• What’s in a Title?

    Date: 2012.01.13 | Category: mumbai seo expert, seo expert, seo expert india, seo expert mumbai | Tags:

    Any SEO expert worth his salt will tell you that the title tag title (don’t neglect me title) is one of the most important tags for seo, and yet the most neglected.

    While explaining to a client about rich targeted keywords, traffic generating blogs, rss feeds, article submissions, link building and directory building, social networking and social bookmarking, wiki’s, youtube, adwords and other such popular SEO’s big guns, one tends to ignore explaining in detail about the little meta tag called title. So just how important is this title tag?

    Ask a journalist about the title aka headline and he will tell you it’s the most difficult part of writing a story for it can make the difference whether the story one so painfully wrote amidst the hills of Afghanistan, is read by the reader or not. If the headline does not trigger the reader within 2 seconds of reading it, they can choose to skip to a better story. It’s not that the reader would not have found the story itself interesting, it’s just there is an overload of information out there, and just 24 hours in a day, so it’s up to the journalist to captivate the reader with his headline. At the end of the day, no journalist wants to wind up having his mum and close related family as his only audience.

    How does this story translate when it comes to understanding the significance of the title when used in the virtual online world? In an online scenario a visitor enters his keyword phrase in the search engines text box for e.g. the user types in Seo expert in mumbai hoping to find a suitable seo expert in mumbai.

    Let us assume that using brilliant seo techniques, a seo expert, say like me, ensures that my website’s link www.seo-optimization-experts.com comes up in the first three listing in a Google search. Now that quite an achievement, but before I can give myself a pat on the back, I have to see if the user is actually clicking on my websites’ link or not? If SEO opens the door, it’s the title tag what invites the visitor to come in to check out the goods.

    What conveniences a visitor to click on a website of a seo expert in mumbai who is listed on the 5 th place rather than a seo expert in mumbai who is listed #2 or #3 place. To understand this you have to understand the visitor’s mind when it comes to choosing a link they feel would satisfy their need of finding a seo expert in mumbai.

    Honestly there is no good way to find out what the visitor is thinking (probably about this bad ratings due to lack of a good seo expert) when they choose a link over another, but we have to do our best to find new and innovative ways to entice the visitor to click on your link, and not your competitors.

    The title tag is what the visitor sees in the search engines results page for e.g.
    When you search for seo content services in india on Google, you will find www.seo-optimization-experts.com raked # 1.

    Now what do you see on the search results page.

    SEO content service in India at affordable rates! (This is my title tag)

    SEO content services India, is a team dedicated to delivering high traffic to your Web site? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy. (This is the description tag)

    So would the above title and description convenience you to click to my website. I would like to hope so.

    Notice how I mentioned affordable (people always like the price feel good factor) in both the title and description. Like price, time is also a good factor to include in title wherever applicable e.g. SEO content services 24 hour delivery. Asking the visitor a question in the title or description can entice the visitor to action as well, as in the modified example below:

    e.g. Do you need affordable seo content services in India? We, at SEO Expert India, offer SEO content writing services which keep both your customers, and search engines happy.

    I have ensured the keyword “seo content services in India” is present in the front and if possible again somewhere close to the end, in both the title tag and the description tag so that keeps the search engine happy.

    Be creative! A title tag should build curiosity, educate, offer value, put forth a question, or grab your visitor’s attention in any way. After all even the best written titles and descriptions if they don’t entice the visitor to click to your website are of little use. Try and build trigger to action for all keywords, it could include certain USP’s your product or service has, some highlighting benefits, or an offer to hard to resist.

    Once you have a great title and description, keep working on it, check your Google analytics to see which of your titles the users are clicking, and which of them they are not. Don’t be afraid to play around with different titles to see what works and what does not.

    Tips for choosing a title that captivates:

    1. Use copy that triggers certain emotions or call for action on part of the visitor
    2. Build the “what’s in it for me” factor into your title copy
    3. Create honest titles that are related to your sites content
    4. Keep the title around 80 characters and your descriptions around 200 characters.
    5. Spend as much time understanding the title, what will make it more captivating, and what will entice a visitor to click through.
    6. Build important keyword phrases into the title and description ensuring it still reads well

    While the above are a list of things you should be doing, there are a few things one should never be doing like keyword stuffing, where the keyword is repeated unnecessarily in the title and description just for the purpose of fooling a search engine. The search engines are smart enough to figure your little ploys, so unless you want your pages to be labeled spam, don’t stuff the keywords unnecessarily in your meta tags. Make sure you read the tile out aloud to see how it sounds. The visitors do the same thing, they read out your title in their minds, so if it makes sense to you, hopefully it will make sense to them.

    Also avoid using terms like “best”, “top”, “guarantee”, “world class” etc which are generally used in traditional marketing…in the online world there are a lot of useless guarantees floating and no one takes them seriously anymore. Certain words are stop words for search engines … basically they are words that add little or no value to the sentence like where, how, or, not, but etc. List of stop words available at http://www.google.com/support/bin/answer.py?answer=981.

    In life we take the titles a bit too seriously, marketing manager, father, president of goofy club, great golfer, and many more.

    In seo practice, we need to take the TITLE, A LOT MORE SERIOUSLY.