• SEO Expert Explains SEO Competitors Analysis

    Date: 2011.12.12 | Category: seo expert, Seo Expert Guide to Search Engine Optimization | Tags: ,,,

    SEO performance of any company is poor if the competition in its market is really tough. In any market SEO expert working for a company has to always keep an eye on success and failure of competitors. There are some steps that can be followed to analyze SEO competition. It becomes easy for an expert to identify competitors of the company with an offline business. Then the portals of competitors are checked by SEO expert who further applies SEO activities to the site of company. Other method to analyze SEO market for a company is through keywords. Consider a firm expecting a business related keyword to rank on first page of search engines such as Google, Yahoo and Bing. It is true that person hired by the firm for SEO will look out for competitors online through the keyword.

    The design, quality of content and URLs of pages must be taken into consideration while analyzing websites of competitors. Due to this firm will receive lot of information about the professionalism in its SEO market space. A company can use Website Keyword Suggestion tool to check the keywords that will perform well for its site in search engines. No one can judge the base keywords by looking at title, headings, Meta tags, image tags and URLs of competitor web pages. So it becomes important for any company to make use of online available tools. As back links are the backbone of good SEO, checking of competitors back links using online tools is mandatory. Other factors needs to be checked during competitive analysis are indexed pages and page rank of sites.

    As Facebook, Twitter, LinkedIn drives more traffic to any site the companies must also check social media presence of their competitors along with SEO. Social bookmarking platforms contribute a lot to search engine rankings and must be analyzed. Pay per click (PPC) drives quality traffic and boost organic rankings in Google, Yahoo and Bing. Google Adwords is the preferred choice for PPC that webmasters will use. Thus pay per click campaigns of competitors are analyzed by SEO expert before starting PPC campaign and SEO for a company. The competitive list of any business is long one and thus becomes impossible to track each of them. Thus it is important to note down the sites that pop high in search results using Google. SEO competitive analysis is must for any website.