• SEO Expert – The Success Path (Part 1)

    Date: 2008.11.10 | Category: seo expert, seo success path | Tags:

    Over the last few months I have noticed a noticeable shift in the kind of people who are enquiring about a seo expert or seo services. It’s a transition from IT managers and webmasters who were interested in the online business to the marketing heads and CEO’s of the company.

    As I come from a background of marketing, branding and journalism, I welcome this change. Let me clear one thing here – SEO and Internet marketing is not primarily a technical function but a marketing and business development function.

    While the change is positive, this shift has lead to a new set of questions and issues faced by these decision makers of the company on which is the right path to travel. In any journey the destination is not important; it’s the path you take to reach there.

    In SEO, it’s not about brilliant optimization skills, or small bursts of activity on your keywords, blog, articles and video submissions to gain top rankings and business almost magically, but building something with strong foundations, solid principles and creating immense value.

    Your online business is the passport to the future, and in these times of recession, it’s the perfect time to start implementing a long term SEO strategy. There are no shortcuts in life. It’s the same way if you want to grow your online business and come up with a winning SEO strategy that works for you, then its best that you understand the SEO elements that will influence and eventually drive your SEO strategy.

    The article is written for the mid and top management of the company and what they need to know about SEO and Internet marketing to take a better decision. What are the steps to success to long term profitability of your online business? What are the steps to search engine or SEO optimization?

    The Success Path:

    1. The first step is to evaluate your current situation. I am assuming you already have a website or are in the process of revamping your website. Either way, now is a good time to start making a long term SEO strategy for your online business.

    2. Looking within. The main areas to look into at this phase is the current website structure, page names, content quality, optimization level, keywords used (and why) and their rankings in Google, Yahoo and MSN, other elements like website design, un-optimized database and poor website structure that could be affecting the rankings, current links (internal and external), and the top competitors for your keywords.

    3. The path ahead. Once you have a fair idea of the current realities of your website, the next step would be to figure out where you are headed and what path would be best to reach there. Building a road map for your online business is crucial if a website is to achieve success online.

    4. Streamline your roadmap. The roadmap identifies the milestones, the hurdles, the steps to be taken, tasks to be completed and the various other elements that need to be in place for ranking success. The main areas of focus in the roadmap are on the quality of content, frequency of updates, and quality of inbound links.

    In order to make this blog post more readable I am breaking up this post into 2 parts. To continue your journey click here…