• Only Genuine Sites Top Search Ranking by Vijay Dalwani

    Date: 2009.01.29 | Category: nevil darukhanawala, seo expert, seo expert india, seo experts india, vijay dalwani | Tags:

    Create your website by keeping your user or customer in mind. Do not create a website by keeping the search engine in mind. Search engine says more keywords give better weightage to your page. However, if you put more keywords and your content is not accurate or not readable then the customer will go away unsatisfied. In this case, even a good ranking by the search engine does not help your business.

    Successful companies mostly rely on SEO experts to increase traffic to their sites. The company’s SEO expert first understand the search engines. They study how successful companies manage their listings. They figure out how search algorithms work by studying the sites listed in top 5 thoroughly.

    SEO / SEM has a single objective. Their purpose is to provide more visibility to your website on the net. This can be achieved by getting higher ranking on the search engines by executing smart SEO activities for a long period of time.

    Blogging can be a very useful SEO tool if used effectively. Blogs help business stake holders talk about their area of interest or areas of interest beneficial to the business. Blogs are a subtle attempt to influence the readers by convincing them about your point of view instead of directly telling them to come and buy your product.

    Social networking too is a formidable SEO device. It helps you rally a group of people around a common idea. Now instead of you talking about your product, you have a large group of people talking about your product and expand the visibility of your product and your organization on the net.

    Affiliate marketing is a pure SEM device. It uses a straight approach of telling the customer to come to your site and buy your product. However, in this case, not only you but all your affiliate partners are selling the product for you and sharing the profit. This is an effective way to increase your online sale.

    Using genuine devices like blogging and social networking to increase traffic to your site helps you beat search algorithm changes in the long run since the basic criteria for top ranking remains the same. Algorithms change not to keep out genuine sites from the top but to filter out sites using unethical means to reach the top.

    About the Author:

    Vijay Dalwani is the Director (Operations) of a UK based healthcare and wellness organization.

    In his previous assignments he has been working as:
    - VP Operations with TVC Sky Shop Ltd
    - Head of Operations with Wonderfulbuys.com (US Based Internet company)
    - Director Operations with Cyberdyne Solutions IndiaLimited (A software company with a US tie up).

    Vijay has been working on SEO / SEM for the last 7 years. He is a people’s person who likes to develop people as they are the assets of today and tomorrow. Vijay conducts training programs in SEO / SEM and other topics for budding profesionals. Vijay has a passion for learning new things and can go to any extent to get even 5 minutes of new learning.