that are related to the business/industry you are in and make intelligent comments on posts where you feel you can add some value to the readers. If the comment is accepted by the blogger, it’s a quality link back to your website. You can also post comments in industry forums that are related to your business.

Week 2

Repeat the efforts of Week 1 by creating another page of content around the same keyword you are targeting. This will be supporting content page two. Continue as directed above in Week 1 to syndicate and promote the new content page.

Week 3

Repeat the efforts of Week 1 by creating another page of content around the same keyword you are targeting. This will be supporting content page three. Continue as directed in Week 1 to syndicate and promote the content page.

Note: To make the syndication diverse you can create a “how to” article around your primary keyword. How to articles can be syndicated across specific sites that promote “how to” articles.

In addition, in Week 3 you will start your first SB (Social Bookmarking) campaign. In the campaign based strategy, you will select one content page and try and build maximum visibility and links back in “one” of the top social bookmarking sites (you can select one site from sites like digg, mixxx, reddit, stumble upon etc) each month.

To build maximum visibility and links, you will try and achieve 10 to 15 thumbs up/votes/reviews/comments for the content page you selected. The more the number of thumbs up, the more link reputation is passed on to your keyword page. The campaign runs for a week.

Week 4

Repeat the efforts of Week 1 by creating another page of content around the same keyword you are targeting. This will be supporting content page four. Continue as directed in Week 1 to syndicate and promote the content page.

Note: Again for diversity you can create a video that’s focused around the primary keyword and syndicate to video submissions sites like YouTube.

In addition, in Week 4 you will build 40 to 50 relevant links to your home page and primary keyword page using web directory submissions, Press release submissions, and build links from relevant industry related sites. Industry related sites are business community sites, edu and org sites, and any other authoritative sources/websites around your business/industry.

After the end of Week 4, you can continue building content each week, and syndicating and promoting that content to target the keyword you want to rank well for. It takes upto 4 to 6 months to start ranking for your keywords depending on the competition for that keyword, so this process needs to be repeated each week, each month for the next 4 to 6 months.

By repeating Week 1 to Week 4 for all your selected keywords, you will have built natural links from various article, social and web communities, enhancing your link reputation, author reputation and web reputation. All these in turn will improve your web ranking for that keyword.

So what are you waiting for? Go ahead, become the seo expert, start ranking well for your keywords and see the traffic and business grow.

SEO Training Mumbai (Enrol Today)

noreply@blogger.com (SEO Expert India) — Thu, 20 Aug 2009 09:46:00 +0000

The understanding of the online business world and Search Engine Optimization is no more an option, but an imperative for b-school students and professionals in the field of marketing, business development, content and design, mass communications etc.

Marketing agencies, advertising agencies, PR agencies, future entrepreneurs, and anyone with a vision to create anything in the online world will benefit from this specialized SEO training course.

Such a course is not available in India today that focuses on the branding, strategy and marketing side of SEO.

Introducing the SEO Training Academy

The "SEO Training Academy" is a unique conglomerate established in collaboration with Nevil Darukhanawala of SEO Expert India (A SEO Consulting Firm), and Blisstering Solutions (Specializing in Open Source Training and Development).

What will you learn? -- An Overview

· Winning keyword strategies
· On page optimization strategies
· Content, blogging and syndication strategies
· Natural link building strategies
· Social Media Marketing
· Online Reputation Management
· Various internet marketing methods - SEO for traffic and search rankings, PPC for targeted sales, internet Banner advertising, email marketing, and viral marketing buzz

For more information on SEO Training Courses starting in October, please contact Nevil Darukhanawala on 9967779360.

Batches starting in October! Enroll today!

The Right SEO Strategy Ahead (V2)

noreply@blogger.com (SEO Expert India) — Sat, 01 Aug 2009 02:49:00 +0000

In my earlier posts we learnt that “relevancy”, “consistency”, “progression” and “diversity” in your Link Landscape forms a big part of your Link Profile, and these variables are important metrics in the calculation of the link reputation, social reputation and web reputation of your online business.

Last week, I explored 2 advanced link building strategies that I have included in all my future SEO campaigns.

>> Turbo-charge your SEO with “campaign worthy” content ...
>> How “progressive link building” made it to my SEO campaign?

I have come to realize the Right SEO Strategy is a living and breathing strategy that would constantly evolve. The strategies listed in the update (version 2) are the ones I am using successfully to obtain higher rankings for my client’s websites.

So without any further waiting;

The Right SEO Strategy Ahead (V2)

How “progressive link building” made it to my SEO campaign?

noreply@blogger.com (SEO Expert India) — Wed, 29 Jul 2009 03:42:00 +0000

We know that “relevancy”, “consistency” and “diversity” in your link landscape forms a big part of your link building profile. In the Right SEO Strategy Ahead, I have focused the SEO Strategies I use around these variables.

I have come to realize the Right SEO Strategy is a living and breathing document that would constantly evolve, and “progressive link building” is one such strategy that I would like to eagerly include in all my SEO campaigns.

Last week I had added another update to the weekly seo strategy Turbo-charge your SEO with “campaign worthy” content ...

Let’s get back to this blog topic …

There are 3 common Link Building Strategies:

1. Consistent Link Building Strategy
2. Campaign Link Building Strategy
3. Progressive Link Building Strategy

In this post we are going to focus on “progressive link building”, and how it can be used to boost your search rankings.

What is “progressive link building”?

Progressive link building is a technique where you start with a small quantity of quality links, and each month you progressively increase the number of quality links back to your site.

Eg. Month 1 we start with 50 links (these should include web directory submissions, social links, PR submissions, industry related links, blog links, comments etc).

Month 2 we build 75 links. Month 3 we build 100 links. Month 4 we build 150 links. Month 5 we build 200 links. Month 6 we build 300 links.

This is a useful strategy especially for new websites that lack the credibility and link reputation, though it can be used to boost a credible site as well.

After 6 months, you can ideally continue with progressive link building, or focus on consistent link building strategy and the campaign link building strategy. In the right combination, these 3 strategies can have a powerful impact on your search rankings.

Monthly SEO strategy (Revised)

Note: These links should be a combination of relevant web directory, social links, PR submissions, industry related links, blog links, comments etc.

• Be consistent in building 50 quality links for Month 1
• Be consistent in building 75 quality links for Month 2
• Be consistent in building 100 quality links for Month 3
• Be consistent in building 150 quality links for Month 4
• Be consistent in building 200 quality links for Month 5
• Be consistent in building 300 quality links for Month 6
• Month 7 Onwards we can continue to build 300 quality links each month
• Focus moves to consistent link building and campaign link building strategies

In my next post I will reveal the “revised version” of the Right SEO Strategy Ahead (V2). This will include the exact strategies I use to rank my website and for my clients across the globe.

SEO Games VS SEO Game Plan

noreply@blogger.com (SEO Expert India) — Mon, 27 Jul 2009 13:00:00 +0000

We all like playing games, don’t we? Playing games is great when you are young, but even as adults we continue to play games that adversely affect our lives, work and relationships. Like in life, in the SEO world too, we get many chances to stop playing games, and instead create a game plan for success.

In SEO mistakes can be costly, and yet I see people everyday taking such foolish chances that could drastically affect the future of their online business.
In SEO, time is money, and yet I see people everyday wasting time chasing a “high”, a “quick fix” or a “quick payout”, rather than working on developing a long term SEO strategy that creates value, builds a strong link, web and social reputation, creates a buzz, and attracts targeted traffic that can lead to conversions.

We know this, so why do we still continue playing unnecessary games?

Ignorance

The biggest reason we play games is ignorance. Would you hand over your company, product or service in the hands of a computer geek sitting in a far corner of the world? Then why are the same considerations not given to your online business.

