• SEO is your best friend in recession by Deepak Chauhan

    Date: 2009.01.21 | Category: deepak chauhan cio, nevil darukhanawala, seo expert india, seo expert mumbai | Tags:

    The mere mention of the words SEO / SEM makes people think about technology and the complex processes involved in implementing it. However, this is a misconception. Technology is only the last mile and plays only 10 percent role in the actual SEO / SEM activities.

    By using SEO / SEM on your website, you are acting as a guide or a friend to your customer. You are actually helping the customer find their desired information, product or service. You are doing this by understanding the customer’s search pattern as well as onsite behavior. In the next step, you are educating the customer and informing them that you have what they want, how they want and that too at a reasonable rate.

    SEM activities results in direct response by the customer to your business or website. There is immediate traffic. But care must be taken to ensure that you are able to satisfy the user expectation that is built by your SEO / SEM activity. Acquiring a customer or even a visitor to your website is costly. Reacquiring a disillusioned customer is even more costly because they not only do not come back easily, but may even have negative influence on many more prospective customers.

    SEO is a long term strategy and is mainly used for building the brand and increasing user / customer confidence in the product or service.

    SEO activities can include everything from identifying and using the right keywords to building up social networking, blogs as well as other community based activities. It is a subtle way of creating positive brand image and having an entire niche community on your side doing your PR and marketing at no cost.

    Whether you hire third party SEO /SEM experts or develop inhouse expertise, the most important thing is to be true to your business and to your customer. Provide all the necessary features and information needed by the customer for a pleasant web experience. Structure the website for better usability. Identify your target audience properly. Define the right keywords which will help the user / customer find necessary information on your website. Carry out SEO activities on a long-term basis and regularly monitor its progress.

    Genuine websites are invariably rewarded even by search engines because they too are fighting for relevancy and they too do not want to list something irrelevant and antagonize their users.

    About the Author:

    Deepak Chauhan is the CIO of DMCL, an Essel Group of Company which focuses on Internet and Mobile Entertainment solutions. He has more than 14 years experience in Internet domain, especially related to Entertainment. eCommerce and Online Brand consulting.

    He has worked with B4U Television before joining Essel Group. He is better known for motivating his peers and his team and taking them to productive heights. Deepak is instrumental in the successful implementation of DMCL’s flagship entertainment portal http://www.mypopkorn.com/ and prestigious http://www.veria.com/.