• Recession will force innovation in SEO industry by Shashank Sathe

    Date: 2009.01.27 | Category: seo expert, seo expert mumbai, seo experts india, shashank sathe | Tags:

    It is a well known fact that the entire IT industry including the web / portal business is heavily affected by recession. However, we can take inspiration from industry leaders like Hulu and Veoh which are making a profit inspite of such turbulent times.A closer look at these sites reveals that their content is truly the king. It ensures that their customer come out satisfied in terms of content, quality and freshness. They use cutting edge technology to provide a rich multimedia experience. And of course they weave all this around well designed and intelligent SEO / SEM activities.

    Recession will introduce and many good practices in SEO / SEM business domain and force businesses to aggressively adapt them. Online businesses already realize that occasional SEO / SEM activities do not give immediate or long lasting results. Businesses today are look within themselves in order to develop SEO expertise or are form strategic partnerships with good SEO / SEM firms or consultants. This helps them design and implement prolonged SEO / SEM activities which can be measured.

    To reduce cost organizations today are readily accepting “Do it yourself” SEO toolkits. This trend is making professional software companies look for ways to build more intelligent and efficient automated SEO / SEM solutions.

    Web portals are already integrating SEO friendly logic in their system architecture itself. The moment the content goes online, SEO related information is automatically generated. The SEO specific information gets auto updated every time the content of the page changes. This totally removes the need of SEO / SEM expert and automatically monitors and measures the results in real time.

    New exciting fields are emerging in SEO / SEM domain. They help the business identify and understand its customer, products and services in a better way. They also help the business gain a better insight as to what is the best way to convert the customer visit to sale. The emerging fields includes keyword researching, conversion rate optimization, handling of international and multi-language issues from SEO / SEM perspective, link building social media and identifying emerging traffic sources.

    Innovation in SEO / SEM will not only help organizations and business tide over recession but also help them develop sustained growth for years to come.

    About the Author:

    Shashank Sathe is the VP – IT and CTO of Rajshri and is currently dveloping DAM, Ad Server, Mobile + Web + IPTV + PVR, STB compiant web, API’s to interact seamlessly with all the top video delivery domain leaders. He is known as “Mister Solutions” as he firmly believes in the motto “If you can think it – I can make it”. He also holds patents on face finding, recognition, matching algorithms.

    Shashank has 15+ years of experience in core information technology management. He has been a pioneer in the development and deployment of internet and e-banking applications in India. He possesses extensive specialized knowledge of core e-banking, finance, e-trading, ERP, E-CRM, CAD, CAM and cross platform technology architecture planning and deployment.

    In addition he has hosted corporate workshops and discussion forums on a number of cutting edge technology issues. Shashank holds multiple masters degrees in computer applications, information systems, management, statistics and operations research and business management from IIM – Ahmedabad, Wellingkars, Narsee Monjee Institue of Management Studies and NCC – UK. He also holds a degree in Para-Psychology and Human Psychology.

    He is currently pursuing Ph.D. in Advanced Holographic Storage technologies from LSFB and is a visiting Technology lecturer at a few of India’s renowned education institutes.

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