SEO experts need an understanding of branding, marketing, content generation and technology, including understanding of search engines, best SEO practices and analyzing user behavior patterns from the past amongst other skills. Many clients have the wrong ideas and perceptions about SEO, and these wrong ideas eventually end up proving costly and a waste of time.

Expectations

We play games because we expect some ‘payout’ from playing the game. After all it’s about winning, isn’t it? Yes when you are in sports arena, winning is the goal, but wrong expectations from your SEO campaign can lead to frustration and eventual failure.

Impatience

We play games because we lack the patience to sow and reap at the right time. A farmer knows he has to sow before he can reap. Only with consistent effort can the fruits of labor be enjoyed. If you are looking for short cuts in SEO, then your online business could get cut short.

No Vision

We play games because we don’t take the time to understand the bigger picture. We find comfort in the present, by chasing mindless goals of the future. If your online goals focus on “tripling traffic” without creating any value and a strategic roadmap to reaching there, it’s time to talk to a SEO expert who can assist you in creating a realistic road map to online success. A good seo strategy makes common sense, and business sense, otherwise it’s just nonsense.

The Games People Play

1. I know better!

The search engines have given us guidelines to follow. We have heard it straight from the horse’s mouth, and yet everyday we see website owners, webmasters and even SEO professionals flouting the basic foundation principles of search engine optimization.

Google SEO Guidelines
Google Webmaster Guidelines

2. Chasing traffic instead of “creating value”

This one is a classic. When you focus on chasing traffic instead of creating real value, whatever you create (even if the rankings and traffic show dramatic increase), like a beautiful dream will fade away when the morning comes. When you focus your energies on creating something of value, that value goes on growing with each passing day.

3. Buy instead of “Earn”

Easy right! You have a wallet full of greens, and money can buy anything. True in many instances it can, but when you choose to buy rather than “earn” as the focus of your SEO strategy, be prepared to see the results drop when the money stops. That is not to say that all paid links are bad, but rather that the focus of the SEO should always be towards earning links by creating value. Search engines can identify which links are paid and which have been earned. Natural links are “earned”, and the search engines definitely prefer natural links over paid links.

4. Compete, instead of plan to Succeed

Competition brings out the best in people, the worst in people. True! I beg to differ. If your SEO strategy is focused on beating the competitors, a lot of time is focused around what your competitors are doing or not-doing. Is not success based on enhancing your brand, products, services and value offering? Don’t get bogged down with search rankings of your competitors, rather focus on what you can do differently, and enhance the value you provide every single day.

How to stop playing Games?

You can stop playing games by creating a SEO game plan. A SEO game plan is founded on principles of creating value with intent of making it visible across relevant web, user and social communities for higher search rankings, traffic and conversions on your website.

The Right SEO Strategy Ahead covers weekly and monthly strategies you need to be implementing for long term success of your online business. So stop wasting time playing games, and start work on your SEO game plan.

Turbo-charge your SEO with “campaign worthy” content

noreply@blogger.com (SEO Expert India) — Fri, 24 Jul 2009 08:19:00 +0000

Thanks to all the readers who participated by commenting on 5“little known” Keys to Succeed at SEO.

The strategy outlined below works so well that I have decided to include it in my manifesto, The Right SEO Strategy Ahead. For those who are not familiar with the strategies listed in the manifesto, please read it first as it contains the exact strategies I will use to help you succeed in your online business.

Coming back to the topic of this post…

Have you heard the phrase “reference worthy” content? From the SEO perspective, it means creating original, informative and engaging content, and then making that content visible across relevant user, web and social communities with the purpose of attracting traffic and natural links.

The results of this SEO activity if done consistently week after week can dramatically enhance your web, link and social reputation. This in turn influences the search rankings of your select keywords.

In many of my previous posts I have highlighted the importance of creating ‘reference worthy” or “link worthy” content. In this post however, I would like to talk about “turbo charging” your content by making it “campaign worthy”.

So what is “campaign worthy” content?

It is a blog post, an article story, or a video that has the potential for maximum visibility and popularity across social bookmarking and social media sites. By popularity, I mean getting other users to vote, review or thumbs up your content.

Earlier I used to suggest promotion of your content in 10 – 15 social bookmarking sites, and then get 3 to 5 thumbs up from other users for a permanent link. Now this is still a very good SEO strategy you should continue to follow, but how about instead of 3 to 5 thumbs up we try and get 25 to 50 users to vote for your content.

By getting more users to vote for your content, the chances of your story going “hot” in the social communities will increase, and so will the traffic to your website. Search engines rank a page based on the number of quality and relevant links (one of the important metrics) to that page.

If your story goes hot, then more webmasters will link back to your story, increasing the number of natural links to that story page. Also the more hot stories you syndicate, the better will be your social reputation. This in turn will again influence your search rankings.

Ideally you should choose 1 blog post/ article/ video (or create one specifically for this purpose)which you feel has maximum potential to become a “hot story” and then run a campaign across 3 to 4 select social bookmarking sites like Stumble Upon, Digg, YouTube, Mixx for a WEEK.

This week long campaign can have a tripling effect on the traffic numbers on your site for the duration of the campaign.

The number of visitors will dwindle down once the campaign ends, which is why you need to repeat the campaign with new exciting content every month.

The Right SEO Strategy (with Revisions)

Natural Link Building, Social Media & Reputation Management

1. Be consistent in creating unique, compelling and resourceful content in the form of articles/ blog posts - 3 to 4 a WEEK.

2. Be consistent in syndication of the articles to 10 relevant and popular article submissions sites each WEEK.

3. Be consistent in promotion of the same content links across 10 to 15 relevant and popular social bookmarking sites each WEEK.

4. Be consistent in attracting 3 to 5 user thumbs up/ reviews for content posted each WEEK.

5. Be consistent in submitting one blog post/ article/ video to 3 to 4 selected social bookmarking sites and get 25 to 50 votes, reviews or thumbs up for your content. This should be a “week-long” campaign and ideally done ONCE a MONTH.

6. Be consistent in participating in 3 to 4 relevant blogs, by blog commenting and forum postings each WEEK.

7. Every MONTH be consistent in building a few industry specific links, relevant web directory links, 1 or 2 PR releases, etc.

Read more on the Right SEO Strategy Ahead…

Use the expert SEO strategies outlined above and you will be on your way to creating value, building web, link and social reputation, natural links, higher search rankings and traffic.

The 6th Key to Succeed at SEO

noreply@blogger.com (SEO Expert India) — Wed, 22 Jul 2009 04:34:00 +0000

If you have not read 5 “little known” Keys to Succeed at SEO, then I suggest you do that first.

For those whose comments resulted in the inspiration to write this post, I wish to thank you for your participation, and for playing along with my request.

In my last post I had mentioned the 5 Keys that will help you succeed at SEO.

1. Patience
2. Consistency
3. Persistence
4. Creativity
5. Passion

The 6th Key to Succeeding at SEO is “Purpose”

To understand “purpose” let me tell you a story about finding purpose and vision, and somewhere in this story you may stumble upon (pardon the intended pun here) your own story, your own purpose, and your own vision.

Before we embark on this journey, keep in mind before you can unlock the potential of the 6th Key you will have to unlock the first 5 Keys first - You will have to work hard to find your passion and creativity, and learn to be patient and consistent.

Incase you are wondering what “purpose” has to do with succeeding as a SEO expert, then read on …

I Lacked Vision and Purpose in Life

I started my career as an entrepreneur. If you think that is lucky, then hear me out for the remainder of this story.

Enticed with the endless possibilities of the dot com world, I ventured bravely into the unknown with my start up Web Development Company. Just out of college, I had a vision that the Internet would fulfill all my bigger than life ambitions, and desires.

