SEM Services

Search Engine Marketing

There is a lot of misinformation out there as far as SEM is concerned. Just how hoax SEO companies
make the SEO process sound almost nonsensical by focussing only on jamming thousands of links
in web directories, there is more to SEM than spending thousands and millions of dollars on paid
traffic.

The success of your PPC/CPC/SEM campaign will depend on a lot of factors. The way the SEM
campaign is designed and strategized goes a long way in determining how much you will end up
spending on your campaign and how beneficial it will be. Unlike SEO, SEM progress can be fast
tracked and the strategy can be altered every now and then to analyse response.

The landing page design and optimization forms the backbone of any SEM campaign. A poorly
designed landing page without any optimization will only mean running on a treadmill without
power; in short it won’t take you anywhere.

Understanding the motive of a SEM campaign and studying the target market is extremely crucial
for the success of any SEM strategy. A successful SEM strategy has to be without a doubt highly
customizable. The ideology of one size fits all is redundant in Search Engine Marketing.

Progressive SEM/PPC campaigns should ideally include:

1. Ad extensions
2. Dayparting based on the target market and industry
3. Videos in Ads
4. Spot-on banners

Is your current SEM/PPC expert looking into:

• Designing an ideal campaign within your budget
• Identifying potentially strong keywords and designing and optimizing the best landing page
• Generating a high score for your keywords for adwords
• Constantly monitoring conversions and response to alter the campaign accordingly
• Being transparent with you and giving you regular updates in the form of details analysis of
  the campaign

If your current SEM expert is not doing any of the above mentioned tasks, it is safe to say that he is
not doing his job, which in turn is costing you every minute!