• Leverage by Commenting on Relevant Blogs (Part 2)

    Date: 2008.10.16 | Category: blog comments, blog marketing, commenting on blogs, seo expert mumbai | Tags:

    You have an opinion, like participating in discussions, and debating seems a way of life for you then you can use the power of leveraging by commenting on various relevant blogs.

    These powerful words will get your website or blog noticed in a crowded blogosphere, get you noticed as an active participant (nobody likes a dull boy), add to your credibility as an expert in your domain, and get you additional links that will point back to your domain.

    For those who have not read Part 1 of this series please do so NOW! This blog post is a continuation to the Leverage by Commenting series.

    We have already covered in Part 1:

    1. Choose relevant blogs
    2. Choose relevant bloggers
    3. Choose prominent blogs

    For those of you who have read Part 1, let’s continue our journey to find out which blogs to track, which ones to leave comments on, and which ones will form part of your overall SEO strategy.
    4. Check for Comments

    Another thing you could check is the number of comments which are being left on the blog. Are the comments useful and informative, or are the comments useless like “great work”, “thanks for the info” or worse “check my link so and so for more info”.

    Useless comments that don’t add any value to the article or blog post but just for the purpose of creating a link won’t work. Most bloggers are intelligent enough to figure out link building ploys like this and will delete your link and comments.

    Bloggers like it when their readers leave comments that are meaningful, praise their hard work, and even when they leave a negative comment but with justification. If you are pointing out a correction make sure you give credible reasons and references to your comment.

    Good bloggers don’t mind being wrong, or being corrected, in fact they may appreciate being corrected and will carry a correction blog highlighting the mistake they made and the person who pointed it out.

    An important note here! Check to see if the blogger is replying back to all the comments in a positive and fair way. Stay away from highly opinionated bloggers who think they know it all will probably not let you leave you valuable inputs anyways.

    Does the blogger leave external links in the comments field? If so that’s good. Follow those links to see how the commenter has added value to the topic. Understanding the mind of the blogger is important and so are the rules he sets. After all he is the master of his blog.

    5. Ask other bloggers

    The good ol’ word of mouth works best. Check to see how many other prominent bloggers have linked to the blog. You can do this by checking the blog’s authority on Technorati.

    Blog authority tells you how many other blogs have linked to the blog you are researching. So if you see a blog authority of 5, that’s means, 5 other blogs have linked to this blog. It would be a good thing if at this time you check to see why the other bloggers have linked to this blog.

    Check to see if the blogger is promoting his blog. Read Get your Blog Noticed Part 1 and Part 2 to know more about ways in which blogs are promoted.

    6. Make Friends (Most Important)

    The profile page will also list the bloggers other interests and passions so check if there is some synergy there with your interests. Having similar interests is the best way to grow a friendship. Please don’t fake your interests for the sole reason of pursuing your SEO objectives, it’s a waste of everyone’s time.

    Does the blogger have a good sense of humor? Everyone likes someone who can add dash of humor and fun to their writing while being informative. Even though it may not be an important point to consider, personally I like anyone who can bring a smile to my face.

    Make friends and grow your network. A blogger offers you his community of readers built after much hard work. Treat the blogger and his community of readers with respect, and they will give you a vault of information, ideas, assistance and traffic. Join in and have fun with your new online friends.

    7. Make a Commitment

    Once you have chosen the blogs you plan to read, track and to leave comments on, the next step for you is to be regular and committed. Read all the blog posts from your chosen blogs and leave comments when you have something valuable and positive to say.

    An easy way to catch up on your favorite blogs is to subscribe to their RSS feeds. You can set up an iGoogle account to scan through your blogs for new stories, or use other feed services like FeedBurner.

    I repeat don’t leave useless comments like “good work”, or “thank you for the post”. The blogger is working with certain objectives in mind and loves to blog; he does not need your thanks to continue.

    Also don’t leave useless comments purely for the purpose of link building. Having hundreds of useless comments on various blog sites won’t add real value to your SEO link campaign and you will piss of bloggers and their readers in no time (Bloggers will delete your comments eventually making it waste of your time at the end of the day).

    The key to leveraging on comments is to make each one count. Add further value to what’s being written, or to the discussion, that should be your mantra.