And it did for the next 4 years, I grew from a 3 member team to a team of 70, the office had shifted from a room at my residence into a sprawling 4000 sq foot swanky office, my name was hailed across the national press as the youngest entrepreneur to get venture capital funding, there were clients lining up at the door, and it seemed life could not get any better.

… But is it possible that this is not what I wanted from life anymore?

Read the complete story to finding “purpose”

5 “little known” Keys to Succeed at SEO

noreply@blogger.com (SEO Expert India) — Mon, 20 Jul 2009 04:28:00 +0000

In knowing and understanding these 5 “little known” Keys, could lie the answer to succeed in your online business.

1. Patience

Unlike PPC and SEM where the results are quickly visible, SEO is known to take a long time before you can see any tangible results. We are talking about 4 to 6 months of consistent SEO effort, so “patience” is one of the qualities you must have for long term success of your online business.

I have seen too many SEO strategies fail simply because the SEO client got frustrated with the process, and deciding to do something about it spoke to another SEO expert who guaranteed results quickly. A new SEO expert wants to promote their own strategies, and normally downplays the efforts of the past SEO to buy extra time.

Don’t waste your time starting from scratch, choose the right SEO strategy, and stick with it!

For those in haste to see results or increase sales, please use PPC and other paid forms of advertising. SEO is by no means for the impatient hearted.

While the results of the PPC and SEM campaigns normally dwindles down as quickly as the campaign reaches its end, the results of proper SEO optimization and natural link building can be seen for a long time even after you have stopped the SEO activity.

Of course that does not imply that the PPC campaign or the SEO campaign needs to be stopped, as we know that “consistency” is the next key to higher search rankings.

2. Consistency

What is consistency? Consistency simply means to take an activity of value, and repeat it again and again at specified time intervals. The reason consistency is so important for SEO is that both the users and search engines eventually know what to expect from you, and when they can expect it. But keep in mind that once you build expectations, its best you stick with it.

I advise a weekly SEO strategy that forms the heart of the SEO campaign. So each week you can create exciting content, syndicate that content, and then promote that content across relevant web, user and social communities. Compliment this with a relevant link building activity each month and you have a great SEO strategy that focuses on creating valuable content, and making that content visible.

If this seems like hard work, it is. If creating content is not a task that you wish to undertake, or outsource, then I advise not to focus on SEO only, but on other forms of online marketing as well. But if your intention is on creating value, then content is the way to go.

There will be times when you feel like giving up, or postponing it to another day. Don’t, for we know now that “persistence” is the next key to online business success.

3. Persistence

We have been patient, and consistent in our efforts, yet sometimes the results we seek just evade us. Keep in mind search ranking is not a cause and effect, but rather a correlation of many parameters, so predicting search ranking behavior becomes rather impossible, even for the search engines themselves.

This brings us to our next key “persistence”. Don’t give up! If you have been creating value consistently, then the results you seek are not far off. Even though search ranking behavior cannot be predicted, by creating value and being persistent, you will achieve your online goals.

If you are still not getting the results you seek, then perhaps you need to look (re-evaluate) at your content for “creativity”.

4. Creativity

We are all part of a larger creative force. Perhaps that’s why we feel inspired by anything creative. While creating content for mortgage broking is more boring than creating content for an entertainment website, all the same, the principle of creativity applies.

Who says an article about mortgage broking needs to be boring? Don’t think like a dinosaur, we all know what happened to them?

Look around on Twitter, Social sites, YouTube, YahooBuzz etc. The stories that make headlines (voted by users) are the stories that are unique, have an interesting twist, or just presented in a creative way, and not necessarily the biggest story or best writing.

So what makes creativity tick? It’s “passion” that’s the next key to everlasting online success.

5. Passion

While its creativity that drives your online business and search rankings, its “passion” that will fuel your efforts to leave behind a lasting legacy. No matter what business you are in, if you don’t find the passion in doing it every single day, you will eventually fail.

They say that “hell” is our own making. Knowing and understanding the 5 “little known” keys will pave the way to online success.

If you can’t find the “passion” in your existing business, then maybe you need to look within for your reasons to pursue this business. If you have found your passion, then finding a SEO expert who is as passionate about SEO will act as the catalyst to success for your online business.

6. The Last Key

I know the title says “5 Keys", but I could not resist telling you about the final key for your success. The final key will open the doors which you had not imagined possible. This key is by far the most important, and yet this key lies within all of us.

But I will not give this key out so easily. You will have to work hard to find your passion and creativity, and learn to be patient and consistent. You will have to learn to act now.

If 10 people leave a comment on this page asking for the last key, I will share the last key, but that’s up to you guys and gals out there.

How to Earn Natural Links with SEO?

noreply@blogger.com (SEO Expert India) — Sat, 18 Jul 2009 03:54:00 +0000

If you read the above title carefully, the answer to building natural links has already been given. In case you still did not get it yet, then you will want to read further.

First, what are natural links and why have they become so important?

Search engines want to give the users the best possible experience and the most relevant results. In the early SEO days, link building (number of links to your website) was critical to achieving high search rankings. In the future, link building will be just as important, but the way the links are being valued by search engines has evolved.

The new metric for “link value” is based on certain qualitative measures that are becoming more and more critical to long term online business success.

Link Value = [Relevancy + Credibility + Participation + Diversity + Popularity]

Is the site linking to your website?

Relevant – Getting a link from a football ecommerce site for a Pets site is not relevant? Getting a link from the website of a Vet doctor is!

Credible – Getting a link back from a new domain, or a website which offers little or no value, or a website/webpage that just has outbound links or from link farms is of NO value, even if they have decent page rank. Getting links from industry related sites, blogs, local associations or in the communities you participate in (article sites, social sites etc) is considered credible.

Valuing you – Good websites reward users who participate in their community. The more you participate, the better reputation you have and better the link juice passed. Participating in select 10 to 15 article submission sites, and 10 to 15 social bookmarking/ social media sites, and 2 relevant blogs/forums is good. More is not always better.

Diverse – Getting 1000 web directory links is NOT as good as getting diverse 200 links from relevant web directories, article sites, social sites, video submissions sites, blogs, industry related sites, forums, PR sites etc.

Popular – Getting a link from a website that is popular with good traffic is better. This is just common sense. A relevant and popular site = targeted traffic for your site. I am not sure if there is any “link value” worth mention here.

So the number of credible links from relevant and diverse web, user and social communities is one of the important parameters search engines are evaluating while ranking a website/ webpage.

For a moment let’s get back to the title of this blog post “How to Earn Natural Links?”

The operative word in the title is “Earn”. In the new link playground of the future you will have to ‘Earn” the links, and not buy, exchange, barter or trade for them.

While buying, exchanging, bartering for links worked in the past, and your website is not getting penalized for it, sooner or later these links will become obsolete like the dinosaurs. The top search rankings will eventually be dominated by websites that are getting linked-too based on the merit of their content or value they provide.

To earn links you have to create “reference worthy links” by creating content of value that the users will find informative, unique and resourceful. Creating 2 to 3 new blog posts a week, and syndicating and promoting that content across relevant social, web and user communities is a good SEO strategy to build natural links based on merit.

The biggest bonus with creating great content (and making that content visible) is that webmasters around the world like linking to relevant and informative content as it benefits their users.

What NOT to expect from your SEO expert

noreply@blogger.com (SEO Expert India) — Tue, 07 Jul 2009 11:40:00 +0000

A lot has been written about what to expect from your SEO expert:

Identify winning Keywords
Optimize your Website around the chosen Keywords
Higher Search Rankings for your Keywords
Increase in Targeted Traffic from Search Engines
Increase in Traffic from other Sources (Stumble Upon, Twitter, Ezinearticles, Reddit, Digg)
Increase in Link Reputation, Social Reputation and Website Reputation
Higher number of Quality and Relevant Natural Links (By virtue of Merit of Content)
Advise on Creation of Content/ Articles/ Blog
Syndication and Promotion of the Content across Article sites and Social sites
Weekly & Monthly SEO strategy (Quality, Consistency, Participation and Relevancy)
Analyzing (Traffic, Users etc) and Reporting (Links Built)
Create a Value-based SEO Strategy that benefits Users/Customers
Create a long term and sustainable SEO strategy for the success of your online business

But this post is not about that!

I decided to write something for the clients, so they can understand - "What NOT to expect from their SEO expert".

This is not an act of rebellion against my clients, or potential clients (as if I will scorn my livelihood :-), but rather an upfront observation based on client interactions over the years.

Most of these were relatively harmless questions from innocent clients, but some came from clients with strong expectations of what they thought were the roles and responsibilities of their SEO expert.

# Don’t expect the SEO expert will increase your sales

While SEO will increase the targeted traffic to your website, it cannot ensure that the user will convert to a sale. The sale depends on your product, services, rates, credibility in business, the demand and supply, and also the way they are promoted online.

But you can build metrics for calculating conversions (ROI – Return of Investment) like on a user submission of an enquiry form, or a user registration, or signing up for a newsletter etc.

# Don’t expect a new site be ranked in 2 to 3 months

I won’t beat around the bush. A new site will generally take 5 to 6 months before the selected keywords start ranking on page #1 of search results. Yes it helps if you are creating valuable content, syndicating and promoting that content, working on a blog, participate in relevant social communities and building relevant links, but that does not mean that you don’t have to cross the “time threshold”.

If you have a domain 3 years or older, it will generally be easier to start seeing results in less than 3 months. If you have already been doing quality link building and following SEO principles, and looking for enhancing your visibility and rank, then the “time threshold” can be greatly reduced.

# Don’t expect search rankings to change each week

SEO is not cause and effect. What this means is that if your SEO expert does a, b and c, then the results would be x,y and z. So don’t expect your search ranking to move up 5 places because you have done web directory submissions and social bookmarking last month. It just does not work in this way.

What you can expect is that after a period of concentrated effort (generally 3 – 4 months) you will see a quantum jump in your search rankings (sometimes even a few pages), of course depending on the competition for those keywords.

# Don’t expect search position #1, #2, #3, #4 …

Many clients ask for #1, #2, #3 rankings in search listings with a guarantee. Yes, it’s possible after a year of effort, but even then I will not give the client any guarantee. Page #1 is the ideal target I suggest. There may be times you may have to even settle for page #2 for very competitive keywords.

# Don’t expect a Guarantee

This highlights my point above. There is no guarantee possible. And if you find a company or person ready to give you a guarantee, do check as there may be a catch.

Focus on creating valuable content, syndicate that content, and promote it across relevant social, web and user communities. If you can do this consistently, you don’t need any guarantees.

# Don’t expect the SEO expert to work on Results based Remuneration

This expectation is so common that it pains me. Are there any SEO experts out there ready to sell their time, effort and network for a free ride? If so, then I have to ask them why? And maybe so should you …

# Don’t expect your SEO to design, write, program, be a webmaster …

While a SEO expert can be designer, a programmer, a marketing professional, or a webmaster, it’s not necessary for a SEO expert to have all these skills. There are skilled professionals for design and coding needs, and its best to have your SEO expert focus on SEO.

My keywords are hurting my business!

noreply@blogger.com (SEO Expert India) — Sat, 27 Jun 2009 03:53:00 +0000

Hey, you say, aren’t keywords supposed to be good for me?

We know that keywords are the foundation on which any SEO strategy is build. The pages you will create are optimized around the keywords, the content you will create will be focused around those keywords, the links you build will be to those keyword pages, and you will syndicate and promote those same keyword pages across relevant user, web and social communities.

So this brings us to the conclusion that choosing the right keywords can make or break your SEO campaign ahead.

Some examples of wrong keywords:

1. The keyword has very little or no traffic
2. The keyword has not been searched for in the past 2 years
3. The keyword shows a downward trend over the years
4. The keyword has nothing to do with your business, or the services/products you offer
5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a
keyword)
6. The keyword cannot translate into a conversion for your business

How to choose the right keywords?

Choosing keywords has nothing to do with your understanding of your business. While this is a bold statement to make, choosing the right keywords is more about studying statistical, analytical and factual data of the keywords performance and user behavior over years.

So let’s see how we can overcome the wrong keyword traps.

1. The keyword has very little or no traffic

There are many tools that let can help you understand the traffic potential of the keyword you plan to choose. Google Adword gives a free tool (https://adwords.google.com/select/KeywordToolExternal) that can be very useful in understanding the traffic potential (volumes in last month, local volume, and global volume) for your keyword. In addition you can check out the competition you will probably face in targeting that keyword. You will also find various permutations and combinations of your keyword and their traffic potential, and decide to choose a better keyword that is a traffic puller as well as has minimum competition. If the keyword does not show up with traffic numbers (as in case of keyword with very low volume), then it’s time to analyze your keyword again.
There are a variety of paid tools as well, but I am mostly an advocate for the free stuff.

2. The keyword has not been searched for in the past 2 years

If your keyword has not been search for in the past, it’s unlikely that the keyword will suddenly start attracting traffic, unless you have some inside information into a new trend.
Using Google Adword tool in point above, and using another tool like Google Insights (http://www.google.com/insights/search/) you will get an idea into the history and performance of those keywords. Google Insights gives you keyword volume percentage, and a graph which shows the trend of keyword usage from 2004 till date. It can also tell you which countries show maximum usage of the keyword, and permutation and combinations of the keyword with traffic volume. I have found many right keywords using this tool.

3. The keyword shows a downward trend over the years

If the keyword you plan to choose is showing a downward spiraling trend, its best to avoid that keyword. Targeting a keyword takes a long time, effort and patience (not to forget money), and in that time the keyword could become worthless.
Using Google Trends (http://www.google.co.in/trends) you can predict rising or falling interest in your keyword, industry, geography, business etc. Used in combination with Google Adword and Google Insights you will be more capable of predicting the traffic potential of a keyword.

Another great place for checking the trends is on a site like Twitter (http://www.twitter.com/). There are millions of people talking about everything under the sun. Search for your keyword and see if people are talking about it, and what they are saying. Some very useful keyword hints can come out this effort, not to mention some good contacts.

Enter your keyword in the search box. Check if there are any Blogs, Lenses, and Forums etc about the topic. Spending some time on these sites can give you insightful information into keyword usage, variations and possible trends. Even better, invest some time and participate in these sites.

4. The keyword has nothing to do with your business, or the services/products you offer
This seems silly, but you will be surprised with the number of keywords that lead to a page that has nothing to do with the information you are searching for. Before we blame the search engines, look deep into your own list of keywords. Do all of them relate to your business, products and services? Or are some just attractive as they pull lots of traffic?

5. The keyword is VERY competitive (you don’t want to spend the next few years chasing a keyword)

Personally I stay away from very competitive keywords unless your business depends on it or your pride. In my case I want to rank #1 for the keyword “seo expert”. It’s very competitive, but very relevant so I don’t mind spending a year or so chasing it. But would I spend my time trying to rank for the keyword “seo”? You get it.

6. The keyword cannot translate into a conversion for your business

There is a lot of time that needs to be invested in choosing the right keywords, analyzing their traffic potential, studying their competition, following their trends and usage. Now what if you manage to rank well for those keywords, only to realize the traffic from certain keywords just does not convert into business. Check to see if the keywords you are targeting will attract buyers or window shoppers.

Avoiding these pit falls will help you target the right keywords, and then the next step is to build a SEO strategy around those winning keywords.

The Right SEO Strategy Ahead (V2)

noreply@blogger.com (SEO Expert India) — Mon, 01 Jun 2009 03:01:00 +0000

Why do you need to have an SEO Strategy?

What comes to your mind when you think of SEO; Is it link building, Meta tagging, keywords discovery, higher traffic & conversions, social bookmarking, making money online, social media, article submissions, Twitter, reputation management, web directory submissions, Google, optimization of pages, blogging …

While the SEO process includes all the elements mentioned above, what’s missing in this puzzle is how they all come together as a “focused strategy” to ensure the success of your online business.

Now there are many paths to SEO success, and all may work and show results (some temporarily), so how does one decide what’s the “right strategy” for their business?

The Right SEO Strategy for Your Business:

- Does your SEO strategy make common sense?
- Is it consistent?
- Is it immediate? Syndicate and Promote your Content
- Is it delivering “constant value” for the users?
- Can your SEO strategy be sustained over the lifetime of your business?
- Does it reflect the values and ethics of your organization?

Winning keyword strategy

Identify winning keywords which users are using to reach your website. Check traffic potential and competition of those keywords.
Finalize on 10 to 15 primary keywords with maximum traffic potential
Finalize on 12 to 15 secondary keywords each Month and write articles to target those keywords as well as support the primary keywords pages on the website. These are long tail versions of the keywords.
Start with targeting city centric keywords (seo expert mumbai), and after some success, move to the country centric keywords (seo expert india), and finally global keywords (seo expert).

On page optimization strategy

Focus your pages i.e. page name, title, description, other relevant Meta tags, and the body content around a specific keyword. What this means is that you create ONE PAGE of content themed AROUND one KEYWORD you want to target, and include the keyword in your page name, title, description, and other relevant Meta tags on that page.
Identify current site structure, and keyword mapping possibilities.
Optimize each page of the website. Create better titles, description and tweak other relevant Meta tags for the existing pages.
Set up Google Local account/ Google maps.
Set up Google Analytics/ Google Webmaster (if not already done so)

I. Consistent Link Building Strategy

Weekly strategy (this is the heart of the activity)

Natural Link Building, Social Media & Reputation Management

Be consistent in creating unique, compelling and resourceful content in the form of articles/ blog posts - 3 to 4 a WEEK. The article topics will be focused around keywords we want to target.

Be consistent in building internal links and external links on the article pages. Internal links will be used from within the content to point to (with combinations of anchor text) another page of related information or the primary keyword pages on the website, and external links point out of your domain to other useful sites and resources. In moderation both are useful in determining the PR (Page Rank) of that page.

Be consistent in syndication of the articles to 10 relevant and popular article submissions sites each WEEK. (Build Author Reputation, Traffic, Natural Links)

Be consistent in promotion of the same content links across 10 – 15 relevant and popular social bookmarking sites each WEEK. (enhance Social Reputation, Traffic, Natural Links)

Be consistent in attracting 3 to 5 user thumbs up/ reviews for same content each WEEK. (Enhance Social Reputation, Traffic, Natural Links)

Be consistent in submitting content links to Twitter & Stumble Upon each WEEK

Be consistent in participating in 3 to 4 relevant blogs, by blog commenting and forum postings each WEEK. (Natural Links, Website reputation/Page Rank)

Be consistent in ALL OF THE ABOVE each WEEK

BENEFITS: Enhance Social reputation, Web reputation (Page Rank) and Link reputation (Natural and Diverse links) by participating in relevant social, user and web communities. Increase Traffic. Higher Ranking for your Keywords.

II. Campaign Based Link Building Strategy

Be consistent in submitting one blog post/ article/ video to 3 to 4 selected social bookmarking sites and get 25 to 50 votes, reviews or thumbs up daily for your content.

This should be a “week-long” campaign and ideally done ONCE a MONTH.

III. Progressive Link Building Strategy

Note: The links should be a combination of relevant web directory, social links, PR submissions, industry related links, blog links, comments etc.

Be consistent in building 50 quality links for Month 1

Be consistent in building 75 quality links for Month 2

Be consistent in building 100 quality links for Month 3

Be consistent in building 150 quality links for Month 4

Be consistent in building 200 quality links for Month 5

Be consistent in building 300 quality links for Month 6

Month 7 Onwards we can continue to build 300 quality links each month

Focus moves to consistent link building and campaign link building strategies

Be consistent in monitoring site traffic, keywords performance and competition

Be consistent in sending Report on link submissions (with PR) & traffic analysis report each MONTH

Be consistent in “adding user value” for the users in way of innovative and entertaining content ideas, quizzes, tools, podcasts and videos.

BENEFITS: Build quality links from diverse web, user and social communities.

EXPECTED DELIVERABLES FROM YOUR SEO STRATEGY

Page #1 results for 70 % of the selected city centric keywords in 4 months
Page #1 results for 70 % of the selected county centric keywords within 6 months
Increase Traffic sources from Stumble Upon, Twitter, Article Sites, Social media sites
Increase traffic from Search engines (Google & Yahoo primarily, MSN)
Increase conversions to the website & increase ROI

Be Consistent, Be Immediate, Be Successful at SEO

noreply@blogger.com (SEO Expert India) — Wed, 27 May 2009 04:51:00 +0000

The online business model is changing the way we do business in the 20th century. The search engines played a big part in bringing about this change, enabling millions of users to have access to real time information on news, products, services, businesses, entertainment and people. This presented smart entrepreneurs with an opportunity to sell products and services, information and entertainment, in a way that would never have been possible with traditional business models.

SEO too has seen many changes over the decade, and much to my surprise is still veiled in secrecy and confusion as to the standards and values that are applicable for the success of your online business and brand. In my previous posts – What I have learnt about SEO so far, and Seperating SEO Myths and Reality, I had covered some very important misconceptions about SEO and Lessons learnt. It will help you get bigger picture before I delve deeper into the not-so -known “value” attributes that search engines are paying more and more attention too.

What differentiates one SEO professional from another? if both could help you achieve search rankings in the same time, at the same rate? The answer lies in the “value” that’s being created for the users.

Your online business is a reflection of your values and business ethics. And in delivering consistent “value” your online business is on a path of success.

BE CONSISTENT

1. Be consistent in creating unique, compelling and resourceful content in the form of articles/ blog posts - 3 to 4 a WEEK.

2. Be consistent in syndication of the same to 10 – 15 relevant and popular article submissions sites a WEEK (Build Author Reputation, Traffic, Natural Links).

3. Be consistent in promotion of the same content links across 10 – 15 relevant and popular social bookmarking sites a WEEK (enhance Social Reputation, Traffic, Natural Links).

4. Be consistent in attracting 3 to 5 user thumbs up/ reviews for same content each WEEK(enhance Social Reputation, Traffic, Natural Links).

5. Be consistent in participating in 3 to 4 relevant blogs, by blog commenting and forum postings each WEEK.

6. Be consistent in ALL OF THE ABOVE each WEEK

BENEFITS: Enhance Social, Web (Page Rank) and Link (Natural and Diverse links) Reputation by participating in relevant social, user and web communities. Increase Traffic. Higher Ranking for your Keywords.

BE IMMEDIATE

1. Be immediate in syndication of your 3 – 4 articles to the selected and relevant article submision sites.

2. Be immediate in promoting the same articles to select and relevant social bookmarking sites.

3. Be immediate in posting the link to Twitter, and Stumble Upon

BENEFITS: Faster delivery of your content/brand/message across relevant channels. There is no news lie fresh news.

Separating SEO Myths from Reality

noreply@blogger.com (SEO Expert India) — Mon, 18 May 2009 05:21:00 +0000

SEO has been around for a decade, and is still somehow lost behind veils of myths and secrecy. I am here to remove the sugar coating that surrounds SEO.

The Faith Myth

If I build it (a website), they will come? The answer to that is NO. If you create unique content, actively syndicate and promote that content to selected sites, and participate in social, web and user communities – Then they will come.

Do I need a SEO guru? The answer to that is NO. Anyone who claims to be a Guru is a normal person with SEO knowledge, but he likes to flaunt it to people who don’t know anything about SEO.

Do I need a Technological Wizard? The answer to that is another NO. SEO is based on online branding, marketing and selling strategies, and is not a programming code. Yes, a good website needs a tech wizard for other things, but that will not help with search rankings.

Do I need an in-house SEO expert? The answer is YES, if you have the budget to hire the “Best”. But if you don’t have the budget you can outsource to a SEO expert at half the cost (minus the employee benefits).

Do I need a top SEO company? Working with a company has its advantages and disadvantages. The main advance is that a team of SEO’s will be working on your project. The main disadvantage is that the team of SEO’s working on your project will probably have just 1 to 2 years of experience. SEO is more about creating constant value for your users, following your intuitions, and keeping a look out for opportunities. Will this company be attentive to these?

Do I need a Link Builder? The answer to that is NO. Amazed! The era of paid link building, reciprocal linking, and link building requests is OVER. Natural link building is based on the merit on your content, and syndicating and promoting your content on relevant and popular web, user and social communities.

What you need is a SEO expert who is a willing partner with your online success, can assist build a long term SEO / SEM strategy, and take responsibility for the success and failures. It’s a journey to your online success, so partner with someone who is willing to go the distance.

The Rate Myth

Are all SEO services the same? NO they are not. While the foundations principles remain, each SEO expert follows their own process to higher rankings based on their own unique experiences and knowledge. It’s a case of many roads all leading to one. Ask the SEO expert to explain his strategy. If it does not sound like common sense to you, it’s probably nonsense.

Hiring a SEO expert is expensive? YES they are expensive, but not as much as the “Losses” you are making right now because your competitors are stealing your business.

Cheap SEO services are cheap? NO it’s not necessary. It’s not about the price, it’s about value. A SEO expert who is constantly dedicated to creating value for the users, and actively promoting your products/ services across diverse web, user and social communities is bound to succeed.

What you need is to “outsource” to a SEO expert who can “be part” of your core online team. Get the best of both worlds. Find a SEO expert who is ready to work on a fixed monthly remuneration (plus some nice bonus), and if he/she is good, then don’t let go.

The Time Myth

Is 6 months enough for SEO? The answer is NO. Do you plan to be in business for 6 months only? I though not. Then SEO and Internet Marketing needs to be a part of your core marketing activities till the time you plan to be in business.

Is 3 to 4 months enough to see results? The answer is NO. The reason is search engines are now valuing consistency and quality over a period of time. In 3 to 4 months you will become a serious contender in the search rankings but emerging a winner (convert your traffic into leads and orders) can take 6 months to a year depending on the keywords and the competition.

The faster I build links the better? Speed is not the key here, its consistency that’s the new mantra. Are 500 web directory submissions in 15 days better than say 30 to 40 high quality web directory submissions every month? The answer to that is NO.

What you need is to implement a long term SEO strategy, implemented “Weekly”. Create resourceful, unique and informative content EACH WEEK, syndicate to selected 10 to 15 popular article sites EACH WEEK, promote across 10 – 15 relevant social media and bookmarking sites EACH WEEK, and participate in relevant social, web and user communities EACH WEEK.

The Link Myth

I have to pay, beg or trick for links? The answer to that is NO. The days of paid links (unless they are part of a PPC or advertising campaign), reciprocal links and requesting for links are OVER. Natural link building is actively syndicating and promoting your content so that these communities that you participate in link back to your content. These links are based on merit, and are highly valued. In the near future I predict that these may the only links that matter.

Is quantity of links the King? NO, it’s quality and diversity of links that’s King. Quality means that credible and relevant websites are linking to your content as they see value in it for their users. Diversity means that it’s better to build a healthy matrix of links from diverse websites (web directories, article submissions, social bookmarking, social media and networking etc) all pointing back to your content, than build thousands of links from say only article sites, or only web directories.

What you need is a link strategy that actively encourages the creation of unique content, and then actively promoting and syndication of that content across relevant user, web and social communities. This is a weekly exercise. Other than this create a healthy mix of links from web directories, article sites, social bookmarking sites, education (.edu, .org) sites, PR releases, relevant sites/ blogs, industry sites, blog reviews etc.

The Traffic Myth

Is Traffic = Conversions? The answer is NO. There are various ways to get targeted traffic to your website, but to convert a visitor to a customer requires innovative design, content, services, products, rates, service and business sense. Did I just forget to put in SEO in the list?

All traffic is good? The answer is NO. Surprised! To target traffic means to target a keyword. To target a keyword means “time” and “effort” to focus on targeting that keyword. If you create highly targeted keywords then you get targeted traffic. So traffic from keywords that don’t synergize with your product, information or service is useless, so are keywords that don’t lead to a sale.

What you need is to identify keywords that will translate into customers. Each keyword had separate competition and traffic potential, and you have to build links to each of these keyword pages. Identify keywords will lesser competition yet higher traffic potential. Start with local keywords (local traffic), then country specific keywords before you try for global keywords. As you attain success with each keyword (on page #1 of search rankings) you will create a funnel of traffic to your website.

The Ranking Myth

I want # 1 ranking for my keywords? Good for you, but it’s not possible for anyone to guarantee #1 rankings unless they own the search engine. Set goals for Page #1 rankings for your keywords. It is wise to start with city centric keywords and after success, move to country specific keywords, and then capture the global keywords.

My new site will rank because I am ready to pay? The answer to this is NO. Search engines value sites that have been in business for long, and those that intend to be in business for long. A new site will take 6 months to start ranking well in search listings, but that does not mean you cannot start getting business for your new website via PPC, Adwords, and banner ads etc till then.

My SEO efforts and should translate into steady rise of my keywords in Search rankings? I agree it seems reasonable to expect that after 2 months of SEO effort you would see a steady rise in the search listings, but it does not work that way. Search engines update their listings every 2 – 3 months. What you will notice however is a quantum leap after you have been showing consistency in building user value, and building quality links.

What you need is to FOCUS on being consistent with creation of quality content, and syndication and promotion of that content, including other link building opportunities that may arise. Don’t worry about rankings, if you build a strong SEO strategy that’s implemented week to week, then your keywords will find way to page #1, and stay there …

How much time is SEO time?

noreply@blogger.com (SEO Expert India) — Sat, 09 May 2009 05:34:00 +0000

This is one question from the clients that almost makes liars of most of us SEO experts. Why? Because we know that SEO takes time, patience and perseverance, and a client with a wallet full of Greens a business full of Dreams (pardon the poetry here) expects to see his money work for him immediately.

The pitch “In the next 6 months to a year we will build a strong foundation for your online business using on-page and natural link building strategies, create content and syndicate content that your users will love, cultivate a buzz about your brand, product and services, target keywords that will translate into conversions, and bring in new customers” is loved by most clients except the 6 months part.

The problem I feel lies in the misconception that SEO is an easy and fast, money making devise. If that were the case, all us SEO experts would be rich – now wouldn’t we? SEO is not about making money online. That is just the after-effect of executing a well planned and researched SEO/SEM strategy over a period of time. Consistency it seems is soon becoming the most valuable ace card up search engines sleeves.

Many clients come to us when they fail to create a successful online business, or are starting a new website, or want to grow their online business further and don’t know how to do it. SEO and SEM then becomes a beacon of hope for the future of their business. While that is good, it also becomes a cause for higher expectations from the clients in terms of time to deliver.

Here is how one conversation with an eager client went:

Client: It all sounds great, except the time you mentioned. I need results in 2 to 3 months. Can you not put in more efforts and reduce the time, or hire another 2 people to help you. I could even pay you more.

SEO expert: I understand your need for speed. But a successful SEO strategy shows results only after a few months of consistent effort, creating value for your users, and participation in relevant web, user and social communities. It’s the search engines way to deter websites that feel that they can walk right in, and become top dogs by using some secret SEO techniques, or spending a whole lot of money.

Client: I see what you are saying, but still let’s get the time down to 4 months. Six months is too long a time, and who has seen what happens in six months. I could be out of business by then :)

SEO expert: That’s the same reason why search engines are valuing consistent effort, quality content, and websites that are going to be around for a long time. We need to build your online reputation, link reputation and social reputation, and not just speed through to the higher rankings bit.

Client: Ok, I get it. You tell me what all is possible in 4 months, and after that we can evaluate and take things further. I am sure there will some results to show for in 4 months.

SEO expert: Definitely there will be many measurable results. Let do it for 4 months, and then we can plan ahead…

Incidentally, this client is still one of my best customers over the years.

So did I lie about the 6 months in the first place, or did I just give-in to the clients demands for doing it in lesser time? It was neither.

What I did was start a relationship with the client, teach him about SEO along the way, assist him in creating value for his potential customers, and helped him build a successful ongoing weekly SEO strategy that constantly adds value for his users, increases brand awareness and recall, promotes his products and services, drives in new customers every day, and increases his business profits every quarter.

What I have learnt about SEO so far!

noreply@blogger.com (SEO Expert India) — Wed, 06 May 2009 05:38:00 +0000

Hi friends, I run a successful SEO/SEM consultancy with clients across the globe, mentor and share my experiences with Internet marketing strategies in my Zen of SEO Blog, and assist individuals and companies run successful online businesses.

I have highlighted my rankings below, not as an example of what a top notch cool SEO guy I am, but rather, as a benchmark of a journey that took a year to accomplish, and the core lessons I learnt.

My website (www.seo-optimization-experts.com) ranks in Google:

# 1 for the keyword seo expert mumbai (No #1 spot for past 6 months)
#4 for the keyword seo experts in india (4 lac competing links)
# 7 for the keyword seo expert india (4.5 lac competing links from SEO’s and SEO companies in India)

My Blog (www.seo-optimization-experts.com/seoblog.html) ranks in Google:

# 2 for the keyword seo expert mumbai

It’s been an exciting journey since I started my SEO Expert Consultancy Company about a year ago. There were many lessons learnt and strategies that worked that I have been sharing with all my readers in my blog posts over the past year, and I thought I would compile all my posts into one not-too-long neat post which shares - What I have Learnt about SEO So Far.

Naturally I can’t cover everything in one blog post, but I have covered the most important aspects of my understanding of SEO.

Naming your business

Its best to include your primary keyword in your domain name, but if you have a built brand, or a well known business, you should use the domain for your brand or company.

Don’t have too many hyphens in your domain (it’s a mistake I had made by keeping a long domain www.seo-optimization-experts.com, and I guess I will have to live with it), it’s better to keep www.seooptimizationexperts.com, in case a smaller domain name was unavailable.

Keep away from using underscore ( _ ) in your domain name or page namesEg. www.xyz.com/seo_services_company.html

If you can’t have your keywords in your domain name, another technique is to include your keyword by creating sub domains. Eg. mumbai.seo-optimization-experts.com to target by location, or ppc.seo-optimization-experts.com to target a new pay-per-click service. Use sub domains for 3 – 4 important keywords you want to target, and don’t overdo it by creating sub domains for every keyword in your list.

In the beginning there was a word – it was called a Keyword.

Keywords are the foundation of your online business. It all begins with selecting the right keywords for your business. The on-page optimization, the content creation and all future link building campaigns will stem from the keywords you select.

There are various statistical and analytic tools available on the net for keyword suggestions, and many of them are free, so use them. Keywords discovery is based on hard facts, trends, and history of performance of the keyword; it’s not an estimated guess!

Don’t underestimate the competition. Analyzing your competition for keywords they use or don’t use is a step you don’t want to miss. If your competition is on page # 1, they must be doing something right.

Don’t fight the big boys. No matter how hard you are willing to work, or pay a SEO expert to do that work for you, it will take time, patience and money to go after the big keywords. Set optimistic goals and start with keywords that have lesser competition, and yet good traffic potential. These types of keywords can be researched into, also called long tail keywords; they can be identified once you understand how your potential customers search for information on a product or service like yours. Eg. Create keyword centric topics – articles, blog posts, how-to guides, FAQ’s etc.

Start with city centric keywords. It makes sense to start with keyword combinations that include your city of business Eg. Seo expert mumbai. Once your keywords are ranking well in your city, it’s time to expand your business with country specific keywords Eg. seo expert india. And finally you can go after the BIG global keywords!

Start with keywords that are local. General keywords (eg. seo expert) get a lot of traffic, but they are difficult to rank for, so start with your city (eg. seo expert mumbai), and work your way to country (eg. seo expert india). With time, consistency and patience, the bigger traffic pullers can get targeted.

Start with targeting easier keywords with good traffic potential. You will see faster results on your site and it becomes motivation to go after the more difficult keywords. Even an extra character like ‘a’ in your keyword will have different competition and rankings in search listings.
Test-drive your keywords. Run a PPC (Pay-Per-Click) campaign for 15 days to a month and see which keywords are being searched for, their performance history, and titles and descriptions that work with your customers. This helps identify the winning keywords you should be targeting on your website, plus getting the extra traffic and business can be quite a high.
Each keyword or keyword phrase is a traffic funnel to your website, and keywords on page # 1 of search engine results have a higher chance of getting clicked. There are always “more keywords” you can target, you have just not looked deeply enough.

Meta-Tagging. When is it enough to say enough!

No matter what one says, it’s important to focus your pages i.e. page name, title, desc, other relevant Meta tags, and the body content around a specific keyword. What this means is that you create ONE PAGE of content themed AROUND one KEYWORD you want to target, and include the keyword in your page name, title, description, and other relevant Meta tags on that page.

Well that makes sense, considering that each keyword will need to be targeted separately, each keyword will have different competition, and links will have to build to target each keyword page.

In the body content of the page, write for the reader only and not for the search engines. If you are writing about a particular topic in focus, the keyword will be included naturally into your sentences in any case, if you can write well. The emphasis is on ‘natural’ writing, and NOT seo writing (if such a word exists). Don’t stuff your keyword in Meta tags and body content. It should all make sense to your potential customer when reading your title, description and body content.

Other than title, description, keyword, headings (hi, h2, h3) and link text, there are NO other Meta tags of relevance. Remove all irrelevant Meta tags. Keep title tag around 60 characters, and the description tag around 100 characters. Short and simple copy works best.

Creating Content that Attracts

There is content that’s created for your website - listing your services, products, infrastructure, contact details, post jobs etc. This is important to brand your company, sell your services/products, introduce the team, and give information to potential clients on how to get in touch with your company.

And then there is content for the purposes of educating and informing your users about developments in the industry/business you operate in, product tips, FAQ’s, How To guides etc . You can post the content in the form of articles, or blog posts, or new content pages on your site. This kind of content is informative, useful and is liked by users and search engines alike.
The content created should be focused around keyword phrases you want to target. Eg. How to hire a seo expert.

Use content for creating internal links and external links. Internal links should be used from within the content to point to (anchor text) another page of related information, and external links point out of your domain to other useful sites and resources. Internal linking also works well when you link from pages with good page rank to pages that don’t have page rank.

On average create 3 – 4 articles, or blog posts a week. This content should then be syndicated to selected article submission sites, and promoted across selected social bookmarking and networking sites to build quality natural links.

If you can create innovative and useful Video content and submit to sites like YouTube, you will have an edge over your competitors. Don’t make dull, poor quality, badly edited or lengthy videos! If your videos are not generating traffic, then rethink your content and presentation. Try one video at a time and learn from your mistakes.

The Link Building Matrix (Reloaded)

The search engines are becoming smarter by the hour. Link building was always an important parameter for search engines to understand the value of your content, and will always be. But, due to good reasons, search engines now give more value to those links that come from relevant, credible and popular sites, and links that are gained on the merit of your content.

No link exchanges, no reciprocal links (unless it’s between two mature and relevant sites), no paid links (unless they are part of pay-per-click campaign, or part of your advertising on other sites).

Get links from diverse and relevant web, user and social communities that you are participating actively in. A healthy matrix of quality and diverse links includes web directory submissions, article submissions, social bookmarking and networking, video submissions, PR submissions, blogs reviews and commenting, participating in forums, Yahoo answers, submitting how to guides etc.

Directory Submissions – To Pay or Not to Pay

When I first start link building for a new client, I always start with getting a few good quality links from selected web directories with high page rank (PR 3 above).

With many free high page rank directories on the web, you can create your business listing and submit to these directories for no cost. Expect little or no traffic from these sites, but the links they give you back are good for your rankings.

There are few good paid directories. If you have a budget of 400 $ (Yahoo directory included), then go for paid directories, otherwise focus on other link building techniques. You may get some traffic from paid directory sites especially Yahoo, but the link back is permanent.

Post to around 100 good web directories every two months. Build a portfolio of good quality web directory links over time. All submissions are to be made manually to web directories managed by human editors. A good web directory takes 10 to 15 days to verify a submission, though its not the only factor to concider.

Don’t try and complete your directory submissions quota in one sitting (i.e. 600 directories at one time). It’s not about reaching a number or completing a target, but building quality links consistently over time.

Article Submissions – The power of Syndication

Articles submission sites are my favorite for increased traffic, reputation and for building quality links to a website I am working on. Generally once you write content for the web, you cannot use that content any place else on the web, else it will be caught by the duplicate content filter of search engines. But submitting your content to article sites is not treated as duplicate content.

Write once and syndicate to 10 to 15 popular and relevant article sites with high page rank. This number works best as you can build your personal reputation as an expert author, increase traffic to your website (I get good traffic and referrals from Ezines), and build links from these sites.

First submit the article (3 – 4 a week works best) or blog post to your own website. Then consistently submit your articles to top and relevant article submission sites over a period of time, and building your credibility as an author on the topics or industry you are writing about.

Blogging – Start Talking

If you can’t write, don’t have anything interesting and unique to talk about, and don’t want to learn what your readers like, then hire someone who can!

Start a blog only if you plan to continue writing and building content. Working hard to write great content and promoting your blog is going to be hard work. If you plan to stop creating informative, unique and entertaining content after 6 months, don’t bother starting (especially with SEO in mind).

Blogs and blog posts (your content) get ranked much faster by search engines. It’s a proven fact. But unless your content is good enough to excite webmasters (who actively search blogs, RSS feeds, article sites and social sites for the latest buzz) to link back to your content, the ranking won’t be maintained.

Make each blog post count. Once you post on your blog, syndicate that content to article sites and promote across social bookmarking and networking sites for maximum leverage of your content.

Innovative corporate blogs are doing better at generating traffic than their websites. But don’t expect your blog to generate business for you in the short term. It takes time and patience to develop a voice that can sell your ideas to your readers.

Social Media – Start Listening & Bookmarking

People are talking right now about your brand, your services and your products online, whether you are listening or not does not matter. Either you can participate in this conversation, or hope that ignorance is really bliss.

“I need information now” is the new mantra of people, and the popularity of sites like Twitter, Yahoo Answers, Facebook is backed by the fact that these social platforms allow users to communicate, share and receive information faster.

You create content (articles or blog posts) and post it on your website. Then you syndicate that content to selected article sites. The next step is to promote your content across social bookmarking and networking sites.

Select 10 – 15 social bookmarking sites and consistently submit your content each week to these selected sites. Participation is the key here. It’s not good enough to post your content or link and hope for the best, you have get reviews or “thumbs up” for your content. Get atleast 3 – 4 thumbs up or reviews for all your postings for maximum leverage.

If you feel I have missed out on anything important then do send in your comments.

Seo Expert Guide to Search Engine Optimization

noreply@blogger.com (SEO Expert India) — Mon, 16 Mar 2009 10:18:00 +0000

Welcome to the Zen of SEO, a unique meeting place where the Search for who we are, where we are at, and to where we want to go, is an unending passion. It’s the Search of the human spirit that 'motivates us', and what relevance the Search has in our lives that 'drives us'.

The Seo Expert Guide to Search Engine Optimization is a culmination of my personal experiences with Internet Marketing Strategies and SEO techniques to get my website and blog ranked no #1 in Google (No 1 position for the last 3 months) for the keyword 'seo expert mumbai'.

These seo strategies helped me create a sucessful SEO consultancy with clients in India, US, Canada and Gulf, and it will assist you in getting higher rankings for your online business.

Chapter 1 - Keywords Basics & Advanced

Mumbai SEO Expert Series - Keywords Part 1
Mumbai SEO Expert Series - Keywords Part 2
Mumbai SEO Expert Series - Keywords Part 3
Mumbai SEO Expert Series - Keywords Part 4
Mumbai SEO Expert Series - Keywords Part 5
Keyword Placement Strategy
Are your keywords attracting window shoppers or prospective buyers?
SEO Expert Secrets: Going Beyond Keywords
Seo Expert Secret: The Long Tail of Keywords

Chapter 2 - Content Matters

Are you leveraging your content?
Create new Gateways to Targetted Traffic
Is Content the King?
SEO Guide to Article Writing
What's in a Title?

Chapter 3 - Link Building

Link Me Up Scotty!
The Link Building Matrix (Reloaded)
SEO bad links, good links and great links
How to win at SEO amidst strong competition
Revisit your Content for Link Building

Chapter 4 - Reputation Management

Your online brand reputation matter! And how to tackle negative publicity

Chapter 5 - SEO Path to Success

SEO Expert – The Success Path (Part 1)
SEO Expert – The Success Path (Part 2)
Is your competition beating you with SEO?
Fine Tuning SEO for Recession
Obsessive Ranking Disorder (My Wakeup Call)
Optimizing your Video Content
Tag Newsworthy Events for Traffic
The Soul of the SEO Specilaist
A SEO Expert thats right for you!
Journey of SEO

Chapter 6 - Blogging for Success

Why Search Engines love Blogs? And so should you!
My Love and Hate relationship with Blogging
Why Blogging for Business is here to Stay!
The Bloggers Guide to Survival
Get your New Blog Noticed (Part 1)
Get your New Blog Noticed (Part 2)
Get your website reviewed by prominent Bloggers
Leverage by Commenting on Relevant Blogs (Part 1)
Leverage by Commenting on Relevant Blogs (Part 2)
Last Blogger Standing

Still have questions:Ask the Seo Expert(Ask me any questions related to seo techniques and Internet marketing strategies)